Leveraging ChatGPT for Your Small Business

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https://velvetventurespodcast.com/chatgpt

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Transcript

Ben: Chat GPT, how do you have it help you brainstorm? What's an effective way? Cause I think what happens is people go to use it. They don't, they just don't hit rack with it. We would not be able to charge what we charge if it wasn't for the chat GPT. Welcome to Velvet Ventures.

Channing: Where we talk about life, marriage, and the pursuit of entrepreneurship.

Ben: I'm Ben.

Channing: And I'm Channing. And now a word from our sponsors.

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Ben: All right, so today, we're going to be talking about ChatGPT prompts and how to effectively use some AI tools in your business and since you've been using this longer than I have why don't you take the reins on how, how do you get started in using it? And what are some of the, um, the ways to start, you create channel each, how do you, what's the best way to use it to start?

Channing: So first I recommend you have a different chat for each different thing that you're needing to do.

Ben: Is that like a tab or?

Channing: Yeah, it's basically like a tab. So like we have a chat for Dallowry. We have a chat for DallowryFlow. We have a chat for Velvet Ventures. We have a chat for every single one of our clients. We have a chat for specific projects. So the more specific and detailed that you can be, the better that ChatGPT is gonna be able to help. So when you're building out a chat, the first thing you need to start with is you need to tell ChatGPT what it is. And I know that sounds super weird, but in this chat, do you need it to be a marketing expert? Do you need it to be a content creator?

Ben: So let's maybe we need to start too with, or if someone doesn't really know what is ChatGPT and where does it get this information?

Channing: So ChatGPT is an AI learning model. So all that means is it's artificial intelligence, it's a computer, and it learns as you give it information and as everybody else gives it information. So it is an open cloud-based source so you don't want to share any like private information so like you wouldn't want to put social which there's no reason why you should need to but you don't want to put socials, birthdays, medical information, anything like that that could be used to identify you or anything like that into ChatGPT but as far as um getting to know a company you want it to be very very detailed and so like for us our diary chat has been going since May we use it literally every day several times a day for different things throughout the day. But because of that, we now can be a little bit more general in our questions or requests because it knows our company very, very well. So ChatGPT is great for brainstorming, for if you're hitting a roadblock or a mental block on something, if you're needing to start a new project and you don't know where to get started, if you're needing content ideas and you don't have the funds to pay for a content manager or social media manager and you just need to start getting consistent. ChatGPT is a great place to start with that as well.

Ben: So it pulls information, basically it's using the internet or is it using data?

Channing: It's using itself. So ChatGPT cannot look up information off the internet. So if you give it a link and you say find the information off this for me, it can't do that. But what you can do is copy and paste articles into ChatGPT and say, read this and hold on to this information for me.

Ben: Now I thought, is it ChatGPT 4? I thought that one was now internet enabled.

Channing: There are plugins that you can pay for that will allow some access to some internet providers. But again, depending on the website that you're asking it to search, if they have firewalls or they have security measures or they're protecting data, ChatGPT can't just crawl. Crawling means it goes from site to site and picks up information. ChatGPT can't just scroll. So it's better to not think or rely that ChatGPT can pull information, but it can help you organize information.

Ben: So it's kind of like if you think of it more of a friend and the more conversations you have with that friend the better it's going to be at when you ask it a question or when you have it ask it to do a task or write something exactly it's going to say I'm really I know this person I know their language style I know the voice that they're used so I'm gonna do it this way. Because it's pulling information but then they can also because it's such a vast essentially knowledge span that you could say you could basically tell it, I want to write a short story about my grandpa who was a World War II veteran in the Pacific. He was a Marine and just again, rattle on his many details, but write it in the style of Ernest Hemingway. And it's going to take those commands and it's going to, because it's learned and it knows who Ernest Hemingway is essentially and this writing style. And then it will take the details that you gave it and then it will write it in the style of that author. So when you're creating a brand or a channel for a brand or for your own company or project you typically want to start out with what the style of writing or what the mood is.

