E-Commerce Speaks - with ROI Hunter
E-Commerce Speaks - with ROI Hunter features interviews with e-commerce professionals about their companies and their roles there. We get into the challenges they face, along with their industry outlook and advice.
For any business owner, large or small, this podcast contains key insights into how top retailer leaders plan their campaigns, measure their progress, and optimise for success.
E-Commerce Speaks - with ROI Hunter
Efficiency is Key - with Andy Culligan
•
Sam Kellett
•
Season 1
•
Episode 4
In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.com
We discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.
Discussions also include:
- Why a mid-market-level tool may serve your e-commerce company better than an enterprise-level tool
- How being a LinkedIn influencer can help your personal brand
- Focusing on efficiency and sustaining the right ratio of Customer Lifetime Value to Customer Acquisition Cost