The Power Plays Podcast

GoHighLevel SEO: How to Rank #1 on Google with GHL (And Beat Wordpress)

• Keaton Walker

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In this interview, Keaton Walker invites SEO expert Josh Cline to discuss the advantages of using GoHighLevel for search engine optimization compared to WordPress. Josh shares his experience scaling to 250 SEO clients and reveals effective strategies for achieving top Google rankings with GHL. The conversation covers local business SEO, content marketing, and off-page techniques. Enjoy!

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Timestamps
0:00 - Overview
0:24 - Josh starting with GHL
8:00 - GHL
9:48 - The complexity of the GHL dashboard
12:49 - Learning Digital Mktg for the first time
17:23 - SEO!
26:18 - Josh's secret SEO sauce
31:58 - SEO with Local businesses
37:33 - SEO with content
46:34 - What about off-pages?
49:29 - Josh's Offer
58:18 - Scaling josh's Offer
1:02:56 - Josh's SEO Course
1:04:32 - Josh's Done-for-you
1:11:44 - Bonus!

🚀30-day FREE trial of GoHighlevel (plus $8,391 in bonuses): https://www.gohighlevel.com/keatonwalker
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📚 Browse my Courses + Templates + Bonuses 👉 http://go.itskeaton.com/courses

#smma #seo #wordpress #gohighlevel

Josh:

SEO literally has zero to do with where you build your site. I mean, that's kind of the nitty gritty of SEO and it's how you manipulate the way your pages look on the search engines. Our website's ranking well, GHL works, the automations work. Their new site was ranking like 60 days. I'm very confident I can replicate it for you. That's what SEO is. You're providing good enough information for people

Keaton:

to want to cite you. How's it going, everybody? Welcome back to another interview. I'm joined today by Josh Klein, all the way from the other side of the world. Charlotte, North Carolina, just about 30 minutes for me. Uh, we were going to do this in person, but I figured, you know, the technical nature of the interview might lend itself to some screen sharing or maybe some, uh, visual aids that we can provide on this call that we wouldn't be able to in person. So definitely if you're listening to this podcast style, check out the YouTube channel, that's the power plays podcast on YouTube. Uh, but Josh, thanks for coming on, man.

Josh:

Yeah, absolutely, man. Happy to be here. And it's cool that we are so close. So I'm sure we'll get to meet in person someday soon, too.

Keaton:

Um, so tell us about you. Sounds like you found GHL about four years ago. How did you get into this whole space? And what were you doing beforehand?

Josh:

So beforehand, I actually worked for an electronics company in Southern California. I still lived in Orange County. Okay. I worked for this guy for about four years, um, doing home security and in home electronics. Started in shipping and then started doing assembly of electronics. Um, that's really where I got my start in technology was with hardware, more so than software. I always had a knack for hardware and stuff like that. Um, all types of computers, but so yeah, I pretty much started there and then COVID hit out of nowhere and I didn't get to work for almost eight months and I didn't know when I was going to get to go back. Yeah, that was a world 1st right there. So, um, I was looking for things to do on YouTube, just studying kind of for weeks. I had nothing but time. I saved up money specifically through COVID to, like, I'm ready. I got the confidence, you know, I'm going to start something on my own. Finally. And I was about to do drop shipping with Amazon or something, you know, crazy like that. And lo and behold, I found just a YouTube ad really to start a marketing agency. And it was through some other program that's not even really running anymore. And GHL to them was like an afterthought. It's like, Yeah, we kind of need it because we run, we're teaching you to run Google ads, Facebook ads, and yeah, this tool just helps. It's, it makes things a little bit cheaper, but they didn't really train people on it. You know, it was very dry and straightforward, just basic things. And I just latched onto it right away. I mean, I saw the value immediately. And I never bought a domain, like set up hosting, none of this stuff. And just that all that was there so cheap at my fingertips. And I got my agency running so quickly and I kind of just had a natural knack for it and just took off from there. Really, you know, um, the house, the guy I rented a house from was my first client and he does painless dent repair. So it's like little small dents and dings. And there's so many cars out there that it was pretty easy to get in business with Google ads. And then lo and behold, my second client was my boss that I still worked for at the security company. So two weeks after I get into this, um, like Facebook group and trainings and stuff, I get to go back to work. So I'm working full time. It's crazy because we couldn't work for so long. And so I'm helping him get everything back up and running and still trying to start my agency. So I'm working nine to like six, staying up till two in the morning for like six months straight. Um, just really trying to figure this out and grinding and that's all it took because I was so dedicated to it. And that six month time, I already had enough to kind of quit. I could move back with my family here in North Carolina where I'm at now. And, you know, during that time I was helping him with his marketing too. He used to be wholesale and just sell product like in bulk. And after COVID he switched to local, just installations. And so that was client number two for home security. And we got his website going, his Google business profile, you know, reviews the whole nine yards. And, um, I used their results to just start cold emailing. You know, as soon as you've got results for like one client, that numbers, Speak for themselves. And so I kind of just latched onto that and I'm thankful for that course. It gave me the foundation, but still to this day, they don't look at the software as valuable as it is. It's still service, service, service, and I've just found so many unique ways to use it. But. That was really the start of it. And it was, it was a grind, you know, but COVID was the spark, I guess you could say.

Keaton:

So was it just the two clients you had at the end of the six months?

Josh:

So at the end of the six months, I had one more dent repair client in Sacramento. Cause I was really focused on getting them good results. So as soon as I had three, I stopped prospecting altogether. And I was like, even if I have to put in, you know, money, whatever I've got to do, this is an investment for me because I'm now investing in my client's results as my prospecting material to go forward. And, and it's worked out pretty well that way.

Keaton:

Yeah, that's great. It's how old are you?

Josh:

I, I'll be 31 in August. So I'm 30 right now.

Keaton:

Yeah. It's funny because the, like most of the guys starting around 18, 19, 20, like early twenties kids, they just don't, I'm finding that it doesn't compute that like the The common sense thing you described where it's like, you get results, you leverage those results. It's like, no, I'm just supposed to go prospect. I'm just supposed to get as many clients as possible. And then I'll figure it out. Um, but it's, it's, uh, combining some common sense with a course that I see do the best, um, like hands down across the board, nobody, nobody, Nobody got to be successful by just copy pasting what the course says. Like you, you've got to put a little bit of your own intuition in there. So I love that story for that reason.

Josh:

Right.

Keaton:

Um, so you were doing Google ads for all three of those clients?

