New Moon or Full Moon? Discover the Best Time to Launch + How to Use Astrology to Your Advantage

Have you every wondered which phase of the moon cycle is best to launch or begin a new offer? Do you ever wonder why some launches don't go as well as others, even though you did all the same things that worked well last time...?!

If you're excited by the idea of using astrology to your advantage to increase your sales in business then you're going ot LOVE this interview I did with astrologer, copywriter and online business strategist Sophia Pallas on the Creative Magic Club podcast this week! 

She shares so many juicy nuggets of wisdom on how she uses her clients' charts to prioritize in their business strategy. Plus she shares the insights she noticed about how lanching on the new moon can affect sales!

You're going to want to tune in to learn more about:

How your chart ruler gives you a lot of great information to inform your brand strategy.

How you can use mercury retrogrades to be more productive in your business. 

How paying attention to your midheaven transits can give you helpful insights about what to prioritize in each phase of life and business. 

And so much more! 

Whether you're new to astrology, or a seasoned expert, you'll want to take a bunch of notes to learn from Sophia's approach to making money with more ease! 

Sophia Pallas is an astrologer, copywriter and online business strategist. She’s also the host of the award-winning podcast Cosmic Business BreakthroughⓇ. 

After spending 15+ years working with big brands and entrepreneurs to improve their copy and marketing plans with mainstream strategies – Sophia flipped the script. 

Now, she uses the ancient wisdom of astrology to help online entrepreneur

In a 90-minute private coaching intensive together, we’ll focus on the most important changes you can start making in your messaging to attract more paying clients into your offers. During our time together we’ll make sure your offer is actually targeted at the kinds of clients you REALLY want to be working with, we’ll tighten up your messaging (or write it from scratch if we need to), and we’ll map out a feel-good launch plan to start filling it up with amazing clients. 
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Transcript

Speaker 1: 0:12

What's up, this is Sarah Mack, and welcome to Creative Magic Club. Together, we'll discover inspirational stories of creative entrepreneurs living out their dreams, doing the work they are most passionate about, and building wealth in magical and fun ways, while building a six-figure income as a writer and coach, helping other women to launch their dream businesses. I've connected with so many incredible people and seen it proven again and again that you can thrive financially doing whatever it is you are passionate about. I am here to share life-changing strategies for mindset, making money and reaching more people with your work in a business and life filled with creativity, freedom and fun. Hi, everyone, welcome.

Speaker 1: 1:00

I am very excited to introduce a special guest that I have with me today. I have Sophia Pallas, who is an astrologer, a copywriter and an online business strategist. She's also the host of the award-winning podcast Cosmic Business Breakthrough and, after spending 15 years working with big brands and entrepreneurs to improve their copy and marketing plans with mainstream strategies, she flipped the script and now she uses the ancient wisdom of astrology to help online entrepreneurs dig deep, understand themselves and crystallize their message for more growth and satisfaction in business. Hi, Sophia.

Speaker 2: 1:37

Hi Sarah, thank you so much for having me. This is very exciting.

Speaker 1: 1:42

Yeah, I'm super excited. I love finding. I've just been like on the hunt for people who are using astrology with business since I got the idea and, yes, I just think it's the coolest thing ever and I'm so excited to hear more about the specific ways that you do it. So, before we dive in, how did you, you know, come to using astrology in your business?

Speaker 2: 2:07

you come to using astrology in your business. Yes, well, I'm one of those people and maybe you're the same that I was always into astrology. As a teenager, I was one of those telling everyone about their star sign and don't date this guy because he's a Scorpio or whatever that kind of thing. But I didn't take it very seriously. It was something that was always there and I was interested in it. And, you know, then I grew up and I'm a Capricorn sun sign, so I was, you know, very skeptical about things like that.

Speaker 2: 2:36

I kind of changed into this, you know, career focused person and I was a journalist. So I was really interested in the facts and astrology didn't really fit into that for me at that time. And I, you know, I went along, did my things, had my Saturn return, all of those things happen. I was married and when I was 35, so when I was 35, I had an identity crisis and basically it was the result of a marriage breakdown. So my first marriage ended rather abruptly for me and I had two little kids and I had a business and I was like I don't know who I am anymore, like who is this person? I've kind of lost myself along the way and I'd lost a lot of the things. I couldn't remember what I liked.

