Since the internet took off, the relationship between publishers and advertisers has been fraught. Co-founders Christopher Brennan and Reagan Nunnally of Overtone are using AI tools to analyze articles and help both sides maximize their success online. The two previously worked on all sides of the publishing industry, with Christopher working as a reporter in Russia with The Moscow Times before moving on to cover tech and Reagan helping media organizations and marketers navigate the digital landscape. In this episode of The Upgrade, host Peter Bittner talks with Reagan and Christopher about how AI can help maximize the success of publishers, advertisers and brands.
Show notes:
(4:42) Overtone AI's work helping players from all sides of publishing
(10:15) How large language models can help publishers determine the best way to distribute their content
(12:40) Reagan breaks down how these tools can benefit advertisers
(15:46) AI’s biggest promise could actually be in its ability to read, not write
(20:27) The bad guys can flood the internet with articles written by ChatGPT, but the good news is we have the tools to find them
(23:55) AI tools really can help make journalism more sustainable (yep, you read that right)
(29:33) Peter pops the big question: What does the future of the internet look like?
(32:23) Christopher offers some helpful advice for entrepreneurs looking for success online
(33:18) Publishers and editors have traditionally been divided from the business side of publishing, but in the future they don’t have to be
Where to find the good people at Overtone:
Want to give Overtone’s products a spin? Pop on over to:
Connect with the guests:
https://www.linkedin.com/in/reagannunnally/
https://www.linkedin.com/in/christopher-brennan-65565950/?originalSubdomain=be
Learn more about The Upgrade and our online courses
Connect on LinkedIn with Peter Bittner, The Upgrade’s founder and CEO
Special thanks to Mitch Walker for helping to design the podcast’s artwork
Since the internet took off, the relationship between publishers and advertisers has been fraught. Co-founders Christopher Brennan and Reagan Nunnally of Overtone are using AI tools to analyze articles and help both sides maximize their success online. The two previously worked on all sides of the publishing industry, with Christopher working as a reporter in Russia with The Moscow Times before moving on to cover tech and Reagan helping media organizations and marketers navigate the digital landscape. In this episode of The Upgrade, host Peter Bittner talks with Reagan and Christopher about how AI can help maximize the success of publishers, advertisers and brands.
Show notes:
(4:42) Overtone AI's work helping players from all sides of publishing
(10:15) How large language models can help publishers determine the best way to distribute their content
(12:40) Reagan breaks down how these tools can benefit advertisers
(15:46) AI’s biggest promise could actually be in its ability to read, not write
(20:27) The bad guys can flood the internet with articles written by ChatGPT, but the good news is we have the tools to find them
(23:55) AI tools really can help make journalism more sustainable (yep, you read that right)
(29:33) Peter pops the big question: What does the future of the internet look like?
(32:23) Christopher offers some helpful advice for entrepreneurs looking for success online
(33:18) Publishers and editors have traditionally been divided from the business side of publishing, but in the future they don’t have to be
Where to find the good people at Overtone:
Want to give Overtone’s products a spin? Pop on over to:
Connect with the guests:
https://www.linkedin.com/in/reagannunnally/
https://www.linkedin.com/in/christopher-brennan-65565950/?originalSubdomain=be
Learn more about The Upgrade and our online courses
Connect on LinkedIn with Peter Bittner, The Upgrade’s founder and CEO
Special thanks to Mitch Walker for helping to design the podcast’s artwork