Great Day in Sales
Kevin Dorsey: The Four D's - Define, Document, Demonstrate, and Deliberately Practice
Summary
Kevin Dorsey shares his insights on leadership and building successful sales teams. He emphasizes the importance of defining what good looks like and following the four D's: define, document, demonstrate, and deliberately practice. Kevin also highlights the value of customer interviews in understanding the buyer's perspective and tailoring messaging. He encourages salespeople to focus on making prospects want the product rather than just understanding it. A great day in sales, according to Kevin, involves self-care, intentionality, prospecting, practice, and creating a desire for the product in potential customers.
Chapters
00:00 Introduction
00:15 Kevin's Background
01:13 The Need for Leadership Training
05:40 Scripting and Scorecards
09:24 Building Processes Before Hiring
10:44 Customer Interviews
12:44 Documenting Processes
21:32 Understanding Results
25:23 A Great Day in Sales
Great Day In Sales Podcast Intro
Great Day in Sales Podcast Outro
Summary
Kevin Dorsey shares his insights on leadership and building successful sales teams. He emphasizes the importance of defining what good looks like and following the four D's: define, document, demonstrate, and deliberately practice. Kevin also highlights the value of customer interviews in understanding the buyer's perspective and tailoring messaging. He encourages salespeople to focus on making prospects want the product rather than just understanding it. A great day in sales, according to Kevin, involves self-care, intentionality, prospecting, practice, and creating a desire for the product in potential customers.
Chapters
00:00 Introduction
00:15 Kevin's Background
01:13 The Need for Leadership Training
05:40 Scripting and Scorecards
09:24 Building Processes Before Hiring
10:44 Customer Interviews
12:44 Documenting Processes
21:32 Understanding Results
25:23 A Great Day in Sales
Great Day In Sales Podcast Intro
Great Day in Sales Podcast Outro