Speaker 2: 3:29

You know I just couldn't remember all of those things. And so a friend of mine was like I think you should talk to an astrologer, like you know, I've got I've got this great astrologer. She always helps me get clarity. And so I had this grainy Skype call with a shamanic astrologer who was wonderful and she basically just laid out my life there, you know, in that very grainy 45 minutes Skype call, and I was like how did you know that? How did you know this about me? I didn't even know this about me, or it was more like I knew those things about me, but I was too scared or shy or closed off to allow them to come through. And so, like most people, the experience most people have with astrology is it's incredibly affirming for what you really want to be doing in life.

Speaker 2: 4:24

So I had this call and that was sort of the day that everything changed, because I wanted to know how she did that. How did she know all of this stuff about me? So I started to go down the astrology rabbit hole and learn all the things and, you know, read everybody that I knew's chart and, yeah, it basically went from there. But what I realized not very long into this process was how insightful it would be to have that kind of information for my clients as well, like because, as as you know, as a copywriter, we're always trying to pull out their story. We're always trying to pull out, you know, their secret sauce and what makes them do what they do and understand their values and all of that stuff, and that is really clear in the astrology chart. So that was. It was sort of not long into it that I was like I need to bring this into my business.

Speaker 1: 5:22

I'm so curious, which parts of your clients charts do you kind of gravitate to first when you're, you know, helping them with their messaging?

Speaker 2: 5:32

I use. I work with Hellenistic astrology, so the more traditional and whole sign houses if that means anything but to people listening but the so I usually go with the chart ruler. I look at the chart ruler. For me that's really important to understand. So, for instance, I'm a Taurus rising, my chart ruler is Venus. So what is Venus doing in my chart? Venus is in Scorpio.

Speaker 2: 6:00

I love to have deep, you know deep, insightful, transformative conversations with my clients, you know, and that plays out in other ways in my chart as well, because I also have Saturn in Scorpio which rules my mid heaven.

Speaker 2: 6:14

So I would also look at the mid heaven, but I kind of it really depends on the, to be honest, it depends on the client I taught. I sort of have a bit of a rule of thumb around branding that I will always look at the rising sign, the midheaven and Venus as the starting point. But if somebody has, for instance, a Mars rule chart, I can't rule that out. So you know, it's really hard to kind of just just pick, just pick one or a couple of things. I I try and limit it, but it's um, it feels like sometimes it really needs that holistic, like let's look at all of this stuff because you've got so much going on. Or if someone has like a whole bunch of planets in one sign, then obviously that's where you'd be drawn to. Um, yeah, how do you like? Fill me in on how you what you found.

Speaker 1: 7:10

I love this question because I feel like, even when it's like, oh, you know, we both do copywriting and astrology, it's like, oh, we're so similar, but like everyone approaches the astrology chart so differently. And that's what I love about that because, like you can look at it for years and see something new, you know.

Speaker 2: 7:27

And I think maybe your process changes over time as well, like what you, what you look at too. But yes, tell me what you do.

Speaker 1: 7:34

Yeah.

Speaker 1: 7:34

So for me I, I guess, cause most of my clients are healers and coaches and guiding people through transformation that they've lived, so I found that looking at their chiron placement is so, so hard.

Speaker 1: 7:49

Yes, like their their wound right and you know a lot of them are working on having confidence and selling and like asking for more money than they've ever asked for before, and so all this money, mindset stuff is coming up and all the insecurities always come up. So I feel like having that understanding of your core wounding and the pain and insecurities that everybody has in some type of a different flavor, it just creates a lot of empowerment to be able to say, oh, like there's not just something wrong with me, like it's not that I just suck at this, it's like no, like everyone's going through this in their own way. And how can we, you know, set up some practices and ways for you to understand that and leverage this understanding so that you're more empowered in going after you know the money and the sales and the clients and the work that you're really feeling called to do?

Speaker 2: 8:42

Yes, yes, I love, love that. Um, yeah, chiron is such an interesting one, isn't it? I love it. Like I don't always focus on it, but it does. It does tell you a lot about what you say about, especially around what we're here to heal um in ourselves and in others.

Speaker 1: 8:58

So, yeah, that's beautiful and you know through our work it's like a big. There's a reason why we grab certain things in our work.

Speaker 1: 9:05

Yes, yeah, absolutely I love that placement. Yeah, also Venus, I'm really into you and um, yeah, but I haven't heard of the using the ruler as a way of kind of like getting a sense for a chart. I really I love that. So thank you for sharing. And I know that something else that you do with clients is helping with you know timing and planning launches and things like that. So how did you kind of create your process around that for yourself and your own business before you started bringing that work into for your clients?

