High-Key Growth | The Podcast
#005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather Jones
In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.
In this episode, Heather covers:
- The benefit of tying your personal brand to your company brand
- How Foundera went viral on TikTok
- Marketing with just an MVP product
- Using social media to gain feedback from the market
Hot Links
Foundera on TikTok
Foundera on Facebook
Foundera on Instagram
Foundera on Twitter
Heather Jones
Email Heather at hello@foundera.us
Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera.
In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.
In this episode, Heather covers:
- The benefit of tying your personal brand to your company brand
- How Foundera went viral on TikTok
- Marketing with just an MVP product
- Using social media to gain feedback from the market
Hot Links
Foundera on TikTok
Foundera on Facebook
Foundera on Instagram
Foundera on Twitter
Heather Jones
Email Heather at hello@foundera.us
Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera.