E-Commerce Speaks - with ROI Hunter
E-Commerce Speaks - with ROI Hunter features interviews with e-commerce professionals about their companies and their roles there. We get into the challenges they face, along with their industry outlook and advice.
For any business owner, large or small, this podcast contains key insights into how top retailer leaders plan their campaigns, measure their progress, and optimise for success.
E-Commerce Speaks - with ROI Hunter
Present and Future Retail Strategy - with Hitesh Malhotra
In this episode of E-Commerce Speaks, we speak with Hitesh Malhotra, Head of Marketing for the brand 6thStreet, which is part of Apparel Group. The episode covers his day to day work for the retailer, the importance of identifying what matters to different generations of customers, and why collaboration between departments is a must.
We also discuss:
- How affiliate and partner marketing are a massive part of retail marketing strategy in the Gulf Cooperation Council (GCC) region.
- The growth vs sustainability mindset, and how it applies to different 10-15 year tech cycles (dot com era, e-commerce, AI)
- “Getting your hands dirty” when in a senior role to ensure you understand how your team operates
…and more!