Made for Mothers
18. The Pep Talk Every Mom in Business Really Needs w/ Marketing Expert Laura Sinclair
THE ACTUAL PEP TALK WE ALL NEED: EVERY MOM NEEDS TO TURN THIS EPSIODE WAY UP!
Laura Sinclair is a mom of two, CEO of The LJ Social Agency, a boutique social media marketing agency, and the host of the This Mother Means Business podcast. With over a decade of experience crafting digital marketing strategies for big brands, Laura is committed to empowering women to pursue their entrepreneurial dreams through her podcast, coaching, courses, and events. She passionately believes in amplifying both you and your business, particularly supporting moms as they navigate the journey of motherhood alongside building thriving businesses.
Laura and I dive deep into all things motherhood, business, and marketing. We explore topics such as the realities of growth and development for moms in business, the often feral and exploitative coaching practices in the online space, and the importance of establishing foundational, yet often overlooked, business practices for sustainable growth and less burnout.
Both Laura and I are staunch advocates of email marketing and the transformative power of cultivating and engaging with communities. We share a common mission in our respective work, recognizing the unique agility that mothers possess in balancing ambition amidst the unpredictability of motherhood. Amidst the noise and conflicting advice from non-parent "gurus," we emphasize the importance of returning to fundamental marketing principles rather than chasing after fleeting trends.
This conversation serves as an enriching marketing 101 training, packed with valuable insights. So buckle up, because mothers mean business, and I'm confident you'll thoroughly enjoy this episode with Laura!
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Connect with Laura on Instagram @itslaurasinclair @thismothermeansbusiness and theljsocialagency
Listen to Laura’s podcast: This Mother Means Business
Learn more about Laura and how you can work with her by visiting her website
List of 40 tactics to connect with others (build, borrow, buy)
Laura’s Ambition Mastermind (next round opening in June 2024)
Laura’s course: Unbreakable Marketing Foundations
____
Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website
Hey I'm Mariah. I'm a Boy Mama, the very PROUD founder of Made for Mothers, obviously a Podcast Host, and a Marketing and Business Mentor for Moms. I offer Biz Therapy Sessions. Unlike traditional business coaching, this is a space where the whole person is honored, motherhood is celebrated, limiting beliefs are uncovered, messaging is prioritized, niches are defined, roadblocks are clearly identified, systems are taught, marketing is simplified, and the support is a month long. 1 x 90-minute session + 30 days of Voxer support.
THE ACTUAL PEP TALK WE ALL NEED: EVERY MOM NEEDS TO TURN THIS EPSIODE WAY UP!
Laura Sinclair is a mom of two, CEO of The LJ Social Agency, a boutique social media marketing agency, and the host of the This Mother Means Business podcast. With over a decade of experience crafting digital marketing strategies for big brands, Laura is committed to empowering women to pursue their entrepreneurial dreams through her podcast, coaching, courses, and events. She passionately believes in amplifying both you and your business, particularly supporting moms as they navigate the journey of motherhood alongside building thriving businesses.
Laura and I dive deep into all things motherhood, business, and marketing. We explore topics such as the realities of growth and development for moms in business, the often feral and exploitative coaching practices in the online space, and the importance of establishing foundational, yet often overlooked, business practices for sustainable growth and less burnout.
Both Laura and I are staunch advocates of email marketing and the transformative power of cultivating and engaging with communities. We share a common mission in our respective work, recognizing the unique agility that mothers possess in balancing ambition amidst the unpredictability of motherhood. Amidst the noise and conflicting advice from non-parent "gurus," we emphasize the importance of returning to fundamental marketing principles rather than chasing after fleeting trends.
This conversation serves as an enriching marketing 101 training, packed with valuable insights. So buckle up, because mothers mean business, and I'm confident you'll thoroughly enjoy this episode with Laura!
____
Connect with Laura on Instagram @itslaurasinclair @thismothermeansbusiness and theljsocialagency
Listen to Laura’s podcast: This Mother Means Business
Learn more about Laura and how you can work with her by visiting her website
List of 40 tactics to connect with others (build, borrow, buy)
Laura’s Ambition Mastermind (next round opening in June 2024)
Laura’s course: Unbreakable Marketing Foundations
____
Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website
Hey I'm Mariah. I'm a Boy Mama, the very PROUD founder of Made for Mothers, obviously a Podcast Host, and a Marketing and Business Mentor for Moms. I offer Biz Therapy Sessions. Unlike traditional business coaching, this is a space where the whole person is honored, motherhood is celebrated, limiting beliefs are uncovered, messaging is prioritized, niches are defined, roadblocks are clearly identified, systems are taught, marketing is simplified, and the support is a month long. 1 x 90-minute session + 30 days of Voxer support.
Hello and welcome to the Made for Mothers podcast, your one-stop shop for candid and relatable conversations about motherhood and entrepreneurship. Think of the show as your new mom friend, where we dive into all things marketing, branding, mindset, money, childcare and growing your business while we all navigate our roles as both CEO and mom. I'm your host, mariah Stockman, and I wear a bunch of hats. I'm a boy mama, I'm serving as a marketing mentor for mothers, I'm running a six-figure marketing agency and on top of that, I'm the proud founder of the Made for Mothers community. This show is about sharing the real stories and the practical strategies from fellow mother-run businesses. So dive in, grab your headphones, reheat that coffee and let's go.
Speaker 1:Hello, hello, hello and welcome to another episode of the Made for Mothers podcast. I am so excited to have Laura Sinclair here. Laura believes that your business deserves to be seen. She's a mom of two. Laura is a business and marketing mentor for ambitious entrepreneurial women. Ceo of the LJ Social Agency and host of the Mother Means Business podcast, fellow marketing and podcast. And mom and Canadian, which hello. Welcome to our first Canadian guest.
Speaker 2:I am honored to be the inaugural Canadian on the podcast. Thank you so much for having me.
Speaker 1:Better represent, better represent. Laura, I love everything that you have going on. Thank you so much for being here.
Speaker 2:Thank you for having me. I love how much we have in common. I love that we're on similar missions, so this is going to be a really fun chat.
Speaker 1:Yes, because mothers do mean business and this is made for mothers, and that is just like. There's like this synergy, yes, let's go. So, laura, just tell us about you, tell us about your business. Who are you in this world? Like, let it let it go.
Speaker 2:The who are you in this world question is a big one, but I'll give you a little background for anyone that's meeting me for the first time. My name is Laura Sinclair. I am just outside of Toronto, canada, so happy to be the first Canadian on the show. I'm a business and marketing mentor. I'm a mom of two, so I have a six-year-old daughter and a three-year-old son. I have a corporate marketing background, started my career in corporate marketing and public relations, decided corporate was not for me. Ran decided corporate was not for me. Ran across the gym for five years. Decided that I was going to go have some fun and run a gym which I thought was going to be just fun and easy. It really wasn't. It was fun, but it was really hard. And then, in 2020, when the world shut down for two weeks out of an abundance of caution we all know how that actually turned out. I was eight weeks pregnant with my now three-year-old son, and gyms in Ontario, canada, where I live, did not fare well.
Speaker 2:We had about 200 members pre-COVID, and when we opened up, after about, oh gosh, 180-something days of being closed, we had about 100 members, and my husband and I decided that, you know, maybe running a gym with small children wasn't going to be it for us anymore, and so we closed the gym at the end of 2020.
Speaker 2:I found myself merging my two lives, so my corporate marketing background and my life as a small business owner, and now I'm a mom, and so I started my online business with my three-month-old at the time and sort of built it in the nooks and crevices of time, between naps and doing Instagram stories with breastfeeding a baby. And now here I am. So now I have the absolute pleasure of supporting people through my agency, the LJ Social Agency, where we work with sort of mid-stage entrepreneurs to help get their businesses seen, and I love working with early stage entrepreneurs, especially entrepreneurial mothers, to help to build their businesses online in a way that's actually sustainable for them and actually make sense for someone who is carrying both roles right. Motherhood is insane, entrepreneurship is insane, and when you put them together, it's absolute chaos, and so I help women navigate that.
Speaker 1:I feel like every woman who listens to this podcast right now is like raising some flag of solidarity of yes, it is a juggle, it is the juggle of all juggles, and it's the most rewarding path you can take as a mom, running your own business, setting yourself up for whatever type of life you want. That is not going to fare well in corporate life. Corporate life does not, you know, root for motherhood, does not root for parenthood, and I love hearing a little bit about how you connected those dots. Something that we do not have in common, though, is I ran my business. I built my business pre-motherhood. Oh, I did too. I did too with my gym, yes, but I built my marketing agency pre-motherhood.
Speaker 1:So I went into motherhood building that particular marketing agency and then burning it down when I became a mom like three weeks- in motherhood, where you built that marketing agency, and I love one of my favorite sayings and I heard you say it was this nooks and cranny business building, which is. It's such a great visual of actually how mothers get like ish done. But I love this concept of like you walked into this role as I was like walking out of it and you're you're like designed for it, though. I mean I love your marketing, I love your messaging, I love your website. You have a mastermind, you have a podcast, you have this agency, you do one on coaching, you do strategy, you do deliverables all of the things right and I can feel from you and what you're putting out there, like this is your purpose, this is what you're supposed to be doing, and for me, I was like I cannot run away from that fast. I cannot run away and I do think it's funny, though, because I don't you feel like the agency. Life is not for everyone.
Speaker 2:Would you agree Totally? And I build my agency in a very specific way. So I run a boutique style marketing agency. I do not run a volume model and, having worked in sort of volume model agencies, free entrepreneurship, right, I've been an entrepreneur, for this is year 10 for me and I worked in the big agencies where I had, you know, five, six people working for me and, you know, managing way too many accounts 20, 30, 40 accounts.
Speaker 1:That's me, Team seven, 43 accounts. We were in volume and I was like all of that's a no for me.
Speaker 2:That's a no for me. So, I run a lean team. I run, you know, high touch, high service, small client numbers for that reason, and so that was one thing that I had to learn about myself. And you know, I have friends that run similar agencies to what you run, like 80 clients, close to 100 clients, and that's their goal, same for me. I'm like that. My stomach just like I love that for you, but I hate that for me.
Speaker 1:And do you love that for them, though, I mean do you, I mean I feel like I know it so intimately where I'm like I don't even know if I love that for you. I wish you could just do like VIP days or something at the same price point, or I don't know, I don't know.
Speaker 2:Yeah, I mean those particular friends don't have kids the ones that I'm referencing so I do love it for them in this season Yahtzee. But probably not when that happens. Actually, it's funny that you mentioned that. I was at an event just recently and I met a really young girl similar runs an agency and I say, like really young, I'm 37. So anyone that's like 26 to me is really young, sure, I'm 38.
Speaker 1:So I feel you.
Speaker 2:Yeah, okay, so you're, we're in the same, in the same pocket there, and she must. There was no way. She was even 30. I mean maybe 30. And she's like you know. I've run my agency for three years. I have five staff, full-time staff, that I pay, salaried, but how do I run my business? How do I? And I'm working 12 hours days, how do I do this when I have kids? And I was like you, don't you?
Speaker 2:can't, you can't, so you either need to learn how to replace yourself in your business or you need to choose a different model Doesn't mean that you can't run an agency. I think for me, like because I split my time in so many ways, growing my agency to being like the biggest thing ever is not actually where my heart is, which is why I'm so selective. I'd say I turned down more business than I actually say yes to the agency, but that's a really privileged thing to be able to say right.
Speaker 2:Like I have to get my business to the place to be like no, thank you. But yeah, it's totally different. It's just not and it's not the same, right. Like, when you become a mom, things change and you know, I had my daughter when I ran a gym and did everything wrong. If I were to like look back at that first year postpartum, I mean I was literally I had my daughter and then I was in the hospital with my diaper on fresh, fresh, fresh on my laptop working and I had my daughter. And then I was in the hospital with my diaper on fresh, fresh, fresh on my laptop working and I had my daughter like less than 12 hours before responding to, like new client inquiries at my gym. Like when I look back at that chapter, I just want to both hug that version of myself, yeah, and just slap her right across the face.
Speaker 1:Yeah, you know like it's humbling and cringy and that your it was real. It was your reality and some version of you thought that that's what, that's what needed to be done you know and you didn't know you.
Speaker 1:You didn't know you past that point of in real motherhood, like not real motherhood, but we're so hyper focused on birth and what the birth is going to be like and what type of labor and all that you know, and there is not enough focus on what is your maternity leave going to look like? What is that going to feel like for you? What is your business going to look like? How are you going to set that up for success? How are you going to let things go? I just I don't even know where people go to. I say people, moms, go to learn that. And then they're bootstrapping it all you know and putting it together in ways that are so I feel they will then realize we're so harmful.
Speaker 2:Yes, I mean I learned everything about doing it wrong. I learned all the ways to do it wrong, and so that's allowed me to. You know, do the role that I play now so much better right To be able to support women in early stages of motherhood? I never really set out in my business truthfully to support moms. It just sort of happened.
Speaker 2:It's like more moms were coming to me and I was like I had to take a look and be like, okay, 95% of my clients are moms or women who want to be moms, and so I need to lean in here and I think for, like, having stumbled so often in those early stages of both very much so with my daughter six years ago and still with my son, like as nobody's perfect, three years later it's really allowed me to show women where I made the mistakes and how they can apply it to their own business and their life, and a lot of it is just permission, right.
Speaker 2:We think that we're supposed to do things a certain way, that this is what motherhood should look like, or what being a good mom is, what good motherhood is, and I think, for me, reshaping that definition of good motherhood is the thing that gave me the freedom to create what I wanted, to create how I wanted to create it under my terms, without allowing, you know, external voices, which for many of us, can be very loud, right, depending on how involved our families are or what our friends are like, right? Or?
Speaker 1:how much media you consume, or how much the internet's yelling at us to you know, sleep train or co-sleep or whatever. Yeah, and I just turned all that off.
Speaker 2:It took me a while. I didn't do that with my first pregnancy, but with my son I did. And now, at this stage, like nobody can tell me that I'm a bad mom, I do not accept. Like I am doing the best that I can, I'm the best mom for my kids, I built the best possible life and I continue to do that. Yes, under my terms, under my definition of what good mothering is.
Speaker 1:But it's taken a long time to get there taken a long time to get there and I'm sure you also agree that good mothering is it for you. Involves being a good business owner and and having that and having that part of you that is yield and purpose-driven and passionate and ambitious. I mean you literally have what's your mastermind called the ambitious woman.
Speaker 2:The ambition mastermind yeah.
Speaker 1:Yeah, I mean you, that's a value for you and that that's okay. If that's not a value for every single entrepreneurial mother, I think that there's. You know, business doesn't have to, you don't have to have the foot on the gas, you don't have to be in growth mode, you don't have to be in more, more, more, more, more mode at every stage of your business. First of all, that's like hello, highway fast lane to burnout, exhausting. I'm exhausted physically just talking about it, but it's also a season of life in these. So my son just turned two this past week.
Speaker 1:I feel like every episode I've talked about my son turning two, it's finally happened. He's two. Congratulations, thank you. It was a biggie. Two felt really big to me because the season between just born to one felt so long and slow and hard because he was just one years old, and then the season between one and two was like I blinked. And now he's two and it was so sentimental for me because I was like, oh, my god, this is going so fast, like this is too fast. Now it's too big. I was like so anyways, long story short, there's different seasons for different speeds and growth and capacity in your business, and I think what I hear you talking about is giving individual support, individual strategy, individual coaching, which this is what I do in my business as well. Around what season are you in? What are those goals, what makes sense for you?
Speaker 1:And like, turn down the noise of all the should, should, shoulds around you from actually pretty exploitive business coaching practices online especially from people who don't have kids, and you actually have an interesting story about potentially working with a mentor right you want to tell that story about topics?
Speaker 2:Yeah, I have lots of stories.
Speaker 1:Rude coaching practices.
Speaker 2:Some of them I can't, but this one I'll tell you. Yeah, so I love that you say that and I think for me, like I really believe that how we choose to mother, how we choose to build our businesses, is an individual journey, right, like, what works for me might not work for you and that's perfect. There's no judgment there at all.
Speaker 2:But I love that you bring up sort of exploitive coaching practices. And a couple of years ago I was looking to work with a mentor. When I started in the online space I kind of fell into like, even though I have a marketing background and like did digital media for some of the biggest companies in the world. So when I came into the online space I was like, oh, do these people have some secret that I don't know about? What is this?
Speaker 1:What is this world?
Speaker 2:Do I need click funnels? Maybe I do need click funnels, or maybe I do need the money vortex or whatever these magical things are, I don't know. Anyway, so, a coach that I was looking to work with and she was selling a two-month intensive. It was an $11,000 investment, which would have been, at the time, the largest investment that I made for something that short, but it was over July and August and I was definitely feeling in a season of feeling stuck in my business, wanted the help, I wanted to work with her. She scared me a little bit, I'll be honest, but I was like, okay, like I was feeling stretchy, which is what the internet tells you, how you're supposed to feel when you're making investments. And I sort of felt into it and I was like you know what? July and August is summer here. Our kids are home July and August here in Canada.
Speaker 2:And for me, I knew that I wasn't going to be able to give it $11,000 worth of effort. I wasn't going to be able to honor that investment. I wasn't. I wanted to do it, but I wasn't going to be able to give it $11,000 worth of effort. I wasn't going to be able to honor that investment. I wanted to do it, but I wasn't going to be able to really honor it, and so I reached out to her and I said hey, you know what? Thank you so much for accepting me into your program.
Speaker 2:It's just, this isn't the right time, and maybe I'd love to revisit it in the fall You're open to it. I don't even think I got an email reply. No, I didn't. I didn't even get a response, and not five minutes later did I go onto her instagram. She pops up on my instagram stories because I was like stressed out about it too.
Speaker 2:I was sure of course you were like oh my god, like I'm, you know I'm I'm rejecting this girl, I'm saying no and she's accepted me and we've gone through this process and we've had a call and I felt awful, but it was just like I had to really honor what was true for me. And so she pops up on her Instagram stories and she goes on a rant about how, if she hears one more person tell her that they aren't available to do something over the summer because they have kids, she's going to lose her expletive mind and just goes on this rant about how like lazy it is to not choose to invest over the summer. And I, first of all, it was a little bit traumatic, I'll be honest. I was like, oh my gosh person is.
Speaker 2:And then it was also, at the same time, like, oh, thank you for validating why I don't yes, with people that don't have kids. This person did not have children, obviously. What an insane thing to say. Now I meet people that are like, hey, I take the whole summer off and I'm like goals, I want to take the summer off too. That's not my ethos, but I think that there's a lot of that right. One of the things I really try to focus on is to make sure that I'm taking advice from people that understands what it's like to live in my shoes, which is why the Ambition Mastermind that you mentioned earlier, something that's so important to me Because how we build business is not the same as how someone without children or with varying levels of support we all have different degrees of support and 100 and access, but, like how we do, it is going to be different, and so to take advice or, you know, to take to heart what somebody says you know, this woman essentially just put me on blast, didn't name me, but called me lazy on her instagram stories can't really take that to heart, because it says more about her than it ever would about me yeah and you are far from lazy
Speaker 1:oh my gosh no I mean you are hard working and you are like, you are like driven and you are, you are building like big things in your world while also raising probably two pretty well adjusted, pretty well loved, pretty well taken care kids, because you obviously honor motherhood, or else you would not have a sign behind you that says this mother means business, like people, you know, people who really moms, who really identify within their motherhood and also their entrepreneurship.
Speaker 1:They're like the most ambitious women I've ever met Because they are, they're just, they're building, they're going, they're dreaming and then boom, their kids get COVID, or their kids are sick, or their child care cancels, or their husband you know what I mean or whatever their partner, or their single mom, you know. Or their single, whatever gay dad, single dad, it's like the amount of unpredictableness in motherhood is what makes a mom in business so nimble in their ambition, which is something that that woman has not been graced with experiencing yet. No, she has not been forced, or I don't know how many times I can say humble on this episode. She hasn't been humbled by motherhood yet, right. This episode she hasn't been humbled by motherhood yet, right. You have to have something put in her life that has helped her become the most flexible. Grace-giving, and I mean come on efficient efficient like there's so many.
Speaker 1:There's so many ways you can describe the women and the moms that we're describing, but that woman lacks so many qualities that moms have been gifted when themselves as a mother has been born. And that's I mean. I am even my husband, like I would call him very like linear. He's a very linear. He is the T-crosser and I-daughter in our family unit. He's the one who's like opening mail, making things get shipped. You know the check engine lights never on. You know he's getting those very granular things done. Very task-focused, very linear in thought.
Speaker 1:And even him, just being two years into fatherhood, it has been so amazing to watch his natural temperament and like natural thought process, like he's so much more flexible, he's so much more creative, he's like even like risk taking in different cool ways, like he's like how we should do this and I'm like, wow, it's the, the transformative experience of parenthood across everyone. I mean that's just what it is. It's the most transformative experience someone can have. And then, on top of that, you're running a business, which is also a highly transformative experience. So way to be given exactly what you needed to be given, to be shown that that was a hell. No to working with that woman and what a great like lived experience to share with our listeners around.
Speaker 1:Finding people to work with that intimately understand the experience of, oh, I have a sick baby today and I have to cancel a hundred things on my calendar and what that actually feels like inside, because I think that that's when you have released that guilt, that's when you know that you're doing a good job, like I don't have to feel guilty to tell anyone in my work world, oh, I have to cancel this, our podcast. You were supposed to, we were supposed to record like two or three months ago or something like that, and you were like, oh, my kids are sick, right.
Speaker 1:Or something like that? Or was it making my kids?
Speaker 2:sick. I don't know.
Speaker 1:I don't know Somebody somebody was sick and it's like, obviously we didn't feel guilt, we were just like, oh yeah, take care, like, good luck, godspeed, hang in there, yeah, so it just is. Yeah, wow, oh man, so great. Well, okay, listen, let's shift. Let's talk about marketing. Let's talk about moms who are drowning in their marketing, because you and I both know that moms are drowning in their marketing. First of all, whatever's happening in our marketing world right now, it's just too much. It requires too much of us. Would you agree? Do you want to talk a little bit about that?
Speaker 2:Oh my, goodness, is it ever too much right? I think about the gurus, the people that most people are taking advice from. It's more, more, more, more more. You have to do more. Post 17 times on Instagram, send an email every day, be on every single platform it is. It can be really overwhelming, and I am actually convinced that people who teach marketing, social media, growth, like whatever it is the people that are the most successful make their money confusing people. That is what I'm convinced by it's just like there is no.
Speaker 2:There is no one way, there is no one thing there is no silver bullet. I genuinely believe that those people make their money by making people feel like it's bigger and more complicated than it has to be, and it drives me crazy, makes me crazy, I agree.
Speaker 1:I feel like when people come up to me and they're like, hey, I heard that we're only supposed to use two hashtags now, and I'm like, cool, great, use two hashtags, use 30 hashtags, use no hashtags, whatever. I was like cool, great, use two hashtags, use 30 hashtags, use no hashtags, whatever. I was like where are you getting this information? Because until Instagram actually comes out and says, don't use all 30, use two. Like they're the ones you should be paying attention, like just pay attention to Instagram because it's their platform.
Speaker 1:But it's these, you know these gurus, these online experts. They want to create problems that you have to hire them to solve, and that is so unfair for a burnt out, stressed out, overwhelmed at capacity mom who just wants to get an answer and just wants to feel like she's doing the right thing, and I feel like what is the best path forward, since? So we know the coaching industry sucks. We know the online marketing industry is predatory and feral Predatory. What would you say is the best path forward for a mom? To get in front of her right people and to make sales.
Speaker 2:Yeah. So when we think about, I'm going to say, there's two things that I want to share. The first is, like you need to understand, first and foremost, where your buyer actually is, and so we talk about, like TikTok X, linkedin, instagram, all the places right Pinterest, email marketing, text lists, like all these things right, going on podcasts. Where is your actual ideal client? Where do they hang out on the internet? That's step one, because if you don't know that, I can guarantee you that you're wasting your time and your money. Yeah, and your money. Where are they actually? Because, for me, when I think about it in the context of my coaching business, I work with early stage female entrepreneurs looking to sort of get to that first six figures, past $200K a year. They're probably not on LinkedIn. I'll tell you that right now.
Speaker 2:The mom that's doing that. She's not not there, so for me, to go and like leverage.
Speaker 1:I am not there, right, you're not there.
Speaker 2:I am your ideal client, as much as like the reels can be like linkedin is the is currently the most uh has the most availability for growth. If you're not on linkedin, you suck. It's like no. Nobody that I want to work with is on LinkedIn.
Speaker 1:I can tell you that right now I could tell you the corporate partners that I want to make, who I want to sponsor, at like $50,000 a spot. They're on LinkedIn. They're on LinkedIn but it's not even them. It's. They're, like, you know, their head of corporate giving or whatever. You know, whatever Sure.
Speaker 2:Yeah, and it's like you know, I think. So that's the first piece, and then the second piece, when we think about what all small businesses need, all entrepreneurs need, is more audience. Most of us just need more eyeball right, more people to know that we exist, and there are only three ways to do that. You can build an audience right. You can use that organically and I'm talking pretty high level right now, but I just want to paint the picture for people that are like how do I do it? There's three ways you build your audience, which takes time. You do that organically through creating content on the platforms that make sense for where your audience hangs out. The next one is you borrow it right. You build it or you borrow it, and borrowing it means going on podcasts, right.
Speaker 1:You'll borrow mine.
Speaker 2:Yep, right now I'm theoretically borrowing your audience Anyone that's listening to me talk. Right now you're meeting me for the first time. I'm borrowing Mariah's audience. We're having this conversation. You can go on podcasts, too, right? Going on podcasts is a great way to borrow. Doing some PR doing press right, like not paid, not advertorial, I'm talking editorial Pitching yourself to your local newspaper. Or going on TV to promote your product, whatever it is. Or going on TV to promote your product, whatever it is like. That's borrowing an audience, right. It could be doing a collaboration with somebody, going live with somebody on Instagram right. Borrowing another person's audience since the beginning of time is the easiest and, I would say, the cheapest way of all three of those, right?
Speaker 1:I also find that it's the most fun.
Speaker 2:So I will say that too.
Speaker 1:It is so fun, I find that I live in the borrowed audience space and I find it to be the most like that's where I have a hundred new best friends online is because we've connected through this shared space and now we've created this synergy and now we're like in community and now we're in friendship, and now we're like rooting for each other and now we're sending each other clients. Yes, it's the least isolating form of growth.
Speaker 2:Yeah, and I want to come back to this because I think that borrow is really important for moms. The third one is you buy it, and that is through ads, which, I'll be honest with you, it's not appropriate for most early stage entrepreneurs.
Speaker 1:Right, You're not there yet.
Speaker 2:No, it's not no you have to be converting organically through either building your audience or borrowing your audience before you go throwing money at it. Throwing money at something is not going to fix it, and so I think you know to answer your question. This is my. I will land the plane, I promise.
Speaker 1:I think for moms.
Speaker 2:there's a sweet spot in borrowing an audience that there's power in numbers. It's more fun, right? Doesn't mean that you're not going to try to build your audience, but when we think about audience growth, how to get more eyeballs, it's literally those things. You build your audience yourself through organic outreach, organic efforts. You borrow an audience by collaborating with other people in a whole host of different ways. Or you buy it and let's just turn off, buy for a second, because we're not going to do that right now, probably for listening to this podcast.
Speaker 2:You're not there either, right? You either need to build your audience organically or you're borrowing it. The faster way is to borrow it, yeah, and the more fun way and the more collaborative way and the more fulfilled way is going to be to borrow it. So the energy I would put I would consider you put yourself in is who do I know, or who do I want to know in my world that that services similar people in different industries, maybe same the same industry? You and I, we do the same things. I'm meeting you for the first time, but I think we both live in the belief that the right people are going to go to the right people. There's no competitive energy between Mariah and I at all.
Speaker 2:We do very similar things, supporting different people in different ways, and I think for a lot of moms that tends to be the energy. So go find your people. I host a bi-weekly community connection call every other Tuesday at 10 am Eastern Time. I will tell you, mariah, like the number of collaborations and things that have just come out of those free calls that I host. I love it, I love that, don't you?
Speaker 1:love that. I love when they're like oh my gosh, laura, you with I have so many women who come to these you know my universe of made from others who are like they're hiring each other and they're working for each other. They're on each other's podcasts. My podcast manager is now managing like other podcasts and she's like man, it's all the same, like there's this whole, like, like little cohort of speakers who are all just like rotating around each other. But that's, I mean, that's the way that we can, you know, lighten the load. You know, lighten the load. You know, whether that be the entrepreneurial load or the mental load of motherhood, which is loneliness yes and I, full heart, heartily, just say yes to this.
Speaker 1:The one question that I feel like most people have around this particular piece is I'm uncomfortable pitching myself. How do I get on on podcasts? How do I do this? How do I make myself look like I'm quote, unquote worthy right Of sharing their space, of sharing their audience, and so what do you have to say to that?
Speaker 2:Yeah, I think it's very easy to say just go do X, y, z, right. It's a whole other to to actually be willing to take up the space to do that. And I think as women, as mothers, we tell ourselves a lot of stories and I'm I do this too. So this I'm speaking from experience where it's like I just don't want to bother anybody, like who am I to do that?
Speaker 1:you know, and I think my audience isn't big enough, like I don't, I'm not a big enough deal like who's gonna care?
Speaker 2:this was you know, I go through this all the time. Still, you know, still 10 years in entrepreneurship, fun times, fun times, fun times. It's just like we all do and I think it's important to share that. Like I would never come onto a podcast and be like I never experienced crippling fear when it comes to trying.
Speaker 1:My mindset is locked. I know I got it.
Speaker 2:I can work myself through it most of the time. You know I have those skills. It doesn't mean that the thoughts don't come up Like let's be honest, and so I think you know one of the energies that I've really tried to live in and I'm an introvert. I may not sound like an introvert here on the podcast, but I am truly an introvert and so for me it's just been about trying to build relationships first. It's trying to show a person that hey, you know what we're in it together and so much of what I do is around community and building relationships. And I don't even know I don't even know how you and I got connected. I don't even remember. I feel like maybe I messaged you and I was like, hey, I really like what you're doing.
Speaker 1:I think it's like really cool, I don't or maybe we met yeah, I think I messaged you or pot like your podcast account or something, and I was like like, oh wait, this is Laura, she's got the meat from it. I'm all over the place. This mother means business.
Speaker 2:I was like, oh, we're in the web, like let's be in the web together, but I think for the most part people and in my experience, people are really receptive to like, hey, I really love what you're doing, are you open to connecting? Or, like I saw this, I love this. And just like, chat, don't be weird, Right. Like you don't have to make it weird. Like you wouldn't walk up to a stranger at the coffee shop and be like hello, can I put you on my services? Like no.
Speaker 1:No, you walk up to the stranger at the coffee shop and you're like, oh my gosh, I like, love that. I love that thing that you're doing. I love that sweater too long, cute you know it's the same thing.
Speaker 2:I don't know why people on the internet forget that. Like it's the same as like meeting people at a birthday. I was at a kid's birthday party on the weekend and I'm like meeting these moms for the first time, like it's the same way that I have those there's conversations and I think, like caring is a big thing, but you know to talk about pitching, like if you want to pitch yourself on a podcast, the best pitches that I've received are the pitches where it's about my audience. It's not about you, the person pitching me. So I had somebody reach out to me the other day who's been in my community for a while and she was like hey, I'd love to come on your podcast. Okay, what would you like to talk about? This is a bad pitch. Okay, I'm going to go to preference.
Speaker 2:I was like what would you like to talk about? She's like well, I really like to talk about, like my programs and my services. And I was like, okay, I'm going to have you do that again. I said this with love, but it was just like you know, one of the things that's really important, like, let me give you some feedback, because I know that you want to be on more podcasts. You need to come to me and tell me how you're going to provide value to my listeners. What are you going to show them, what are you going to teach? And, hopefully, something that I haven't done. Some of the best pitches that I receive are somebody that's reaching out. It's like hey, laura, I listen to your podcast. I noticed you haven't talked about this. Oh, I love that too.
Speaker 2:I would love to come on and have a conversation about this and nine times out of 10, I'm going to be like heck. Yeah, I get pitched probably every day, which is crazy because my podcast is not by no means huge. I get pitched by a lot of good seo, though that's like clearly something's, something's working. Yeah, I get pitched by a lot of podcast agencies and oftentimes they don't even say that this person's a mother, which is like a prerequisite to coming on my podcast. You can't come on my podcast if you don't have kids, but if you forget that in your pitch. So it's really just making sure that you know you're tailoring it, but there's two sides to the coin and I feel like I'm I'm kind of talking in circles a little bit at the moment which I get to do it's great, but it's like there's a relationship piece where you need to actually like just care about people and build
Speaker 2:relationships because you never know what's going to come out of it. And then from you know you want to do pr, you want to do press, like you actually have to be on podcast. Is you actually need to show up and show that you care and that how you're going to provide to the listeners? It's always about the listeners. It's never about you, right? Never Like no, what am I going to come on and talk to your audience about? I'm here to provide value. I'm not here to be like and this is my service, and then I also do this and this is how you work with me.
Speaker 1:No, I'm just here to like, pour into listeners of this podcast and so if you're listening, and I think a good podcast host will also naturally in that conversation promote and pitch the guest. Like I've already mentioned your mastermind, I've already mentioned your podcast like three times. You're talking about it right now, like girl, you're welcome yeah, but it's.
Speaker 1:I think that you have to remember that the podcast host is there. Yes, Running a podcast is good for my made for mothers brand. Yes, but I also have the value system of moms for moms and I want all my listeners to hire other moms. So how do they know who to hire? Well, they have to be exposed to moms, mother run businesses. So I'm trying to create the largest directory in the world of mother run businesses. That's what I care about. That's who I am in the world. Right, Like in five years, I'd love to say hey, made for mothers, you know, generated $30 million of sales for mother run businesses or whatever. Blah, blah. To be able to track it and have all that back in work.
Speaker 1:But on the organizational side of it, the time sucking side of it, would be this if you're going to try and pitch yourself into media and if you're going to try and pitch yourself on a podcast, just create one folder on your computer that says media kit, or whatever you want to call it, or press kit, and have three headshots. You love different angles, different size, sizes, whatever vertical would be the best, but you know three headshots. You love two versions of a bio. You love one written in first person, one written in third person, because sometimes people like to read someone's bio written in different. What are those Tenses? Thank, you.
Speaker 1:Tenses. What else am I missing? Oh, and then just one little note that says you know your website, your, if you have a podcast, your podcast link, your Instagram handle, something that's super easy for you to copy and paste, and then that you can also, like you know, zhuzh up and personalize per each pitch. Once those DMs and once that you know relationship building piece is rolling, eventually that should move to you know an email, or maybe they have an application link or something like that, and I feel like most applications to be on podcasts have the exact same questions what's your bio? What do you want to talk about? What kind of podcast episode could you provide? What are, like maybe, three questions that I can ask you about your podcast? I don't do any of that. That's like what are questions, right? Laura?
Speaker 2:What are questions? Let me just pre-frame. No, you cannot have my questions in advance. What are questions? Let me just pre-frame. No, you cannot have my questions in advance. I will just ask them.
Speaker 1:But I mean, I think there's also that piece of it too, which is do a little bit of organizing yourself and think through who you are going, you know what you are going to talk about too, and make it so that it's easy for you to apply places once that relationship is built. That way you're not scrambling to like put pieces together. And then you know, usually when we're scrambling to put things together, we're like oh, it's just too many steps, I'm not going to do it, and then it's a barrier. It's a barrier for your own advancing of that borrowed community right, that whole borrowed marketing concept.
Speaker 2:Yeah, there's a whole adage of like work smarter, not harder, which I feel like is very cliche, but when you're a mom, it's like required. And one of the things I talk about with my clients all the time is, like how can we do the bare minimum here, Like what's the bare minimum we can do here to get the maximum results, which is like a weird concept for some people. Like what do you mean? I'm only going to do the bare minimum. No, we're going to do like what is required and that's it Right. And so how do we simplify things? How do we and that's a really big part of of the work that I do and how I help people- I love that.
Speaker 1:Okay, wait, I feel like where did this conversation leave off, though? So we talked about the three b's, right? Three b's build by borrow by borrow build, borrow by um and then. So that's around defining the audience. Yeah, okay. So what comes after defining the audience for for the listeners who have actually stayed on board with this train of thought?
Speaker 2:they're like sitting there like, but wait, okay, I got the audience now no-transcript, so that you can have some inspiration for that and where I'll make sure that I send you that download for anybody. That's like what are the tactics Like? That feels really high level and so you can dive into the specific items. But I think a lot of it is like how do you want to be known, what do you want your business to be known for, and how can you just continue to create content and show up unapologetically for that in a way that actually feels good for you? And there's a lot of ways to simplify our marketing. I'm a really big believer in marketing foundations and having the unsexy foundation set up. So I'm a big email marketing girl. I love email marketing. But how are we really filling the funnel? And this is getting pretty tactical but we're pretty jargony. But we're going to do our best here, and so we use things like the list of 40.
Speaker 1:The list of 40 to fill the top of the funnel, right?
Speaker 2:So people that know that you exist. And then it is our jobs as marketers and as business owners to have the back end of that field. So what happens when a person discovers you? Discovering you is not enough. You need to invite them and you need to bring them in somewhere, and whether that's to a Facebook group or to an email list or to a text list, ideally an email list, a text list would be like pretty advanced, it's pretty high as far as investment goes, but can be really powerful. And then how are you nurturing that audience? And then what are you selling to them, right? And so so many of us hear the word oh my gosh. You may hear me saying I need an email list too. I promise you it's easier. It's way easier to have an email list to actually nurture and build an audience there to sell to those people than it is to just show up on social media every single day and be like buy my thing. Here's this other thing come to my event.
Speaker 1:Listen to my podcast.
Speaker 2:Come to my event I promise you, it's easier to just build an email list and to nurture your audience or your community in some way and um, that's a big part of the work that I do as well, because I feel like so many of us lack those foundations and, I will be honest, they take time to set up.
Speaker 2:They do by telling you that you need these, I am creating more work for you. However, once you create it, it does create a lot of simplification in your business, which is the core of it. Right? These are pure, just business foundations. How are you using these tactics, the 40 things to get more people to know you exist? And then what happens? Right, it's how do you continue to nurture those people over time, because the way people buy has really changed.
Speaker 1:It's not 2020 2021, anymore, where everybody's sitting at home spending money right or joining every single course or joining every single course right.
Speaker 2:The online space has changed. It doesn't mean there's not space for you. It's just people aren't going to marry you after discovering you the first time. It's going to take some time. You need to nurture community and play the long game. It doesn't mean that there is an opportunity for massive growth quickly, but I'm not here to build an accidental business. I want something that's sustainable, that has really solid foundations, and so for me, it's really about how do we use those 40 things or I mean there's probably hundreds, if we're being honest with each other from a marketing perspective to then funnel people down into a place where you can nurture them and sell to them in a way that feels good.
Speaker 1:In a way that feels good for you, which is not going to be the same that it feels good for her over there.
Speaker 2:One of the most important questions I ask is how does that feel for you? Because if I suggest something to somebody and they're like that feels awful, or they don't say that, then like they're not going to do it anyway.
Speaker 1:So funny because that's what I say all the time is like what would that feel like? You know, what's it going to feel like if you wanted to show up and make a reel every single day? Is it going to feel stressful? Does it feel stressful right now just thinking about it? Well then, it's going to feel a hundred times more stressful until you really learn that skill and get that muscle down and then really just asking yourself, like, why, why do you feel like you have to build, why do you have to post a reel every single day?
