E-Commerce Speaks - with ROI Hunter
E-Commerce Speaks - with ROI Hunter features interviews with e-commerce professionals about their companies and their roles there. We get into the challenges they face, along with their industry outlook and advice.
For any business owner, large or small, this podcast contains key insights into how top retailer leaders plan their campaigns, measure their progress, and optimise for success.
E-Commerce Speaks - with ROI Hunter
Social Media Evolution - with Gianni Casagrande
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Sam Kellett
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Season 1
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Episode 3
In this episode of E-Commerce Speaks, we talk with Gianni Casagrande, Managing Director of the digital agency FUTCOM Group, about how social media has evolved for e-commerce over the past five years, as well as his work with multiple major e-commerce retailers, including the Frasers Group, Moda in Pelle, Police and more.
We also discuss:
- The industry’s shift toward a profitability focus, and how retailers can optimize their feed and more
- How Meta’s algorithm might promote something unexpected from your inventory
- Advice for e-commerce retailers today