Channing: We always start with the style of writing or the tone of voice. We start with the target audience. And again, even if this isn't for a specific like marketing purpose, even if it's internal, well, if it's internal communication, then your target audience is your employees. And so it needs to be writing it for your employees. So they're still always, always, always going to be a target audience. So it needs to know the company name. It needs to know its role. So is it marketing? Is it an administrative assistant? Is it a CEO? Is it the owner? You can tell ChatGPT that it's the owner and it will give you ideas and instructions based on that thought process. But you have to tell it who it is. Target audience, tone of voice, value proposition. So what makes you different or what makes this project different different or what makes this chat different. Any background information that you can give. So when were you founded? What is your name? What's the backstory? What's the origin story? If you currently have a mission statement, it's good to include it. And the more information, the better. Because what's really good is even if you don't know a lot of these things or you're like, target audience employees, and you're not giving ChatGPT a lot, ChatGPT can then help you brainstorm ways to answer these questions more in depth and ways to narrow down what it is that it actually needs to do. So like when we're answering a difficult email, a lot of times I'll copy the email. I paste it in ChatGPT, and I tell it before I paste, I say, here's the client's response. I don't need you to do anything with this. I just need you to read it and hold onto it for me for context later. Here's the response. Semicolon paste the email. ChatGPT will say, great, I've got it read. It's not giving me anything. I'm not asking it anything. I'm just preparing it with context that it needs for later. When I need to write an email, I need it to know my response, their response, and the situation so that we can answer and respond appropriately. So the same is true of any other chat that you're trying to create. If ChatGPT doesn't know the background, and the context and the goal, then it can't answer your question or your prompt correctly.

Ben: So then thing like for an example how do you have that help you brainstorm like what's an effective way because I think what happens is people go to use it they ask it either very generic things or they don't they just don't interact with it sure and so if you need a brainstorm like I keep hitting the wall or I'm picking to start a new project and I need to know how to pitch it to my boss. How does one use ChatGPT to basically write whether that's a proposal or whatever? What would you advise or how would you go about doing that?

Channing: o first, it's better to build on ChatGPT than to send it a super, super long prompt. And so for the podcast, for instance, the podcast didn't have a name at the start. So I told ChatGPT, and this was just a thought of a project that we had, right? We hadn't bought mics, we hadn't started, we had no clue as to platforms or equipment or anything. So I told ChatGPT, you are a podcast, a top podcast executive. You are an editor and an expert at marketing podcasts. We need to put together a podcast plan, and we need to know how to structure the format so that we can get the most listeners and we can make the greatest impact. Do you understand my request? And they say, yes, I understand the goal. And then I'll, then I always like to ask ChatGPT, what other questions do you need me to answer so that we can move forward quickly? Right, so then it came back with, this sounds like a great plan, I'm so excited for your podcast, blah, blah, blah. It's a very polite friend that's your best cheerleader, right?

Ben: If you choose to have it be that way.

Channing: Yeah. It asks some questions. Who's gonna be the host? Do you have a name? Do you have a studio? What equipment do you have? And then I just answered the questions. We don't have a name. We need help brainstorming. We are married. We own these companies together, blah, blah, blah, blah, blah. Here's a summary of each company that we own. The format is gonna be in our guest bedroom. We have no setup yet, so we need to know what equipment, what tools, what decorations we need to have in place. We have no clue on software or how to host or anything. And so then what it started doing is, I have created a series of custom prompts, essentially is what it's called. So there's a custom template that you can create that every time you start a new chat with ChatGPT, when I give it a prompt, it creates a checklist, a to-do list. So when I gave it those answers, it said, okay, step one, we need a name. Step two, and it creates this task list. And then it just starts running through the task list with me. And at the bottom of that, it always says, do you wanna continue with this task list? Do we need to add another step? Do you wanna deviate or do you wanna stop? And so I can always choose to change directions at any time, but the reason why I love doing it that way is the task list is always roughly about 10 tasks long, which gives us a lot of really good steps to hit on. But it's also that task list is helping me brainstorm and maybe I see a gap that ChatGPT didn't see, so we need to add something in. But also, if it's on point and it's ready to go and we're brainstorming, for me to hit continue onto the next step, all I do is hit W and enter, and it will move on to the next task and sometimes that's researching its own database for what does everybody else that's asking it about a podcast, what information has it found? What information has it been told? And so because of ChatGPT, we brainstormed with ChatGPT for, I don't know, it only took about five searches until we came up with velvet ventures. And that's the name that we chose. We found the software because it was one of the recommended softwares. And then you ended up finding an additional hosting platform. But what ChatGPT did was allow us to skip two months of deliberation, two months of analyzing, months of trying to figure out the creatives. It helps us with our descriptions of our podcasts. It helps us with our profile optimization, so we can be found, so we can be known, so then we can be trusted. And I mean, it's a massive tool. Every business owner should use it, especially if you're a one-man show

