Small Business Big World
New episodes every Tuesday discussing the challenges, adventures and fun of being a small business owner. Each week we'll delve into various small business topics, from real-world DEI considerations to selling your business, using video to market your business, unique benefit offerings for your employees and so much more. Curated by the crew at Paper Trails.
Small Business Big World
Using Educational Content to Grow Your Social Following
Unlock the secrets to growing your social following with digital marketing expert Matt Diamante from HeyTony Agency! Matt takes us on his journey from a referral-based business to becoming a social media sensation, all thanks to the wisdom from "The One Thing" and "Jab Jab Jab Right Hook." Get ready for some actionable tips on content writing, blog posts, and effective keyword utilization to boost your Google rankings and enhance your social media game.
Join us for this episode packed with practical advice, real-world examples and Matt's story that will transform your approach to creating content for your social media.
This is Small Business Big World, our weekly podcast prepared by the team at Paper Trails. Owning and running a small business is hard. Each week, we'll dive into the challenges, headaches, trends, fun and excitement of running a small business. After all, small businesses are the heartbeat of America and our team is here to keep them beating. All right, welcome to Small Business Big World, our weekly podcast, where we talk about all things small business. My guest this week is Matt Diamante. Sorry to interrupt, matt is an SEO expert. He's a wizard at SEO search engine optimization from hey Tony Agency. So thanks for joining, matt.
Speaker 2:Absolutely, Thank you. Thank you for having me. I feel weird. People ask me to be on their podcast. I'm like yeah, I guess I could, you know, talk about SEO. You're really some people out.
Speaker 1:So this is just like you get 195,000 followers on Instagram. I don't know. It's like you're an influencer.
Speaker 1:I'm just a guy who makes videos about SEO and digital marketing in my office and yeah, I guess, before we jump into a good conversation here, don't forget, please like follow share rate review. We are all the podcast platforms, all the social media platforms, and those really help us continue to grow and get more listeners, just like you. So, Matt, talk to me about what you do. What, hey, Tony, is a little bit. What SEO is? I think it's one of those foreign topics for a lot of small businesses of those foreign topics for a lot of slow businesses.
Speaker 2:Yeah, so I run a digital marketing agency called hey Tony. We primarily focus on SEO, which, in short, is just helping people show up higher on Google. Seo stands for search engine optimization and really at the core of it, it's just content writing, blog posts, making sure that Google can find your website. It's all words on the page. For the most part, you can do video and images and stuff too, but the primary thing that we're doing is using keywords and making sure that they're on your website, I know, so you make it sound so simple.
Speaker 1:That's SEO.
Speaker 2:Yeah.
Speaker 1:Podcast over. It's so simple but, as we've learned.
Speaker 1:There's a lot of elements to that and we're kind of disciples here of Yates and learned a lot from him. Which is what we're going to kind of dig into today is how you market your business really, and SEO has a lot to it. I mean there's on-page SEO, there's off-page SEO, there's all those different things which, again, you can see the results. We were just talking about that. We've seen great traffic increases on our website. We learned from you the things we had to do. We had to do a website audit, seo audit. We learned the tools to use, uh, you know, and how to kind of do that, which has been really great for helpful for our business. So we really appreciate that. So I know, I think it was last year you started doing, you know, your crazy little videos right, uh, in in Instagram, you know, like we all try to do uh, but you kind of took off. Talk to me about your as well and, as you might know, as a referral business.
