The Mimi Memo

Caroline Barton, Founder & CEO of Modatrova

Mary Margaret Mealy Season 1 Episode 3

Caroline Barton is the founder and CEO of Modatrova. With a love for fashion and travel, she saw an opportunity to merge the two to create a platform based on exploring and discovering emerging brands. 


The idea for Modatrova was born when Caroline was still a college student.  While the original concept did not pan out, Caroline never let the idea go!  She continued to iterate and work on it as much as she could throughout school.  Upon graduation she decided to fully focus on Modatrova, laying the groundwork for what the company is today: a highly curated e-commerce destination for brands on the rise. 


I know you will love hearing Caroline's story. It is such an incredible example of the power of persistence and perseverance!