Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
Welcome to Smart Mouth, the podcast for bold thinkers with bite.
Hosted by Sasha Fedunchak, brand strategist, creative director, serial founder and unapologetic smartmouth, this show goes deep into the psychology, strategy, and storytelling behind the world’s most irresistible brands.
Every week, we break down the moves, mistakes, and mechanics of businesses you know through sharp analysis, real-world case studies, and the kind of honest conversation the internet is usually too scared to have.
If you’re obsessed with branding, consumer psychology, influence, marketing, and the art of building a business people can’t stop talking about, you’re in the right place.
Big brains. Bigger opinions. Welcome to Smart Mouth.
Smart Mouth Podcast | Brand Strategy, Marketing & Entrepreneurship
Bold Predictions for Business & Marketing in 2024
The episode covers can’t-miss predictions for marketing and business in 2024. Sasha highlights the likelihood of hobby businesses diminishing, an increased importance on financial literacy, the rise of AI, the shift towards subliminal, storytelling marketing, and the crucial role of email marketing. The episode also emphasizes on building strong communities and creating brand believers over conventional selling tactics. The need for entrepreneurs to keep updated, be innovative, competitive and manage their finance is emphasized.
00:31 Marketing and Business Predictions for 2024
01:51 The Fall of Hobby Businesses
03:46 The Rise of Financial Literacy
05:08 The Importance of Business Understanding
07:24 The Rise of AI in Business 12:21 The Power of Subliminal Marketing
18:12 Creating Brand Believers
21:11 Conclusion and Final Thoughts
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
