When you think of branding, do you straight away think of your logo and your fonts and colours?
If you answered YES, you wouldn't be alone.
This week I chat with brand strategist Cass Emmerson about the true essence of branding beyond just logos and visuals.
We'll explore how to create a powerful emotional connection with your audience, the journey Cass took to become a brand expert, and the importance of crafting a unique brand personality. We'll also delve into the fascinating world of neuromarketing and discuss how to maintain authenticity in the face of cancel culture. Join us as we uncover the secrets to building a memorable and authentic brand that truly resonates with your customers.
In this episode we cover:
Resources and links mentioned in this episode:
She's offering an Hour of Power deep dive session for $100 off at $497 (normal price $597) - These give so much clarity and direction, super powerful.
🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙
When you think of branding, do you straight away think of your logo and your fonts and colours?
If you answered YES, you wouldn't be alone.
This week I chat with brand strategist Cass Emmerson about the true essence of branding beyond just logos and visuals.
We'll explore how to create a powerful emotional connection with your audience, the journey Cass took to become a brand expert, and the importance of crafting a unique brand personality. We'll also delve into the fascinating world of neuromarketing and discuss how to maintain authenticity in the face of cancel culture. Join us as we uncover the secrets to building a memorable and authentic brand that truly resonates with your customers.
In this episode we cover:
Resources and links mentioned in this episode:
She's offering an Hour of Power deep dive session for $100 off at $497 (normal price $597) - These give so much clarity and direction, super powerful.
🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