Join us for an exciting episode featuring Phil Virga, an exceptional patent attorney based in Las Vegas! As a recent addition to our client roster, Phil is already experiencing tremendous success, and we're thrilled to share his journey with you.
Living vicariously through Phil's Las Vegas adventures, we're not just jealous of the fun he's having, but also excited to showcase the immediate impact of our SEO strategies. Our collaboration has already engineered a swift win for him, and momentum is building!
Tune in to discover how Phil Virga is navigating the digital landscape with our tailored SEO solutions, and gain insights into the quick wins that are propelling his law firm forward.
👉 Ready to unlock success for your law firm? Hit play now and learn how our SEO expertise can make a difference for your practice.
Don't forget to subscribe for more success stories, SEO tips, and exclusive insights tailored for law firms!
Visit Their Website: https://patentking.com/
#LawFirmSuccess #SEOStrategies #PatentAttorney #DigitalMarketingWins #ClientSuccessStory #LegalMarketing #SEOExperts #LasVegasAttorney
Join us for an exciting episode featuring Phil Virga, an exceptional patent attorney based in Las Vegas! As a recent addition to our client roster, Phil is already experiencing tremendous success, and we're thrilled to share his journey with you.
Living vicariously through Phil's Las Vegas adventures, we're not just jealous of the fun he's having, but also excited to showcase the immediate impact of our SEO strategies. Our collaboration has already engineered a swift win for him, and momentum is building!
Tune in to discover how Phil Virga is navigating the digital landscape with our tailored SEO solutions, and gain insights into the quick wins that are propelling his law firm forward.
👉 Ready to unlock success for your law firm? Hit play now and learn how our SEO expertise can make a difference for your practice.
Don't forget to subscribe for more success stories, SEO tips, and exclusive insights tailored for law firms!
Visit Their Website: https://patentking.com/
#LawFirmSuccess #SEOStrategies #PatentAttorney #DigitalMarketingWins #ClientSuccessStory #LegalMarketing #SEOExperts #LasVegasAttorney
00;00;00;00 - 00;00;20;23
Unknown
Hey, Judy. How are you today? Awesome. Thank you so much. My name is Jay Rothman, Judy Goldberg. And welcome to another episode of the most awesome legal marketing podcast that you can find. You can find us all over the web, actually, that legal podcast and you know, all that fun stuff. So thanks for joining us for another episode.
00;00;20;23 - 00;00;38;13
Unknown
We got some really good guests today. We have Phil VIRGA. This guy is awesome. He's a patent attorney out in Las Vegas. I used to live in Vegas, so I'm a little jealous. He's having all the fun so we can vicariously live through him. He's a really new client. We've already engineered a quick win for him and things are moving.
00;00;38;13 - 00;00;56;03
Unknown
He's already ranking on the first page, so I'm pretty excited about that. And he is a solo practitioner, so we'll talk to him. He'll help help everybody that's listening, understand, you know, kind of what he's going through, right? He's just he's he's been on his own a little bit, but he's kind of relocated to Vegas. So he's starting over and he knows exactly what he needs to do.
00;00;56;03 - 00;01;14;19
Unknown
So this is going to be really good advice for everybody. This is so this is so exciting that you just started. Yeah. And he's already commenting about the the Wow. The website that you designed is fabulous. So how about we just let it roll? Now let's jump into the episode and we'll get to Phil, okay? All right.
00;01;14;20 - 00;01;37;24
Unknown
All right. Well, let's start the show. Judy Goldberg is with us, as always, our esteemed guest. And she ended up we became very good friends because you were my very first client. You put me in business and then retired early. And are existing listeners that have heard the other episodes know the whole story. But, you know, for new listeners, Judy was so successful with what we did.
00;01;37;26 - 00;01;55;10
Unknown
She retired like three years early to her plan and moved from Connecticut, where she was practicing down to Boca. And I was already down here. And we have always been good friends. And, you know, she said, Well, look, I want to help you doing what you're doing. It's fun. So she's helping us and she works with our lawyer clients.
00;01;55;10 - 00;02;14;07
Unknown
And, you know, Judy is obviously my co-host of the podcast, so. Well, this is really exciting. You know, I've been on both sides with you. Yeah. You know, with the advertise and getting that marketing done and and moving my practice along, which it's been so fabulous, so successful. Yeah. Yeah. Thank you, J. All right. Thank you. So today's guest.
00;02;14;09 - 00;02;34;07
Unknown
Really cool guy. His name is Phil Varga. I'm sorry, VIRGA. Sorry about that. Phil, he's joining us from Las Vegas. He's live today. How are you, sir? Good. First, I'd like to thank Judy for inviting me on to your product, the podcast. Oh, man, You're welcome. We've been looking forward to having you on for a while, because I know that.
00;02;34;10 - 00;03;04;01
Unknown
That you're a new client, right? So you can maybe speak to kind of what the process is. When you start with an agency, the way it should be done and kind of what your feedback is about the relationship and all that. But, you know, that's part of it. What we really want to know is, you know, when you decided to become a lawyer and then when you decided to hang out your shingle and go out on your own and and make sure that were that were really giving the right advice and feedback to the folks that are listening, that are thinking about going out on their own or have just gone out on their own,
00;03;04;03 - 00;03;22;28
Unknown
maybe save them from some pitfalls and, you know, tell them some of the things that did work well for you and kind of how you organize your practice and where you want to take it. Right. And we're excited to work with you and our agency because we get to be part of pushing that forward for you. So let's start with what made you become a lawyer?
00;03;22;29 - 00;03;54;07
Unknown
When did you know you wanted to be a lawyer? I worked for Hughes aircraft. I started my career as an electrical engineer for Hughes Aircraft and Space and Comma Division and when I was I was an independent designer. And when I was working on the multiphase horn for SSME, which was a weather satellite, I had to work with a subcontractor out in Andover, Massachusetts, who was a patent agent, and he had done a bunch of patents.
00;03;54;09 - 00;04;14;28
Unknown
And that is where the relationship started with that man who would take me out to lunch. He had this little airport over at Lawrence and we would fly up to Maine for lobster. And and then he was he was the one to kind of put the bug in my ear. Mm hmm. So I was I work for Hughes, and then I got multiple degrees from Hughes, a bachelor's and master's electrical engineering.
00;04;15;00 - 00;04;40;19
Unknown
And then I went to law school at night. And my last thing with Hughes and got my law degree, and then I went out and I started to work for a boutique in Santa monica called Saslow and Thomas. Gotcha. Yeah. And what area of practice were you working on? What then was it pattern in? Oh, it was a general was only three of us on in Santa monica and it was just whatever walked in the door, quite frankly.
00;04;40;20 - 00;05;13;04
Unknown
Gotcha. So generally it was a general it was a general pattern that was a general and electric property practice. Got it. Okay. So you weren't like, doing criminal or family. It was all patent IP related stuff. Yes. Okay, That's cool. That's correct. So you can then go ahead. No, no, go ahead. So then from there, I worked for Dan and Don for, I guess somewhere between three and five years and I got an offer from Phenix Technologies, the BIOS company that boots all these computers.
00;05;13;06 - 00;05;32;09
Unknown
And I went and I became their director of intellectual property for this software company. Oh, cool. And we did. I did that for almost five years, 3 to 5 years there. And we sold that company to Intel. Okay. And then from there, I'm trying to think, what did I. Yeah. Boy, it's tough when you live as long a life as I have, you know?
00;05;32;12 - 00;06;04;15
Unknown
From there, I went and I worked basically as a work for a firm in Austin, Texas. And we only had one client that was IBM. So I was almost like an in-house IBM attorney. Gotcha. And that was once again, all done for computer technology. Got it. I left there after, I guess three or four. Seems like every 3 to 5 years I changed jobs right then I went and I worked for Xerox and I also kind of division and I worked there for about 3 to 5 years.
00;06;04;15 - 00;06;24;19
Unknown
And then after that, I kind of just struck out and went solo. Gotcha. I did overflow work. I did a little bit of work here and there for some law firms. But mostly I just did my own investors and corporate overflow. Got it. So and that's sort of where we're at today. So, Phil, was that a pivotal decision?
00;06;24;22 - 00;06;50;15
Unknown
Going out on your own that led to your success? You know, it's a good question. The there was so much interest in my work product that I had. You know, when I left the Austin firm, IBM, I still stayed in Texas for a short period of time and probably another two or three years. And I did over work before I took the job at Xerox.
00;06;50;18 - 00;07;07;02
Unknown
So then when I got and people kept tugging at me to come back and just, you know, do overflow work or work, you know, for certain of my clients. Then when I left Xerox, it just was a natural. There was a lot of work waiting for me out there, and I kind of like working on my own. Yeah.
00;07;07;04 - 00;07;27;16
Unknown
You know, were you did you go through all the the normal motions about, like, you know, Oh, shit. I hope I can bring in enough money to pay the bills and make a living. Or were you super confident that you were walking right into a good financial situation, going out on your own? Well, when I left Xerox, I went and I taught law school.
00;07;27;16 - 00;07;52;14
Unknown
I taught patent law at law school. All right. So that was waiting for me. And that was part time in the afternoons. Oh, great. I was an adjunct professor. Also, there was a man by the name of Irvin Kay, who did claim some clandestine seminars. Mm hmm. And I was one of his, you know, teachers, Right? Okay. So, yeah, there was a it was a lot of odds and ends.
00;07;52;14 - 00;08;16;13
Unknown
I never really had to. So you didn't need to pick up clients right away from for your life stuff. Come on. Yeah. Okay, well, and I also. Yeah, As soon as I got out, I picked up all kinds of people. I had a lot of friends in the industry, so, you know, I was doing awful work for Northrup, for and for Qualcomm.
00;08;16;16 - 00;08;36;02
Unknown
Also, I worked for Tom Chan, and he had the huge aircraft portfolio, which was a natural fit for me. It was in downtown L.A. So actually the guy that he had that handled the huge aircraft patent portfolio were retired and I came in there and helped him with that for a while. Oh, that's so. Yeah. Yeah. Oh, that's fantastic.
00;08;36;07 - 00;09;07;09
Unknown
You know, the the great thing, I was a solo practitioner for about 25 out of the 35 years that I practiced actively. Now I'm semi-retired and I found that the pivotal moment for me was deciding to go out on my own, you know, And at that point in time, you have you've had the training, you have the experience, you have the context, but then you start looking at the looming thing about, okay, how do I maintain this progress?
00;09;07;09 - 00;09;29;01
Unknown
How do I expand? So I want to ask you, how how is your experience been to this date with Jay and his team with digital marketing? Well, I'm I can't say enough. I really can't. If you go to the patent chain, which is my virtual law firm, we'll put that on the screen. Patent Kinko's, Google.com. You can actually see it.
00;09;29;04 - 00;09;53;19
Unknown
I'm amazed at how much progress we've made. I became a client of JS, I think what, August or I was pretty recently, it's only been a few months. And when we started, you know, we turned on the well, when we went on the wire and we went live on the Internet, I think I was ranked in the, you know, above 50, quite frankly.
00;09;53;22 - 00;10;11;04
Unknown
And now it's been 6 to 8 or maybe a little bit, maybe 8 to 10 weeks. I'm now ranked number four. All right. So if you want to know somebody that really knows how to run the CEO, these guys know what they're doing. But yeah, we wrote a lot of content for you. We built a big website. People that are curious and really go to it.
00;10;11;04 - 00;10;32;04
Unknown
It's one of the coolest websites that we've built. And again it's the WW W dot Patton King income. There's a ton of content up there. It gives you a good idea of kind of what we do, how we do it. But you know, it's important to have a client that understands it too, right? You know, some clients think that, you know, soon as you go live, all of a sudden, you know, a week later, you should be ranking number one.
00;10;32;04 - 00;10;51;20
Unknown
So it's important to set the correct expectations, you know? Yeah, you have to be a slow horse with the Internet, with the Google spider bots. You really have to have patience. You know, you get you can move fast, but then you're going to slow down and then you move again. Right? And it's just it's just the way the it's just the way Google operates.
00;10;51;20 - 00;11;11;17
Unknown
If you know, if you're using the Google search engines. Well, it's it's it's about building authority. Right. Google is not going to rank your site if they don't believe that you're an exact match for what somebody is searching. Like. A perfect example of it is nobody goes to page two anymore because Google is so good at giving you exactly what you're looking for on your search on the first page.
