Patrick Neve - Effective Print Advertising Strategies to Boost Your Brand and Increase Traffic

Summary

In this conversation, Branden Sewell and Patrick Nevy discuss marketing and branding strategies for home service businesses. They emphasize the importance of building a strong brand foundation before investing in print advertising. They highlight the need for consistency and long-term commitment in branding efforts, as results may take time to materialize. They also discuss the value of community involvement and the power of associations in building a recognizable brand. Overall, the conversation emphasizes the importance of strategic and intentional branding to maximize the effectiveness of marketing efforts. In this conversation, Branden and Pat discuss the importance of having a growth mindset in business and the need to adapt and learn from successful competitors. They emphasize the value of getting off the ladder and working on the business rather than in it. They also explore the concept of building a sustainable business and the challenges and decisions involved in scaling. Pat shares insights into Decided Excellence Catholic Media and how they partner with local Catholic churches to create parish magazines. They discuss the demographic they target and the benefits for sponsors. They also touch on the topic of podcasting and building a community.

Keywords

marketing, branding, home service businesses, print advertising, brand foundation, consistency, long-term commitment, community involvement, associations, growth mindset, adaptability, learning from competitors, working on the business, scaling, sustainable business, Decided Excellence Catholic Media, parish magazines, demographic, podcasting, building a community

Takeaways

Build a strong brand foundation before investing in print advertising
Consistency and long-term commitment are key in branding efforts
Community involvement and associations can help build a recognizable brand
Results may take time to materialize, so be patient and stay committed Having a growth mindset and being open to learning from successful competitors is crucial in business.
Getting off the ladder and working on the business is essential for growth and scalability.
Building a sustainable business requires making changes and doing things differently.
Decided Excellence Catholic Media partners with local Catholic churches to create parish magazines, targeting a specific demographic.
Podcasting can be a powerful tool for building a community and reaching a specific audience.

Chapters

00:00 Introduction and Background

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Transcript

Branden Sewell (00:00.794)
Hi everybody, I am Brandon Sewell, owner of Seal Pro Painting and also now Seal Pro Seal and Wash, located in central Florida. I'm also the host of the Off the Ladder podcast and we exist to help home service business owners learn so that they can lead well and ultimately live life off of the ladder. Today's guest is...

Patrick Nevy and he is actually from my local BNI chapter here in central Florida, Space Coast BNI. Patrick Nevy is the area manager for Decided Excellence Catholic Media, which is a print publication. I'm going to let Patrick introduce himself and exactly what it is that he does. Welcome to the show, Patrick.

Pat (00:48.854)
Sure, thanks Brandon.

Thanks. It's good to be here. I, yeah, so I'm, I'm from central Florida. I grew up here. My dad was actually a sign painter for a couple of decades. My grandfather before him was a sign painter, for several decades before that. And so, I have roots in the area roots in, I guess you could call it print marketing or, tactile marketing. And so it made sense for when I was coming home to the area to, take something up that was similar in that vein. I, I have a background in Catholic theology. I have a master's degree.

in theological science, which sounds a lot fancier than it is. I was a youth minister for four years. And so that's why that intersection kind of made sense. So helping small businesses in Florida, just like my dad did, and then working in the Catholic church, just like I had been for four years prior. So that's, that's basically, I also run a podcast called the crunch, which is a Catholic podcast for young adults. And that's me. That's all I do.

Branden Sewell (01:46.778)
Yeah, that's awesome, man. Well.

Pat (01:47.414)
Also wife, two kids, you know, that's important too.

Branden Sewell (01:50.778)
Yeah, yeah, that's awesome. So your second is here. Or on the way.

Pat (01:55.382)
no, she's coming. She's down the pipe. But she's so big that we're just counting her. You know, might as well.

Branden Sewell (02:01.594)
I gotcha. Yeah, yeah, yeah. I hear you. Well, that's super exciting. We have very similar, like, just, you know, families and stuff. It's funny, I also have a background in ministry. You know, I was a youth director for a while for a non -denominational church. And then, you know, we both have sons who are around the same age, right? How old is your son?

Pat (02:28.022)
Mm -hmm. My son's two. You have a three -year -old?

Branden Sewell (02:31.962)
no, my son's four. He just turned four in April. So anyway, we have little people. And my daughter was just born, so she's just shy of three months old. So boy, girl, super fun. But yeah, so it's been awesome to be a part of B &I with you and...

Pat (02:34.454)
bummer, I was close.

We have little ones. Yeah.

Branden Sewell (02:59.962)
Whenever you've presented or talked about marketing, branding, all of those things, you have a lot of wisdom when it comes to that. So I thought that it would be fitting for you to come on here and just talk about some of your expertise, if you will, and philosophies on marketing and branding. And just

I think a good amount of your client base is home services, correct, like with the print.

Pat (03:34.55)
Mm -hmm. Yes, specifically. Yeah, with Decided Excellence at the magazine, it's mostly home services, some financial. Those are the ones that do best in the magazine.

Branden Sewell (03:45.914)
Yeah, so, you know, as far as print goes, I'm interested because I think when most people think of print, you know, I even let's like even use myself as an example. One of the first things that you think of is like, man, how in the world do I know if this is actually working or that this is something that is

Pat (04:13.494)
Yes. yes.

Branden Sewell (04:15.738)
you know, worth putting my money into. And, you know, to your point, you could have, it's funny, like you could have somebody who does this and come back to you and say, like, you know, I have people who have been doing this for years, they're returned customers, they're getting results, and you'll still have somebody like myself or others in home services who are just like, not sure or hesitant to make the jump. So I'm just curious to hear from you.

What do you see is the strategy with your marketing and branding, maybe when it pertains to, you know, print and, you know, being in a publication and, you know, do you advise your clients that, hey, like, are there any clients where you might say, like, hey, this isn't right for you now, but this...

Pat (04:57.686)
Mm -hmm.

Sure.

Branden Sewell (05:11.226)
maybe part of your strategy later or are you like all in on it and believe that it's like a strategy whenever you're ready to make that jump? I'm just interested to hear like your perspective on that and maybe how you approach it with your clients.

Pat (05:24.63)
Almost definitely. Yeah, so like one man shops, I mean, we'll put if someone really loves the magazine and wants to be in it, I think it's, you know, you get what you pay for, you know, so if a smaller guy wants to come into the magazine, I'll say, all right, let's get you a smaller footprint and let's maximize that footprint. But honestly, sometimes with these one man shops, you know, just odd jobs, guys, it's like, it's probably best, you know.

the amount of time and energy spent.

I mean, think about it as terms of hours, right? Like how many hours it take you to make 300 bucks, you know? So taking that time and instead of putting into the magazine, putting it into forming relationships with people at your church, doing jobs for them grotties so that they recommend you, you know, those kinds of things might, for a smaller guy, it's like, it might do them better. It might do them better because they're so small that, you know, the opportunity cost is a little higher for the magazine. For midsize and larger, it's usually a good idea to go into a magazine.

like this, I will say that generally if someone's marketing is somewhat scattershot, if someone comes to me and says, hey, I've been doing Facebook ads for three months, it's not working, I wanna try you guys, I'll say, hey, hold on. You've only been doing Facebook ads for three months. Let's see what's over there. You picked this, you gotta give it the college try.

because it's bad for them to jump into the magazine all of a sudden because they're just gonna keep going from thing to thing to thing to thing to thing. And it's bad for me because then in three months I'm gonna be having a conversation with them where they're like, I'm not doing it, it's not working. And they're gonna wanna jump ship and go to someone else. So it's really a lose -lose if someone's jumping from thing to thing. So those are kind of the two people.

Pat (07:04.822)
that I try to stay, I try to very respectfully say, hey, maybe this is some other time. You know, people who are a little too small to advertise and then people who paid advertise and then people who are kind of jumping from marketing strategy to strategy.

Branden Sewell (07:19.738)
Yeah, that's good. You know, the way that I kind of think about it in like my own situation as a business owner is I want to try and like build a solid foundation of relationships, networking. Even I want to get to the point where all of my vehicles are wrapped. All of my trailers are wrapped.

we're doing and then what I'd like to do is once I have like a really solid like foundation for you know, the word of mouth referrals networking groups getting in my community getting my name out there, you know people seeing us around town working then now my brand this is the way that I think about it. Well now my brand has gotten some

you know, equity in the community, right? We've gotten some exposure. Some people see like, okay, Seal Pro painting trucks are everywhere. Seal Pro painting, you know, workers, employees. I see them at the gas station, out to eat. I see their shirts. I see, you know, all this stuff. And then my next strategy would be, okay, now let's maximize on that branding and do some like,

Pat (08:17.622)
Mm -hmm.

Branden Sewell (08:43.674)
the bus stop signs everywhere. Let's put some ads into some local publications. Let's, you know, whatever. Put an ad on the local, what is it? Like buses, you know? And then kind of like now it's more about, I think that's branding. Now you're just making people aware of your brand. Maybe they're not,

Pat (09:09.878)
Yes.

Branden Sewell (09:13.402)
buying from you because they saw you on that advertisement in the magazine. But they saw you in the magazine and then they saw your truck and then they saw your employee at Wawa getting gas and getting food. And then they saw a yard sign, a door hanger. And then they're like, well, I need some painting done. I've seen Seal Pro painting everywhere.

Pat (09:31.222)
Yeah.

Pat (09:40.598)
I've seen Seal Pro everywhere, yeah.

Branden Sewell (09:42.49)
Now I'm going to Google seal propane and so.

Pat (09:45.398)
And then you're going to ask them, where'd you hear about us? And they're going to say, I Googled you. Yeah.

Branden Sewell (09:49.05)
Exactly. So there's no great way to pinpoint the exact ROI, but that's why I think that for myself, there's things that I want to accomplish first and there are those things that I just mentioned to you. If I had all of my vehicles wrapped, if we were consistently putting outdoor hangers everywhere and just getting people aware of our brand better,

That's when I'm going to be like, okay, let's really double down on this effort. And because I don't I don't know if you have a different opinion on that. But I just feel like if you take that money and you put it into a magazine, you may not be able to maximize that as well as if you were branded well. Does that make sense?

Pat (10:42.678)
Yeah. Yes. Yeah, I see what you're saying. It's kind of like the...

There's, the shiny new thing is always fun and exciting, but you need to make sure you're doing the basics. And the basics, especially in home services are making sure you have a recognizable truck, a recognizable name, a recognizable face. And if you're not doing those things, then you're just not gonna be as sticky in the consumer's head. And so when you're paying for advertising, you're spinning your wheels a little bit.

There are some ways to mitigate that and I do not every not everybody who does so decided excellence has the magazines all over the country There's a bunch of people that are like me that franchise and do you know stuff like that? But and not all of them are like 100 % experts in marketing, you know, they're not all like 100 % It's it's a it's like a billboard. You know, the billboard company isn't always gonna be like here's how you use a billboard well so sometimes I I just happen to have a marketing background in that way and so I will sit down with

I'll sit down with my clients and be like, all right, this is one of the better ways to use the magazine. This is a bad way to use it. Here's something you got to keep in mind. So there's ways to mitigate that not having that brand identity. But I think you're right is like.

It could be that much more effort, 10 times more effort could be the result in a 100 times greater return. Sometimes there's huge discrepancies in effort like that. I think you're right on the money. Yeah.

Branden Sewell (12:18.874)
Yeah, I mean, I recently had, you know, we had talked about this. I had Dan Antonelli on my podcast and he has a book called Branded, Not Blended. And he's like, he's all about talking about like, you know, branding your company, you know, and powerful brands. And he uses the same terminology that are sticky, you know, that like stick in people's brains. And,

Pat (12:31.798)
Mm -hmm.

Pat (12:38.55)
Yeah.

Pat (12:45.558)
Mm -hmm.

Branden Sewell (12:48.73)
You know, to his point, you know, he'll talk about, he calls it white van syndrome. Like if you pull up in a white van with like some lettering on it, that's not as sticky as, you know, pulling up and you've got your whole vehicle wrapped and you're like, and people are seeing that all the time. You know, there's some one of, have you heard of a Mac five or have you seen Mac five around driving around?

Pat (12:54.582)
yeah, I've heard of this.

Pat (13:16.918)
yeah, I've seen them everywhere. Yeah. I can picture their, yeah.

Branden Sewell (13:18.874)
Yeah, so Dan actually designed their wraps and hit their brand and did all their branding for them. And it's like you instantly, you're like, you see them everywhere. You can't forget the little robot thing on the side of their trucks. And in his book, he actually shows some data where once he does the branding for a company,

Pat (13:27.67)
That's cool.

Pat (13:36.342)
Mm -hmm.

Branden Sewell (13:48.698)
their organic Google search skyrockets. So it's like before having the branding, it'll be pretty like plateaued and then out of nowhere they get their branding all their wraps done. And I mean, it's just, it's astronomical growth. And so to what he kind of explains is like when you focus on your brand,

Pat (13:53.91)
huge. I'd imagine, yeah.

