On a Mission Mojo
Episode 6: Building Trust and Visibility through Personal Branding and Photography
In this episode, Lori Young interviews Lisa Haukom, founder of The Golden Brand, about the importance of brand visibility and building a personal brand. Lisa shares her mission of helping people see the unseen and how she uses photography to capture the essence of a brand. They discuss the significance of being authentic and vulnerable in your brand, as well as the importance of setting boundaries and staying true to your mission. Lisa also provides tips on finding visual inspiration for your brand and the power of evolving organically.
Key Takeaways:
- Building trust in your personal brand requires showing the unseen parts of yourself and being authentic.
- Visuals that showcase who you are as a human and your process can build the most trust with your audience.
- Cohesive branding doesn't have to be limited to a specific number of colors or fonts; it can evolve organically over time.
- Rebranding should be an organic evolution rather than a hard pivot to maintain trust with your audience.
- Visibility looks different for every brand, and it's important to choose platforms and strategies that align with your mission.
About The Guest(s):
Lisa Haukom is the founder of The Golden Brand, a digital studio specializing in brand vision for heart-forward innovative and creative brands and brand photography. She is also the creator of the self-portrait method, a proprietary methodology and tools designed to help women learn to love, heal, and accept themselves through the art of self-portrait photography.
Lisa’s clients have been featured in lifestyle publications like Domino, The Huffington Post, Apartment Therapy, Vogue, Well + Good, Forbes and many more. Lisa was named The Luupe’s 2023 Self Portrait Artist of the Year. But this pioneer isn’t just a photographer and content creator; she’s also an empathetic and compassionate soul. Lisa offers transition-affirming photography sessions to young members of the transgender community and provides a safe and supportive environment where individuals can express their true selves, free from judgment.
Website: https://www.thegoldbrand.co
Blog: https://www.thegoldenbrand.co/blog
The Goldenbrand Podcast: https://www.thegoldenbrand.co/podcast-1
Instagram: https://www.instagram.com/thegoldbrandco/
Connect with Lori (your host):
Follow us on Instagram
Connect with us on YouTube
Subscribe to the weekly On a Mission Momentum newsletter
Learn more on LinkedIn
Ready to give your brand a boost of visibility?
While you might know me as the host of the On a Mission Mojo podcast, a big part of my work is helping mission-driven brands build a cohesive brand experience that helps you play differently and boldly in your space. We specialize in website development, creating and managing authority building content, and designing funnels/landing pages.
We are your big sigh of relief, the answer to all your branding prayers and ultimately, your partners in your success!
To learn more, visit us at www.onamissionbrands.com
In this episode, Lori Young interviews Lisa Haukom, founder of The Golden Brand, about the importance of brand visibility and building a personal brand. Lisa shares her mission of helping people see the unseen and how she uses photography to capture the essence of a brand. They discuss the significance of being authentic and vulnerable in your brand, as well as the importance of setting boundaries and staying true to your mission. Lisa also provides tips on finding visual inspiration for your brand and the power of evolving organically.
Key Takeaways:
- Building trust in your personal brand requires showing the unseen parts of yourself and being authentic.
- Visuals that showcase who you are as a human and your process can build the most trust with your audience.
- Cohesive branding doesn't have to be limited to a specific number of colors or fonts; it can evolve organically over time.
- Rebranding should be an organic evolution rather than a hard pivot to maintain trust with your audience.
- Visibility looks different for every brand, and it's important to choose platforms and strategies that align with your mission.
About The Guest(s):
Lisa Haukom is the founder of The Golden Brand, a digital studio specializing in brand vision for heart-forward innovative and creative brands and brand photography. She is also the creator of the self-portrait method, a proprietary methodology and tools designed to help women learn to love, heal, and accept themselves through the art of self-portrait photography.
Lisa’s clients have been featured in lifestyle publications like Domino, The Huffington Post, Apartment Therapy, Vogue, Well + Good, Forbes and many more. Lisa was named The Luupe’s 2023 Self Portrait Artist of the Year. But this pioneer isn’t just a photographer and content creator; she’s also an empathetic and compassionate soul. Lisa offers transition-affirming photography sessions to young members of the transgender community and provides a safe and supportive environment where individuals can express their true selves, free from judgment.
Website: https://www.thegoldbrand.co
Blog: https://www.thegoldenbrand.co/blog
The Goldenbrand Podcast: https://www.thegoldenbrand.co/podcast-1
Instagram: https://www.instagram.com/thegoldbrandco/
Connect with Lori (your host):
Follow us on Instagram
Connect with us on YouTube
Subscribe to the weekly On a Mission Momentum newsletter
Learn more on LinkedIn
Ready to give your brand a boost of visibility?
While you might know me as the host of the On a Mission Mojo podcast, a big part of my work is helping mission-driven brands build a cohesive brand experience that helps you play differently and boldly in your space. We specialize in website development, creating and managing authority building content, and designing funnels/landing pages.
We are your big sigh of relief, the answer to all your branding prayers and ultimately, your partners in your success!
To learn more, visit us at www.onamissionbrands.com