00;11;11;17 - 00;11;32;29
Unknown
Yes. And they're so good at that for a couple of reasons. Number one, they track every search that you do so they know your style like, what are you looking for? Right. Because what you want, what have you looked for in the past? Right. They get to know you. And that algorithm is smarter than anybody I know. But then the other part of that is, you know, you have to have the content and the authority for Google to say, okay, you know what?
00;11;32;29 - 00;11;49;18
Unknown
I think Peyton King's the perfect result for what this person's looking for. That's when they serve it up right? So you have to have those in balance and you have to understand that. And some people do, some people don't. It's just, you know, we're we're for four. And I have to say this about digital age or just the horsepower.
00;11;49;21 - 00;12;09;17
Unknown
It's a there's something going on every week or whether it's a press release, whether it's an update to the YouTube video, whatever it is, there's always something that is going on that's going to push you a little bit farther. Yeah. It's not one big thing. That said, it's all the little things that you do, right? It's all the little things.
00;12;09;17 - 00;12;34;17
Unknown
So you have a daily team. It's not certainly what I experienced in my early years where the team purportedly would come to my office. I'd complain, no calls, phones aren't ringing the way I'd want. They'd leave, and that was it. About six, eight months later, I called again and got the same routine right because no one was with me, part of my team, until I met you.
00;12;34;19 - 00;13;06;20
Unknown
So I'm glad you're experiencing that same effect. Yeah, well, I had a digital marketing team before, Jay, before Digital Horsepower, and he opened my eyes this summer, and I really realized how bad I was being underserved, and that's why I gravitated towards them. Right? And so far, so far, I think my day has been good, right? Yeah. You know, the other thing, too, is I've got a great account manager, so, you know, it's good that you have a focal point.
00;13;06;23 - 00;13;25;28
Unknown
And I just I think Stephen is great, quite frankly. Yeah, he's actually our president. Yes, he handles your account himself. I know you guys have a really good rapport. He's in Vegas, too, so we've got to get you two together for drinks. Yeah, well, we'll get there, you know, I mean, Yes. So let's talk about kind of where you want to go, right?
00;13;25;28 - 00;13;46;03
Unknown
So as we're going down this path and you start getting more and more calls, more and more clients, do you want to stay a one man show or do you have an aspiration? And at this point, Well, I've got apparently to we need to do a correction there. I have a litigator, Steven Healy, who's my heavy hitter, is a multi he is one of the best led one.
00;13;46;10 - 00;14;09;24
Unknown
And Steve and I Siva has been with me in the past KING for almost 20 years. Okay. And you know, he gets award verdicts and the 2 to $5 million range. Oh wow and oh yeah he is he's a pro And then I have another guy, Louis Frond, who was a student of mine 25, 30 years ago that I brought on because he was my best student.
00;14;09;26 - 00;14;37;14
Unknown
But to answer your question, Pad King is like almost like a virtual law firm. Right? And I do plan to keep building it out as we get as we bring in more work, you know, Excellent. I mean, you know, right now we're just trying to plant our flag in Vegas. I've only been here since July. Right. And, you know, so we're trying to I stripped down the office in Los Angeles and Redondo Beach and we're now just trying to develop the client base here in Vegas.
00;14;37;14 - 00;14;57;07
Unknown
We I still have some older clients that still work out in L.A. But what I like to do is just become, you know, if you want to know, my goal is to become the number one patent attorney in Vegas. Best law firm in Vegas. Well, here's another thing that I think a lot of people don't realize, or maybe the people that listen to this show, because they're they're lawyers.
00;14;57;10 - 00;15;14;23
Unknown
But what you do is not at the state level. You do it at a federal level. So you can you can work a case from anywhere in the country like somebody here in Florida. Like if we need a patent work done or something, obviously we would go to you for advice, but you actually could take our case because it's federal, right?
00;15;14;26 - 00;15;46;11
Unknown
Well, even more further than that, and something I mentioned, I did do a couple of years at IP Cardinal and they were the they had a contract with United States Patent Office in their international division. And I worked as an international examiner for the patent office as a contractor. So. So and they call that PCT practice. Okay. So to answer your question, not only are United States patent attorneys, that's what it says, United States on the federal level with the patent bar, which is defined by the Commerce Department.
