Life Coach Launchpad
As a business coach and provider of all the online business services you may need, I've created this podcast to be your one-stop-shop to building and growing your life coaching business!
Life Coach Launchpad
Email open rates doubled in 1 month!
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BJ Butler
Back in 2021, Apple introduced a change to how they process every email in Apple Mail.
To improve security and performance, they preload (aka open) the data from every email.
After September 2021, your open rates are inflated. Every email sent to someone who uses Apple Mail counts as an open (even though they may or may not have actually read it).
I have a client who saw her open rates double in 1 month.
But!
All is not lost.