Whether you're in the boardroom or having everyday conversations with your family, the ability to persuade others sets you apart. It's not just about talking; it's about listening well, building strong connections, and being clear and authentic always.
In this episode, Martin is joined by Ian Mackenzie, a friend, long time colleague and specialist pitch and communication coach.
Together they delve into the art of persuasion and share their wisdom in understanding the needs of others, building authentic connections and delivering propositions that make it easy for people to say "yes.".
In this podcast episode Martin and Ian explore:
"The meaning of communication is the response it gets."
“In what way might you be responsible for the response you are getting?”
“Know your audience and your outcome and work backwards from that”
"Understand your audience to achieve your communication goals – know who you are talking to"
"Influence is about moving someone from one point of view to another"
Useful books and links related to this episode:
Stay Connected
Whether you're in the boardroom or having everyday conversations with your family, the ability to persuade others sets you apart. It's not just about talking; it's about listening well, building strong connections, and being clear and authentic always.
In this episode, Martin is joined by Ian Mackenzie, a friend, long time colleague and specialist pitch and communication coach.
Together they delve into the art of persuasion and share their wisdom in understanding the needs of others, building authentic connections and delivering propositions that make it easy for people to say "yes.".
In this podcast episode Martin and Ian explore:
"The meaning of communication is the response it gets."
“In what way might you be responsible for the response you are getting?”
“Know your audience and your outcome and work backwards from that”
"Understand your audience to achieve your communication goals – know who you are talking to"
"Influence is about moving someone from one point of view to another"
Useful books and links related to this episode:
Stay Connected