Nick Toso and Catalina Villegas are journalists who previously worked at CNN Español and understand the pressures that the daily grind puts on reporters. Connecting with reliable sources is one of the most time-consuming tasks a journalist faces, but quick deadlines often prohibit them from having enough time to find diverse voices. Villegas and Toso responded to the problem by founding the platform Rolli, which uses AI tools to assist journalists to find the best experts for their stories. In this week’s episode, Peter speaks with the Rolli crew about how new technologies have the power to increase the diversity of voices we hear from in the media.
Show notes:
(1:13) A LinkedIn for experts
(2:15) Catalina explains the typical kind of miscommunication between journalists and PR companies
(5:06) Takes one to know one: Nick and Catalina describe their experiences as working journalists
(12:01) How we can overcome the lack of diversity in the voices we hear from in media
(13:48) AI tools can help journalists find the best sources quickly while they’re on deadline
(18:14) Rolli is designed to be the dinner party you always wanted to go to
(21:32) How Rolli vets their sources
(24:37) The curious case of the fake Barbie press release
(26:57) Why Nick thinks AI can’t replace journalists
(28:24) The ways in which AI can help journalists produce more quality reporting
How to roll with Rolli:
Connect with Rolli’s founders:
https://www.linkedin.com/in/nicktoso/
https://www.linkedin.com/in/villegascatalina/
Learn more about The Upgrade and our online courses
Connect on LinkedIn with Peter Bittner, The Upgrade’s founder and CEO
Special thanks to Mitch Walker for helping to design the podcast’s artwork
Nick Toso and Catalina Villegas are journalists who previously worked at CNN Español and understand the pressures that the daily grind puts on reporters. Connecting with reliable sources is one of the most time-consuming tasks a journalist faces, but quick deadlines often prohibit them from having enough time to find diverse voices. Villegas and Toso responded to the problem by founding the platform Rolli, which uses AI tools to assist journalists to find the best experts for their stories. In this week’s episode, Peter speaks with the Rolli crew about how new technologies have the power to increase the diversity of voices we hear from in the media.
Show notes:
(1:13) A LinkedIn for experts
(2:15) Catalina explains the typical kind of miscommunication between journalists and PR companies
(5:06) Takes one to know one: Nick and Catalina describe their experiences as working journalists
(12:01) How we can overcome the lack of diversity in the voices we hear from in media
(13:48) AI tools can help journalists find the best sources quickly while they’re on deadline
(18:14) Rolli is designed to be the dinner party you always wanted to go to
(21:32) How Rolli vets their sources
(24:37) The curious case of the fake Barbie press release
(26:57) Why Nick thinks AI can’t replace journalists
(28:24) The ways in which AI can help journalists produce more quality reporting
How to roll with Rolli:
Connect with Rolli’s founders:
https://www.linkedin.com/in/nicktoso/
https://www.linkedin.com/in/villegascatalina/
Learn more about The Upgrade and our online courses
Connect on LinkedIn with Peter Bittner, The Upgrade’s founder and CEO
Special thanks to Mitch Walker for helping to design the podcast’s artwork