Josh:

Yeah, that's how it started. We were running, um, Google ads specifically. I will, um, I'll give it to my business partner now. That's how we kind of met. He did the Google ads course for this other agency as like a subcontractor. And so I learned from him and he's been doing it for years and years, kind of has some programming background, you know, but I learned Google ads from him and really latched onto that. And, um, and that's kind of what I stuck to for those first, probably six to eight months or so. Um, was Google ad specifically, but really, um, really granular with tracking and like proving results, not just leads, but all the way through to money made. And I've always been key on that and keeping like dashboards accurate. Um, it takes a little bit of extra work, but it sends so many subliminal messages every time they log in. If they see like a true monetary value of what they've made with their system. And true lead counts and where those leads came from or which ads and, you know, and they have access to all of that just kind of like automatically, um, the more you dig, just the more you find that there, there's more to offer there. And you can just start with something so small.

Keaton:

Yeah, that's really that is that's a nugget right there It actually is pretty hard to get the high level dashboard to be 100 accurate Hey guys Just jumping in here to give you a quick word on our sponsor high level before we get back to the interview If you don't know already high level is the top sales and marketing solution for any business but particularly agency owners or Anybody that needs a software product to resell to their existing customer base. It has everything you need to capture, nurture, and close leads for marketing clients. And the best part is HighLevel believes in not taxing the agencies on its platform. So you can get unlimited clients for one low lat monthly fee. The best features include a CRM, funnel, website, and email builders, course hosting platform, robust marketing automation builder, a consolidated chat stream with WhatsApp, email, SMS, Instagram DMs and Facebook DMs, reputation management, social media, posting, tracking, and analytics, and so much more. And as if that wasn't enough, HighLevel is fully white labeled, meaning that you can take the platform and put your own brand on the desktop and mobile app and resell it to your industry for whatever price you want. Essentially what HighLevel has done is brought the bar for starting a software company way lower so normal people like you and I can Can help our clients with an amazingly robust software without paying hundreds of thousands of dollars in development costs. I am not kidding when I say hands down high level is my favorite software of all time. It has been integral to my success with my agency. It helped me increase my client's results and retention and I use it every single day for my own business. And if you sign up for high level today, not only will you get a 30 day free trial, which is not available on their website, but you will get all of the bonuses listed at it's keaton. com forward slash mastermind, which gets you support templates and courses to kickstart your high level journey and get those first few clients or scale to your next few clients. If you're already a high level customer, you can also get all of those bonuses by upgrading to the next highest plan underneath my link. Instructions for that are also at it's keaton. com forward slash mastermind. Or there's, I saw through a client who was like transitioning away from their agency. Let's say I saw somebody else's. High level. And it was like pipeline value, 30 million worth of dental implants. And I was like, come on, you, you think that's helping, but it's actually hurting because they log in and they're like, ah, I can't believe that. So I can't believe anything in here. So what were you saying about that? The dashboard specifically opening up other conversations or, or like. Areas for improvement.

Josh:

So clients just started to see, like, I have sites over here. What is that? Can we build full websites? You say my landing pages in here. Um, and I see reporting and it's got like organic there, but there's nothing there. It shows like Google analytics is here. Why is there no data? It just drives questions. And all it really takes is, and this is what I always tell my, my clients, even to this day is just, if you can get. Like action in the system then clients have to use it and they'll start asking questions Like you've just got to get them to use it. So if you can generate leads in some way That's enough like if you know if you're trying to be a marketing agency and not just sass Then you can easily do that If you can get leads then just tack on high level and clients start to ask and it opens up a lot more doors you know if If you want to learn and offer those things as well, and it, it makes the services sticky and it gives you, it gives you even a down sale. Um, that's kind of what I've worked towards with, with SEO, which was kind of the next phase in those early days for me was starting to get into the organic side also from clients asking, you know, it was, um, always feeling a need that was asked for,

Keaton:

it's really interesting. Cause it, I mean, I think there's a middle ground here, but it flies in the face of like, Shut off everything that they don't need. Like don't overwhelm them. They just need the, you know, these few things and, you know, like maybe they don't need access to automations that they're going to screw up everything that you've set up, but just exposing them to, Hey, there's this few other things that are tied to not just like, Oh no, that that feature is included, but like to build the website and do the SEO, that's an extra fee. Um, it's so smart. Like they're, it's selling without selling. It's cool.

Josh:

And that's kind of what I've lived by, you know, it's just, I don't prospect really hard anymore. We were, we will run specific offers here and there. Um, but it's, it's kind of when everything just aligns for it anyway, something new is coming out, you know, a new course or something like that. When we market, it's more to help agencies these days and just get new things out there. We don't really market to take on clients, but they find us, you know, we're having to Tell clients to stop referring us these days, uh, without telling them to do it in the first place.

Keaton:

Okay. So. You get into Google. I want to, before we go into kind of the SEO part of this journey, what did it feel like learning digital marketing for the first time, like with your tech background, do you feel like you picked it up quickly or what was the hardest part of that?

Josh:

The tech part was kind of the grind in the evenings. I am some, I'm a perfectionist, so I'm going to keep going until I figure it out. Like I'm a person also that can just, I'll figure it out eventually. If you give me the time and I, I found the time, uh, that's going to be hard to do for, for a lot of people, but. I forced myself to find it. So just in using it so much and like forcing myself to be the one to set it all up in the beginning, um, and not just outsourcing immediately, like it's, that's opened a lot of doors too. And just being able to support every part of the system myself in and out. Um, and. You know, that just helped a lot too, but

Keaton:

yeah,

Josh:

uh, the marketing side, I think helped my background from the two years I went to college. I didn't finish, but like the ad copy and writing ads and getting results and landing pages that kind of came naturally because of psychology. Like I went to school for psychology to be a therapist for two years. That's kind of just been a natural thing to me is talking to people, people telling me their life stories. Naturally. I'm my family's therapist, naturally. So, uh, that interested me too. And, and that helped get the results. I naturally would put myself in the shoes of the person coming to that page and would go like fill out that form and count how many clicks it took to get there. And did the offer really make sense? And what ad did I see before I got there? And. You know, it's those little things, those little details that go a long ways in the beginning.

Keaton:

Yeah. So you're saying noting your own behavior online and kind of reverse engineering that for the psychology of how you're going to write your ads.

Josh:

Right, exactly. And like the call to action and the steps into the form and questions on the form between like selecting radio buttons or, um, having to type in, like I wanted to remove every bit of friction. For that user as possible and keep relevance as possible as I could and even weed people out Like if you click my ad this isn't for you. I want you to kind of know that quickly Yeah, you know and so it's those little things helped a lot with the landing pages and stuff And they probably didn't look as great You know, I didn't have the design skills and know the builder and custom values like everything was kind of just typed out all those extra little Nuggets of go high level came much later.