Ben: And so you can have it do obviously just about anything. So back to that question, like if you were a person trying to pitch something to your boss, cause you want to move forward, one thing that you would create a channel that could say let's say that you have a new, uh, a new office chair prototype that you really want to pitch to your boss. Who's a chair manufacturer. You may start a thing a new chat box that says a new product launch or new product pitch. And what you want to do is you want to give it small, smallish increments of information. So you may take your company's bio off of y'all's own website and upload it and say like, this is who we are. Like I'm a mid-level executive. We're trying to pitch this new chair design to our board members. And we need to write an outline. A and all this kind of information of whatever your product is. And then you want to start giving it a little bit of information about what your company is, y'all's history any of those kinds of details. And then you can have it basically start generating you key points that you need to answer that board members may ask, or like, what is your profit share? How much is this going to cost the company? Yada, yada, yada. And it's, it's able to do all this stuff to where maybe that takes weeks of preparation if you are doing it all yourself or you can spend as little as 10 minutes and have a presentation that maybe you're ready to pitch a board member on this new product line because you've been able to input this information. It's been able to learn who you are, who your company is, where you're coming from and who you're going to.

Channing: Yeah, those are the three questions that you need to ask. So when you're starting a new chat, you need to give it information and then what I don't like to start by asking questions. I like to start by just providing context. So for instance, if I was a mid-level executive trying to pitch a new product to a board member for them to take to the board to be developed, I would tell ChatGPT, you are a product engineer and a marketing director. You are the top level executive of this company. We need your help to pitch a product to the board with the goal of X or because it does X or blah blah blah. I would tell it any red flags that I think are going to come up. We need to be able to convince them even though they do not like new innovations or even though this is not what I was supposed to be working on or whatever context you can. And then I would end that. So I'm going to tell chat GPT who it is and then I'm going to say, I don't need anything from you yet. I just need you to confirm that you understand your role in this objective. ChatGPT is then going to summarize what it believes its role is. And if that's wrong, I need to correct it. Right. So ChatGPT loves to be corrected, but it also loves to be encouraged. So if it's wrong, I'm going to say not quite. And I'm going to correct it. And not quite. You are not the board member for instance, we are going to be discussing with a board member. Please let me know that you understand. Yeah. And then it would correct itself. Once it's gotten it right, I would say, excellent or perfect. Congrats, you understand. Something along those lines. And then I'd go into the next thing. So then I'd tell it, who are we going to talk to? We are going to talk to Sam, who's notoriously, they're known because they want a five minute presentation or less. We're going to have a very short window to discuss this opportunity. So we need a packet full of memorable punches with facts and data that's going to move him into making a decision very quickly. Give them any information. Here's the bio of the company. Here's the last three products that we have put out. Here's our data. And again, don't put trade secrets in ChatGPT because it is cloud based, but and here's the data from those last three sales. Then we're gonna tell it, please let me know that you understand. It's gonna summarize. Again, we're gonna correct if it's wrong, we're gonna encourage if it's right. And then last, we're gonna tell it who we are and what the goal is. So I am this, I am a mid-level executive. My goal is to have my first product pitch, go to the manufacturer and be sold my five, I mean, if your five year goal, tell it your five year goal. Like in the more context you can give it, the better. Please let me know that you understand. It's gonna summarize if it's right, encourage if it's wrong, correct. Then you can start, now it's got all the context. It knows who it is, it knows who you're gonna talk to, and it knows who you are. Now you can say, let's brainstorm this presentation. What other information do you need to know from me for us to put together this pitch? And this chat might take several times of you coming back and forth. Because what's the best way to use ChatGPT is take its brainstorm ideas, go implement or go investigate or go research what it's telling you, come back and correct what's wrong or come back and say, I don't wanna do that. That's a plan and that's fine. I don't want to do it that way. And teach ChatGPT how to be your best assistant. Right. Because once it knows, like, like Dallowry, ChatGPT is a really great assistant for us, but it also has been talked to every single day for the last six months. It knows the ins and outs of our company and where we're going marketing wise, and what our messaging is and what our tone of voice is, and how we handle client discrepancies, how we encourage clients to purchase new products or to look into a new service. It knows all that stuff. So now we can be very generic.