Speaker 2:Or if you're a referral business, the good months are really good. You're working really hard, long hours, making a lot of money, and then you know, the next month or the next six months, or they could be really low times where you're not really making that much money. You're making maybe enough to survive and you know, you don't know where your next client's going to come from. And that was a big struggle for me and I was like I need to change this. So in January 2023, I decided you know what? I'm going to start posting every day on social media. I'm going to post videos. I'm going to try to help people and just genuinely, you know, try to help people. So I had read two books. One was called the one thing and the other one was called jab jab, jab, right hook. Um, reading both of those kind of like within the same week. Um, and you know, like I, my business was slow at that point. So I had time to like read, and when I say read, I mean listen to books. Um, cause my retention is absolute garbage when I'm actually reading. Um, like what did I just read? But if I'm listening to a book, I'm like okay, like I, I get it. Um, so I'd read those two books and, um, basically, the one thing is about what's one thing you can do every single day that will contribute to your I don't know one year, five year, ten year goal, whether it's personal, whether it's, you know, health, whether it's wealth, uh, relationships, business, whatever it might. And my goal has always been, you know, I don't want to be a referral business. I want people knocking on my door, and so I was like I'm just going to. You know, take the lessons that I learned in these two books. And sorry, jab Jab Jab Right Hook is a social media book about how we live in the greatest time ever to be business owners, because you can literally post a video on TikTok or on Instagram and go viral and, you know, make your business basically from there. And it's free, you don't need to pay to do any of that, which is absolutely insane. So I started posting every single day for three months and I committed to myself to do it for a year just to see what happens, and I was like if the if. I do this for a year and I prove these myself. To do it for a year just to see what happens, and I was like, if the if I do this for a year and I prove these guys wrong, like screw them. I tried, it didn't work. All this kind of stuff I want to prove them right or prove them wrong. And on the flip side, I was like, if I prove them right, this is going to be very good for me. So I was. I was really hoping that that would happen.
Speaker 2:Um, so, three months in, I started with, like with zero followers. Uh, three months in, I had, uh, I don't know, maybe four or 500 followers, like nothing really crazy. Um, and I was. I, uh, at that point, I was posting one video every single day. Um, and then I was like you know what?
Speaker 2:I read a quote somewhere. It was like you need to take more swings. You know MLB players, they don't learn how to hit a home run the first time they ever swing a bat. They've swung that thing 1000s or 10s of 1000s of times and then they still, even occasionally, just hit a home run. You know what I mean. So I, three months, and I was like I'm going to start posting three videos a day because I need to take more swings. I need to learn this stuff faster. I need to, you know, start achieving my goal, and it took another three months of me doing that. So that's 90 videos a month, uh, for those three months, basically. So I was close to about, you know, 300 videos all in, uh, and nothing was happening. I had like 1500 followers. I should say not, not, nothing was happening. Like I had 1500 followers, right, um, nothing too much to write home about, but I, like this is crazy, like am I gonna be an influencer.
Speaker 2:And my wife had like a couple thousand followers as well. I'm like are you gonna be an influencer family? Is this gonna be a thing? Uh, and she's like you're such an idiot, no, um. So I was like okay, you know, I've been putting in all this work and even my brother texted me. He's like what are you doing? You're posting videos. Like what are all these videos? Are you getting paid to do these videos? Somebody paying you? I'm like no, he's like well, why are you doing it? Because I'm like I will get paid, I hope yeah like that's and that's being a business owner.
Speaker 2:Right, that's being a business owner, I will be paid eventually, I hope. Um, so uh, yeah, I just kept persisting. And then, about a week later so six months and a weekend, so June 2023, I had my first video go viral, got like a million views on Instagram and I was like, oh, holy shit, something's happening. I don't know this is crazy.
Speaker 1:So that was when you went viral. It was great. And what was the topic of that? Do you remember?
Speaker 2:uh, it was seo. I just said it in a different way, or I just did something, something different. Um, that resonated with a lot of people and I went from 1500 to 15 000 followers in about a week and I was like, okay, I made it like I have more followers than any other agency in the city that I live. Um, you know, people should be knocking on my door anytime. And uh, then the next week I had another video go viral as well, like a million or a couple million views, and that just started like moving the needle more and more and more. Uh, fast forward to December 2023. So, just about a year in, I had a hundred thousand followers on Instagram and about 25,000 or something on Tik TOK. And uh, I just kind of sat there and I was like, dang, these guys were right. If you just put in the time, put in the effort, learn how to do this, take more swings, like there's no reason why you won't be successful.
Speaker 2:And I've since been on the podcast for the one thing that's cool that book. I messaged the author. He's like that's an incredible story. So I got to go on their podcast, I got to have conversations with the author, like all this kind of stuff and I'm like I'm just a guy in this room, trapped in this room. Uh, you know making silly videos. Well, not silly videos, but like making I'm calling them silly videos, but helpful videos um teaching entrepreneurs yeah, and that's so.