Keaton:

That's cool though. It reminds me of, um, I'm really not a gamer, but I've just been like kind of getting back into some nostalgia, like. Games for my teen teenage years. And it's like, when you know the game, you can like, I don't know if you ever played runescape, but like, like the, the, like very most advanced people on runescape could complete something in 30 seconds that would take a newbie 15, 20, 30 minutes. Maybe because they just don't, it's not even the skill of the character. It's like, you just know where to click, you know, which way to go, you know, the pathway and in. digital marketing, like you, you level up your character by how much time you're willing to sit and do the grind of like, okay, I learned how to click here. I learned how to click here. Oh, I clicked that one out of order. Now I'm going to go back and do this one and kind of. You build your own framework as you go along. Um, but it's so, it's such an underrated piece of advice to just like sit there and gain the skill over time, because it's going to come, like, there's no way that doesn't come in handy for you down the line. Right. And as long as you're not trying to retire in the next three years, like you can dedicate three years to learning that, and then you're not going to go hungry long term.

Josh:

Definitely. Uh, it's, it's just opened so many doors and my eyes have been open to opportunity. Like that's the biggest shift from going employee to entrepreneur and business owner is like opportunities everywhere. I've found so many people to help with this tool in very creative ways. And that just leads to other things, you know?

Keaton:

So cool. All right. So let's talk about SEO. All these Google ads clients start to ask about SEO or like getting a better website or something like that.

Josh:

Yeah, a little bit of both. Um, they just, because Google ads, you know, it's only 33 percent of the search result page and not even really, if you just count your options, right? You have three options, the map pack, an organic website, or an ad. They really only take up ads, maybe take up. 10 percent of the page or less, sometimes none really, but it was just ad spend and everything that the fact that they had to pay for every single click, they did already have a website, um, like my original, my boss in California, his, his was all kind of original e commerce. So he was an engineer, he engineered his own products and stuff like that. And so, and we just sold them, but he had a really good website. It was super old, but that's where all his like actually global Bulk electronics sales came from like apartment complexes installing new bluetooth and speakers and stuff like that and security Would buy in bulk from us and his custom products And so he started to ask about it. He's like, you know, my site's super old. It's wordpress I see there are sites in here. Do they compare? and I don't know yet. I don't know. I haven't built a site yet, but let's figure it out. Let's, let's try it. Why not? It's not going to cost anything extra to host it. All it takes is the time to build it. So let's come up with a fair price to build out the site and let's see what we can do. And that's kind of the, the first SEO offer I had with my first three clients was you guys already have a WordPress website. Why don't we rebuild either that as close as we can on high level, or we can just build something brand new and just see, you know, and I'll give you a discounted rate on the site. Uh, it's also going to be a test for me to learn the data and, um, yeah, that's that. And so that's kind of how we started with organic was just testing out three websites, um, two were for dent repair, and then one was for local, uh, Like home security and home audio intercom installations and stuff like that.

Keaton:

And now the moment in this podcast that everyone's been waiting for, did the GHL sites outperformed the WordPress sites?

Josh:

They did like they ranked quicker. So this was the start of my course. And actually in talking with one of the owners and creators of go high level, Sean Clark, um, I just posted some screenshots. Of the results from people just asking in the group and I'm like, you know, I'm kind of new to organic too But here's here's what I found. This is just like the first three months and we're already ranking Here's the group of keywords we're ranking for when I search these keywords in their area Our site's coming up before their wordpress one and i've actually already learned a really cool way to kind of link them together With something called structured schema So if you want to help out the older site and get them both to rank and take up two spots on Google, then you can do that as well. It was just a little bit of code on the high level site, but they ranked right there with them right above them. We started to rank for more keywords. Um, it was easier for me to manage or scale the content than with WordPress and all those plugins and, you know, I hadn't done it, but I was familiar with from helping clients integrate forms from go high level. And things like that. I had a little bit of WordPress experience, but even in doing that, putting a form on a page, I was like, no, thank you. Uh, this would take way too long to scale out. And yeah, but those were my original tests and

Keaton:

just adding the number of clicks that it takes to get a WordPress site, to do what you want it to do, like compare that to the number of clicks. In the high level builder, especially considering that everything else is built in there. Um, like obviously that's better, but then that everybody's always like, Oh, for, for SEO, you're really going to want a WordPress site. And you weren't finding that, which is, I, you know, heresy to all of the WordPress agencies out there. Uh, but you know, objective reality for you.

Josh:

Right. And, and I will say WordPress still has its place, right? Like it does. Um, there are e commerce times. When I would say still go with WordPress or Shopify, even like I'll direct clients to Shopify in some cases, but go high levels, even work, starting to work on the e com side as well with like their shop, little shop products and stuff for the site. Now that you can add on, they have some extra pages and stuff. So they're starting to take some recommendations and work on. Um, the e com side as well, but yeah, and there are other times maybe if it's, um, like a really big national or global campaign, or if you already have a really good foundation on WordPress, I always look at the numbers before I say, Hey, Let's just, let's just completely transition. I would say 99 percent of the time we're going to add on to like whatever you have going on with WordPress with go high level. Anything we do new is going to be developed here, but we can still help everything you've done with WordPress. If you want to keep that as well and just take up another spot on Google. But in terms of new sites and if it's local business, and if you're looking to get into like consistent content. For lead generation or anything of that nature go high level offers everything that wordpress can do They've even worked on their their speed of their landing pages and loading times a lot That was one question and thing i've gotten all throughout and still do um, and I have some specific ways of just like even testing that now and comparing it like It's about as good as it's going to get and those speed numbers are pretty arbitrary anyways these days Um, but there's literally, SEO literally has zero to do with where you build your site. So it's not really a fair comparison to say, go high level to WordPress. It's all the other intricacies and blogs and control of like sub directories. If you want to have those, like when a site has multiple forward slashes at the end, that's still not a thing that you can do with go high level. I still have a structure for that and the way we do it, we still have kind of URL structures and categories to scale out sites past, you know, 250 pages. Sometimes even, um, that's one of our most profitable services these days is just content. We just do like 12 pages a month for a few sites. And we, I have a really good case study for this as well. Um, of a brand new site that that's all we've done for it's a new brand. And we've done 12 pages a month for like almost a year now, and it's getting almost like 225 to between 175, 225 leads a month for used engines and transmissions. So kind of high ticket items in Houston, Texas. And so that's been really awesome. And it's all done with. That's what we use to help scale the content and, and just do it, you know, kind of on repeat every month. And things like that wouldn't be possible with WordPress as quickly in my opinion. Um, and cause you still got to think you've got to work in some kind of automations, Zapier or something for your form submissions, and then you've got to go build other flows or update your plugins. Like there's just.

Keaton:

Well, that plugin thing, literally every time I log into WordPress, I, I just shut the computer down and walk out of the room because it's so hard to use. So hard to use. And you download one plugin, it deactivates all the rest of the plugins, right? Like what's the point? I had a friend of mine, Troy Dean. He was like, Inherited his parents business and, or, or was helping them with some marketing or something I think was, it was, and he was like, I logged into WordPress. This thing is terrible. I think it'll be obsolete in 30 years. And I, I didn't comment this, but I wanted to, I was like, I wish you were right, but I don't. Weirdly enough, I don't think WordPress is going anywhere. It's like Facebook business manager, where it's like the most awful user experience in the whole world, but billions and billions of dollars are funneled into it because I don't know, they happen to be first or something. I don't know. Um, but yeah, it's just fascinating. Um, so I want to get this story straight from you as a beginner with no previous SEO experience, you just said, what the hell, let's try. Three websites on high level, you rank them to the first page of Google in a matter of months. And you kept their old WordPress website and was able to rank that one as well.

Josh:

Correct. Yeah, that's exactly what we did. Um, their new site was ranking within like 60 days for a couple of keywords. And it just started to grow and, and yeah, it started to help their WordPress site as well. Tell me more

Keaton:

about this, the scheme, what'd you call it? A schema markup. And is that a strategy that anyone could employ? Like maybe they don't have the previous website, but they want to have two websites. So they, they make two.

Josh:

Absolutely. Yeah. Um, even ChatGPT now can help you write structured schema or schema markup. And this specifically is called Same As. Same As Schema. So like, this website or business is the same as This website or business and really you should use it anyway, like there's local business schema and frequently asked questions. There's all kinds of schema and I mean, that's kind of the nitty gritty of SEO and it's how you manipulate the way your pages look on the search engines. So if you ever see like a cool looking result that has an image and maybe a little bit more information at the top, when you search for like. Maybe like an Excel formula or just something that you can just get a quick answer for before AI started coming out, you know, the AI summaries that you see now, but you still get, those are called like featured snippets or structured snippets, and that kind of comes from your schema, but this is just a certain type of one and you should use it for like your Facebook profile, your, your Google business profile, any of your big socials. You should always tie into your website with same as schema that tells the indexing bots immediately, as soon as they hit your site, that you're an entity. You're it doesn't just stop at this site. And that's what Google is looking for today is for you to have all these other profiles and have traction and traffic and growth and. You know, movement on those other profiles. Google does look for that on the main ones, even like Yelp and LinkedIn and Pinterest, like any of your big profiles. And you can just go straight to chat GPT and say, here's my website URL. Here are my social profile URLs. Give me same as schema and there you go.

Keaton:

And then you put that on the second website or where does that go?

Josh:

So yes, that would go on the new website. It could also be done kind of in reverse on the, the old one as well. Typically, and you can even have sometimes multiple profiles and like social profiles and things for different sites and different brands. So you want to keep the social profiles kind of. Specific with the sites, but you can easily link sites that way. If you have a blog or say for you, your podcast and your YouTube channels, things like that, you can work those in. And, uh, it's definitely helpful for websites.

Keaton:

So cool. I was going to say about the podcast thing I heard a while back. I think it was, um, whoever that guy is, the bald guy that started, uh, I forget the name of the SEO company. He's on YouTube and like, he has like 10 videos and he has like 300, 000 subscribers, Brian, I think it's his first name. Um, and he was saying like in 2022 or whatever it was like, get on as many podcasts as possible is a really good SEO strategy. And it's, I think the principle behind that is just like, SEO is as much about. Just getting your link on various places around the internet than it is about anything else. Like start a podcast, like local businesses are like, would having a YouTube channel help me? Like, yeah, I would like take film three videos for all I care, put them on YouTube, link your website. Like it's just looking to see if you're legitimate. And it's taking all of these signals from all across the web to, Say, okay, this person should rank above this person, or we should recommend this content over this content,

Josh:

right? Absolutely. I mean, it goes that deep and schema in Basic terms is Google's robots language like we're speaking English The code is what the bots are actually reading And so if you're not giving them the schema and the information you want them to index They're having to guess and fill in, like, context, take context from other places, and they're guessing, and they can be wrong. But even the fact that they have to guess and fill in content, content, context, their selves? They could rank another site that has schema above yours because they can just read it that much quicker like they can know instantly Okay, this site deserves to be on page one At least they rank up with these other sites that have schema and have these other, you know profiles they've built authority They are An entity and not just an individual site or blog that stops there. And it's not linked to anything else, even if it does have other things, it's just not linked and Google can probably still pick it up with its spots and everything. But that's when you find yourself on page two, because it just took longer to find all the info about you.

Keaton:

So interesting. And that seems like a good objection handle as well to a local business owner who's like, Oh, I'm already on page one. I don't want to lose it. Or I'm, I'm, I've been working on my SEO for years. I'm not sure if I've done it right, but I, I don't want to lose all that juice. You just say, no problem. We keep your site and we're just going to add onto it and do another one. Right.

Josh:

Right. And I have like a whole section and video kind of in my course about this specifically. And you know, there's different approaches that you can take for this, but a lot of times businesses are already going to have a website, right? So you definitely, you want to get, go high level forms on there first and foremost, even if you can design them to look exactly like their existing ones. That's something we do. I tell them like look you can't even tell a difference If you want me to customize it, I can't if you need different questions Whatever like we can do that much easier now because everything's here, you know And I can even control your forms while they live on the wordpress site and still design them and change them from over here And that's fine. Um But yeah, and that's it's a really good thing. It's just it's like something additional To do and you can take up another spot on google. I've never had a client Be opposed to that like if I can help your original site rank better And we're building more content still for the same brand essentially and it's still obvious that they're the same site You can even get very similar domains. You don't have to But you can it'll help kind of with that immediate recognition From the customer base Um, but it's not a hundred percent necessary. It's doesn't really have a huge effect on SEO except for branded terms, right? If you want both your sites to rank for the business name, you should probably keep your domains pretty similar in doing this, um, even maybe with a little different ending, um, and that's what, what we would do and, you know, and clients could see they were getting leads from both sides, like it would increase. They were getting leads from a new source. Each page on the news sites, like another, another line in the water, like think of a fishing boat with multiple lines, every line you have, it's ranking for different keywords. They're catching different fish, so to speak. And, you know, and you can break SEO down to that and just really focus on a page and say, I want it to rank for these four or five keywords. And then if you can get it to do that and you pick the next page and you learn, like even some of the variations of the keywords from the original one. And you can write new content about that. Um,

Keaton:

it reminds me of like, um, every time I'm at like a farmer's market or, uh, um, even just like a strip mall, you're like, Oh, I'm not going to go to this grocery store. Cause I like this one better. And turns out they're both owned by the same company. Like you're lying in the pockets of the same CEO. Um, theoretically could a single business take up every spot, like organic spot on. On a search results page.

Josh:

Absolutely. And when it's a branded term, you should, that's, that's our goal, right? Like you want page one to be your website, website one, website two, Google business profile comes up your, maybe your other citations, like even Apple maps and Yelp and LinkedIn and Facebook and Instagram and Yelp and Pinterest. And like my clients will have two, three pages. And those are actually called citations. So each, each of your profiles, it's a, it's a citation to match up your business information and stuff. But yeah, those should all be indexing and taking up the pages for branded terms. And I guess you could for normal, like individual keywords too, right? Like you really could, if you found like an area that didn't have a lot of competition or, you know, a certain niche that didn't have a lot of competition in an area, Yeah, she very well could. And, um, it's a little more old school, right? When things are a little bit easier and less competition, but there was guys that used to do this with all kinds of rank and rent style websites that didn't really have a true business behind them yet. You can get them ranking first. Really easy strategy to do with go high level, you know, it just takes a little bit of time to set those up, but, but yeah.

Keaton:

Yeah. That's my, that was going to be my next question is like, are you pitching this second website, so to speak as a rank and rent site, or are you saying, Hey, we're going to transition your main website to high level. And the other one is the rank and rent slash secondary site.

Josh:

So typically We just start with a new one. Like we're, we're going to build a new site. It's a lead generation service. So our point is to get you more leads and we're going to do that with content. And we're going to continue to produce content unless you just want a new, another website. Like a lot of times businesses don't. Know what they need. They just want more business. And so like, I'm kind of trusting you, like, what can, you know, what are our options? And that's when I started to break down. Okay. Well, we've got paid traffic, we've got organic, you know, I always recommend doing, doing both, but it's perfectly fine to get started with one or the other. Um, and even the levels of how much you put into one or the other should definitely change over time, you know, with the right strategies. But, um, but yeah, I mean, that's exactly what, What I would tell clients and

Keaton:

cool. Um, so you, you're pitching primarily, Hey, we're going to get you leads through this site. And then the content like SEO, maybe correct me if I'm wrong, or it'd probably be better to just ask you, but what percentages, Hey, we're building all these content pages out to rank for certain keywords or long tails or whatever. And what percentages like the H one tag needs to be this, all the technical stuff, the speed, the, the, um, internal linking between the pages, um, Yeah, like content versus technical, I guess

Josh:

I would say technical you can really simplify and it's even easier to do With go high level and with snapshots We've even custom valued out a lot of those details that you're mentioning like h1s H2s like we have custom values in those for specific niches even in the metadata For meta titles and h1 tags. This is the way the snapshot comes So you can fill out a form You And it's going to go drop in all these SEO details, right? Your keywords essentially in the right places. And the course is kind of teaching you how to customize it and set it up for yourself and your niche to have the keywords in the right places so that you can repeat that over and over. And it gives you that foundation, knowing your words are plugged in everywhere with custom values and image alt text. Um, and we even do it with links as well, like the domains, um, we can just, even without knowing the domain yet, I can still program every single link by using custom values and just the path. If I know the path already with my URL structures. Then I just drop in the custom value for the domain and put the path on there and can have all the links in that. So technical is very important, but there, there's like, you know, five to six, seven key little things that if you just are aware of them and where to find them and you're sure and ensure each page has them, that then becomes maybe 15 percent of SEO. The rest is, is content, like just ensuring those things are in place with the right words for that page and even being willing to change them a little bit over time for certain pages, if test different things out of, you know, things like that. If you notice certain keyword drinking or, um, just want to play around with a particular page and whatnot. You'd be really surprised at what you can do just from trying, you know, it's, yeah, it's cool, but it's all been boiled down the content for us nowadays.

Keaton:

Okay. But you're telling me in terms of on page SEO, second mind blown moment of this podcast that I can. Upload a snapshot, fill out a form, which then updates all the custom values. And my SEO is 80 percent done.

Josh:

Correct. On those four pages. Yup. With like three service pages, there's even, um, we use blog articles. So we've kind of even structured our content to have three different page types. So it's either, it's either service or product can be either one. Those kind of go in the same category. And then it's. Um, city or service area pages, which are still kind of tied to a service. So say if we're targeting Houston, we're going to break Houston down by every little subsidy, like Okay. I don't even know all of them, but you know, there's the woodlands and, uh, you know, a bunch of little sub cities and neighborhoods and stuff. So we'll build pages for those. And, you know, that also helps with the GMB and things like that. We can get into that a little bit more as well, but that's another page type. And it's essentially just taking our service keywords or one main service, and we might get into other services later and just tacking on cities, um, to each one and still writing unique content for each page. Tying in a little bit of Google Maps data, like top three neighborhoods, top three things to do, top three sites, and a map in bed. You can even inject keywords into your map in bed that, you know, are relevant to that page or that little city. And that's a surefire way to cover our city pages, or to cover all of Houston. We're not going to have any gaps on the map because we, you Took the time to write specific content for every little sub area. We can even expand past that. And each of those pages rank almost a lot faster than say our blog articles. And that's our third page type. And so we're mixing in those three types of pages a little bit each month. That's the three types,

Keaton:

the core pages, the city pages and the blog content.

Josh:

Right. Yeah. We start out with like home and about us and you know, those core, our websites start with about 15 pages, but in those 15, we cover at least three services or products unless the client only has like one, but usually they offer more and then we'll do three city pages to start and three blog articles. To start, and then if they want to continue with content, it's just scaling those out at a certain structure. We already have our templates for each one with our SEO details and stuff in custom values. So we can just kind of scale our custom values. So we scale the pages and it's just a really nice, smooth, repeatable process with one to two VAs, you know, and it's got like two to three little checkpoints throughout the 12 page process each month, but it's flowing really

Keaton:

smooth. Yeah. Awesome. Wow. And what do you charge for those 12 pages?

Josh:

So right now our clients pay about 1, 500 a month for the 12, just the 12 pages a month.

Keaton:

And all of that's local. You're not doing any kind of national ranking.

Josh:

Not yet. I mean, it's, it's specific areas kind of by demand. Some client, like the client that does engines and stuff, they're local. He has like a local scrap yard and stuff in Houston and they refurbish engines and do stuff like that. But we're still scaling out to other cities of Houston. And we're also doing that with a cleaning company from San Diego, but he's kind of quite the opposite. He's really leaned into Google ads. And we're just getting started with SEO with him and we're starting to scale out to To other cities starting with google ads like denver from denver colorado from san diego um So it's, we can do it anywhere. We just target specific areas first and then scale that out.

Keaton:

Okay. Um, very interesting. So what about like, like an influencer or, I mean, e comm is a bad example cause you're probably still pointing to Shopify at this point, but yeah, like, like an influencer that wants blog articles to be showing up or product pages to be showing up. Would you still go local on that? Or would you. Try to just go like national on the blogs and do your best there.

Josh:

To an extent so the blogs are what's going to rank nationally for you, right? Those don't have any really local tie to them and that's where you can really target everything But local is just such like it's low hanging fruit So you can, if you can start your foundation with that, and I think that's good for anybody, especially looking to get just more leads, local things, you can meet your clients in person sometimes, like you're going to get some good connections from that. And that can kind of be the foundation of your site and you become that local authority. It makes scaling nationally, you know, or just be, um, way much easier. And, and you can start to target other areas if you want. I mean, even by like economic class and things of that nature, depending on your client type, like you can really think like that and kind of work your way into specific communities with other blog articles that, you know, you don't have to build out the city pages to target all of Los Angeles because now that you've got some authority and maybe some links Maybe you get some local citations for, um, some local directories to Los Angeles and things like that. Um, but you can easily get an article to pop up over there. That would be way harder to do with a brand new site trying to, to rank in that area. Um, but then you'll notice you can, you'll, you'll notice your traffic, like you'll start to rank everywhere, essentially in more places, you'll see like hotspots and you'll start to pick up and you can kind of lean into that and write more content for that area or just continue to really lean into blog articles. And, you know, eventually you will be able to rank across the country, um, for some of those specific keywords. It's just, it's local content is too easy to, to scale and to, to pass up at least in the beginning. And it's going to help set the foundation for everything else. So I still recommend it.

Keaton:

I see. Okay. Um, and what about off page? Like, are you buying citations or sorry, you're buying links? Um, I assume you're using the X plugin and, and high level, uh, what are, what all is happening there off page? Okay.

Josh:

So off page we've, we've kind of simplified to, um, I, you've got to be very careful buying links and you shouldn't really do it in large quantities. Um, citations though on the other hand are perfectly fine. And we even offer some citation services ourselves where we have some team members that can build them out manually. Um, but I also have another really good service that I recommend in the course. And I actually always recommend to start with them for your first citations cause they're going to do a full audit. And show you the consistency of what you already have and what you need to fix down to like characters and a business name or phone number or address. And, um, so you can kind of get a really nice overview and that's just an extra thing that they do for free. And you know, if you do continue to use them, they'll just tack on to like those sheets for, uh, for the citations. But that's the main thing that we're doing off page is citations and, and the Google my business profile. We want that to be a hundred percent complete. Um, a couple of good posts, you know, maybe post a couple of times a year. Like we've even really gotten out of posting on the GMB. We focus on reviews and questions and, you know, you just want a little bit of everything, but you want the profile to be complete and that city content is what really gets those Google business profiles to start ranking in bigger areas across the maps. Um, so that's what we focus on for off page really is citations and. You know, we, we write our articles in a way that. We're trying to provoke links. That's what, that's what Google wants. It's against their policy to buy links. Everybody does it. We still do on occasion. We might buy like five or, you know, ten here or there from reputable, other content, posters, you know, like guest posting and blog posting, things like that. But not in high quantities or anything. So we just write, and if you're providing good enough value, and it's not just like to get that locally, like you're providing good information, maybe good infographics, um, links to other relevant information naturally, and you keep doing that, like if you keep doing it consistently, you're going to start to get those natural links because you're providing, that's what SEO is. You're providing good enough information for people to want to cite you on that. And. You know, and so that's the best way to get links, and those will be a lot more powerful than most of the ones that you can buy, but There are some good link buying services on the steeper end for sure.

Keaton:

Got it. Um, and talk to me about your intro offer. Like you said, you're not doing a lot of prospecting for the agency itself today. Mostly just people referring you, um, maybe start back in the day. What were you introing with? Like, Hey, we want you to sign up for SAS. Plus Google ads, plus SEO. Like how does that conversation start and what's the offer? And then talk about how that's transitioned over the last few years.

Josh:

Okay. So my first offer was essentially Google ads, right? We're going to run Google ads. And I first started prospecting to other dent repair technicians, like dent repair and hair repair. And so it was just a cold email, reaching out to them, asking if, you know, if they ever ran ads, um, you know, if they needed more business, it was very short, just kind of asking a question. And when I would get on with them, my offer would what started with Google ads, we're going to give you this full system to track it. Um, I was very transparent and honest with them, you know, like, look, I have one account here that I can show you results. That's actually the only reason I reached out today. Because I already have some good data and I, I'm very confident I can replicate it for you and your area. And so it's just a matter of really getting it started. So my offer would be a landing page and Google ads, really good tracking. And, you know, you kind of get the software as a bonus. It was packaged in, but I would just kind of show them the pipeline and the calendar. I would always make sure they were set up with the basics, no matter what for texting and emailing. And the pipeline for calendars and the dashboard, making sure they could see leads coming in and things like that. Um, and, and that's what it started at. And I, I used to offer that it was like a thousand dollars set up for Google ads, landing page tracking, and that came with a go high level account. And then it was 397 a month for me to manage your ads and kind of support you on this. And they just ran it through their mobile apps. You know, a lot of them were mobile dent repair technicians. So they needed something to help them communicate. Um, and they also, one way I really worked my way in was being able to collect pictures for them on the forms and just text those to them. So they had everything they needed to know to provide somebody a quote or say your damage is too severe for PDR you need a body shop without even having to talk to the customers. And so that was the first like feature or Kind of software thing that I leaned into that I started to like prospect with a little bit. It's like But my service is Google ads. It's to get you more business, but it comes with a lot of these bonuses. Right. And it's going to, like, it's going to get better. We can do a lot with it. If you need it, it's here. Just going to make sure you know how to use it for the basics to cover, cover things with. You know your customers and communicate and schedule and then just I all I need to know is when you sell something If you can just drag leads to this last stage, let me know you sell something It's actually going to email you like a list of your clients from that week And you can type in right there from your email sell them out reports back to the pipeline And you know, it's a quick thing and it reminds them for each lead And, um, you know, it was a nice form that had emailed them plugged in all the, their customers information, and they just typed in a value. So they really, you know, they could do it all kind of at one time and, and remember who it was. And, um, keeping up with that helped me prove that I was making them a return. And so that was my original offer was we're going to run Google ads and I have, I have technology and software to help back it up and prove. The results and yeah, that was pretty much it. And I ran email campaigns with that, um, for that first six months, you know, and was doing demos all the time. And

Keaton:

was it all to dent repair technicians? Pretty

Josh:

much. Yeah. Dent repair and, and hail repair. It's the same service, but you know, pretty different. One's hundreds of dents and one's just one.

Keaton:

But you're sending like 70, 000 emails a month type of thing, or you're typing all of these out yourself?

Josh:

No, it was automated through high level. That was like the first thing that that course taught me to do. I'm like, this is how you get clients through email. And here's how you do

Keaton:

it. Old email through high level. Do you still, if you were to do it today, would you still do it through high level?

Josh:

Small campaigns. I mean, ours are still pretty personal. We do like a hundred to 200 a day and I would still fun, like funnel the responses. Um, but yeah, I mean, that's that, and I can still get them to show up. Like I understand email enough to make sure it's not going to spam and stuff and domains and things. But. But yeah, that's what I started with, believe it or not. And was doing demos all the time. And, um,

Keaton:

so that agency grew to how many clients and like, they were all kind of still in that three 75 a month mark.

Josh:

Right. So I, I started with that with three plus my home security client. So he was like my fourth, not in the niche client, you know, still doing similar things I had already built his website, but that's kind of like, as far as we took it, as far as organic, I just built it. Built more than one landing page is the way I saw it for each of his different services, you know, when we were running different pages for his Google ads. Um, but yeah, so I scaled that original offer up to three day repair clients. Um, and that's when I started getting into SEO, uh, for them to get the results and stuff, so I kind of repeated exactly what I did for Google ads and I convinced. All three of those clients to let me build them a website and go high level and see what we can do with it. And I just charged them like a setup charge for the website. Um, I think I charged them maybe like 9. 97 to build like a 10 page website similar to theirs on similar domain. And let's just test it for 90 days. I'm not even going to charge you anything extra for 90 days. But if it generates results for you, leads, any sales, then after this, then it'll go up to 5. 97 a month. Just to keep the website going and like that, we might add content onto it. Um, that's when I kept just kind of leaning into it. What else can I do to get more organic results to show off? And that's when I learned about citations and schema and it was just research myself. Um, it was really nothing. The other, um, the other agency taught me, they just taught me to do Google ads and Facebook ads, which I never really did a lot of, um, and, and that was it. And how to cold email to get clients. And, um, so I, I leaned into the SEO myself and so then I started prospecting with that and I built that up to about nine PDR clients and I changed my offer to be, we can start with either one. Organic or, or Google ads, you know, pricing for just one was similar, like three 97 to four 97, but if you wanted to do both, that was a thousand dollars a month and that was with me starting to do content and, you know, I was more confident in myself as well. I had kind of proven their results and that's when I started a new offer, started a cold email with that. And, um, built that up to like, you know, the nine or 10 dent repair clients. And, um, and the goal with them, a lot of them did take both, like, And I pitched it as in like, we're going to spend on ads. Now it's going to get your phone ringing like this, this week, next week, I already have data and negative keywords. We don't want to rank for kind of everything we need. And so I'll get your phone ringing within the next few weeks with Google ads, but I don't want you to have to spend on ads forever, or we can choose to scale your ads. Like I have clients to go one of two ways at about that one year mark. If we start ads and SEO today at that one year mark, you'll be able to make a decision because you'll have extra revenue that you can count on. You can either then decide to kind of scale your ad spend with some of that organic revenue that you can count on and maybe even hire. And I do have clients, my home security client was the one doing that. He was hiring more installers and things like that. And I said, or we can choose to spend less on ads and kind of lean more into SEO. And I would have some clients even kind of start to pause their ads. Once we did get to that one year mark, because they were individual technicians, some were closer to retirement. They were happy with what they got each month. And, you know, so that's when it became a lot more hands off. Our, our websites ranking, well, GHL works, the automations work. They know how to use it. So now they're just kind of paying me each month to for GHL to host all of this essentially

Keaton:

So cool. Yeah, love it. Um and then that offer scaled where like how many clients did you get with that and

Josh:

So that I started, so that I scaled up to about 10 full clients with hail repair and, uh, day repair, different clients across the country. And then I kind of stopped prospecting for that. I did get into the course originally right around there. Um, after I had built 3 full websites 3 new organic clients as well. And the original sites had been running for like, I think, 4 to 5 months. Is when I saw people asking questions in the Facebook group for GHL, like, Hey, has anybody ranked a site from high level? Like, does anybody have any data or anything? And I said, yeah, here's actually, here's three sites like compared to their WordPress site. This is just the, Here's my numbers. That's essentially all I said. And that post kind of blew up all kinds of people asking about it. And Sean Clark asked me, he's like, Hey, we're trying to convince people of what you're saying that, you know, what you need for a website is here. It's not where you build it. Like that really doesn't have anything to do with

Keaton:

it.

Josh:

Would you make a video of your results? Like in a little more detail. And so I did that and that blew up as well. A lot of people started asking me, Hey, can you do this for me for other industries and all kinds of things that, and I was still pretty much a one man show for the most part. I would outsource some things from Upwork, but it was more one time. Like, Hey, just do this for me real quick. Cause I'm a little overloaded, you know? I didn't have a team yet or anything like that. So I didn't want to take it on, but I was like, look, I will show you exactly how I've done it and I will reverse engineer what I've done into a snapshot because I know enough about high level now that like, this is pretty valuable. And so the first version of my snapshot and SEO course. Didn't even have custom values or workflows or anything like that. It was just my foundation for. Setting up a website and scaling the content, having, you know, showing people where to do the SEO and like the metadata and the H tags and image alt text and, you know, certain word counts and image sizes, links, like little basic things like that. And that started to take off rather quickly. I, it took me a long time to build that course. You know, it was a lot of. hours of material, and that was another grind of staying up late at night because I'm still servicing my clients and everything. But the whole point was to number one, help other people that were asking about it, but to try to take some of the workload off too, because SEO can still be a lot of work when you start to scale it for a lot of clients. Um, when you're doing Google ads as well. And so I didn't want to really keep scaling it a whole lot. I wanted to start to figure out other things. I knew I had GHL and like courses were a possibility in there. It comes with memberships too. Maybe I can make some money with this as well and help some other agencies along the way. And now the snapshots on like version 4. 2. It comes with a full set of workflows, like everything I use. If I use it for my clients, I give it to you too. Whether you are really going to use it or not, it comes with all the custom values in, you know, in the snapshot to place the keywords for SEO. And it shows you kind of how to change those out and customize them for, for yourself as well. Like it's, it's been used for, I think over like 70 niches. I always like jot down when I hear a new one of somebody using it for themselves, or I see a website of somebody that's, that's built it with like the template and the structure. And it's been used for a lot of different local niches. And that's just, it's super cool to see, but it's meant to kind of help you mend and mold that for your niche so that you now have a scalable kind of SEO model, at least a foundation. For each client, and once the foundation is set up, then you just scale out some of your service page templates, or some of your blog page templates, or some of your city page templates, and it just becomes a system.

Keaton:

So cool. Um, so that course in snapshot now has, what were you saying? 450 people have bought it.

Josh:

Yes. And that's actually kind of what's led me to my business partner and the SAS agency that we have today. Uh, like I mentioned earlier, I went through his Google ads course, and then he had a need for SEO. He had a little bit of SEO experience. That's kind of when he got started with marketing and another group. But not with high level yet. It was all WordPress and developing other tools and things like that with WordPress. So he bought my course and went through it. And that's kind of how we, we got linked up. Um, but there's also been a lot of other opportunities that have came from that and like people needing citations or automations or, and just because we, we know it and can do it, you know, that's facilitated a lot of things too. So just the course alone and kind of starting that is what really took me in another direction. And the court, the agency that I like went through to learn actually asked me to remake and rebrand my course for their custom version of go high level. And so I did that and that was like, we launched that on a live. Live channel and it's the most sales I'd ever made in one day. Like it was huge. Like we did, it was really cool. And so that one's still running. That's how it's the same course and snapshot is just branded for their white label, but that's had like over a hundred people go through it, you know, they essentially were all the ones that bought like right away, but

Keaton:

yeah. Um, and so what does the SAS agency you have now do in terms of services? I know you, you mentioned the content, but like. Are a lot of those people, they're taking the course, they're like, okay, we don't want to do this. We actually want you to do it. And is it just content and how many clients do you have there or what?

Josh:

So that's, that's some definitely like go through the course and they'll either say like, Hey, I have my site, but I'm ready to do it for someone else. And that was a lot of work. Can you do this one for us? And, you know, and then I get asked about Google ads. I do have that course and snapshot now with go high level that I've made that kind of shows the right way to do tracking and landing pages and call to action and all that. So I did make that one as well. And I started getting more Google ads requests and stuff. So our agency today is SAS focused, but we also have what we call micro services. So we've broken it down. We have 10 or 12, I think now. It's like, if we do something for a client, we build it, right? So we're like, yes, we could do it today, but give us 30 days because we're going to go build out the payment funnel for this and a video and kind of demo it and snapshot it to where it's scalable. Cause we're never going to do anything one time. That's kind of our motto today. If we're going to do it, we're going to do it right. And it's going to be scalable and sellable. And so we built a lot of those microservices. So it's content or just citations, or we will do backlinks and stuff. We can do prospecting, like you can email and exchange backlinks and things like that, like a lot of YouTube agencies will do that and reach out to me like, Hey, would you mention our product on your channel? I'm sure you get that kind of stuff too, you know? And so that's prospecting for backlinks. That's what that is. They're essentially looking for a link a lot of times. Um, and so you can do that and exchange content and stuff. So we have a backlink service. Um, we have building brand new websites, so I'm, I'm listing all kind of our organic and SEO related services. So it's websites or just landing pages. So we do one page or five or 15 and our one in five or like Google ads oriented. And that's kind of how we market them. These are for paid traffic, or if you want the full 15 page, that's the foundation for organic. Okay. If you want to do content with us and you don't already have a site or go high level site, then, you know, we probably need to start there with just building one first, because that sets the foundation for the content services. And, um, and then we do Google ads as well. We do setups and these are also white labeled services. So we have a lot of agencies that buy these services from us. We do a lot of setups. And agencies will utilize the course like to know, okay, it's set up right the first time. Now I can go do content. Now I can clone a page and get content from chat GPT. I can do that. And I know my foundation's in place. So we have a lot of agencies that utilize that. So these have been services we've kind of like back plugged into the courses and stuff, um, if people want them and then our clients take advantage of them as well, our SAS clients and stuff, if they need certain things. So we also do custom automations. We built some really, really cool, um, custom automation builds. And so we kind of have development hours, uh, for those or just GHL optimization. Like if you've ever seen an account that just looks like a mess. With a hundred workflows that aren't named and folders and forms of, you know, clients want that cleaned up or just organized or more functional. Uh, we have a service for GHL optimization. And, um, so I think that's, that's the most of them and we'll do them white labeled if someone wants it in their, their GHL, we kind of set things up as snapshots and give them to you that way. But we also are offer these services internally to all our SAS clients.

Keaton:

So cool. How many, I mean, you don't really have like a ton of recurring. It sounds like a lot of it is one off stuff, but how many clients have you serviced all time through the agency? Would you say?

Josh:

Through, through the new one, probably two 50 or better between the different individual services and stuff. And we do have recurring too, for, for Google ads and stuff. We have the recurring option. If you want us to manage it and optimize it. So all of our SaaS clients, that's, we do certain like recurring services. So it's monthly content or monthly Google ads management, or some just have the monthly software, you know, as well.

Keaton:

And those are people that you've prospected to directly or people that your business partner found, or what are the pure SAS clients? Where are they coming from?

Josh:

So it's been a mix. Some came from that original marketing group that, you know, me and my partner were both kind of in, um, a lot have came from that. A lot have came from the course. And as well, like they, they would take the course or they knew high level and, or they already had their own and they couldn't quite get it configured right or working the way they wanted it. And that is the model of go high level. Like they're supposed to be that person like you or I in between the end business owner, that's the agency that knows how to set it up. And that's why they've been so successful. So why not lean into that? You know, and that's, that's what we do. So,

Keaton:

Very cool. I'm, I'm starting down the same path to sell some sub accounts just because I'm finding a lot of affiliates dropping off. They're like, first of all, a lot of business owners, not agency owners are finding high level. They get on, they get confused, they leave. I'm like, Hey. Like we'll do an onboarding call. We'll treat you right. You get closed bot, uphex and high level for one fee. Come on board. And that, I see that model, like still living in the GHL community, but selling sub accounts, like there's so much opportunity there.

Josh:

There is. And it's like, we'd be leaving a lot on the table, not to have ourselves and stuff as well. And we kind of made the decision to, to build that and focus on that. Yeah. And we actually even built out a lot of like niched SAS websites too, for like 27 different niches, like day repair ones and dentists. And it was from like agencies requesting that, like they wanted a good kind of niche SAS to help prospect with and everything. And those are still out there running. We have a little, some little partners and stuff on ones here and there, but a lot of them have needed us to kind of help. Set it up for them. And so we'll, we would take on the clients from that as well. So that's where some of our agency clients have come from, um, to in today's time, and it's just. Like it's there and people need it. And a lot of times they would just rather have us do it and do it the right way. And we also have a lot of additional bonuses and things already built out, you know, the, the values there. So, and so is the authenticity. And I think that's really all it takes. And you know, when you've got the foundations there, clients kind of find you.

Keaton:

Yeah, the, the word that's coming across is meticulous. Um, and, uh, as we close out today, if you are looking for a course and a snapshot and an agency that is absolutely meticulous in everything they do, Josh will take great care of you. Um, the links for GHL meets SEO and GHL meets Google ads will be below Josh. What's the name of the agency and can people just start there? Do they, should they go through the course first?

Josh:

Absolutely. So the course is available too through my new agency and this is what we're kind of doing everything through today. It's called Customers Plus, that's our website, customers Plus. And so we'll have all of our new microservices and snapshots. We have snapshots.plus as well. My courses are on there as well. We're starting to sell 'em through there and have some niche snapshots and automation snapshots, so, so yeah, if you want to keep up with everything, just check out Customers Plus, and you can find all the new stuff there too.

Keaton:

Love it, man. Thanks so much for coming on and I'm sure we'll be sending a lot of people your way after this. Absolutely.

Josh:

It was great talking with you, Keaton.