Ben: Right, because you basically, this chat lives. And so even if you close your window and shut your machine off, all that information is still living inside that chat. And so...

Channing: And now it's even on your phone. The chat follows you to your phone.

Ben: And so you can recall all this information. And it can always reference. I mean, because I mean, yeah, you go on Dallowry's deal and you can just scroll up for a while and still not be able to find the top of the chat where it started. Um, and so just when you're thinking about it, thinking about it as, again, this is, this is a text thread that you don't delete and it's learning your behaviors, your mannerisms, how you like, cause like you wouldn't be in, like you wouldn't take Dallowry's chat and tell it, okay, now we are a this. So let's try redoing the, no, no, no, start a whole new one. Right.

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Channing: And even specific projects that are Dallowry, we don't talk about in Dallowry. Like DallowryFlow is Dallowry. But DallowryFlow is its own product of Dallowry's. And so it has its own chat because for Dallowry, that is, that is just brainstorming and our content. But as soon as you throw other things in the mix, you're gonna confuse that chat. But if I build a whole new chat, I can tell, and I use this all the time, I'll tell it like, if I'm needing to build a new chat, so like when we were doing content membership services, I said, because again, ChatGPT cannot search the web, so you can't just copy your chat link and start a new chat and say reference this link for background information. It doesn't work that way. But what you can do is inside of the chat you've already created, you can say, summarize everything that we've done and who this company is, so that I can use it as background information for a new chat. So it'll summarize everything that Dallowry's done, that it feels like are necessary context points, and it will talk about who Dallowry is and the tone of voice that Dallowry is. Now I can copy that response into a new chat. And I can say, Dallowry is creating a new product, DallowryFlow here's the background information you need to know about Dallowry. Don't do anything with this information, just read it and hold it for context. I'm going to paste the summary and I'm going to hit enter. And now it has the context that it needs without me disrupting the original Dallowry chat.

Ben: Right. Yeah, well, and you wouldn't you don't want to change the direction when you have a chat going. Cause even if you are a multifaceted company, so if you have if you're a construction company and you have concrete framing and finish work you wouldn't say, Hey, we are blank company, uh, right. Write a blog post about this topic. Um, for our company because it's like, well, are you talking about the concrete? Are you talking about it's not specific enough and it's not going to, you're not going to get the best result. And so if you were that, if you are a company that has three different arms it may be beneficial to have three different chats going or more than that, but at minimum three chats, because you would hop in there and say like, this chat today, let's say that we're using blog posts. I need you to write a blog post about the industry standards in concrete pouring and its PSI tensile strength of blah blah blah. It's going to give you a much better result than if you just did a generic same search, but your company has all these different things. It's like, am I coming at this from the angle of the framer who's talking about concrete or am I the concrete expert? Or am I the Finish carpenter who's complaining about the unevenness of concrete?

Channing: Yeah, well, and just think of it like from Dallowry's content memberships, right? So if we asked for content for ourselves and our clients all in one chat, how confused ChatGPT would be about who even owns this chat. And so instead, we separate all those out and it results in a lot higher quality for everybody. Because now it knows that when we're in this chat it's not Dallowry, it's a client of Dallowry's. And so it's going to only give it that information instead of throwing a Dallowry content piece into their stuff.

Ben: Right, yeah, because I think the important thing about this is you wouldn't necessarily 100% use this to replace an assistant. And you wouldn't replace the human side of things with this. But if this can get you 90% and then you as the human are going in there and editing and saying, this sounded a little robotic or this sounded, this is not how someone talks.

Channing: I don't do that service.