Speaker 1:I love what you just talked about in terms of then, where does that audience go? Because we're only told post a reel every single day. Like that's really what we're told. Host a reel every single day. Like that's really what we're told. Yes, host a reel every single day. You should get watch this, use this audio, use this hook. And this is how I got a thousand new followers from this one single reel. That went viral and it's like, okay, cool Then what?
Speaker 1:Then? Where do they go? Then? What do they do? How do they know you, how do they love you? How, then? What do they do? How do they know you, how do they love you. How are they buying from you? What do you stand for? What kind of work do you love to do? Like all of it, all of it, all of it. This conversation is so needed and so helpful for on so many different levels, and it's really, I feel like, based in some pretty basic marketing practices, which is something that I think we've gotten so far away from. My background is in traditional marketing. I mean, I used to put like billboards on the sides of roads.
Speaker 1:I used to be like I used to be, you know, doing radio spots, radio radio spots, radio radio spots, radio ads for nonprofits, like, come to our Save the Seed, you know. Pancake breakfast, you know, at whatever church street you know in California. I viscerally remember being on an airplane and listening to these two guys sitting in these seats next to me being like, hey, there's this really cool new app where it's all, it's just you just share a photo, that's all you do. You just share a photo Every day. You just post a photo of your life. And there wasn't even comments on Instagram. Do you guys remember that? Does anyone remember when there's no comments on Instagram? They were talking about Instagram. I mean, come on, like this is we are not that well, god are we. We're not that far from this new era of marketing that then has just been like explosive over since COVID it's been explosive. Now everyone's like ManyChat and blah, blah, blah, you know, and there are tools and applications that will help you when you are ready for them. But if you go and you invest X amount of dollars a month to have ManyChat, or if you go and you pay ready for them, but if you go and you invest X amount of dollars a month to have ManyChat, or if you go and you pay $200 a month to have Kajabi because you're told like, oh, I need to have a course. What a waste of money if you don't have the people there who know you and love you. And I really do strongly believe that.
Speaker 1:Email marketing I totally agree with you. Email marketing is the most like basic, back to business, like 101 marketing tactic that also has been made to feel really confusing because now it's like, well, I have to segment and this and workflows and it has to blah, blah, blah and we'll know how. About just start with a newsletter, start with like a Friday roundup, start with a newsletter, start with like a friday roundup, start with a monday you know, monday message from whatever, and just work that muscle and just get in the habit of writing, of learning your voice, of owning your voice, of finding your niche, which is something I love to talk about. And then the other thing about email marketing and then I'll get off my soapbox is I actually really love to see that people unsubscribe.
Speaker 1:On Instagram you can see your follower count, go up and down or whatever up and flow, but you're not really intimately connected or it's not that visual. You're not going in and looking at 4,000 followers and saying, oh, you know blah blah. On your email list you can just see who unsubscribed to what and that is super valuable information for you around like what your audience? Maybe your audience isn't built correctly in your email. I've gone through a pivot, so obviously I'm getting a lot of unsubscribes because my emails used to be like 10 tips to maximize your social media and now it's like my birth story. I'm obviously going to lose some folks.
Speaker 2:No, I went through that same transition, actually, from like talking about just social media online to motherhood, and I lost 53 subscribers in one day. Oh yeah, that's great, but it's like God go.
Speaker 1:We all know our inboxes can be highly inundated and there's a lot of emails that don't get read for sure. But once you can start seeing that list get more and more and more concise and your messaging really landing and the click rates going up and seeing what people are clicking on, it's such a beautiful process of data that can inform your decision making, that can inform your messaging, and I think it's actually very I find it to be very self-esteem boosting in a way that feels more healthy than like the dopamine hits from like social media, you know and I think there's a difference there too Like email feels more grounded for me than social media feels more like oh yeah, my brain is getting some sort of quick chemical feedback.
Speaker 2:Totally, and I think the thing for marketing that I want to get across and like I love this tangent about this stuff that is boring but for some reason we've like got away from it. Right, we have gotten away, and I say we, I mean gurus, the people, the conversations.
Speaker 2:Yes the collective whole. We have gotten away from these really foundational marketing 101 things that are required in order for you to build a sustainable business that doesn't burn you out, right, for whatever reason. Everyone is out chasing the shiny objects online chasing uh, viral, real, just do this one, these hooks. Yes, exactly, it's like whoa. And then what?
Speaker 1:yeah, we've forgotten it all or we were never taught at all. Because we're coming from a place where you and I both have a marketing like a traditional marketing background, a marketing education background, and most people who say like, oh, I want to go get my yoga teacher training Okay, now I want to teach a yoga course, okay, now I want to I get their business and marketing education. And that's why it is so important that I talk about the exploitive practices so much, because the one person who went viral on Reels is not teaching any other tactic besides this one thing, and it's just, it's one limb of this huge tree, and if you don't, you have to learn a little bit of all of it.
Speaker 2:It's not even the roots of the tree, it's just a limb.
Speaker 1:Don't even get me started on SEO. I mean, that's like the most unsexy.
Speaker 2:The most unsexy, and it's interesting Like I do teach this stuff and so I'm actually just in the middle of. I call it live right now.
Speaker 1:We'll link that in the show notes. We'll link that too. Did you hear that she has this thing that we want to sell for her on this podcast? That's not hers. Cool, cool, cool.
Speaker 2:But I think, like the piece that I it wasn't my intent to come on here and talk about that, necessarily, but I've got six or seven people that are running through it live periodically. And it's so interesting because I know when I'm selling this course that most people are just like snooze, you know, like skip.
Speaker 2:I don't want that right Like skip it, Laura. And so I'm so proud of the people that say yes to do it, because, like it literally lights me up and everybody that's in this round of the program is like brand new for me, and so it just like gives me the most joy. I'm like, yay. People like please, let's fix this, because the number of people that come to me and they say you know I'm posting on social media and I'm not getting any clients, what do I do? And I'm like, well, do you have a lead magnet? No, do you have an email list? No. Do you have any way to nurture these people outside of social media? No. And it's like, well, let me tell you why you aren't getting clients. Let me tell you it's a very easy solve, but it is something that I think, as business owners, we want to skip, because it's not exciting. It's not how I made a hundred thousand dollars in 10 minutes. It's not like external it's not like.
Speaker 1:It's not the, the branding and the photos and the videos. Piece is sexy, is super, it's fun. It's got music to it. I'm sorry your email list doesn't have viral audio, not this fire trending audio. It's just boring right and maybe there's some you know memes, you know of whatever you know.
Speaker 2:I try to put in a gif every now and then, you know, like a funny one I try to be funny it's such like it but yeah, look, I'm cool, I know.