00;15;46;12 - 00;16;08;00
Unknown
Right, is that we also represent inventors all over the world who want to file in the United States. Oh, that's awesome. That's awesome. So you can file in business from literally anywhere on the planet. I get a lot of software work out of Germany, right? You know, But I can see. Yeah, that's that's funny because I don't speak any German.
00;16;08;00 - 00;16;35;13
Unknown
That's about all I can do in German. I can't even have a beer. Well, no, The inventors that contact you are pretty much. Well, you know, they're not going to contact you. They don't speak English. Right. But there's a lot of people in other countries that want to, you know, the money gets, you know, in America. Do you have an invention and let's say you're down and I don't know Brazil, I've had Brazilian inventors and they want to you know, they want to get a pad here because they're in the process of importing some product that they want to protect.
00;16;35;15 - 00;17;01;27
Unknown
You end up catching those kinds of cases, right? That's awesome. So, well, that'll be an interesting marketing issue for you. Yeah, absolutely. You're the bells are already ringing in my head and some stuff that we can do. I think there needs to be some content on your website that specifically speaks to that. So I'm going to have a conversation with our team later today and and see what we can develop for that, because I think that your reach can can go pretty wide.
00;17;02;00 - 00;17;28;28
Unknown
Well, you know, right now, like I say, we're pin dropping here in Vegas. I do it. All right. I would go back to something you said earlier, extending the practice. Yes. For instance, Stephen is licensed in five or six states in five states. So we could ten drop in five states as long as I avoid, you know, go in those markets, we're not going to compete against your other attorneys.
00;17;29;00 - 00;17;51;24
Unknown
And those jurisdictions. You have a great guy in California is amazing. Oh, you're talking about John Dan Bush. Yeah, Yeah. He's so tastic. Yeah. That's another client of ours. He's been with us forever. And I mean, we kill it for him. He he's having fun. He literally he's a fun guy to talk to. Whenever we talk to him, we never even talk about about work stuff, because he's just.
00;17;51;28 - 00;18;10;07
Unknown
He does so well. He just wants to talk about other stuff. We have a great reporter and and, you know, a feather in your cap to his success is that now I'm watching him pin drop in other states. Yep. So we have a right now we're looking at a five state growth factor. That's awesome. That's awesome. And we know how to do that, right?
00;18;10;07 - 00;18;29;20
Unknown
I mean, we've done that for some of our. Oh, without a doubt. Without it. So we know how to make that work. So, you know, I'm Phil, I'm super excited at your success. And, you know, obviously you've you've taken a different path than a lot of our other guests that that are successful lawyers. But your path is very cool.
00;18;29;20 - 00;18;50;07
Unknown
I like it. Where do you ultimately see this this going? How many people do you think you're going to have? Associates, paralegals, what's the sweet spot for you and revenue wise? Right. I mean, what kind of revenue do you know? It's a it's an interesting question because I'm building this organically. I would build it as big as I can possibly handle it.
00;18;50;07 - 00;19;17;08
Unknown
But I'm 64, so, you know, we'll see where I'm at when I hit 70. And, you know, there's a stain out there and attorneys never die. They just draft away. I've never heard that. You've heard that, Julie? Yeah. Okay. Yeah. So, I mean, I don't know. You know, it depends. All right? The more work I get that I have, no, because I only have so much bandwidth.
00;19;17;10 - 00;19;51;13
Unknown
I would like to manage a team of about 4 to 6 patent attorneys and agents. Got it. And bring in some paralegal help. Steven has his own team that he manages for the bank, and he's got a few people around him. So I let litigation. I don't I don't interfere with Steve as part of the packaging practice. So obviously, first goal is probably to build it to about $1,000,000 practice and then, you know, maybe a $2 million practice, maybe a $3 million practice just continue to rise and then maybe settle off somewhere in the 3 to 5 million a year range.
00;19;51;14 - 00;20;11;24
Unknown
That's right. That's exactly right. When I was in Los Angeles, I was a true, pure solo and I was doing somewhere between three and 400, which is about a good range. Yeah. For for attorney with four for a guy with my level of experience. Right. So awesome. Well, no, but you're absolutely right. You know, if you can get up to a couple of million and then when I'm in my seventies, we'll see how strong the pay.