Speaker 1:First of all, thank you for the book recommendations. I wrote those down. Those are going on my stack. Amazon, here we come. So that's it, you know it's. It's really interesting that you know that approach that you've taken to your videos is not, you know, doing stupid dances and, you know, trying to grab attention. You're trying to educate your audience and that, for me, really resonates, and we do a lot of that ourselves. You prescribed to the theory of they ask you answer. I don't know if you've ever read that book, uh, but it's kind of the same thing, right like it's. It's making sure you're providing answers to your customers before they ask them, right, or you know, when they ask them, you have an answer ready to go, yeah, uh. And so we do a lot of the same kind of educational content. We have not gone viral like you have, unfortunately, yet, but we're working on it, so honestly, just keep doing it every single day, If you do three videos a day.
Speaker 1:I guarantee you it's funny. Some of the videos that have gotten a little bit of traction are totally not what you would ever expect. You do a really good one. You're like, oh shit, that was awesome, that was great information, I was spot on, I did a great job. And then like, oh, 35 people watched it. And then there's some that are like, well, that was. We had one that we did over a year ago that all of a sudden got picked up by the algorithm and got I don't know 40,000 views or something. I mean, for us it was a lot, yeah. So it's kind of crazy. That that's amazing. I know we kind of deal in the world of the algorithm the Google algorithm all day, but these social algorithms are the same things Trying to figure it out.
Speaker 2:God, I'm an algorithm architect. I guess no, architect's not the right word. Archaeologist what's the guy who digs up the bones? That guy Archaeologist? I was close. I'm an algorithm architect. I'm just constantly digging it up.
Speaker 1:What did you glean from the big leak a few months ago, the Google leak about? Was it everything that we already knew about SEO, or did you find any hidden gems in there?
Speaker 2:Yeah, there was a lot of things that like SEO, people you know in my kind of circle that we all like, really thought and we're like, yeah, this is something that Google does, but they say that they don't. So one backlinks do matter. Um, and anybody listening, if you don't know what a backlink is, it's just a link from somebody else's website back to your website. It's essentially a vote saying, hey, these guys have great content.
Speaker 1:John, are you listening here?
Speaker 2:Right, I like on social media we were just talking about that we got to work on our back no-transcript. They never publicly said that they had a score for those, but in that leak, as far as I can tell, they have some kind of?
Speaker 1:Well, they must, because that's how the backlinks work, that's how quality content works, all that stuff, right? I mean they must have some sort of score. Yes, we, that's how I think quality content works, all that stuff Right?
Speaker 2:I mean they must have some score as we show up first on some things and not other things. Right, so exactly, yeah, and one thing that I like I always kind of thought this, but it was never like a proven hypothesis, and it was if you want to rank on Google organically, you need to send signals to Google that you are a legitimate business, right, so yeah, you can write blog posts, you can, you know, have a store on your site, you can have service pages, contact form, all that kind of stuff. But one of the things that they want to see is that you're getting traffic to your website from multiple different sources. Right, you're not just trying to game, you know, organic Google and show up on, you know, higher in the listings, but you're getting traffic from people typing in your website directly because maybe you just told it to them, or they came into your business, or maybe they scanned a QR code on a business card, or maybe they clicked on a Facebook post and came to a blog post or booked a call, or you're running some kind of Facebook ads or Instagram or TikTok. You're getting traffic from multiple sources.
Speaker 2:I, like I I was just looking the other day I'm like all of our client sites that are doing exceptionally well have traffic from multiple sources. It's not only from google, um, and the try this. The websites that did get punished when they do all these like big algorithm updates are the ones that are like affiliate sites. Um, they don't actually sell anything. They just do like quote-unquote fake reviews or they talk about that.
Speaker 1:you know the topics, um, but they don't have an online store, they don't have physical location, they're not driving traffic from multiple sources, um, those are the ones that have got hit the hardest when google did their so these kind of things that we're talking about right now, these are what you post on right and that's what people like me geek out on, and I'll send one of your reels to John, our marketing guy, and say, john, you got to look at this. Are we talking? We're not doing this? And he usually responds back. I already saw that one and I'm already doing that. Chris, doing just the snippets, doing the reels, doing Instagram and TikTok to really creating online classes and checklists and guides, and you've used the platforms to say, hey, leave me a comment below and I'll send you a checklist that you need to go do an SEO audit. What does that process look like for you in terms of creating that educational content and building those, those, quite frankly, lead forms?
Speaker 2:right, yeah, so honestly, uh, before I started blowing up on instagram, I was already making all these training videos to use internally, because I'm like I'm going to be getting more clients at some point I don't know how or when. Um, I'm gonna have to hire some people and I need to train them and I don't want to sit with them for like eight hours or 12 hours and like show them how to do all this stuff and you know what if they mistake a note and they do something wrong or you know whatever it might be. So I started, I started creating all this video content. So the first thing I did was, if I'm bringing somebody onto the team and they don't really know anything about SEO or maybe they're a content writer or a blog writer or a journalist or something, somebody who writes those are the best SEO people, by the way, people who can write content. I'm like, if I'm bringing somebody onto the team, I want to catch them up on five years of SEO or three years of college in a couple hours.
Speaker 2:Here's everything you need to know about SEO. Here's the most important parts. There's no sugarcoating. Well, I'm not talking about stuff that's irrelevant. It's like a two hour thing and I give that away for free now, right, so I was already filming that and I was like I need some kind of lead magnet, which, basically, is just something that I can provide to, you know, a business owner or a person in exchange for their email address so that I can email them later. Um and uh, yeah, I started giving that away for free and so far, I've had, I think, over 30, it's like 13 or 15,000 people go through that free training and that's like yeah, and it really just like boils down SEO into here's's the you know the 10 things on your website. There's more than that, but like here's the 10 things on your website, um, that are actually important, that google actually looks at or search and you use what's the tool that you use?
Speaker 1:we've used as well that. Basically comment here it automatically sends you a dm yeah.
Speaker 2:So I'm sure everybody listening has seen that at least once on instagram, where it's like hey, if you want this free download or if you want me to send you the link, uh, comment this word below, comment viral below, and I'll send you a link to my instagram training or whatever it is, and you comment and then all of a sudden you get a dm like right away, a direct message, and it's just you're saying where's the free download?
Speaker 2:um, so, yeah, no no, no, god, no, you have no life right yeah, um, so the the tools yeah, oh, my god, I've I've seen some people do that and they didn't know about this tool and I'm like, are you sending these out manually? Like yeah, I'm like what if hundreds of people do this, like that? That's insane. Um, so the tool is called many chat. Um, I think it's the only tool that is like an official partner or official vendor or something with, uh, with meta, to do that. So if you comment on something, you have to set it up, obviously in advance, and there's like a little bit of a process, but it, honestly, it works because you send.
Speaker 1:Here's the link. It brings you a landing page. You put your name, email address in, and then, hey, there's the course. So there's a checklist, there's the guide yep so that's kind of. I mean again, we do a lot of that hv show content too. We've john and I have been talking about trying to create a course. I will say seo. I think is a little more engaging. Payroll and hr are you joking?
Speaker 2:are you joking? Seo is not engaging, seo is payroll and hr. I always it's like the same shit.
Speaker 1:We're boring. We live in a boring world. It is Do you think SEO is sexy? It?
Speaker 2:makes people money. It is not, no, it's not. I mean payroll, yeah, maybe. Maybe it causes people money, that's true, but HR can also save you a lot of money too. So it really depends on how you frame things. You frame things, which is one thing that I learned by posting so many videos.
Speaker 2:It's like I can't just say you know, make sure you're doing internal linking on your website. I have to say, like Google doesn't want you to know the secret they like, but you actually, if you do this on your website, they'll love you for it. Right, that's a terrible way to say it, but, like you know, I'm not just saying it in the traditional way that I had been saying it for like 10 years. I had to switch it, switch up to make it a little bit more compelling, which you could easily do too. Um, there's a woman I follow on instagram. She's like an hr specialist, um, and she has like a couple hundred thousand, three hundred thousand followers, four hundred thousand, and she just talks about like small little niche things. I'll send it to you after this. I don't know exactly what her, uh, her handle is, um, but like hr, you know, it can be interesting. We get, we get a lot of people last week.
Speaker 1:Well, two weeks ago, uh, the department of labor changed their uh salary threshold for salaried employees and of course we're having conversations with all of our clients about it. And I swear to god, that week every single one of my clients was freaking out about it, One and two was trying to make up their own labor laws. So we put it could have done an entire week videos just answering all these questions about what if I did this? And are you sure you can't do that? And why not? It's an um, so I could.
Speaker 2:I said and I could, I could, I sure done videos for an entire week.
Speaker 1:I didn't know. See, the one thing you didn't, I didn't, I know. So you got. Come on, I'm gonna write that down. John, you're not helping me here, you're supposed to be pushing me. Let's go, john, that's what I got you. Um, yeah, no, that's great. So I mean I'd certainly, you know, use those tools that are out there. Like you said, social media is free, um, and as far as I can tell, I mean I'm in my little podcast studio here. We've got cameras and lights and all that stuff, and when we do our videos, we do professional videos, but you just set your iPhone on the desk, right? You don't do anything fancy.
Speaker 2:Yeah, if, if anybody's watching, like I'm holding my phone and just like I, turn on the front facing camera not even like the fancy back facing camera, turn on the front facing camera. I sit right here, the same frame that I use. If you're watching this, you can see the same frame, same background, which might be detrimental sometimes, because people might be like, oh, I've already seen this video, especially if it sounds similar to something I've already said, and then they won't like it, they won't watch the whole way through, they won't share it and the videos don't get that much reach. So sometimes I try to switch things up. If I'm in a hotel room, if I'm walking down the street or in the car, in the living room, in the backyard, walking the dogs, just try to change up the content a little bit and yeah, but anyways, I don't do anything crazy. Like I do have lights and stuff in here, but like nothing, I don't use them unless I'm filming like a YouTube video and it's at night, like that's the only time I use it?
Speaker 1:What did you use to film the classes, like Canva or something like that? Literally your head, and you're just going through a slideshow, right?
Speaker 2:Yeah, I use something called Loom L-O-O-M. I think it's like 10 or 15 bucks a month, but, like I just recorded my screen, it puts like a little circle at the bottom left or you can put it wherever you want on the screen, you drag it around, but for me it's at the bottom left and I legit for the understanding seo. Like I'm going between slides on a presentation and showing real world examples like within my browser, because I'm recording my screen. So I'm like leaving the presentation being like okay, here's a perfect example of that. We'll go to google, we'll search something and I'm like here, here's the thing that we're looking at right now. So it's a great, you can really see it in real time.
Speaker 1:I think you can do the same thing with canva. I think we've used it in canva as well, but, um, you know, gotta use those tools and most of them are pretty expensive. So, yeah, what, what? Um you? Yeah, so you've had some success here. Right, you've grown tremendously on social media, but your business has benefited too, right, I mean, you've done, you know, you've added new clients and new staff and and I think you posted something about that just recently what's, what's that look like? What's all this hard work, how's, how has this hard work paid off?
Speaker 2:So last year at this time we're filming this, in July 2024. So last year July 2023, I had a team of three, and now I have a team of 10 plus some other freelancers that we bring in, and revenues have basically doubled or they're on track to double. Something could happen, and then I'd make $0 for the rest of the year. I don't think that's going to happen. It's not likely that that happens, but you know, anything's possible.
Speaker 1:But you've been really creative about that too, because I think you know, I came out this time last year, last fall, we reached out to him and said, hey, help us, we're seeing some changes. We need to learn, and you know like I'm very fortunate to have a John on my team who can do most of the work Um, maybe just had some questions to bounce off. And you just law group where you charged a couple hundred bucks a month and you know you would do a once a week zoom call with everybody you know 10 or 15 people, and and you, you know, get smart about it, right. You kind of manage your growth that way.
Speaker 2:So that's one thing that I do want to mention is I didn't know what I was doing in terms of, like how I was going to monetize things, whether I was gonna sell courses or two groups or a membership or this or that. So I just started trying things because that is the best way to figure out if something is going to work or not. And the small groups that I was doing with Chris or sorry, not Chris John on your team and a couple other people it was great because I was making, you know, two $3,000 a month and I was showing up for one hour a week and I know a lot of people were like that's great, that's like a lot of money and like all this stuff. But it wasn't exactly the most beneficial thing because people still had to take courses and like buy other stuff or, you know, if they had questions, they were waiting a week to to get an answer for it, um. So I ended up closing that down. I think I did it for like six months or so, um, I ended up like stopping doing that, um, and that I didn't really have anything besides a course that I was selling. That showed you my entire seo process, and it's okay to make mistakes.
Speaker 2:I make mistakes publicly. All the time. I try things out, like even right now. I have a website audit tool that I'm developing and my developer I sent him like screenshots of, like here's what the new website is going to look like at. Designer, make it. It all had like filler text on there and it's not going to be live. It's not going to be like this when, uh, you know, this podcast comes out.
Speaker 2:But if you go to it right now, like chris, if you go to it right now, uh, it'll I think john's a bunch of filler text on it, like it's a live page. Yeah, so it's a live page. Like the home page is all filler text, like it doesn't say anything and I'm like, cool, like we are actively sending people here. So, um, you know, just make mistakes, show people the process along the way. Like people also love to see the process right. They don't want to see somebody who's just like, oh, I'm standing next to my ferrari kind of thing, not that I have a ferrari or anywhere close to there, but uh, you know those guys, uh, or those people on youtube where it's like, yeah, if you want to be rich, like me, blah, blah, blah blah. But they never really explained their process and you know the hardship that they went through in their business or life struggles.
Speaker 1:This isn't. This isn't TikTok's not real world for the most part, except for you. You do a great job with it.
Speaker 2:I mean, I try. I'm just a guy in a room posting videos, that's it.
Speaker 1:Some days I have good days. Your content has really helped us and we talked about this before that. You know we've seen, you know, dramatic advances and we learned, you know we did all the easy stuff that you, you know. You basically said, hey, these are the top five things you need to do, and then we really needed to dig into the structure of our website and see some of the architecture and the back end things which we've been working on and we've been seeing those results. And you know things like page load speed.
Speaker 2:So do you know why? Do you know why you've been seeing results, chris? No, because we did one. It has nothing to do with me, because all the information, all the information that I share, you can find online. You have to do some digging and stuff like that. I just put it all in one place, but you guys are actually showing up every day and working on it like you're actively working on it.
Speaker 2:It's, yeah, it's the one thing that you're doing. Um, and I mean John's doing a lot of different stuff and I know that it's not just SEO but, um, he's work, he's actively working on it and it's not an overnight thing. It's been about probably a year since I met john on your team and like he's he's was probably the most diligent person in like hey, here's all the work I did last week. Like can you look at this and tell me what else needs to be done? Or did I do it right? And I'm like you did all this in the last week. That's like that's incredible. Um, so like it's actively working on it and giving it time, being patient.
Speaker 1:I will say that is our biggest challenge is the patience piece, particularly with the STL, because it is not something that happens overnight. And I talk to peers in our industry and they say, well gosh, you do all this work and you're seeing these great results. Well, I'm trying to do the same thing and it's been two months and nothing's happened. Well, we're two years into this journey, two plus years into this journey of really focusing this and taking the time and putting the effort in, and we're just now seeing results. Now, I don't have the budget of a Fortune 500 company to hire a team of people like you to handle that, but it definitely is something that takes time and I tell clients all the time if they ask me about it, or partners, peers, whatever. It takes time, but you're going to start, you're going to be consistent.
Speaker 1:The content strategy, whether it's putting out educational content like you do in social and classes and things like that SEO, it's things like this podcast. Right, Our goal is gosh. We're a payroll HR company, but I want my clients to succeed all around, because when they do better, they hire more people, they pay me more. And life's great clients to succeed all around, because when they do better they hire more people. They pay me more and life's great, right, um.
