How a Recession Brings A Return to the Bare Essentials!

What is Up SatsCrew, 

Recessions are like controlled burns where they may be uncomfortable to have at first, but it is a necessity for stronger and more long-term sustainable growth. 

With the extreme heating up of the economy over the past several years, we are overdue for a reset back to reality. In today's podcast, I go over the tightening economic conditions impacting many important companies such as Nike, Starbucks, and more. Specifically, I cover: 

• Economic conditions tightening with Nike, Consumer Discretionary, Fast Food & More
• People wearing more based clothing (especially Younger Generations)
• Walgreens, Nike, Starbucks, Rubios, Red Lobster, and Redbox have all been on the chopping block
• This is done out of necessity due to hard times
• This is also done out of the need to want to invest more money into hard assets
• Picture of Nike inventory just overflowing, overpriced swoosh logo and products
• The younger generation doesn’t want the logos it is tacky and not subtle 
• For quality it may make sense, but often these garments are made in the same country, under similar conditions for pennies on the dollar
• Hard times will make one reconsider how they are allocating their limited life energy to the things that matter
• Hard times will make those who do have savings and capital, will want to allocate to products that are hard and aren’t being debased from underneath them
• The move away from name brands and to things that are functional and have utility
• Sometimes the name brand isn’t even better (i.e. Mcdonald's Burger vs. Regular Cooked Burger on the Grill)
• In a Recession, let’s be prepared to spend sensibly and on the things that matter and allocate to scarce assets and not spend on unnecessary products

Do you view a recession as a net positive? Will we see softening to the point where we can return to prosperity again? I would love to hear everyone's thoughts! 

Best Regards, 

SatsMate

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Financial Disclaimer: Nothing stated in this video is a recommendation from SatsMate to buy or sell a particular security or asset class. It would help if you wisely considered your tolerance for risk, time horizon, and financial goals before making an investment. With investing, you risk losing money, always read an investment prospectus and make an informed decision before allocating capital to a particular investment