Speaker 2: 9:42

Yeah, well, I guess it always starts with the moon. So how I kind of, in addition to what I was kind of learning about the personality through astrology, I also started following the moon phases and getting into. There was another actual. There was another business astrologer that I knew of, catherine Hocking, who was already teaching people on launching with the moon, and so I was really interested in how that was playing out and so I started to get into how does the moon work, you know what is and and watching it. What I was doing is watching it, because I was doing a lot of launch copywriting at the time and I was watching it play out with my clients and seeing how, if they launched it at a new moon and close cut on a full moon, what you know how that impacted them and vice versa, and also looking at their own natal moon phase, because that can also be a contributor to when they're feeling most fertile and most, you know, visible and all of that stuff. So it was really more of a kind of data gathering kind of situation where I was watching these launches and I was seeing how I could optimize them by changing the timing according to the moon phase, and then I started to look into what are some other things that we can do to make this launch work better. You know how can we give it the best?

Speaker 2: 11:09

And I don't do specific like electional astrology, like we don't pick always. Electional astrology is where you, you pick an exact date and time to start something and and infuse the energy of that into the creation, which I love. I love that and I do pick dates. But when I'm thinking about a launch, I'm more thinking about how is the client's energy impacted, or my energy. If I'm thinking about my own stuff, like, is there a great Jupiter aspect happening when I'm doing this thing? Is my midheaven being activated right now? Like those are the things that I'll be looking for for myself and for a client. So, for instance, working with the moon for me, my midheaven's in Aquarius, so I love to do things when the moon is in Aquarius because I know that I'm getting some extra boost to my visibility, some extra boost to my public reputation. Then, and the same goes for the clients, I do love a closed card at a full moon.

Speaker 2: 12:10

I think it just it does really work, like if you are building the energy, because we are so affected by the moon. We don't even realize. Obviously, if we're astrologers, we know that we're affected by all the planets. We don't even realize. Obviously, if we're astrologers, we know that we're affected by all the planets. But the moon affects our physical body so much. You know it affects the tides, it affects, you know it affects the water content on the planet. So why would it not affect our physical bodies when we're mostly water?

Speaker 2: 12:40

So I think working with that kind of climactic energy of a full moon is a beautiful way to kind of get people on board to what you're doing. Yeah, so that's. Those are kind of a few of the different ways that it works. I do really, yeah, I love watching the moon, but I also love to look at what are the great aspects that are happening in the client's chart or in my chart and how can I work with that energy Venus aspects, jupiter aspects, even Saturn aspects, you know, because Saturn is that planet of structure and boundary and also setting down things for the the long term in our business. So if you are running a program around giving structure to something in your business or you know you're helping people through a quite structured process, using Saturn can be really beneficial as well.

Speaker 1: 15:41

So if you're like me and you have ADHD, with 5,000 creative projects you want to be working on at all times and maybe even some ongoing chronic health stuff happening, you know there's nothing more frustrating than sitting down to do that work you said you were going to do today and feeling so tired or brain foggy or unable to focus on one thing long enough to get in flow and get it done. It feels so frustrating when this happens, especially if you're like me and you try to keep caffeine consumption to an absolute minimum, because it makes me anxious and unfocused and I know that it wrecks our sleep. So I started using Magic Mind, which is a super cool and really yummy productivity shot containing organic matcha with a blend of some of the most potent mushrooms, adaptanogens and nootropics that supercharge your focus and motivation when you're having a mental slump and you really want to be feeling creative and getting your best work done. When I discovered Magic Mind, I was like yes, please, they are so perfect for the morning or that after lunch slump when you want to be slaying your projects but your brain isn't cooperating. I definitely noticed the boost. They helped me get focused and way more done and, most importantly, enjoy writing and creating in a state of flow, without the struggle of feeling tired, foggy or distracted.

Speaker 1: 17:01

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Speaker 2: 17:53

I noticed that, yeah, I noticed that there was a and I mean, look, I didn't do an empirical study on it, but you know, my own observation was that it was more likely to feel like a satisfying and successful launch. And if people were closing card around that full moon, because there's this sense of this natural sense of completion for people, like people are actually not only you know, if they've been following along your launch that whole time and they're interested, it's like the full moon can give them a trigger to start. Interestingly, you can also feel pulled to start something if you're going to start it at the new moon, if you feel that there's something kicking off at the new moon. There's a beautiful energy of that too.