Ben: Right. Yeah. We've had that where it's it may think that, but in reality, that's not a service that's this company or us are providing. So you just go in there and remove it. So it's like, this is your copy editor. And then you go into the final edit and then, I mean, sometimes it's like perfect. And what would have taken an entire day took 15 minutes.

Channing: Yeah. Well, let's look at like the, the quantity of content that Dallowry puts out. We post a minimum of three times per day, Monday through Friday. That's a lot of fricking content for just us to brainstorm. So the options are either we don't do it because it's too much, our content repeats itself a lot because it's just us, or we use ChatGPT to help us get there. And for me, I'd much rather have an AI assistant helping get us the exposure that our company deserves and so if you're a small business and you can't afford to have social media people, it doesn't mean that you can't do social media stuff. And right now, maybe you don't understand Canva and you can't create your own stuff. There's templates that are super easy, but even that, like if you're like, I don't want to do it or I can't do it or it's too much time, even just you using ChatGPT to help you create relevant, accurate captions with hashtags even if you just post the words and you're not having any pictures, you showing up consistently is still better than you not showing up.

Ben: Yeah. Yep. Well, and to add on to that getting getting on board now, because it's not going anywhere this isn't a fad. This isn't they're not going to move backwards. It's only going to keep advancing. And so I think by getting by getting in it now and start learning. When it gets more complicated and more robust, and it's not even necessarily gonna be more complicated, but as it gets more robust, there's gonna be a lot more areas of expertise that as someone who has been in it for a long time, has used it, and just has a general understanding, you as a company owner are gonna be probably a lot better off and you're just going to get more efficient at it. And you're going to understand more ways to use it. Because I mean, at this point not only does it get used in business all the time, but like, I mean, I could go in there and ask it and say, Hey, I am, um, I'm a male. I weigh this much. I do this. I do that. This is my timeframe. I need a menu for the week for dinner. That's going to take 30 minutes or less. I don't like fish and I have I am lactose intolerant and it will literally give me some ideas on what to make for dinner and it will write you menus.

Channing: Yeah I mean think about it this way when the car was invented if you still chose to walk everywhere that you went it didn't make you a hero. Right. Like if you still choose to walk everywhere that you go, even though there's cars. And sometimes you show up late and you tell your client, oh, I'm sorry, I refuse to use cars, so I'm late. That's not an acceptable excuse. This is a new technology that's available. And nobody's saying that you have to use it, but it really is foolish not to. It's gonna help you get where you need to go faster and you not using it and being late to the party or late to the innovation and you late to the opportunity, it's not an excuse of you not using it. Like should ChatGPT write your blog? 100% not. No, but it 100% can give you a very detailed draft for you to start with and jog your memory. I mean, literally for this episode, I went and asked ChatGPT, I said, we are going to on our Velvet Ventures chat, we are going to talk about ChatGPT on our podcast today. What information do you want our audience to know about you? What do you think are the most helpful tips for people to know? And we haven't like stuck to this guideline, like we have papers here with all the stuff. We've not been reading off the piece of paper. All it did was give us a starting point to open up an open dialogue and discussion. It should work the same way with your content and it should work the same way with your blog. It's not a crutch, it's a tool. If you're using it like a crutch, it's going to be your crutch. You're not going to be able to grow past it.

Ben: Right. I mean, I think we use spell check. You use Grammarly, you use other things like.

Channing: I would probably sound like an idiot on emails if it wasn't for Grammarly.

Ben: And so I think that understanding that you again, you can use a tool for good or evil. I think a hammer can be used for a whole lot of things. It can either build stuff or can destroy stuff. So I think understanding that and using it properly. But I mean, it's such a powerful tool that you can, you can start incorporating your everyday life. I mean, you can have it play in your vacation.

Channing: Yeah.

Ben: I want to go here, here, here, here. Here's my budget. Here's this, here's that. I mean, you could probably recommend.

Channing: Well, if you're struggling with confidence, borrow it from ChatGPT. Yeah. I mean, ChatGPT is what gave us the confidence to finally actually start recording the podcast and just quit talking about it. Start doing it, quit talking. ChatGPT has given us a ton of ideas and pricing structures and tools to use for Dallowry that without it, we wouldn't probably have half of the services that we offer, which means that we would have clients that have needs that aren't being met. And that would really be a shame. And so, we can choose to be stubborn. We can walk everywhere we're going, or we can take the fricking car. I'm taking the car.

