#001 - The Bare Necessities: a Startupper's First Marketing Moves with Jordan Marinkovich

From launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Manager shares what marketing means in the early days and where your priorities should lie if you're just starting out. 

In this episode, Jordan covers: 

• The marketing basics founders should focus on first
• Common misconceptions about marketing among angel/seed round founders
• What a first marketing hire might look like and how to know it's time to bring them on board

Hot Links
Innovation Works | Startup Recipes
High-Key Growth | The Podcast

Jordan Marinkovich
Jordan@innovationworks.com
Connect with Jordan on LinkedIn

As Platform Manager of Innovation Works, Jordan Marinkovich supports the growth of software, hardware and health-tech startups throughout Southwestern Pennsylvania. She has a passion for creating innovative, equitable opportunities and a community of support to advance entrepreneurs to their next stage of growth. Jordan works closely with IW’s portfolio companies to help them leverage resources and networks to promote their growth and profitability.