00;20;11;24 - 00;20;32;24
Unknown
I hope you like the packaging. I'll be like the logo. I mean, sure, it is a great mark. It's a great mark, especially for CEOs. You know, I agree. Yeah. Didn't hit it off the day that I decide to sell the practice, you know. So if you want to know if we build it up to the numbers that you're talking about, it'll be a very small business.
00;20;32;27 - 00;20;52;17
Unknown
Well, yeah, because you know, not to to an hour anyway. Just take it in the right context. But we're, we're kind of your in-house marketing machine, right? So if we just keep on, you know, pushing your rankings so you're pushing more phone calls and getting more revenue, your practice is extremely sellable because you have a mechanism in place that continues to develop new business, right?
00;20;52;18 - 00;21;13;02
Unknown
And brings you know, that's important. Here's my here's the thing that keeps me up at night, okay? Right now the practice is slow, but that's because it's brand new to the region. Sure. I just know that what's going to happen as a dancer and a person when they're going to wake up and it's just going to be a floodgate and then I'm going to have to deal with that problem right?
00;21;13;05 - 00;21;32;04
Unknown
Well, that's a fun problem. I'd rather have too much faith and not enough. Right. So, yes, then you have the choice, the choice of the client's choice of where you go with what I so j in my experience is that I was able, like you are now, discussing your practice. What? When? Where do you want to go? How do you want to do it?
00;21;32;04 - 00;21;56;05
Unknown
How do you want to live? Where do you see yourself tomorrow? That he can facilitate that It's not just producing a website, but a little SEO, but actually your marketing guy. Yeah, you have to. You have to drive relevant traffic to it. Yeah, right. The thing that I always tell people about Google and if you think about it this way in a very simple fashion, everything you do kind of works around this.
00;21;56;07 - 00;22;20;19
Unknown
There is nowhere else that you can be in front of somebody at the exact moment that they are literally asking for that help. If somebody Google's patent attorney near me, it's not because of any other reason than they want to talk to a patent attorney. Right. And so the key is if you're front and center on that SERP, that search engine results page, they're going to click that.
00;22;20;21 - 00;22;39;23
Unknown
Then when they click it and go to your website, if your content is well-organized, it answers a lot of their questions and it's very easy for them to reach out to you. Your phone number is big. They can click it if they're on a mobile phone and be connected to your office, or they can fill out a little form, you know, telling you a little bit about what they're looking for, which those are actually your better leads.
00;22;39;25 - 00;23;00;27
Unknown
So we love form fills, we push it very hard here. Then that is just the machine that keeps that flow of opportunities coming, right? That's what we can do. We can't help you with what happens once they call you, but we can help you get them to call you. Right? That's very special. Yeah. One. So once a league gets on the phone with me, I have about a 90, 95% closing rate.
00;23;01;04 - 00;23;26;29
Unknown
That's great. I mean, Well, no. Well, it's because I offer free consultations. I do everything under fixed fee quotes. I offer guarantees, and then I can show them my success rate in the patent office, which is extremely high to get the patent issued. Yeah, that's awesome. Yeah. You checked all the boxes? Yeah, that's great. So in closing, Bill VIRGA, Peyton King, dot com, we're going to be the number one patent attorney in Las Vegas.
00;23;26;29 - 00;23;44;24
Unknown
We're going to make sure of that. But anything that you want to send off to the people that are listening again, that are thinking about going on their own or have just gone out on their own, you know, any pitfalls that maybe that you fell into that you can tell them to avoid or things that you did that worked great for you and tell them to double down on it.
00;23;44;24 - 00;24;05;29
Unknown
Just any advice for young attorneys? Yeah. If you're going to be in this business, make sure that your timelines are guaranteed. Okay? People get very anxious if they you know, if you say, hey, I'm going to do a patent application for you and we will have a prepared and ready for filing for weeks, stick to that for weeks.
00;24;05;29 - 00;24;35;11
Unknown
Your reputation in this business is everything. The other thing, too, is that don't fear. You know, I remember when I came out as a first year out of law school, when I got my past my bar. And then, Judy, this was some you said the first time I went out. Yeah. You know that there's that early thing with attorneys where, you know, they're they're reluctant or hesitant because they're not they don't have enough experience, to be honest for you, but always to have faith in yourself, you know?
