How to Build Confidence and Self Esteem to Attract High Ticket Clients

When I moved to Brooklyn to accompany my man when he started his medical residency, it was the beginning of a few very challenging years.

Life threw me some curveballs and I wobbled.

I lost my confidence and it started to affect my business.

My income started to dip.

I panicked. Especially since now a loaf of bread at our local store cost $15!!! The pressure of the cost of living in NYC was real.

Tune in to this week’s episode of the Creative Magic Club podcast to learn how I bounced back from a flopped launch to have the biggest income month to date - $24k.

I share how important confidence is – even when you think you know how to sell and create results, if you get knocked off center it has a way of seeping into your messaging.

Tune in to learn how I made sure this would never ever happen again in my business. 

In a 90-minute private coaching intensive together, we’ll focus on the most important changes you can start making in your messaging to attract more paying clients into your offers. During our time together we’ll make sure your offer is actually targeted at the kinds of clients you REALLY want to be working with, we’ll tighten up your messaging (or write it from scratch if we need to), and we’ll map out a feel-good launch plan to start filling it up with amazing clients. 
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Transcript

Speaker 1: 0:12

What's up, this is Sarah Mack, and welcome to Creative Magic Club. Together, we'll discover inspirational stories of creative entrepreneurs living out their dreams, doing the work they are most passionate about and building wealth in magical and fun ways, while building a six-figure income as a writer and coach, helping other women to launch their dream businesses, I've connected with so many incredible people and seen it proven again and again that you can thrive financially doing whatever it is you are passionate about. I am here to share life strategies for mindset, making money and reaching more people with your work in a business and life filled with creativity, freedom and fun. Hi, sarah Mack. Here from with Sarah Mackcom, and for today's episode, I want to share a really awesome excerpt with you from the Sun Sign online masterclass series that I taught last week, which was so much fun, and the concept of the masterclass series was really where I developed a fabulous process to more deeply understand your Sun Sign placement along with the house it's in, as well as the elements that are present and how their interaction can bring you profound insights about your unique personality, your strengths, your work and your brand story. So one of the major topics connected to the strength and the superpowers of your sun sign. That I covered in this masterclass was the power of confidence, which is so, so, so important to understand, especially when it comes to creating consistency in your sales and client magnetism from your online content. It has the capacity to have a huge impact on your sales results, which you are going to learn from this excerpt. Today. What I'm going to share with you is my story of when I lost my confidence and how I bounced back from the corresponding income dip. I think you're going to love it and, if this topic is really resonating with you and supporting you, you can access the full SunSign online trainings via the link in the description or through the masterclass tab on my website with sarahmackcom Enjoy. So I want to kick off with a story to illustrate the power of confidence, because this is a big part of the conversation around sales and around our sun sign.

Speaker 1: 2:40

So let's rewind. I can't remember what year this was. This was like my first year, my first six-figure year in my business. I'd been making consistent five-figure months. I was living my digital nomad dream. I'd booked a six-week trip to Hawaii. I took a helicopter ride into the heart of Kauai listening to the Jurassic Park music that they play when they do that tour, which is the most epic thing ever. And you know, and I just remember, this is like my dream. This is all of my dreams come true. We'd just checked into a sweet oceanfront property apartment on Poipu Beach which is like the sunniest part of Kauai, had this incredible pool overlooking the ocean, the stunning rocky coastline. I remember we arrived, I dumped my bags, I had a sales call with a new client and signed up. She paid in full 3,500 package and before I'd even unpacked and then I took the sales call, set up, my new client, dived into the pool and was like this is the dream. We watched the sunset. Just the most, most amazing way to be making money. And you know, I was like advent spending time in nature, traveling, running content, events and booking clients in between, island hopping, road tripping and adventuring, having so much fun, making more money than I'd ever made before in my entire life, having 10 and 20k months. Okay, yeah, this was in 2018.

Speaker 1: 4:11

Then in 2019, I moved to Brooklyn with my husband and he started his medical residency and this was the beginning of the most stressful and challenging years of my life. Albor's my partner. He was working 100 hour weeks. He was burning out really fast and I was alone in Crown Heights. We ended up moving to Crown Heights because I was like my biggest fear of moving to New York was not having any green space, and this was a legitimate fear. In New York I remember looking at the Google Maps and zooming in on like the little green parks on Google Maps, and then I would go there and it would literally be a slab of concrete with a chain link fence around it. So we moved to Crown Heights because that was the place that we could afford to have a garden and I was, you know, waiting for my green card application to process.

Speaker 1: 4:59

I was freaking out about my husband's lifestyle. I was getting so triggered having been through five years of burnout and chronic fatigue myself I was so scared that he would get sick like I did at the rate that he was working. I started to lose myself. I started like living so much of my life trying to control my husband and to stop him from burning out and to take care of him, and like panicking around how toxic his work situation was. I had no real community in New York because we'd just moved to Brooklyn and you know Brooklyn and Manhattan is like basically another city away, like there's so much travel. It was just such a big city, so different to the life I'd been living in Montreal before, where I was like biking around, all my friends were, you know, five, ten, fifteen minutes away.

Speaker 1: 5:44

I was completely freaking out about the cost of living in New York. I remember going to the local store to pick up a loaf of bread and it was 15 US dollars and I was like, uh, what the actual fuck? And the cost of living was about five times what I'd been spending in Montreal before. So it was a huge adjustment for me financially. We had no family like, no community nearby, no one to just go around and like, collapse in a pile and have dinner with, and my income started to dip and I became very isolated because I didn't want to spend money going out and, as a resident, alvarez was being paid less than the janitor, the hospital janitor. So I just made my first six figure year and I was feeling broke, as a joke, and I was scared to leave the house because money just evaporates from your wallet in New York and I would go for walks around the little trash filled park at the end of my street. I would stay home with my two new ginger kitties that were just adopted from the neighbors, and Alborz was at work every waking hour of the day and night.

Speaker 1: 6:48

This was hardly my dream life, and I started to feel a sense of desperation and I lost my mo mojo and I tried launching a new group program. I called it the six-figure creative, which is actually now the working title of my book, and I had a sales call with a guy who was like I don't have enough money left in my personal development budget to join your program. Then I had another sales call with a girl in India who said she was going to sign up. I was so excited to work with her and then she just never followed through. So this was my first total $0 flocked launch and I was like why is this happening to me? I know how to do this, you know. I know how to make money. I know how to sell. I know how to sell offers. I'd launched so many different offers with success.

Speaker 1: 7:37

In the year prior I'd been running a flipping copywriting agency, writing for seven figure entrepreneurs who were telling me things like this is the best piece of copy I've ever seen. I knew how to sell. I knew how to tell my story. So what the hell was going on? I'd lost my confidence. So I was still signing one-on-one clients, but less frequently than before. So I knew I had to get back to the drawing board with a beginner's mind and really master my content strategy. You know I was doubting myself. I was like, well, clearly I don't know what the fuck I'm doing because I'm really master my content strategy. You know I was doubting myself. I was like, well, clearly I don't know what the fuck I'm doing because I am not getting the result.

Speaker 1: 8:12

So I hired a business coach, I got back to basics, I redesigned my offer and I really worked on the positioning and the messaging and I relaunched it, first as a one on one to get some clients in the door. Then I eventually launched it as a group program Andone to get some clients in the door. Then I eventually launched it as a group program and it became one of my best-selling offers. This was tell stories that sell, that I've since had dozens of clients take and, you know, literally use the same sales page over and over and over again for years. My first group program launch for this offer, after I'd sold a few one-on-one spots, I signed 10 clients at $1,000 each and it contributed to my highest month ever, which was a $24,000 month, including all of my one-on-one sales. So I bounced back and guess what? I didn't realize this until after I developed and sold the offer.

Speaker 1: 9:00

I think I found the old sales page from the six-figure creative version of this program. It was the same offer I've been trying to sell. It was the same client, the same result, very, very, very similar message. So that really showed me I had just needed to tweak the messaging and that my wobbly confidence had seeped into my content. My misdirected and fearful mindset had watered down my message and storytelling and it made a very real impact on my sales. So here's the lesson that I took from this you can know the strategy to make big sales and to be successful in sales and have used it and created success for yourself in the past.

Speaker 1: 9:45

But holding a consistent level of confidence and focus in your work is a big, big, big part of this conversation around sales and success. And when we're talking about consistent income, it requires consistent confidence, consistent clarity and an on-point execution of your content strategy. So I'm going to share with you how to do this in this masterclass series, because when we're feeling wobbly, it seeps into our language. We, you know, and I think a lot of this is unconscious, right Like we just start to want to hide and we show less of ourselves because we're not feeling ourselves or we're judging or shaming or feeling insecure about a part of ourselves judging or shaming or feeling insecure about a part of ourselves and what happens is our content becomes forgettable, wishy-washy and it just blends into the noise online and we are really holding back the details that are necessary to lead people to the sale.

Speaker 1: 10:42

Because I'm like listen, if this is the one takeaway you get from any work with me, I'm like saying this again and again and again with my clients and even to myself, is like you are the reason that people buy from you and your story is the number one thing that sells what you do. And so often, especially when we're learning copy, you know, we get good at talking about the benefits, we get good at talking about our program and our offer and the transformation, but it's so important and the thing that often falls off of that especially when we are feeling insecure or we're having a wobbly moment and we have that tendency to hide is the story. Elements are the parts that drop off, but these are always the things that stick in people's head. These are always the reasons why people feel connected to us. Our story is the reason why people buy, and I constantly have to remind myself of this.

Speaker 1: 11:36

I constantly have to check back on what have I written and where can I add in more story? Where have I forgotten myself in this? Because I'm focused on the offer, I'm focused on the client, I'm focused on articulating it clearly. Our story is the most valuable, important thing that we can possibly put our time and energy into writing and sharing. So put it on a post-it note, get it tattooed on your forehead. This is going to be the one thing that makes you more money consistently in your business. For more inspirational content, head over to my website withsarahmackcom and please support the show by liking, commenting and subscribing.