Pat (14:07.638)
Yeah.

Branden Sewell (14:14.218)
the efforts that you're making for marketing and advertising end up having a better ROI because now you're not having to work as hard to stick in those people's minds. So it's like, well, now that ad that you paid for to be in that magazine is bringing a higher return on investment, not necessarily because you just have the ad in the magazine, but it's because you've branded yourself well.

So people are just, it's like adding to that, you know, like compounding effect of your brand. I don't know if that makes sense, but.

Pat (14:50.742)
Yeah, no, it absolutely does. It reflects one of the principles of branding that I think, and a lot of, I will say a lot of people, especially in home services kind of bristle at the idea of branding. It sounds like something that's kind of, it's just trendy. It's not going to stick around. It's just a word to describe like things, a thing that has been true for ever. If you think about a brand, like a cattle brand.

It's something that, you know, it's something that it causes a change in behavior, right? In someone. And so like, it's a principle of branding that everyone, every single one of your customers, every single one of your potential customers has a picture of you in their brain if they've ever seen you. And so, you know, they, you, they see your truck, they recognize it and they go, that's just one of those trucks that drives around. And so that's, I think a lot of home services suffer from the, that's one of the trucks that drives around is that's the brand.

But what you want to be is like, you want to be in that in that Mac five space where someone's easy to go, yeah, that's the that's the home services company that I could call if I need any of these five things. Like you really want you want that kind of brand. And so if you're if you're not controlling your brand.

than someone else is. If you're not controlling your brand, you have one, someone else is controlling your brand. And so you should do everything that you can. Sometimes those things are paid, sometimes they're not. Do everything you can to make sure that you are in control of your brand and not your customers, not your potential customers or your negative reviewers. That's another huge problem that people run into.

Branden Sewell (16:17.21)
Yeah, that's so good. And you know, I think for a lot of home service business owners, and I mean, I'm not going to rule myself out of this. Like, it can be kind of like daunting and scary to try and build your brand because, you know, it's like, you know, wrapping vehicles isn't cheap, you know, like the average. But, you know, it's like, it's silly because you wrestle with this like...

Pat (16:38.358)
Yeah, no, not at all.

Branden Sewell (16:46.01)
this mentality of, I don't know if I should wrap it, it costs so much, but then on the other hand, you're like, man, why am I not doing this because my brand is suffering by not doing it. And so it's funny how it's kind of like a catch -22. But yeah, for myself, that's really what I want to try to accomplish and be like really hyper local in the beginning too. Because I think a mistake that...

Pat (16:59.574)
Yeah.

Branden Sewell (17:15.066)
people can make is, you know, like we have a service area from Brevard, like all Brevard County, right? So, I think that it would be a mistake on my part as the business owner to be like sprinkling little bits of my company all through Brevard County. I mean, Brevard County is a large county, you know, so if I was doing like, yeah, a long county.

Pat (17:40.79)
long.

Branden Sewell (17:44.25)
stretches along like what, I don't know. It's gotta be like what, 60 to 100 miles of coastline. It's something like that. But anyway, so, you know, it's like, it wouldn't make sense for me to put a little bit of stuff down in like Palm Bay, a little bit in Melbourne and all that. So what I really want to focus on is maximizing everything that I possibly can in Titusville. Like so,

Pat (17:52.022)
It's got to be, yeah, it's ridiculously big.

Pat (18:13.174)
Yes, huge.

Branden Sewell (18:13.69)
This is the community I live in. This is the community that our office is in. And so I want to be hyper local in my, what is the word that I, you know, just like my attempts to brand my company, you know, so putting.

Pat (18:30.87)
Yeah, it's part of the niche. It's just the hyper locality of it, yeah.

Branden Sewell (18:36.218)
Yeah, and I think if you, you know, starting there, because this is another thing I was going to say earlier when we were talking about like the ad in the magazine. It's like, I don't think you would tell a company who hasn't really worked on their branding and gotten some of those foundational things done. I don't think you would go to them and say like, hey, go, you know, let's say you're talking to a business owner in Titusville and it's like, hey,

go to, let's just throw it another, let's go to Rockledge, 30 miles away and put a billboard up there. Like, it's like, why? You know, you wouldn't, it's now, if you, if like that business had, let's say 10 trucks in Rockledge, was on a bunch of like the bus stop benches or whatnot.

Pat (19:14.27)
Yeah, not at all. No, it would, it wouldn't make much sense. Yeah.

Pat (19:31.766)
Mm -hmm.

Branden Sewell (19:32.826)
was involved in the community, maybe sponsoring sports teams, and the brand had some recognition. And then you put a big billboard up. Well, okay, now that billboard makes more sense, you know? So anyway, I just, I think for me, it's not a question of like, if you should do print, it's a matter of like when.

Pat (19:46.006)
makes more sense yeah

Branden Sewell (20:00.442)
and making sure that you have the right foundations before doing it. So like for home service business owners who may be listening to this, that would be my advice. And I don't know if you would echo that, Patrick, but I think getting some of those things like foundations in place would be key to going into print with a strong.

Pat (20:05.014)
Yeah.

Pat (20:20.198)
yeah, most definitely. I would also say that, you know, it's sometimes, and this is like, I would hesitate, and this surely isn't what we're saying, that like, you have to have a fully wrapped fleet and everything perfect before you can even think about doing print marketing.

Because it does depend on the print. So not all print is created equal. You mentioned sponsoring a local sports team. Generally that comes with what? Like a banner, so a print ad. But a billboard on US1 versus a banner at...

Branden Sewell (20:40.506)
Yeah, no, sir.

Pat (21:00.31)
little league field, it's a different kind of ad and that it actually does help your branding. Because I think I've mentioned this to you at BNI, sometimes like brand is a function of association over time. If you want to create a good association, make sure you have multiple of those associations over a long period of time, that'll make your brand go up. And so that's actually what we try to do with

In print marketing in general, it's not necessarily branding. With our magazines, with Little League, stuff like that, there's an element of brand building to it. So sometimes I like when someone has a brand already that's recognizable by the community. It's...

But sometimes it's a way for, we use the magazine as a way to kind of build that brand for them as well, at least a little bit. Because we were associated with the churches, we're seen as someone that's community focused, trustworthy. And so those kinds of businesses that want that kind of brand, local, trustworthy, perhaps religious, they want a spot in the magazine.

So there are things like that. I just wouldn't go crazy and be like, yes, every magazine is going to brand me as community focused, because not every single one of them will. Far be it for me to be marked as pro magazine in general. That's not necessarily me. I'm pro strategies, certain strategies.

Branden Sewell (22:12.41)
Yeah, no, that's good.

Branden Sewell (22:20.186)
Yeah.

Yeah, no, I mean, I like what you're saying and it makes total sense. But yeah, like just it's I think that as long as you have the right approach to it, then it's effective. But if you go into something that like to your point, this magazine is very community driven. So it's like if you go into this magazine, but you haven't even built any community.

Pat (22:38.55)
Mm -hmm.

Branden Sewell (22:52.666)
You haven't gotten involved in the community. You're not meeting people, huh?

Pat (22:55.542)
Yeah. And you don't plan to. Yeah. And you don't plan to. You know, it's, it's...

Branden Sewell (23:02.234)
Yeah, then it's like, well, it's not going to resonate, I don't think. You know what I mean? You're missing that opportunity. So I think it makes more sense if, okay, I'm going to do this magazine thing, but maybe the local church has a food bank. I'm going to go and serve at the local food bank. So now it's like you're giving that...

Pat (23:07.542)
Mm -hmm. Yeah.

Branden Sewell (23:32.154)
that ad that you have in that magazine, validity and power. You know, it's, you're, okay, you're there, people see the ad, right? But now, not only did they see the ad, but they see you show up in the community. And now it's like, I need a painter. I saw them in this magazine. I'm gonna call them from this. So I think it's just making sure that you have a strategy, right? I think that it would be,

Pat (23:36.118)
Mm -hmm.

Branden Sewell (24:02.138)
silly to go into it and just throw money at something and then hope it works, but not have a plan of like how you're going to ensure its success. So,

Pat (24:08.95)
Yeah. Definitely.

Pat (24:15.062)
Yeah. I think, I think what's true with all of these things is like we vastly underestimate the amount of time and effort it takes to see if something works. Like you mentioned door hangers. We just, we underestimate how many door hangers we need to put up and how many times we need to put them up before they get, they get noticed. Right. And same with, you know, with being out in the community, how many times you need, I mean, if you've ever used, I know your background, you used to do sales. If you've ever done a sale.

Branden Sewell (24:25.85)
Yeah, that's good.

Pat (24:44.968)
sales job, like you remember every person you ever talked to because it was a really important interaction, but like everybody gets a million sales calls a day. And so they don't remember you at all. And so you got to hit them. You got to touch multiple points. And it's the same thing with your customer. We're all in sales, right? Everybody, everybody who owns a business. And so you got to touch your customer. You got to hit your customer multiple times and multiple different ways. And the hard thing about advertising is you don't exactly know when, but like,

whatever effort, whatever method for branding you choose, you gotta make sure you stick with it because it'll see returns over time. I'll give a good example. Our statistics for our clients who renew, at 12 months, we see about like a 50 to 60 % renewal, which isn't amazing, it's not bad, but it's a 50 to 60 % renew after a year.

When we have our 36 month campaign clients, they renew at a rate of like 80%. So people who do it for three years, they go, wow, this was so worth it. People do it for 12 months or like, eh, it was worth it, maybe worth it, maybe not, you know, but it's crazy to see that. You'd think if it would be worth it in three years, it'd be worth it in one. That's not always the case.

Branden Sewell (25:40.922)
Mm.

Branden Sewell (25:55.546)
Yeah, no, it's so good. It's funny. I did another podcast interview this morning with the lovely and talented Greg Weidow, financial expert. But anyway, we were talking about in that interview, we talked about consistency, right? And how you can't always go into something and expect...

Pat (26:04.47)
Yes.

Branden Sewell (26:25.594)
immediate results because sometimes the results don't come until a compounded amount of time. So, we used the gym as an example or doing any type of physical activity. It's like, well, if you start going to the gym and you expect results in a week, it's like, well, you're probably going to quit if that's your expectation, right? But if you go...

Pat (26:51.734)
Yeah. Your result is you'll feel sore. Your result will be soreness. You'll definitely get a result, you know?

Branden Sewell (26:58.938)
Yeah, yeah, you'll be sore and bitter and wondering why you did it. But if you stick with that and you do it over time, the results will come. And that can be challenging, but what do you base that off of? The reality is when people go to the gym, they will see results. It's not a matter of like...

If it's just a matter of consistency and showing up and putting in the work and day after day after day and putting in those hours and it will pay off. Now, who knows that might look like six months for some people that might look like, you know, a year for others. But the reality is, is like those results will come, but you have to stay consistent and you can't like, you can't base every decision that you make and especially in business.

off of like instant gratification. You know, sometimes you have to be able to sit back and you know that if you reach out to a marketing agency, you know, most of them are going to say like, hey, you have to do a six month contract. It's like, well, because you can't pay for like, let's talk about like SEO, you know, you can't invest money into SEO and expect it to start working tomorrow. It's like it takes time.

So most of those marketing agencies are going to say, hey, we need you to stick this out for at least six months to be able to see results start to happen. And yeah, that's like when you're a small business owner and your money is not exactly just absolutely overflowing and abundant, you have to be very strategic and... Huh?

Pat (28:47.734)
Who among us is actually in that position? If only. That'd be a great problem to have. My marketing budget is too big. I have too much money in marketing. It's not something I've ever heard.

Branden Sewell (28:53.666)
Right.

Branden Sewell (28:59.738)
Yeah, that would be amazing. Yeah, but you know, it's like, I think we get ourselves in hard places because we it's like we know that we need to do these things because they it's they work right? Like, but we hesitate because maybe just like a scarcity mindset or

you know, afraid that it's not going to pay off. But, you know, you talked about door hangers, like it's the same thing there. Like you have to do that over and over and over and over again. And it's. And I don't even kind of like what we were talking about earlier, the call, you might not even be able to track the success per se to like that door hanger, because, you know,

It was, I don't know if there's like a marketing terminology of like, it's like secondhand marketing. You know, it's like you put the door hanger out, but they actually called through your Google business page and it's.

Pat (30:11.286)
sure, I don't know if there's specifically a marketing term for that, but I know what you mean. The phenomenon is well -trodden.

Branden Sewell (30:17.018)
Yeah, it's like you don't, you're not going to know for sure, but then, you know, that same person can be like, door hangers isn't working. And then they stopped doing door hangers. And then next thing you know, they're like, why am I not getting any more calls to my, through my GMB? It's like, well, you stopped doing the thing that people were recognizing. You know, you, you, you stopped putting out the door hangers. You stopped putting out yard signs. You, you know, you stopped.

Pat (30:35.506)
Yes. Yeah.

Branden Sewell (30:45.69)
doing these little things that actually make an impact on that call volume or lead volume. It's like, okay, well, it's principle. If you're putting your name out there enough and getting it in front of enough people, they're going to notice you. Anyway, yeah.

Pat (31:07.67)
Yeah. I think with, I think with brand tools, I think with tools of branding, the best way to look at it is not as a transaction. I think I've said this to you before, but like a brand is not a savings account. It's a retirement account. You know, it's like the, on the short term, you might not see the return. Like your, your principle is and return are not going to be equal at a certain point. They're all, they are going to be equal and it's going to be awesome. And then it's just going to explode after that.

But you can't get to the explosion without the years of waiting and it is it is tough when you're confronted with a choice of like This is not a very well well well forged path It's helpful if there's you know You know, I'm sure you've taught I'm sure you're doing door hangers because someone who's done them before has told you how they work and the best practices for them, you know, she's like well, if I do what this guy did then it's likely that I'm gonna get the results that he got

That's one way to mitigate the risk, I think, is like, look at what other people have done. But even then it's still risky because you're like, what if it doesn't work out? And at that point you just gotta either do it or not or don't. No is always a good choice. It is a choice. You gotta make a choice. It's okay if the choice is no.

Branden Sewell (32:18.874)
Yeah, but I mean, at the end of the day, like something that I try to do is I try to look at businesses that are where I want to be. And businesses that are where I want to be are doing all of these things that we're talking about. So maybe it's a question of resources, like to get it all implemented, but it's working towards that.

Pat (32:29.526)
Mm -hmm.

Branden Sewell (32:46.362)
Right. So I don't think it's a question of whether you should do it or not. I think it's foolish for some business owners who maybe are smaller in size to, you know, look at a bigger company who's like, let's say worth 50 million or, you know, they're doing 50 million in revenue or more, a hundred million, and look at them and say,

Pat (33:13.942)
sure, yeah.

Branden Sewell (33:15.802)
there, it doesn't take all that. Like that doesn't work. It's like, you know, look at where you are. Look at, they've done something that works. There's a reason they're doing this. And, that's kind of how I think about my business. It's like, if somebody reached out to me who was a smaller business than I, than I am and was like, it doesn't take all that. That doesn't work. I'd be like, okay.

Pat (33:24.438)
Yes.

Branden Sewell (33:44.154)
You keep believing what you want to believe, but if you want to get to...

Pat (33:45.622)
Yeah, it's a good thing about business.

The good thing about business is that there is a neutral indicator of who is beating who, and it's just dollar amount of, you know, it's like, and it's like, and it's not, that's not to be like, that's not to be like, it's a game and it's winning, but it's like, it's like, there's a clear indicator that something works and that's if someone's making money doing it. And you can like then have a qualitative analysis and be, instead of quantitative and be like, well, what they're doing is immoral. And that's a different conversation, you know, there might be, you know, sure, does, you know, doing, I'm going to get all of my customers,

Branden Sewell (34:13.53)
Yeah.

Pat (34:19.208)
hooked on crack and then they're all going to come to me. That is an immoral business practice, but it worked. Sorry, perhaps that was not the right, this is not the right podcast to make that joke. But it's like, yeah, there's a neutral indicator of like, they're doing better, so they must be doing better than me. And so it takes a lot of humility in business to be like, all right, well then I should probably do the things that they do.

Branden Sewell (34:25.978)
Nah.

Pat (34:42.422)
Or be okay with where I'm at. And that's also okay. It's okay to not, not everyone can be, I don't know what's a gigantic home service as conglomerate. Not everyone can be that, you know, sometimes we do need mom and pop roofer and that's a good business to have, you know? but yes, the, that doesn't work mindset is, is very, it's fatalist. You know, it, it's not, it's not productive. Yeah.

Branden Sewell (34:53.562)
Yeah.

Branden Sewell (34:59.482)
Yeah, yeah, for sure.

Branden Sewell (35:06.874)
Yeah. No, I mean, I think that's a really good point too, is like deciding where you want to be at. But, you know, like to the point is, you know, this whole, my podcast is about helping home service business owners who are in the field working, you know, doing the work for themselves, they're on a truck, they're working with their guys out in the field, help them get to a place where they're working on their business and not in it. Well, there's things that you have to do. You're not...

going to be able to build a sustainable business that keeps multiple crews employed and keeps enough business coming in the door, doing the things that you did at this place that you need to do here. So, yeah. And then to your point, you have to decide, okay, do I want this? And am I willing to do what it takes to have that? If not, then okay, well then.

Pat (35:51.112)
Yeah, it's a different animal.

Branden Sewell (36:04.538)
Like to your point, just be happy with where you are. But if you're not happy with where you are, you have to realize that you're going to have to change some things. You're going to have to, you know, you know, home services, one of the biggest things that we see in here is, you know, guys or girls who are doing the work themselves, these craftsmen, they will say like, nobody can do it better than me.

Pat (36:13.046)
Yeah.

Branden Sewell (36:30.362)
I'm the only one that can do it. If I don't do it, it's not gonna get done. It's not gonna get done right. And that's like, okay, if you wanna think that way, and if you wanna be the one that the business revolves around, then okay, keep believing that. But if you want to get off the truck or get off the ladder, you have to realize that there's people out there that are talented.

that are professional and can do exactly what you're doing, if not better. And then you have to do the things that we're talking about with growing your business to be able to sustain that, you know, and grow. So my mindset is like, I want to grow. If my, sometimes I ask myself, I was listening to,

His name is Jesse. I'm trying to think of what his last name is. I think it's Itzler. His wife is the founder of Spanx for women. Have you heard of him?

Pat (37:32.182)
Okay.

Pat (37:35.67)
Okay, yeah. I've not heard of him, no.

Branden Sewell (37:40.698)
Okay, well, Jesse, I saw him on like this. I don't know if it was like a short of like a long form podcast or something, but what he said in this, it was like he was talking to somebody and he was like, well, why do you want that? Why do you want to grow your business from 5 million to 20 million? Like there's going to be more headache. There's going to be, you know, bigger problems. Like you're doing great at 5 million.

Why do you really want this and do you really want it? And so I think that's a hard question that we have to ask ourselves. And I think sometimes we may not know it, but you know, like we want that, we want to strive for it. And then what happens when we get there and we're like, wow, I didn't really want this. But I'm kind of in a place where like I want to push, you know, and push myself and push the business to grow like.

Pat (38:13.174)
Mm -hmm.

Pat (38:29.334)
Yeah.