00;24;35;13 - 00;24;55;25
Unknown
And it's it's a you know, it's the practice of law, right? I mean, the law school that prepares you to take a bar, it takes decades to get to really understand this field of endeavor. And that's why they call it the practice of law. Right. Did you have to practice it? Yeah. Then practice makes perfect over time. Right.
00;24;55;28 - 00;25;20;15
Unknown
And and the other thing too, is you act. And this is the key to any part journey to success or any lawyer success for that matter. You have to have the right digital media company to put themselves in your way. I agree with that because everybody Googles everything now. I mean, the Yellow Pages today, it's, you know, the the and I'll tell you, you can really feel it after COVID.
00;25;20;17 - 00;25;35;14
Unknown
After COVID, the brick and mortar is almost vanished. Now, I don't don't even need a brick and mortar. They just want to come to me. They want to know that your local if they do want to go, do it face to face. Yeah, but COVID changed. The world in which we do business is now it is our digital world.
00;25;35;14 - 00;25;53;16
Unknown
Yeah, it changes for us too. I mean, our whole team is remote, you know? Yes. So. That's right. All right, Well, well, it was a pleasure. I want to thank both of you guys. You've been great to talk to. And Doug, same here. Thank you so much. I look forward to keeping this relationship going. It's like, you know, I'm like a Texan.
00;25;53;16 - 00;26;08;20
Unknown
You know, I'm going to die with my boots on so I won't be with Jake. I'll be with you. Hey, man, I'm with you. I will. I'll come down to Texas and. And we'll meet down there for some barbecue. We'll go to Austin and hit Austin City limits. I've never been. I've always wanted to go. You can show me around there.
00;26;08;23 - 00;26;23;01
Unknown
And Vegas, you know I'm going to be there. I mean, I lived there for seven years or so, but we're going to get you and Steven to get together for dinner and maybe some drinks. And God, I don't even want to see that credit card bill because I know I'm going to get it. But. Well, this is a great visit.
00;26;23;03 - 00;26;39;28
Unknown
Absolutely. So much for joining us today. So enjoy the rest of your podcast and your other guests. And I really enjoyed this, guys, and I want to thank you. Yeah, no problem. Thank you, man. I appreciate it. Thanks for taking the time with us this morning. Phil, you have a great day. And Julie, that does it for another episode of the Legal Authority podcast.
00;26;39;28 - 00;26;57;26
Unknown
You can go to the legal authority podcast dot com slash or I'm sorry, the legal authority dot com slash podcast Find out more about it If you going to have a conversation with Julie or myself about your own digital marketing you know there's a form right there that you can fill out and make an appointment. And my book just came out.
00;26;57;26 - 00;27;19;08
Unknown
I wanted to keep this under wraps, but I'm going to announce it now. I just came out with a new book. It's called How to Tip the Scales of Marketing for Your Law Firm. And it's going to be free. I'm going to put it on the website. If you go to the legal authority dot com slash book, you can go there, you pay the shipping, it's like five bucks and I'll send you the book for free.
00;27;19;11 - 00;27;36;11
Unknown
That's fabulous. Yep. So anybody that's going out on their own that's not ready to hire an agency yet or just not sure wants to learn a little bit more. That book will tell you everything you need to know about digital marketing. And I think one of the things you'll take away from it is how complicated this can be and why you need to have an expert doing it for you.
00;27;36;11 - 00;27;51;04
Unknown
Right. But know enough to be dangerous and keep your finger on the trigger, but have somebody that knows what they're doing so you'll learn about that in the book. Well, I'm going to send you a copy of it as well. And we literally as long as long as it's autographed, because maybe one day it'll be worth some money.
00;27;51;07 - 00;28;08;18
Unknown
That's awesome. My mother named you guys, but she she named me John Foster Rathmann. That's my full legal name. And when I got old enough to ask her, Why did you name me John Foster? Catherine? And she said, Because someday you're going to be president, kid. And that's a presidential name. So I don't know if I'll ever run for president.
00;28;08;20 - 00;28;21;02
Unknown
I'll be president. I know I'm going to play golf, guys. You got it. Okay. You have a good one. Thanks so much. Well, have a good one. All right, cool. And for everybody else, thanks for joining us today on this episode. And we will see you soon. Have a.