Speaker 2:But there is this piece of it right where we think that and when I say we, you know I'm not I'm generalizing, and when I said like we have forgotten, I think I'm referring to people that work in marketing and that sell and teach this stuff online. But you're right, Like when you talk about predatory practice and coaching, most coaches don't actually have a business background, and so it's been really interesting for me, coming in, I refer myself as a mentor, but I do coaching, and so the word coach has been really sticky for me because I have extensive business and marketing background and I also, you know, act as a coach and serve people in building their online business. But it's really interesting when it's like, you know and this isn't I'm not, don't want to shade anybody, but because that's not my energy ever but it's really different when it's like I built this MLM business and now I'm a business mentor. It's like, but OK, you know, it's like now it's just not, the foundations aren't there.
Speaker 2:And you know, I hired a coach who's an amazing human and I love her. But I said to her you know I'm really struggling, I want to get more audience Like do you have any ideas? She's like well, well, you can go on a podcast tour. And I was like that's it, that's all you got for me as a podcaster okay, you're like well, lady, I got these three b's right.
Speaker 2:I was just like. I was like that's it, that's all. Yeah, okay. And I'm in this season of my business where I'm trying to find who, right, it's not what, for me anymore, it's who, it's. Who can I partner with? Who can I borrow audiences from? Who can I have a my own show and borrow those audiences and have affiliates?
Speaker 1:with and referral, all of that which is like, yeah, so great. I think that this podcast could literally be like three hours long. We probably do have to wrap it up here, but what do you think is the most important thing for a mom who's listening right now? If she were to go and take this she's listening right now what do you want her to do?
Speaker 2:I want to take a deep breath. First and foremost, I want to just take a deep breath. I want her to really assess, take a second and look at all of the things that you are doing and ask yourself what's actually working right. Not I'm doing these things because so-and-so said I should. Or Brock Johnson, who I'm not knocking, but Brock Johnson on Instagram says that I should do, or whoever right. What is actually working? What do you actually enjoy and how can? Instead of adding more things, we just double down on the stuff that's actually working and, if it's not, if you're like you're going to look at that. You're like, Laura, nothing is working. Ask for help. You don't have to do it all. I know moms, we like to do it all. There is no shame in asking for help ever.
Speaker 1:So great. I outsource this podcast, I outsource copywriting, I outsource some like technical VA stuff. I mean, it is not. I'm going to be outsourcing some bookkeeping soon. Finally, that is something that I have always been, really let me. Let me do it.
Speaker 1:You know it's just, but it's outsourcing is also not the oversimplification answer for every single solution, but it is a tool in your tool belt that you should know exists, and the energy to shop around and find a vendor can be exhausting. So if you need a vendor, if you want to outsource someone, just go to a Facebook group and get some referrals. Go to people who you trust and know and love and ask them who they use and don't overcomplicate it. You know, if you need a new website, don't overcomplicate it. Just be very clear about is this the time in my business? Is this right for me? Is this investment right for me? Do they have a payment plan? That's one of my favorite questions. That's one of my favorite favorite questions. And get some good mentorship from people who are walking in a similar path as you. So, laura, tell us a little bit about your mastermind, because I I do want people to know about it yeah.
Speaker 2:So the ambition mastermind is for ambition for mothers is a mom's only mastermind, and every time I launch it I get a message from someone that says why is it only for moms? So every single time never matters, it doesn't, and I run it twice a year it runs. There's a January cohort and a June cohort, so there will be a June 2024 cohort. I try to keep the group intimate. It's a hybrid mastermind of one-on-one coaching and group mentorship. We work on strategy, we work strategy, we work on mindset and I love bringing in other coaches and mentors who are good at things that I'm not. We've had human design experts come in. We do breath work every round.
Speaker 2:We've had people come in on like style and confidence, energetics all the things that I just think, that we can holistically support one another and it really came out of just wanting to create a space for women who love their businesses and also love being moms, to find community and also get that strategy and support piece. So I love Sounds familiar. Yes.
Speaker 1:I love it. I love it.
Speaker 2:So it's my. I mean, I love everything that I run, but it's definitely my favorite program and the doors for that will be opening in June, and so, if it's something that you're curious about, instagram is the easiest place to connect with me. Feel free, if you made it this far in the podcast, we're definitely friends, so you can send me a DM at itslaurasinclair and we can see if that's a fit for you moving forward into June.
Speaker 1:Awesome. Well, where else can people find you, your website, your podcast, all the things?
Speaker 2:Yeah, so my website is laura-sinclaircom. You can find all my things there. My podcast is this Mother Means Business. We drop a new episode every Monday. I think I'm on episode I don't know 60 something at this point.
Speaker 1:So I think I'm a year, about a year, of the podcast, which has been amazing.
Speaker 2:I actually went to two episodes at one point and then I was like, oh, this is too much, I went back to one which is like the true spirit of motherhood, but Instagram honestly, is the place that I hang out the most at it's laura sinclair. You can also find my agency at the alde social agency on what else, what else, what else, what else, and at it's at this weather means business on instagram as well for the podcast so many things.
Speaker 1:We'll put the links in the show notes everything will be linked in the show notes, including a lot of uh.
Speaker 1:You can see how she does her lead magnets. Even if you're not interested in the content, get in there, see how she does it. Use laura as a you know example and see how, see how her funnel works and see if there's something that you can, you know, find inspiration in and see how it feels as a potential customer or consumer of her content. And and I think that that's it's always nice, I think, for people to be able to see people's funnels and to actually be told like hey, you were going through a funnel, so pay attention, right, yes, and you know, maybe there's you know something in her content or the work that she's providing that you need. This has been so great, laura. I love it. It's so fun. Some of these episodes are all about motherhood. Some of them are all high-level technical training we did both.
Speaker 1:I know that you never know where they're going to fall, but if you found something in this episode that sparks your curiosity or you're like, ah, I have an insight or an aha, give her a follow and send her a DM and just say like, hey, I found you on the Made for Mothers podcast and get those relationships and those connections moving. And good luck on creating borrowed marketing, which I like. Love this concept, I love the name, the naming of it. It's wonderful. Yeah, and just thank you so much for being here.
Speaker 2:Yeah, thanks for having me. This was so fun.
Speaker 1:So great, all right. Well, that's it for us today, and we will talk to you soon. Yay, you just finished another episode of the Made for Mothers podcast. As always, you can find more details about today's show in the show notes, and be sure to give us a review. Subscribe so you don't miss a chance to grow your biz from fellow moms. Are you wanting more one-on-one support, or are you looking to learn how to market your business in a way so you can spend more time with your family and less time stressing about what to do next? Then follow along on Instagram at Mariah Stockman, or book a one-on-one biz therapy session with yours truly, and let's find that work-mama-hood harmony we all deserve. Until next time, this is your host, mariah Stockman, and thank you so much for tuning in.