Branden Sewell (38:39.13)
I tell, like if I were to journal, like what my dreams are and hopes for this company is to like make it a national brand, you know, and be have like Seal Pro painting all over the nation. You know, that's like the big dream. But man, there's a lot that you have to do to make that happen. You know, there's a lot of changes. There's a lot of things that you have to do differently. So, but anyway, all that to say is like, if you're listening to this,

and you are in that place where you want to get off the ladder, you want to grow a brand, something that has legacy in your community, then you have to do some of these things that we're talking about. And I think the decision to do some of those things is hard.

Pat (39:35.03)
Super. Yes, it is. It is difficult. I talked to roughly a dozen business owners a week that are in that exact predicament of like, do I make this jump or not? Do I, it's tough, but it's, it's a decision you got to make.

Branden Sewell (39:51.29)
Yeah, and it's, you know, to your point, it like clearly works. That's the funny thing is it clearly works because people are doing it and they're like, they're to your, you know, the point you made earlier. It's like after that three, three year mark, people, you know, are signing back up and at an 80 % retention rate, you said, roughly. Yeah. So like 80 % retention rate after three years, it's like,

Pat (39:56.406)
Yeah. Yes.

Pat (40:15.158)
Yes.

Branden Sewell (40:21.242)
Hello, you know, if it wasn't working, why would people just I mean, unless they're just really dumb people, but I doubt that's the I doubt that's the case.

Pat (40:29.334)
Yeah. Yeah. Unless, unless they're just like, unless they just kind of forgot, you know, it's all I forgot that I was paying this thing. It's like, yeah.

Branden Sewell (40:37.946)
Right, or how do you spend that money and just, if it's not working and just keep doing it, this hurts so bad. Like, it's not working and like keep forking out the money. No, it wouldn't. If something wasn't working, you know, any person with like some common sense would be like, okay, it's not working. But yeah, so I think that it's interesting. Like, I'm sure there's like some...

Pat (40:45.448)
Yeah, no, it doesn't happen like that, no.

Pat (40:56.822)
Mm.

Branden Sewell (41:05.722)
psychology behind that on making the decision to move forward with something like print marketing. Good stuff. So, as far as the magazine goes, let's kind of jump into exactly what Decided Excellence Catholic Media is, exactly what you guys offer, where your magazines are at.

Pat (41:28.758)
Mm -hmm.

Branden Sewell (41:35.386)
What kind of demographic are you guys targeting and exposing your, I don't know if you call them users or readers. Well, so your readers, but the people who are paying for the ads, your sponsors. Okay, so like what demographic are your sponsors getting exposed to? And kind of like what the strategy there is with the magazine and...

Pat (41:44.342)
Readers. Yeah. Readers.

Pat (41:51.03)
sponsors, sponsors, excuse me, yes.

Pat (41:57.142)
Mm hmm.

Branden Sewell (42:03.738)
where maybe giving the listeners, I'm kind of giving you like a mouthful here of what to go over, but, and just maybe the markets that you guys can be found in.

Pat (42:10.294)
Sure.

Pat (42:15.542)
Yeah, so basically the way that Decided Excellence works is we'll partner with local Catholic churches and most Catholic churches run off of a bulletin which is dropped off at the parish and they hand it out every Sunday. We work with them to build a parish magazine that's just about their parish and we send it out to every Catholic in their area whether that person goes to Mass or not. So the value add for the parish is it increases Mass attendance at their church.

value add for the readers, they get a free magazine that has stuff about the local area, has stuff about local Catholics, the local church, and some faith -based articles as well. And then the added benefit to the sponsors that they get that FaceTime with the audience. What we found is that our magazines are read at about 94 % because they're so targeted to just Catholics in this area. And so we hyper -focus our niche so that...

people are more likely to open the magazine. In terms of offerings in the magazine, we have standard ads. You get a percentage of the page, there's one back page, there's one inside front cover, all that good stuff. We also have feature businesses we call the professional spotlight, where you can actually write articles in the magazine as well. So that's the premium edition, premium offering that I think more people should take advantage of personally because it adds reciprocity. People are able to custom.

address their audience and encourage people towards certain offerings of theirs. That's particularly important in insurance and in finance. Maybe not necessarily home services. It's pretty simple. We will paint your house. Not much of an article there. Just one big article. We will paint your house. When it comes to where we're found, we have magazines nationwide, about 120 markets or so, I think.

Branden Sewell (43:49.722)
Hehehe.

Pat (44:03.862)
And so the best way to see if there's a Decided Excellence magazine in your area would be to go to our website, decidedexcellence .com. There's a little tab up on the top that says promote your brand. You can also just go to decidedexcellence .com slash promote dash your dash brand. If you would mind putting that in the notes, that'd be nice. Brandon. Yeah, great. You can go there and then you can reach out to someone and they'll see if there's a magazine in your area and you can meet with the meet with the, the me, the publisher.

Branden Sewell (44:23.034)
Yeah, yeah, for sure.

Pat (44:32.726)
out there in that area and they can have a conversation with you. It never hurts to have that conversation because you can see what the pricing looks like in your area. It's different everywhere. And whether or not that makes sense for building your brand in your market. So decidedexcellence .com that I'll say that one more time, marketing.

Branden Sewell (44:47.802)
Yeah, that's

Branden Sewell (44:52.218)
Yeah, yeah, absolutely. So, yeah, just maybe send me over an email with any resources that you want me to put into the show notes, like a link or anything else like that. If you want me to put anything where people can reach out to you directly, if they're maybe we have some listeners that are local and may want to reach out for more information, we could get them in there. Now, as far as.

Pat (44:57.366)
Mm -hmm.

Pat (45:13.014)
Absolutely.

Branden Sewell (45:22.01)
the what was the question I was going to ask.

It just slipped my brain. So if I think of it, I will ask you. But that's really good. I think that people should reach out if you're listening to this, at least get more information, find out if they're in your market. I remember my question. If somebody is interested in the magazine,

I'm sure some people might ask, like, do I have to be a part of that parish? Do I have to be Catholic? Do I have to be a person of faith or can any business be in here?

Pat (46:02.23)
Mm -hmm.

good question. Yeah. Anybody can, any business can be in the magazine, with the caveat that we prefer businesses that are local. So ideally like someone that we will take national businesses, but we try to keep things local because that's the brand of the magazine. Right. And so, any non -Catholic businesses welcome in. in fact, are there's really no expectation for our readers that the person is Catholic and a lot of non -Catholic.

I have a lot of non -Catholic businesses in the magazines that I run that see great results because they're like, people are like, wow, that's so nice. You sponsor the thing and you're not even Catholic. Sometimes the Catholic's like, well, of course you sponsor this. You're Catholic. But the non -Cath's like, wow, that's so cool. Thanks. You know, so that's, so yeah, all are welcome in this place as the song goes, if you're familiar with it.

Branden Sewell (46:47.162)
Yeah.

Branden Sewell (46:52.218)
That's good. Now, so obviously we've went over everything there. People can find out more information about Decided Excellence and the opportunities there. We've talked all about the marketing. Now, as we bring this to a close, let's talk a little bit about, so you have your own podcast as well. So like mutually, we both have podcasts.

Pat (47:16.758)
Mm -hmm.

both podcasters.

Branden Sewell (47:21.978)
How is the, so how's the, we briefly talked about this in the beginning, just like how's your podcast going? I'm interested to know like how's your community with it? Like how many people are you guys reaching? How's that working out for you guys?

Pat (47:35.67)
Mm -hmm. Yeah.

Pat (47:41.622)
Yeah, so the podcast is almost the exact opposite of the magazines. The magazine is hyper local, except that it's still Catholic. So it's hyper low. The magazine is hyper local, focused on businesses that are in the area. The podcast is national and it is mostly social media. So it's all digital. There's very, there's, I don't think we have t -shirts, man. Like we don't have anything in print.

and so it's, it's just kind of funny. Those two sides, the podcast is going really well. We started it when we were in college. it's a comedy podcast for Catholic young adults. It's called the crunch. It's a topic driven podcast where we talk about some aspect of Catholic life that's going on in minor, my cohost life. And, then we mostly make jokes. It's mostly about the jokes and, yeah, that's, that's primarily marketed through Instagram. We have a, we have an Instagram page at the crunch cast.

yeah, but it's, it's primarily for Catholics 18 to 35, because that's a, that's a, there's a real big hole in, in the, in the market for Catholics, maybe 35, by the way, if you want to go into business, that's a niche that's not being exploited enough. we're the only podcast, the only Catholic podcast in that space, that's above a certain threshold, obviously. but yeah, so that, that's, that's another.

That's another side in Tyler. We can have another podcast about social media marketing. I have a lot of opinions about that, as I'm sure you've heard me talk about at BNI.

Branden Sewell (49:03.898)
Yeah, well, I'm just curious. So you guys are doing pretty much everything's been organic. You guys are pretty much just putting out regular content consistently and just have been able to naturally and organically grow that audience base and community.

Pat (49:11.446)
Yeah.

Mm -hmm.

Pat (49:23.542)
Yes, we do a hundred percent organic growth through social media. So we, we tried paying, we tried doing social media advertising, boosting and stuff. And we actually found out it wasn't, it wasn't what we were trying to do. It wasn't worth it at the time. It probably will be in the future. but the, yeah, all of our audiences interact with us through discords. We have a big discord server and we do a lot of our selling through email and through Instagram, direct automation, DM automation, which is,

a fun little tactic that I love. If you do social media marketing, check out ManyChat. It's like email marketing for your Instagram DMs. I don't know, it's probably a very small margin of, there's a contingent of home services people on Instagram. There's that guy that cuts lawns for free, right? I know that guy. You use Many, nice, there we go. Look at that.

Branden Sewell (50:09.754)
Use Manichat.

Branden Sewell (50:13.882)
Yeah, yeah, no, I use it. So I was going to say like, you know, for my listeners, let me just give this little caveat. Like if you're listening to this and you've heard me talk about jobber, if you've heard me talk about nice job, which, you know, jobbers, a CRM, nice job is for, you know, getting your reviews and like automating that process. You've probably heard me talk about call rail, gusto.

Is my payroll provider call rail is like call tracking numbers and you know tracking your marketing efforts with all of those different things like I I do get paid So if if at any time you're listening to this and you're thinking to yourself, man, I want to try that out Or I'm interested in one of these different products softwares for your home service business, please

use my affiliate links in the show notes because I do get credit for those. So I do appreciate the support there that helps to support the show and all of those things. But that's how we've really been able to monetize our social media efforts through brand partners. And so now I get paid commissions through my different

Pat (51:38.038)
huge.

Branden Sewell (51:38.938)
brand partners and you know, so earlier before the show, you know, I was, I was mentioning like that would be like some ideas that I would have for the podcast is like, can you think of creative partnerships that you could, you know, come up with to support the podcast? And it's kind of like,

Pat (51:56.342)
Sure, yeah.

Pat (52:03.35)
That's right, we were talking about monetization before, yeah.

Branden Sewell (52:07.002)
Yeah, yeah, monetization. Yeah, so it's like, you know, I talked to a lot of people about podcasts and or just social media in general. And a lot of people asked me, like I had this one kid, I was sharing my opinion on somebody else's social media posts and they're like, who do you think you are? You only have 2000 something followers. And I was like, they asked me why I was verified. They're like, because I like I shared my opinion on somebody's post.

Pat (52:31.99)
sure, sure, sure.

Branden Sewell (52:36.186)
And they're like, who are you to share your opinion? You only have X amount of followers and you shouldn't even be verified. And I commented back to him and I said, that's funny. I was like, do you make money from your social media? And they were like, no. And I was like, well, I do. So part of being verified is like verifying my identity. Like now I'm giving me that.

Pat (52:55.766)
There you go.

Pat (53:01.75)
Mm -hmm.

Branden Sewell (53:05.338)
verification for the brand partners that I work with and getting paid and making sure that when people, if they go through any of my affiliate links or if they listen to the podcast and they go and find me on social media to use my links there or something, it's me and I'm getting the credit for it. Because anybody could go onto social media and steal my links and make a fake profile and...

Pat (53:09.654)
Hmm.

Pat (53:15.894)
Yeah.

Branden Sewell (53:34.618)
Now I'm losing money. So, but anyway, yeah. So, I mean, it's funny, like you don't even have to have a, I've heard this a lot even, you know, more recent that how many followers you have is not as important as building community. So it's, you know, community re -engagement.

Pat (53:35.158)
Yeah. yeah, absolutely. No, that's, that's wise. I should probably do meta verified. I have not.

Pat (53:57.078)
Yeah, it's not.

Branden Sewell (54:02.682)
you know, and really being able to capitalize on like people who are there is really where the secret sauce is with that community. So.

Pat (54:08.502)
Mm -hmm.

Pat (54:13.03)
yeah. If you want emails, if you want emails, you can buy emails. All right. There's, there's some Russians will sell them to you. I'm sure somewhere on the black, on the dark web, but if you want an audience, you can't buy an audience, man. You gotta, you gotta build that. It's tough.

