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Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:

Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.

Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.

Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.

This episode of Write the Damn Book Already discusses not only the benefits and considerations of offering books for pre-order but also the potential hiccups (and how to avoid them!) such as unexpected costs due to Amazon's handling of pre-orders through IngramSpark.

RESOURCES MENTIONED

Publish the Damn Book Already self-publishing course - 25% off with code AUTHOR25

Jane Friedman's Hot Sheet bestseller list

Pre-Order Packages workshop with Mary Belle

Follow Mary Belle on Instagram: @mary.belle.books

Jenn Hanson-dePaula's website (author marketing/PR)

Follow Jenn Hanson-dePaula on Instagram: @mixtusmedia

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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

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Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth