The Power Plays Podcast

Prospect, Upsell, and Retain: Slash Your Agency Churn with Direct Mail and Gifting w/ Mailbox Power

• Keaton Walker

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In this video, Keaton Walker interviews William from Mailbox Power, a company offering automated direct mail and gifting solutions. They discuss the effectiveness of physical marketing in a digital age, highlighting how Mailbox Power's system allows businesses to send personalized postcards and gifts at scale. The conversation covers success stories, white-labeling opportunities, and strategies for combining digital and physical marketing to improve customer engagement and retention.

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Timestamps:

00:00-Overview    
00:32-Mailbox Power in a nutshell    
05:55-Crazy Success Story    
08:35-What does GHL have to do?    
13:26-Combining GHL & Mail Marketing    
15:51-Risk of Digital vs Physical product    
17:13-All About Mail Marketing!    
28:37-Why is Physical Marketing Important    
31:06-Another Crazy Success Story    
37:18-Agency Beginners Hack! 

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#smma #mailboxpower #gifting

William:

We really stand alone in the industry because we truly are a unicorn. The woman said she converted three customers and added over 70, 000 annually in commissions just from sending out 2, 000 worth of sugar cookies. It really does stress the importance of what birthday marketing just by itself. If there was a box sitting on your face, You're not going to step over it. You're going to open it up. Being able to actually put that in somebody's hands and break through all that digital noise is, you know, what mailbox powers for

Keaton:

William. Thanks for being here, man.

William:

Yeah. Thank you for being here.

Keaton:

This is great. It's so cool to be in the headquarters. Yeah, and So cool to see the operation you guys have built. I didn't realize how recent Mailbox power kind of came to power so to speak.

William:

Yeah

Keaton:

in in its current model. Absolutely Tell us a little bit about the transition to the recurring, you know, Unlimited Postcards model that you guys came up with, what, three ish years ago now?

William:

Uh, actually, well, eight years.

Keaton:

Okay.

William:

Yeah, so, um, I, well, Rebranding was done across a couple of different companies. So originally, uh, the company was called banners or sorry, originally rocket notes. Then it went to banner season and the banner season was where it was an MLM. Okay. Right. Uh, and then they rebranded to mailbox power to then, uh, make it a monthly recurring revenue model. So, um, I believe that it's been, Mailbox power for five, six years officially. Um, and so, yeah, it's, it's a great product. And you know, when you look around in the industry right now, um, especially at our different competitors, there's. Mainly going to be people that are, you know, either doing bulk sends where you've got a, you've got to send a minimum quantity of a couple thousand, uh, to be able to even do something. Or, uh, you know, you're paying, you know, Plus you're paying for the postcards. Um, you know, for example, there's gifting companies and those gifting companies charge a monthly recurring fee, 97 bucks a month. Plus, uh, just for gifting, just for gifting software. And so I think, you know, In that sense, we really stand alone in the industry because we truly are a unicorn. Uh, you don't have a direct mail and a gifting company all in one anywhere else. And that's what, that's what the team has created.

Keaton:

Uh, and where did the idea initially come from for.

William:

So, uh, don't quote me on this, but, uh, I believe that Justin and Jerry, uh, they are the developers that built it. And, uh, there was a couple other people involved also, but, um, basically they worked for a couple other companies. Software companies here in the Salt Lake City Valley. And, um, they were the ones that kind of created the, the automated processes, the backend software that actually automated you ordering something online and it turning it into. A printed process through the machines in the facility. So yeah, that's, that's something that they created and they crafted their own software, which I don't know if anybody else has anything like it. Um, you know, Jerry loves to call it his little minion bots that, uh, run programs in the background. So when you place your orders, uh, basically it runs a program. On our servers and then the following business morning, everything's printed automatically in our facility. Our team members walk up, grab the stuff and it's done.

Keaton:

Got it. So the big idea was how do we automate. Basically printing the addresses and the custom, whatever it is and get that shipped off.

William:

Yeah.

Keaton:

From a software.

William:

Yep. Yeah. No, um, being able to, you know, jumping around here, Justin actually was just mentioning this the other day, but, uh, as a company, we kind of feel like we started at gifting and then worked our way backwards. Um, so it's kind of interesting in that sense, but you know, now we have. All the way from prospecting to client retention and everything in between, you know, there's over a hundred different products to be able to choose from with mailbox power and, um, the fact that every single item can be fully personalized, whether it's laser engraving or UV or, uh, printing or whatever it is. Heck, you can put your face on a cookie, you know, like that's pretty impressive. So being able to do those things, um, really makes every item personalized. And, you know, when you talk about white labeling. Um, even our products being sent out are fully white labeled. They're white labeled to you, the customer. So it actually looks like you went to, to the post office or you shipped it from your house. It's got your return information. It's got all of your stuff on it. So

Keaton:

what's the craziest success story you've seen at mailbox power? Whether it be an agency or a direct customer.

William:

Man, that's a tough one. You know, we have one gentleman, single customer, that I believe he's almost sent 25, 000 birthday sequences. So he's almost celebrated 25, 000 birthdays and he's in the insurance space. And you know when you're doing that much volume, You know, it works, right? He's not going to keep sending. Let's do another 10, 000 this year. If it's not working. Uh, and so it really does stress the importance of what birthday marketing just by itself. That's just one thing, right? There's so many other things that you can do, but, uh, celebrating somebody on their birthday and sending them a pack of brownies or a greeting card. Uh, So that you can stay top of mind, really, when's the last time you got that from your insurance agent? Yeah. It just doesn't happen, right? And, uh, the, the owners all love to add onto their cards this one little phrase, which is Pretty sharp. Uh, you know, call me, call or text me when you get this. So I know you received it. Right. And so now throughout the year, you're celebrating a hundred birthdays. There's a hundred new phone calls where you can dive in and talk to a prospect, work on referrals, work on Client retention, all sorts of things. So not only the prospecting, but that to make

Keaton:

sure it shows up a little before their birthday. So they don't have to call you on their actual.

William:

So the beauty of our automation sequences, it already does that for you.

Keaton:

Great.

William:

Yeah. You can choose how many days before it's, it's set at seven days, but it depends on where you're at in the country. Uh, since we're in salt Lake city, um, we can ship, you know, anywhere in the country here. We can even ship outside of the country, but there's just obviously added time and cost more money. But, um, anything here inside the country are like a couple of states away from us. You're, you're there in a couple of days.

Keaton:

Well,

William:

um, and you know, I think the ultimate goal of the company is to look at expansion into Tennessee so that we can, you know, Basically just have another facility that, uh, all it does is house our top scent products. So like brownies, postcards, and something else. That way we're anywhere in the country within, you know, two, three days.

Keaton:

Yeah. So you're the kind of liaison between the high level community and mailbox power. How did that come about? What's your background with high level?

William:

Um, so I worked in the SAS community for six years now. Um, before high level ran a marketing agency, started out as a sales rep, uh, with, with a company. And from there. Um, we, we found go high level in 2019, kind of the starting stages, right? They just launched it. Um, and so I became co owner of that company. Um, so me and my business partner had basically jumped headfirst into high level. And we. We had been doing advertising, uh, Facebook, basically Facebook ads. And then we would, we would basically say, okay, whatever CRM you're using, we'll do an integration with Zapier and we'll build out a follow up campaign. And like the logistics of it were just a nightmare. And I had to learn all these different CRMs and, uh, Zapier Sales and real estate and like 10 things at once. I was jumping into the deep end. Um, so it was really nice to be able to say, okay, we have our own system now. Um, and. It's easily duplicatable, right? You just clone a sub account and voila, you've got follow up sequences automatically going. And so we rolled it out to our advertising customers. We had 50 something signups within the first week and right there, we were like, okay, we know, we know where we're going with this. Um, so yeah, we ended up, uh, continuing to work in the community and, uh, built Our affiliate company as well. So, you know, I, I've got sass for newer and affiliate air wards and, um, met these guys and coincidentally we actually worked with mailbox power because we were in the real estate niche. Um, And so a lot of our customers all use mailbox power for doing prospecting with postcards and, you know, they have an ultimate closing gift automation here. That's phenomenal. Sends a unique gift item every 30, days, whichever you choose. Um, and so basically we started using mailbox power and we had over 50 customers that were using it. So we kind of just got to know these, these guys here. Um, so it was cool to kind of see their journey as well, but ultimately we ended up working on a project together and, uh, they wanted to bring us on as their executive team. So

Keaton:

very cool.

William:

Yeah.

Keaton:

And so the agency was in, like you were working with real estate agents. Yeah. And did you transition to kind of being full SAS towards the end or were you still running? It was full. Yeah.

William:

Yeah, so we were full SaaS mode straight from the start.

Keaton:

But you said you were running ads for them or the advertising ads. Yeah,

William:

so we were doing Facebook paid ads, but also SaaS. I see. So it was both, yeah. And

Keaton:

how many customers did you have total throughout the agency SaaS journey? Hundreds

William:

and hundreds. Okay. Probably over a thousand we ran through. Yeah.

Keaton:

And the all real estate agents, just like local agents.

William:

Yep. Yeah. Local agents. We had a great, um, affiliate of our own that we worked with. Uh, he had a YouTube following and, um, You know, if I were to give any advice, that would be my advice to a SAS agency is if you can find one good channel that you can partner with somebody on, whether it's a Facebook group or YouTube channel or whatever it might be. I mean, we still have people to this day that find our other website and try to go to it, you know, and message us. It's like domain I haven't even looked at in two years, but, but here's a new lead,

Keaton:

right? Right. So did you shut down the SaaS agency or what did you do when you came here?

William:

Uh, so we basically put a team in place to manage the entire thing. Um, now I'm not focused on it, but my other partner is managing the whole thing. So, uh, yeah, he just gets to run that. I run this. It's, it's works out great. Yeah,

Keaton:

very cool. And how many customers that like you're over a thousand sub accounts at that? Agency right now or just uh,

William:

I don't know what they are. Okay for that one. I know over a hundred for sure Yeah,

Keaton:

so the thing I was really excited to talk to you about is the opportunity of white labeling With unlimited sub accounts, but Mailbox Power, not GHL. Yeah. Or, combining both of them, but the, this idea of like a stand alone, I'm Mailbox Power with a new brand, and having the, you know, juggernaut influence of this entire warehouse and all of the executive team behind you, uh, it's really exciting, and I think it's quite differentiated in a world where, There's, you know, everybody and their mom is selling a CRM. There's still plenty of opportunity out there, but for an intro offer or for, you know, even just differentiation, um, in terms of a couple extra features that you have, Milwaukee's power offering that is, is pretty insane. So White Label has been around for a little bit, but you weren't doing unlimited sub accounts, right? Correct. So talk to me about the decision to. Offer unlimited sub accounts. Why do that? Why now? And, uh, what are you seeing as this happens?

William:

Yeah, so, you know, ultimately, when you do something like that, free unlimited sub accounts, you know, as a company, you need to obviously worry about yourself and make sure that you're going to make money.

Keaton:

Yeah.

William:

Um, And so that, that was our fear, I think, not fear, but you know, that was our concern at the start was, well, we got to make sure that we make money because we're a physical product, right? It's, I think it's different when it's a digital software where it's just, Hey, just get another server, you know, whereas here we have a certain, we have a certain limit. Yeah. Um, but as I mentioned earlier, our postcards. Are that in a way is an easily duplicatable process, right? So the fact that our systems are fully automated for postcards, it just goes straight to the machines and prints it automatically. It means that we can handle that. Right. And overall, I mean, we're still only at 10 percent for our facility.

Keaton:

Yeah.

William:

So we've got plenty of growth we can do. Um, we can handle whatever's thrown at us.

Keaton:

I guess the risk you're talking about is like, somebody comes through, they get a thousand sub accounts. Every single one of those is using them to their capacity. Granted, they still have to pay for postage, but like. your cost of the ink and the paper adds up too much to where you're like, okay, this account is unprofitable. Yeah.

William:

Yeah. And you know, there, there's a lot to go into there, but, but yeah, essentially, uh, we just wanted to make sure there was something there. So I think that this model, uh, is a benefit for both, both sides of the coin. And I actually really like how we rolled it out. So, um, it allows you to offer postcard marketing to. Every single one of your customers, right? Like, even if you wanted to just create an account and then give every one of your customers, your existing customers an account, you could, right? And from there to me, I mean, this is a great bundle opportunity. It's a great upsell opportunity. It's a great intro opportunity. Uh, the fact you can go under that. 97 mapped pricing and have a good intro. I think it's, it's a great opportunity in a lot of ways.

Keaton:

Yeah. Uh, so I want to talk about strategy behind direct mail, specifically in prospecting. We talked before and mailbox power kind of has two sides. You can prospect with it or you can gift and focus on retention. And you guys are focusing more on. How can we become a better prospecting engine from what I understand, right?

William:

Yeah.

Keaton:

Yeah, we are. So when I was running my agency, I did a direct mail campaign. I can't remember exactly how many, but thousands of, of direct mail pieces that we sent. And they were lumpy mail, as they call it. So it was like, uh, a money gun, if you know those things. Okay. In this like, shiny, red, like, foam. fluorescent almost packaging. Um, and then there was a video box inside of it. So like you open the box and it plays a video. And it's a very, you know, creative piece. And we spent, I want to say like 12 grand to send these out, you know, thousands of orthodontists that we ended up sending it to. And we closed one client. And, uh, they churned in like two months. Dang. So, it was a flop. Uh, I'm, I'm glad I had the experience, you know. Yeah. But, it kind of turned me off to direct mail. But I was talking to you last week and, and Ian, the VP of Marketing here. And you guys recommend a different approach. I'd love to hear you talk about that. So that the agencies listening can say, Oh, okay, maybe this is a, a good way I could target outside of the Facebook ads I'm running or the cold email I'm running or whatever. How would you approach direct mail for an agency?

William:

One of the unique things that, uh, I recently did actually was we're, we're doing a lot of testing right now with our own customers. So I've been basically doing, I've been on the front lines and rebuilding the onboarding processes. Um, and so I've been basically doing sales and then doing onboarding so that I can look at the churn of my own customers. If I'm taking care of the whole process, right? The whole buyer's journey. And. I was lucky enough to be able to onboard and sign up, um, a dental company. Um, and they're there in New York. Um, the guy's pretty big. He's got over a thousand reviews. Um, a lot of, a lot of customers, but you know, I was really excited because I hadn't done too many dental campaigns myself. Um, and so I jumped in and we built out a great card. Um, you know, we showed different examples of like the, the people's teeth that he's fixed and, uh, kind of before and after type stuff. And then we also showed, you know, the different types of, uh, health programs, uh, health plans that are accepted. And so, uh, we uploaded his lists and sent out those postcards and I got a phone call from him saying, dude, I converted over 40, 000.

Keaton:

Wow.

William:

Spent four, 4, 000 on postcards converted over 40, 000. So awesome send. Um, and he was like, you know, Hey, is this good? And I'm like, well, yeah, that's I'd say that's pretty good. Right. A 10 X ROI. Yeah, sure. Let's yeah. So he's like, all right, well, let's do round two. So we're waiting to hear back how round two does. Uh, now he's doing the whole thing in Spanish and seeing how that So, um, anyways, yeah, I, I think as an agency, you, you have a unique perspective. The reason why I mentioned that is because in a way I, I actually presented that just like an agency, right? I was able to actually sign up a customer and then I was able to help them run a campaign.

Keaton:

Yeah.

William:

So it's not like, it's not like you only have to run a campaign for yourself. So. But you can also run campaigns for your customers as well through the software. So if you want to do a done for you and sell it at a higher price point, Hey, do it bundle that in with a follow up campaign and funnels or whatever else you want to, but you can, you can do both those things. So now, as far as an actual agency owner running a campaign for yourself, Um, You know, I, I would definitely use our list builder to be able to filter and create a targeted list unless you already have one. Some people have great lists too, and you can upload those for free into our system. So nothing wrong with that. Um, as long as you have. Great data. That's like the whole key, in my opinion, to a good direct mail campaign. If you've got crappy data, you're, you're not going to get in front of the right people and there's going to be a lot of wasted sense there. Um, so that's first and foremost, second, being able to actually have good marketing with, you know, what is your call to action on that postcard? What is the unique offer? I've seen so many people that. Because our system is DIY, they'll go out and they'll build a postcard. And it's like, hi, I'm a Realtor. That's it. And that's it. Yeah. That's it. Just hi, I'm your local Realtor. And it's like, okay, was your goal branding? Cause if that's the case, then you did a great job. Yeah. Uh, but is the actual purpose to try to generate customers? Because we're doing it wrong here. Right. So I think just. Being able to guide people in that sense, uh, can be really

Keaton:

important. And as far as number of sends and kind of testing budgets and things like that, do you recommend going smaller and sending more or going much wider and only sending maybe one or two campaigns?

William:

Yeah, no, great question. So that's another thing that we see a lot of is that people will buy a list of 5, 000 people and they'll go out and they'll. Blast all 5, 000 one time, right? And that's not the way to do it. Um, you know, there's actual studies and stats out there that you can look up and find, but, um, basically you, you have to send multiple cents, right? So I would, I would much rather send to 500 people five times than a thousand. You know, 5, 000 people wants, uh, because you're, you're going to get in front of them more. It's about consistency in your branding. Um, staying top of mind frequently. And when you add the physical aspect of marketing in with the digital, that's, that's where you really start to build this brand. And you know, when somebody seeing you on a postcard that they get at home. When they see you in a Facebook ad, when they are getting emails from you once every three days, even suddenly your brand to that person starts to become. known, right? That is exact. Somebody says, Hey, who, who do you know as a realtor? Well, this guy's in front of me every three days, right? That's what you want. And, you know, direct mail marketing really has that physical touch to it.

Keaton:

Do you have any stories of Direct mail, like saving a business from going out of business or.

William:

Yeah. Well, you know, our, our industry is changing a lot right now and it's been slow, but it's definitely apparent. You know, and you've got Zuckerberg shutting us down and changing ads. You've got A2P regulations, making everything extremely strict, um, gone text messaging, right? In a way, unless you've got secure opt ins, now you're getting fined. Um, Emails changed. Right. Recently emails changed again. Um, you know, we have a customer that they were running. Google local service ads and spending hundreds of thousands of dollars a month. A lot of money. Right. And the best part was they were converting for X that, uh, and it, it It blew up their business here locally. Um, and apparently people were creating fake garage door businesses and uh Using that to try to scam people and so google quickly shut down everybody in that niche From being able to run paid ads. So suddenly There's tens of millions of dollars in revenue lost, just gone. They've been shut down for over a year now. Um, and just working on getting it back, even though everything's validated and verified, it doesn't matter. It's Google. Yeah. What are you going to do? Right. Yeah. Um, So ultimately, coming to us, it's, well, we've got to look at other, other revenue streams and other sources for marketing. Uh, so being able to do prospecting campaigns to individual homes and making sure that it's targeted, something that's really powerful, especially when you've lost a main traffic source like that. Um, so being able to actually get in front of the right people again, um, It's really powerful. Um, and so that's, you know, that's what I'd say. So has they,

Keaton:

they've come to you and have they spent hundreds of thousands of dollars on postcards?

William:

They've spent tens of thousands so far. Okay. So far, tens of thousands. Yeah, we've, we've, entire cities have been targeted and, you know, Sent out postcards. Yeah.

Keaton:

Diversification is so important and you don't, it's, it's the thing you never think is going to slap you upside the head that does. Yeah. And so learning how to get into these industries that are a little bit harder to track, perhaps like direct mail, but can still have a very good, ROI and positive impact on the business and having that as a backup in case something like a Google slap hits you or a Facebook slap hits you. So smart. Why do you think physical marketing matters in 2024? Like we're about to all be living in the metaverse, like wearing our Google vision, Apple vision pros, just like walking around all day. Yeah. I'm not even going to raise themselves with robots. Right. Yeah. Why do we need postcards or brownies?

William:

Uh, because when you're walking around with those VR headsets on, um, the only thing that's going to break through that is. is a physical product in your hands. Right. And I think that's what everybody, you know, we talk about digital noise. Um, you know how many AI bots I've been pitched in the last six months, you know, it's, it's crazy. Um, so being able to actually Break through all of that, right? Like you think about, uh, even people that are decision makers. Um, you you have to be able to get through a receptionist or Maybe the homeowner. Um You have to be able to hit those people. In a different way. And ultimately that's, that's how you can do it with mailbox power. Um, you know, our, our CEO, Brad always loves to say if there was a box sitting on your front doorstep, you're not going to step over it. You're going to pick that up, you're going to open it up, and you're going to look at what's in it. That's just who we are. And so being able to have that physical aspect for marketing, it's way different in comparison. And again, like I've said, you have to blend those together. That's how you really create a brand for yourself.

Keaton:

Yeah, smart.

William:

I think the idea behind Mailbox Power is that in a digital age right now, everybody's forgotten about that. The power of physical marketing, right? Being able to actually put something in somebody's hands. And right now everything is digital. You've got 20, 000 emails. You've got a hundred unread text messages. I do at least maybe not everybody, but being able to actually put that in somebody's hands and break through all that digital noise is, you know, what mailbox powers for.

Keaton:

Very cool. So what really interests me as I've been in marketing for, you know, six, seven years now is results and case studies. And we all know that they can't be replicated perfectly because they've got this unique set of circumstances that have led every business up to the point. But learning individual stories unlocks a lot for me. So the ones that you've shared so far have been awesome. But what other cool. Wins. Have you seen recently from direct mail campaigns and mailbox power?

William:

Yeah, no, I, you know, we've got so many, um, but I would have to say one of my most recent that I think is fantastic is I've actually got to, so Friday I was working with, uh, one of our customers and real estate agents, um, you know, he's Been in the real estate game for 10 plus years. And one of the things that he wanted to try to start doing was. getting expired listings. Um, and so basically he had tried everything and I said, okay, let's, let's try this. I want you to do a postcard campaign sending out to expireds. We're going to scrape some expired data. We'll automatically pull it into the system, trigger campaign for you. You don't even have to do anything. Right. It's just fully automated. Um, with that, I want you to call those homeowners and say, Hey, I recently just sent you a couple of postcards. I don't know if you saw that. Right. Luckily, you've got the QR code scan, so you can actually see, you can see when they actually are scanning your marketing and looking at the landing pages, um, converted six listings just in the last couple of months from that. And she's like, I know what I'm doing now. Right. Uh, so again, being able to blend that digital and the physical is how you pull that out. Another one that I really, really love. This is more of a high ticket. Um, but basically this is the second largest property management firm in the United States. Um, didn't even know that we had them. She randomly told me she's, oh, by the way, um, Basically they had done a marketing campaign where they sent out our cookies, right? So we have these sugar cookies where you can print anything you want on them, right? I think at high level, we brought cookies where it was, uh, Chris to make sure his face on them. Okay. Nice. And, uh, you know, people love them, but anyways, they, they basically took their logos for each state or city. It might've been, um, and they, they put those designs. Um, So you've got a nice white sugar cookie with a logo over the top of that, and they sent those two packs of sugar cookies and a note card, uh, to these individual homeowners that have secondary properties. And, uh, The woman said within her first send of 50 cookies, she converted three customers and added over 70, 000 annually in commissions.

Keaton:

Wow.

William:

Just from sending out 2, 000 worth of sugar cookies. Yeah. Right. And so, you know, the P she said, the people literally called me and said, I have never experienced anything like that in my life. What an amazing pitch. Yeah. What do you got? Right. And you know, there's so many different use cases like that where lumpy mail, people are just extremely surprised. I, I heard a, an amazing example from Alex Shlinsky. Um, when I went and spoke out at his event, he told me his story where basically, um, they were targeting law firms and they had a great product, but they had no way to break. And get past the doorkeeper, right? The, the receptionist was always just, uh, nope, hang up. And so they thought up this really unique strategy. Uh, I think it's genius. Basically they would send a manila envelope folder that says do not open. Right. And so it has to go directly to the lawyer. Lawyers open it up, boom, there's the pitch. They said half the phone calls, they said, you ever send me something again, I'm going to sue you. And the other half where this was the most phenomenal marketing methods I've ever seen. You know, what do you got for me? Right. Yeah. So they converted tons of customers doing a unique case study like that. So I think that, you know, you have to think about. What works for your industry, but there's so many different options out there that you can go with, uh, and, and break through that digital noise.

Keaton:

Very cool. Um, I was listening to a podcast this morning about, uh, the founder of Basecamp, if you know them, project management software, they've been around forever. And he said he was on, he's on like the board for his HOA. He was like, kept trying to use this software for the parking app for his HOA. And it was just like broken. So unintuitive. The design was terrible, all this stuff. And then he goes to the HOA meeting and they're charging 10, 000 a year to the HOA for this. software that does nothing, like barely works. And he said, it made me so mad. And like, this is why I'm in business to like create better products, to not charge so much for them, et cetera. And when I think about mailbox power, um, and being able to white label it. Like there's so many beginners out there that are so worried about not getting results, not being the best or whatever. I'm like, have you seen the stuff that some of these people are trying to show? That's absolutely terrible. They're overcharging for it. Uh, it's not customized. I'm going to post, you know, some terrible templates on your Facebook profile and charge you 2, 000 for it. Like the kind of stuff that people are spending marketing money on that literally just flushing money down the toilet doesn't help at all. Uh, if you can just divert a little bit of that into your white label of, of mailbox power or, Hey, let's spend a couple thousand on some cookies and some, some direct mail data and send some postcards. The longterm impact of that sticking in somebody's memory, but also combining that with everything you're doing digitally. I just think it's a, it's a noble, positive thing. Um, That actually works in a world where tons of people are selling stuff that doesn't matter. It doesn't work.