Branden Sewell (54:21.21)
Nyeh heh heh.

Branden Sewell (54:28.186)
Yeah, yeah, yeah, it's definitely hard, but you know, then it's like, well, once you have that now coming up with those different ways to reengage them, how to create a community, how to create conversations with them. And, you know, and then it's like, OK, well, now I can create a product or something to offer to them. And you've built value.

Pat (54:33.974)
What do you do? Yeah.

Mm -hmm.

Pat (54:50.27)
I need a partnership. I need a partnership with a good world. It's all my audience is 18 to 35 year old young adult Catholics. I need to like partner with like a dating app or something, you know, like Catholic dating app. They're all looking for a Catholic husband or wife. I got to find, you know, that's what I got to find. I'm serious. If you guys know any, we got to partner with them.

Branden Sewell (55:06.074)
No seriously.

Branden Sewell (55:11.29)
No, I mean, that's brilliant. You could have like, I mean, I know they have like Christian mingle, but I don't know if that's like Catholic, but yeah. But if they, if they had something like that, yeah, it's just like thinking of like, okay, well, how would my audience benefit from this partnership and how can I, you know, benefit to by presenting it to them?

Pat (55:17.75)
They've got Catholic match, you know, they got yeah, Catholic singles, something.

Pat (55:38.934)
Exactly. Yeah.

Branden Sewell (55:40.186)
is kind of how I thought about everything that I do. I'm like, okay, well, what brands have brought me value and how can I in turn turn around and give that value to the people who follow me or find value in what I'm sharing? And then me also have some kind of incentive for connecting the two. And...

Pat (55:50.422)
Mm -hmm.

Pat (55:56.502)
Yeah, exactly.

Pat (56:03.766)
Mm -hmm.

Branden Sewell (56:08.378)
So that's happened. And it's at scale. We've talked about this before. I had a friend of mine who I was on a podcast with in Nashville. We're both brand partners. We had never met before, but this brand brought us together, a bunch of different brand partners together in Nashville to be on a podcast together and different topics and stuff that we covered.

So I was at dinner with him and, you know, he began to just like share with me. We're on like opposite ends of the spectrum. Like he's further along in his like podcasting and social media journey. But man, he makes like crazy money doing it. Like some of his sponsors and brand partnerships, I mean, he's making like people's salaries from like

Pat (56:48.15)
sure.

Pat (56:58.846)
Yeah.

Branden Sewell (57:08.186)
Four podcasts like come on somebody give me like let me get on four episodes of a podcast and make somebody salary like but that's what he has been able to accomplish and You know, so there's there's definitely a lot of possibility there and Yeah, so I know i'm like on the i'm at the bottom end of that spectrum right now, but like my hope and my

Pat (57:10.39)
That's insane. Yeah.

Pat (57:28.118)
There's a lot of missed opportunity.

Pat (57:35.894)
Yeah.

Branden Sewell (57:37.883)
my passion and dream is to get up there. But

Pat (57:40.95)
Yeah. But it's a good, it's a good ambition helping other people. I like, that's why I like helping other, helping other business owners get off the ladder. It's such a good, it's a tangible, like, yeah, have an asset instead of just a job. You know, it's so good. You could help generations of generations of people, you know, it's, it's a great, it's a great thing.

Branden Sewell (57:58.266)
Yeah, one of my favorite episodes, it was just a few back, his name's Isaac Muma. And I actually probably said his last name wrong. I'm great with last names. But anyway, Isaac, he reached out to me, I don't know, just before I asked him to come on the podcast and he sent me a text and he's like, I'm off the ladder. He's like, I'm finally off the ladder. And I was like,

Pat (58:11.798)
you

Branden Sewell (58:25.402)
I was, I got so ecstatic because it was like the first person that I had been talking to about it had like encouraged and had gone back and forth with. And I was just so stoked for him. And there's so many people that like aspire to that and never take that leap. They never make things happen. And Isaac, like he put in the hard work. He made the hard decisions. He

Pat (58:28.502)
That's amazing.

Branden Sewell (58:53.178)
made the sacrifices and he made it happen and he got off the ladder. Yeah, it's really cool when everything that you talk about actually ends up helping somebody accomplish what you're talking about. Yeah, it's super cool. So, yeah, definitely a lot of fun. But anyway,

Pat (58:57.59)
That's so good.

Pat (59:09.11)
Who would have thought?

Branden Sewell (59:17.082)
We are, I want to be respectful of your time, Patrick. I'm going to bring this to a close. I thank you for your time and just being willing to jump on here and chat with my audience about all things marketing and advertising, branding, all that good stuff. And, you know, I look forward to continuing to grow our relationship through BNI and when I, not an if, but a when I'm ready, I'll be definitely.

Pat (59:25.558)
of course

Pat (59:44.022)
when you're ready.

Branden Sewell (59:44.794)
looking at getting into the magazine and I know that you talked about bringing something here locally to my town because Titusville Yeah, so I don't know if that's already in the works or being talked about but

Pat (59:52.158)
Hmm. The Titus fell. Yeah.

Pat (59:59.894)
We had a magazine that was 80, I actually got the stats on it. It was 80 % to print and the person who was running it quit. This was a couple years ago and it just hasn't, yeah, so we haven't gotten it. There's been no full -time person on that magazine in a while and so it's languishing. But we could get it back, who knows? Someone could come out of the blue.

Branden Sewell (01:00:15.866)
Okay, gotcha. All right, well, if it comes back, Titusville would definitely be my first pick. But anyway, yeah, thank you so much. And it was great. I hope that if you were listening to this, I hope you got value from it and learned something, came up with a new strategy for your business and how you're gonna tackle.

your marketing and branding with your business to help you get off the ladder as a home service business owner. If you're listening on YouTube, I'd really appreciate it if you would subscribe to the channel, like this video, turn on the little notifications, leave a comment, let me know what you think, share it with somebody so that they can learn from this content as well. And also if you're listening on Apple or Spotify, I'd really appreciate it if you would rate and review the show, that would help me out a lot.

to get the show out to more people. And then lastly, as I mentioned in the show, I have my affiliate links down below if you're interested in trying out any of those softwares. You can also now send me a message personally. You'll see it in the show notes. Send me a message and we can chat. Also, you can subscribe. There's a subscription. So you can support the show for as little as $3 a month. And that'll just help to make the show better, help to bring better content.

and serve the listeners of this show and help you get off the ladder. So thank you so much for tuning in and we'll see you next time on the next episode of the Off the Ladder Podcast.