Speaker 2: 18:47

I joined a program recently where I was like but this is because I have some astrology knowledge too, and I was like it's starting on the new moon. I really want to be in on that because this is going to ground my intentions down. So when I was joining the program, I was aware that, you know, it really appealed to me because the actual kickoff was around the new moon. So ideally, if you can close, cut, uh, like around the full moon and just after you know like using that kind of cleaning up energy of the full moon and then start the program around the new moon. I think that's a beautiful kind of um. Yeah, it's a beautiful energy to infuse your program or product with.

Speaker 1: 19:30

Yeah, I love that and that's it was like one of the biggest draws for me and using astrology to start to structure my business. I don't know if you're are you into human design at all?

Speaker 2: 19:42

I am. I do know a little bit about it, but I'm not not super um knowledgeable on people.

Speaker 1: 19:49

Energy type is yeah, I'm a generator. Yes, so I'm a manifesting generator and a lot of my clients are. We like really struggle with the like 50,000 projects all the time and, like you know, wanting to do everything all at once and then ADD brain, brain, like getting overwhelmed and like not being able to follow through, and so I love how astrology gives me it's like an inspiring deadline. You know, it's like, yes, the planets are moving. When the planets are moving, there's nothing you can do to change that. So if you're gonna structure things around the new moon and the full moon, like you can't, there's no wiggle room on that day.

Speaker 1: 20:31

If you've said like this is going to be a full moon thing, this is going to be a new moon thing, and you know, change when the seasons change and and I'm that's right, you know I'm doing like an astrology series on my podcast where every season I create content prompts and money alignment prompts.

Speaker 1: 20:45

I'm like, oh it just, it gives me a lot of creative peace to know that that content is succeeded for the rest of the year. That's it. Yeah, it's been really supportive for me to to make decision like long-term strategic decisions in my business and I yeah, it's kind of a new thing for me bringing astrology in my offers, even though I've been doing it behind the scenes with my clients for a while and it's something that I really want to bring into um to my next mastermind, you know, is using cycles for manifestation, and I yeah, I've I have on and off used the moon cycles for manifestations, like really intentionally and closely and anytime I have like the results have been insane, you know. It's like it's undeniable how much energy and power and flow and creativity we have access to when we use those like astrological masks. So I'm curious, um, like what's your process for using the astrology for your like offer creation and, you know, like making decisions strategically in your business, like beyond, launching your programs and the way that you work with clients and stuff like that?

Speaker 2: 21:58

yeah. So I guess I think I think about it in a couple of ways. Like you look, I look at the, the, the, the transits that are happening across the year, like the big transits, like, for instance, right now, like, I think, literally today, right now, jupiter has just moved into Gemini. As we're recording this episode, we've just gone into Gemini season and Jupiter's just moved into Gemini and that's a big shift. So I think about that kind of energy first and I go okay, well, what's going on? Where does that fall in my chart or where does that fall in the client's chart, and what? For instance, I wanted to make the most of Jupiter and Taurus, you know, for the clients, for myself, because I'm a Taurus rising as well, you know, how can I amplify this? What can I do? That's related to, for instance, my first house, my house of well, personality, persona, personal brand. What can I do with that energy? So, for me personally, I've been working on my YouTube strategy a lot, because that's obviously using my personal brand very much and developing my voice, developing my presentation style. All of that stuff has been how I've been using that Jupiter in Taurus energy. And so the same applies for the clients, like, how can they use that juicy Jupiter energy wherever it falls in their chart. So we obviously look at you know, for instance, I have a client who is an Aries rising, so Jupiter falls in her second house of money and resources. So we've been really developing her key or her signature offer in this time that we've, over the past six months that we've been working together while Jupiter has been in Taurus, we've been really developing how she's making money from that offer and optimizing it and all of that stuff. So I guess I look at those things.

Speaker 2: 23:53

I also love using Mercury Retrograde as a great time for revision of stuff I've already got and also ideation around what do I want to bring next. It's not the time where I'm creating the thing. It's more the time where I'm reflecting on what I've been doing. And I say the same thing to my clients Don't launch something brand new in Mercury Retrograde. You can launch for sure. Launch something you've done before, because it's going to help you to optimize, it's going to help you to refine it and progress it, and especially when it comes to the content that you're using. Maybe you're rewriting a sales page in Mercury Retrograde, although don't be surprised if you rewrite the sales page and then you want to rewrite it again when you get out of Mercury Retrograde. But there's going to be something valuable that comes out of that time, regardless. Some revision that comes out of that time, regardless. Some revision that comes out of that time.

Speaker 2: 24:58

Um, what else also, obviously, like juicy juicy things, like you know, when venus is in its top position, how can you work with that? Where does venus, where is venus hanging out in your chart? How can you especially clients who are launching things that are related to Venus, are related to beauty relationships or branding, photography, that kind of thing? Like how can you work with that energy? And yeah, and really kind of, and yeah, and really kind of access it, access that Venus energy in your business in more powerful ways. And, as I said earlier, I love a mid heaven activation as well, like what's happening there. How can we use that? When is that throughout the year getting activated and how can we kind of make the most of that energy as well?

Speaker 1: 25:46

What are some of the things that you consider as activations, like transits? Do you also look at, you know, like trines and sextiles and oppositions and stuff like that as well?

Speaker 2: 25:55

Yeah. So, for instance, like I'll just use another client example so my client with Aries rising, capricorn is her mid heaven. So when we had Mars in Capricorn, mars is a really powerful in Capricorn, it's its favorite place to be. So when Mars was in Capricorn I knew that there was all this juicy, you know, powerful, activating energy and energizing her 10th house and her midheaven, her house of public reputation and career. So that was when we were kind of pushing out like doing the Capricorn things, setting things up, because Capricorn loves structure, and really pushing through those tasks. That'll feel a little bit harder, you know, in other times of the year, like you can really go okay, I can get more stuff done with that particular energy. So that's a conjunction. I suppose that's like okay, mars is, is there, um, but absolutely trines from jupiter, from venus, from saturn, um, that can all be useful. If it's a mars trine, jupiter, that's also like really energizing. So all of that sort of stuff I I also look at progressions, so that would be secondary progression.

Speaker 2: 27:10

So if you've got a client, for instance, who is having a really great progressed, like the progressed sun is on their midheaven or the progressed sun is on their Venus or something like that. Like that will also give them a lot of energy for their brand and for their for their work. You know, if it's on their mid heaven, for instance, it will amplify their work in the world. If it's on their Venus, it could amplify their personal brand, yeah, so look at that.

Speaker 2: 27:40

But when it's progressions, though, it's more looking at conjunctions, so when it's like the planets are together as to you know, when I'm looking at the transits, I'm looking at the, the helpful aspects like trines and sextiles, and understanding when the squares and the oppositions are happening too, because sometimes those more challenging aspects can also be really helpful to get us to move through some friction in our business as well. So if we're having I mean, I went through 2022 for me, I was squared to the max, like I'm a Taurus rising and Aquarius mid heaven, so we had Saturn and Aquarius right on my mid heaven. It was squaring all of the angles in my chart. It was really intense, but I got so much done and I made so much structural change in my business, so I appreciate that stuff too.

Speaker 1: 28:41

I love it. Thank you for sharing all of these juicy nuggets with us. So I know you have a special offer that you want to share with everyone juicy nuggets with us.

Speaker 2: 28:48

So I know you have a special offer that you want to share with everyone. Do you want to tell us about that? Yeah, sure, so, like I said, I love to look at planning out the year and how we can tap into that energy to help us in business. So I have a cosmic business breakthrough plan which is an overview of all the major transits for the year and how to personalize it for your rising sign, um. So that's available and if you use the code coupon code magic, you get 50 off um for being an amazing listener of your show. Um, and basically, yes, it's. It helps you to plan out the rest of your year and it also will give you some other really cool astro techniques, like annual perfections, which helps you to understand what year you are currently in, what the energy of your year, like your birthday year, is, and how that can help you theme the activities that you do in your business as well.

Speaker 1: 29:46

What a cool resource. I can't wait to check that one out, and so thank you so much for coming and for sharing everything with us. So where can people find you if they want to learn more about your work?

Speaker 2: 29:59

Yeah, well, you can find me on Instagram at Sophia Palace. You can find me on YouTube, which is where I'm hanging out a lot at the moment. Also, the channel is at Sophia Palace and those are like the main places. Obviously. I've got my website too, so I've I will. Hopefully you've got the link for people to check that out. Also, it's just sophiapalacecom and that's palace, as in P-A-L-L-A-S. Not the palace, like the building which sometimes gets picked up by the, by the subtitles.

Speaker 1: 30:35

So just I'll make sure. Just clarify Handscripts so that they spell your name.

Speaker 2: 30:41

All good.

Speaker 1: 30:42

Yeah, thank you, everybody Thank you. And yeah, please share this episode with anyone that you know who might love it. And we will see you next week for more astrology and money and business and sales on times. So, thanks, we'll see you next week. Bye, bye. For more inspirational content, head over to my website with sarah maccom and please support the show by liking, commenting and subscribing.