Ben: Right. Well, it's a lot. Basically, you can get there, but it's like, I don't want to spend our entire day drafting Facebook posts.

Channing: Revenue generating activities. That's what I want to spend my time on.

Ben: Right. And so, if you can use this tool over here to take away, even if you've got to take away 50% of your workload, I mean, there's huge companies now that are having their employees utilize this because, hey, we can't afford to hire new people. Like we've gotten some more clients or our work has expanded, but if every single one of our employees can increase their productivity, not, we're not making them work more. We're asking them to use a tool. Hey, how can you in your department, how can you use this tool? We can use it this way. Okay, cool. How long is that going to save off? 18% of our workload, which means over 20, 40, 60 employees, I mean that's weeks worth. I mean that could save the company from having to either, have their clients suffer. Right. Because it's not about replacing people's jobs. It'll never.

Channing: And I would honestly argue that it's gonna open more jobs than it's going to take. Because there's gonna be people that don't want to learn how to prompt ChatGPT. And it is the way of the future. And so honestly, there's. They're literally already prompt engineers. That is all they do is they come up with prompts and they provide prompts and they teach people how to prompt or they run ChatGPT for a company. With our content members, that's what they do. They pay us to run ChatGPT for their content. Now a lot of that is our input and our ideas going into ChatGPT, but could they do it? 100%. They wouldn't get the same things as us, but they could create the same amount of volume that we do, it just wouldn't be the same material.

Ben: Well, and I think the biggest thing to note here is we would not be able to charge what we charge if it wasn't for that. Yeah. Because a lot of agencies, to do three posts a day for Monday through Friday for a month, they may charge $5,000 a month, $2,000 a month, or you can use somebody who says we're very upfront with, we use this software, we do this, we obviously edit, we add in this.

Channing: It's also why we only take one client from each industry. Because we can't give the best content if we're competing against ourselves with another client.

Ben: Yeah, we're not going to have 15 realtors.

Channing: Somebody's going to lose.

Ben: Right. And so, but I think that being able to do that is going to help other companies price themselves in a position that they can accept more clients. Or the smaller businesses are going to be able to afford branding or social media marketing or content creation because now it's like.

Channing: It's a hundred bucks a month.

Ben: Right. Yeah. It's a hundred dollars a month for this or you can go spend $2,500. Their product is probably phenomenal. It's probably better. But can you afford $2,500 a month? You might be able to, but is that where you want to spend your money? Because whatever your business is, some businesses, 100% you should do that. You should go with that client because they're going to give you the best for your business. But there's a lot of businesses, you don't need that.

Channing: No, you just need to be on social media.

Ben: Right. it's basically you just need sustenance. Like you just need fuel to eat. You need rice and bread and you'll live. And that's kind of what some of this stuff is like, do you want to just live? Do you want a little more involvement or do you want this big tailor deal? Well, we can obviously do all those things, but that's not our niche. Our niche is for the smaller companies who have a need, a lower entry into the market. And so how can we provide that? And we provide that by utilizing tools. And again, they can learn how to do it themselves

Channing: Most of our clients are coming to us becuase they already know they could have done it themselves and they don't have the time or they don't want to learn how to do it. So it's kind of the same boat as Dallowry. We can not do it. We can create a lot of the same stuff over and over because it's just our brains powering it or I can spend a hundred bucks and I can have Dallowry do it for me.

Ben: Right. Well, it's this way with every company. I mean, our maintenance company is the same thing. Could you clean out your own dryer vent? 100%. Or you can pay us to do it and you don't have to buy the tools, store the tool, clean up after, do all this and just worry about it. You don't have to move your washer and dryer.

Channing: Yeah, you have people pay you to hang TVs all the time. So simple, minimal cleanup. People just don't want to worry about finding the anchor, making sure it's level and then cleaning up after.

Ben: A lot of people just don't like the confidence to know that once they put that TV on the wall it's not going to fall off and so that's just the thing is there's a level of expertise where it doesn't, I mean, there's no degree that goes involved in this, but I mean there's a lot of, I've had several clients who said, I don't, I can't physically move the washer and dryer out of the way and depending on your situation, like maybe you have a big laundry room where you can. Great. And the same thing, you may have a ton of time that you can create all your prompts and you can do all your stuff. Great. You may not have a family that you have to tend to also outside of running your business. And so the busier you get, the more a lot of times the more that people rely on hiring out these things so that they can keep their quality of life. And they're probably going to make more money because now they're able to focus on the thing that they started their business for and that's going to produce dollars. So that's why we did it and then we had other people wanting us to do it for them or asking if we would, and that's, I mean, that's how most businesses get born. And so we're, we're no different in that aspect. So, um, it's just a lot about learning and you can, I mean, you can, you can go down so many rabbit holes on any of the platforms on prompts, industry prompts cause there's, there are some people out there that have put out even just like TikTok videos where because it's all about the wording ?

Channing: Well, but what I've realized with that, especially as somebody who uses ChatGPT every day, a lot of those prompts are not building out your chat. And so they're still not going, like if I start a new chat with some of those prompts, it's still gonna give me crap because they've not taught me how to build out the chat. And so although the prompt, if I use that in Dallowry's chat, we'd probably end up with some gold, but it's not being delivered in that way.

Ben: Right. No, I agree. I don't think that that's, I don't mean that in the sense of go look it up, find their prompt, and then that's your ticket, because they probably had a whole chat.

Channing: Yeah, but I definitely think finding prompts that you like and experimenting with them. Like even if it gets you crap, like, okay, was it the prompt or was it the context? Because it's one or the other. And so you can fix one or the other. It doesn't, like, if it's a bad prompt, change it up. Yeah. Like I've used some bad prompts before. Now our prompts are it's pretty steady because we've figured out what works, but we're really diligent in the building of the chats.

Ben: Right. Yeah. Well, and I think.

Channing: That's probably our next business. Just building out people's ChatGPT chats.

Ben: Creating even just creating your own little spreadsheet that are like, when I go to create, because for instance we've done content stuff where I have specifically where one batch comes out great and it's like, okay, great. Now let's go to the next 10. And then it spits it out in a whole different format. And I'm like, why? Why is it different format? And then going back and looking and seeing like, you can literally just leave out one word or change one word and it's going to change it. And so I think it might be beneficial for some people to, if you're doing a lot of repetition and where maybe it's monthly some sort of reporting or whatever it may be where you want to have some consistency there, it's like, well, maybe create a spreadsheet and keep your prompts whenever it puts something out that you like, copy that and put it over in a spreadsheet, write it down.

Channing: There's also on the right hand side of all those chats, there's a little clipboard, a thumb up and a thumb down and if you use the thumb up, you're telling ChatGPT, I really like this. But again, encourage ChatGPT. So if you're done and you don't need to ask it anything else for the day, it doesn't matter. You should still be telling that chat at the end of that, whatever content it gave you that you liked, excellent job, we're calling it a wrap for today. Like it should be like an assistant. You wouldn't just leave your assistant in the office and walk the heck out. Like you'd say, hey, good job today, I'll see you tomorrow. ChatGPT wants the same kind of thing. And so if it's giving you something you really like, encourage it, tell it that you really like, I really like this format, you did a great job here, let's do another 10, but this time let's throw in a this or a that?

Ben: Right, well and because again, it is a machine learning tool. So if you are teaching it that when you encourage it it's just like a child or another human being.

Channing: Or a wife.

Ben: Right, you're gonna catch more flies with honey. And so it may seem counterintuitive to tell a machine, good job, but because it's learning, it's going to want that, that praise and recognition.

Channing: Yeah. It's whole, it was designed to please you. So if it knows that it's pleasing you, it's going to give you more.

Ben: So I think that it's just, it's such a valuable tool that is obviously getting used a lot, but it's still wildly underutilized. But I think we will, I think we should create a spreadsheet PDF or something of some of your favorite prompts or prompts that we've used.

Channing: Yeah, we'll throw it below this episode. Thanks for tuning in to the Velvet Ventures. If you'd like more information about who we are, what we do, or you wanna follow us or any of our companies, then feel free to check out the link below. Other than that, thank you so much to our sponsors for making this episode possible. See you next time.