William:

Absolutely. And not only that, but you know, you've got, I think a lot of us, if you want to do one thing, go look at what your revenue source would be at. If you didn't have clients cancel. I know it's not a sexy thing to talk about, but honestly, like if your entire year Let's say you only had 2 percent churn instead of 15 or 20 or more or

Keaton:

90.

William:

Yeah. Right. I mean, it's, there's a lot of people, especially with SAS, right? Like I love go high level, but it is a very complex system. And if you do not have a good enough onboarding process or whatever that might be, I mean, you're, you're going to have plenty of people fall off. You know, our, our product is so simple to use that I think that you don't have that same type of churn or that same type of issues and then you add in sending them gifts and people have a whole new experience, you know, they're, they're more likely to just call you up and say, Hey, Here's what I'm trying to do. How do I get help with this? Right. You build that personal

Keaton:

onboarding, like quote unquote, doing the stuff that doesn't scale. Like that's the famous Y Combinator quote. That's what Airbnb did at the very beginning. They flew out to their first listings and took all these professional pictures so that it looked more legit. And it was an actual business or appeared to be so at the time. And, um, when I was running my agency, we would do a welcome gift towards the end of before I sold. Um, and we would just like go online, we'd order crumble cookies and we'd like ship them there before I knew about mailbox power. But you think about automating that process and being able to send some brownies, some cookies, some like, Hey, you guys are awesome. Let's send a message with it. Um, And a postcard or a gift receipt or a gift card, gift card, greeting card, whatever it is. Yeah. Greeting card. That's the word I'm looking for. That's probably going to go up on their fridge or on their Christmas tree. One time an orthodontic practice sent us the, the Christmas card we sent them when it was on their fridge. And those little, like, Love taps throughout the year, um, make such a big difference and the fact that it can all be automated, uh, I don't think is a bad thing. Uh, it's actually shows that you do care and you want that to keep happening to them. And so you set it up once and mailbox power and high level take care of that on the backend.

William:

Yeah. Very cool. Being able to create, um, an agency business like that just makes things so simple, right? Um, being able to create those automations just like you would with a snapshot, right? You can, you can do the same thing in our system, uh, where you can literally just load custom designs into your clients accounts. So suddenly you're creating a full design and automation of postcards with. Whatever else in that you want, and you're able to just duplicate that process down the line, sign up as many customers as you want. You've got a low churn, you've got a high retention rate. Customers are happy. You've got great marketing campaigns. You can also work with high end customers, right? Cause. people that are making 70, 000 in GCI off of 50 cookies. Those people have money to spend, right? So now you're able to target a better type of client, which when they have money to spend, well, they're probably going to stay with you longer too. Right. Um, and. When you take care of them, they're more likely to stay. So there's a lot of positives there for this type of business, right? I see so many people that they've got a low ticket, 97 a month, DIY, just Massive heavy churn, right? And a SAS product like this is something where it's a completely different play

Keaton:

Yeah, so cool. You almost make it sound like a no brainer

William:

kind of is I would do it if I could

Keaton:

um So where can people sign up for the white label plan on mailbox power?

William:

Yeah, so they can go to go dot mailbox power I'm sure we'll have a link to it. You heard it

Keaton:

here first, Bucks. Yeah, it'll definitely be in the description. Uh, this was awesome. If you guys are going to the high level event, make sure to stop by the Mailbox Power booth. We will be there. The whole team will be there. Not the whole team, but a lot of the team will be there and um, check out the video we did on the main channel as well, because you can actually see into the warehouse, see how they make everything, how the sausage gets made here at Mailbox Power. So thanks Will.

William:

Yeah, thank you.