Speaker 2:So you know, this is a form of that kind of content marketing and so really really successful, but possibly and so I was just gonna say one of the things that I do is like I price everything like as low as I possibly can. It's not free, like I'd still need to make money, and like pay bills and stuff, but, um, like, my audit tool is 10 bucks a month and like it's the like legit, the cheapest audit tool you can get that I'm aware of that is this good. Um, you know that exists and I'm just like I want to legitimately help small business owners. If they can pay me 10 bucks a month, get access to this tool that they can't get access to for less than like, let pay me 10 bucks a month. Get access to this tool that they can't get access to for less than like, let's say, 50 bucks a month somewhere else. Um, like I will help them grow their business.
Speaker 2:Um, you know and I'm not trying to listen there's like I think in the united states alone, there's like 30 million small businesses and I'm like if even a fraction of a fraction of a fraction of those people buy my course once or subscribe to a program I'm doing or whatever it is, I will be a very rich person. So I'm not trying to gouge people, I'm legitimately trying to help as many people as possible, and that's, I think, the secret to success. Just help as many people as you possibly can and don't try to gouge people.
Speaker 1:I think that's a great place to wrap it up, thank you. So how do people get in touch with you? Where do they follow you on social? What's a good way to find you and learn and take advantage of everything?
Speaker 2:So on Instagram it's heytonyagency is my handle, I guess, or you could look up Matt Diamante, which I'm assuming it's going to be in the show notes or the title of this video spelled that way, and you could go to my website heytonyca. I'm in Canada, in case people haven't recognized the accent at all.
Speaker 2:There's a couple words. There's a couple words that I say like if I say out or about, then it really comes up. The Google machine works the same. But yeah, most of the time it's true. Um, so yeah, heytonyca is the website. Um, and if anybody is listening who does seo or has a subscription to hrefs or semrush or anything like, feel free to put in my website in there, and you know, I actually put my money where my mouth is. Um, yeah, we're getting a bunch of traffic to the website, multiple sources where did heytony come from keywords?
Speaker 1:my curious question I'm checking it.
Speaker 2:What's the story? Oh god, yeah, you know what. I need to do a video on this. Maybe I'll just take a clip from this podcast and post that as the uh, as the video. Um, so, hey, tony, my name is matt, so people are like why is your business called hey tony? It doesn't make any sense. Uh, so, basically, when I was trying to name the company, I'm like I was thinking of situations where I'm like that was like a, that that would be a good name and I.
Speaker 2:So, years prior, I was, uh, I had an office downtown toronto and I was walking to lunch and I overheard these two big, burly construction guys, like the big manly men, you know, not like me who sits in an office all day, but like these guys are lifting like railroad ties over the shoulder and like that kind of shit. Um, I overheard two of them talking and, uh, the one guy goes hey, tony, you always want to put a smile on my face and I just thought what a genuine expression of emotion that you wouldn't expect to hear from that type of person. Uh, it was just like. It was very transparent. It was very much like hey, man, you put a smile on my face. You make me happy, you made my day better. Obviously he didn't say all that, but like that's the, the emotion that you know was kind of coming through there and I was like that's the transparency, the vulnerability and the openness I want to have with my team, with my client. That's a really cool brand.
Speaker 1:Smiles on each other that's authentic and that's a whole different. I'll say see it. But that's a good thing, right? There's a story behind it and it's authentic and it helps build your business, which you know we all talk about. You know brand identity and all that stuff. That's a different video. Well, awesome, well, thank you very much. I really really appreciate it. This was great. I hope our listeners Don't forget if you are here still like follow. Share rate review. We are on all the podcast platforms. We are on all of the social media platforms at Small Business Big World and we will see you next week. Thanks for listening to this week's episode of Small Business Big World.
Speaker 1:This podcast is a production of Paper Trails. We are a payroll and HR company based in Kennebunk, maine, and we serve small and mid-sized businesses across New England and the country. If you found this podcast helpful, don't forget to follow us at at Paper Trails Payroll across all social media platforms and check us out at papertrailscom for more information. As a reminder, the views, opinions and thoughts expressed by the hosts and guests alone. The material presented in this podcast is for general information purposes only and should not be considered legal or financial advice. By inviting this guest to our podcast Paper Trails does not imply endorsement of or opposition to any specific individual organization, product or service.
