Taking your fundraising to the next level: Jameson Haslam on Marketing and Investment Management

In this episode, I sit down with Jameson Haslam, an expert in marketing, sales, and investor relations for investment managers. Jameson shares his insights on building effective fundraising processes, using content marketing to attract aligned investors, optimizing your buyer's journey, and employing outbound marketing tactics.

We dive into specific strategies for structuring your sales process, creating value for prospective investors through thought leadership content, tracking and supporting investors through their decision-making journey, and proactively building relationships through outreach. Jameson explains why investor alignment is critical and how sponsors can set up systems to find the right investors for their deals.

You’ll learn tangible tips on running an organized capital raise, establishing trust with consistent communication, and avoiding common fundraising mistakes. If you’re a sponsor looking to take your fundraising to the next level, you won’t want to miss this conversation full of actionable advice from Jameson Haslam. Tune in to learn how to master marketing, sales, and investor relations on your quest to raise capital.