Harrison and Bruce sit down with Patrick Lambie of Inside Motorcycles and Luke Shaw of Web Caddy to discuss the current situation of marketing and advertising in the motorcycle industry.
Motorcycle shows featuring new models from all the manufacturers have lost the support of many manufacturers after learning from the experience of the pandemic that the expense of participation in these shows did not provide a significant return. In some cases there was no difference in sales when the shows were forced to close. The rider community appears to be more focused on events and shows featuring local businesses and organizations. Bike nights have grown in popularity and it is expected they will be even more popular in 2024.
Digital media has seen tremendous growth while traditional print or hard copy media has experienced loss in revenue and loss of publications. Social media marketing is hardly new though it seems we are apt the frontier of social media advertising. While the insights and statistics for digital media activity are abundant and comprehensive the application and effects of digital advertising are not always well understood or easily analyzed.
We ask Luke and Patrick some tough questions trying to find a clear path forward. Their answers and perspectives are enlightening and encouraging.
Please join us for this humorous, informative and candid conversation with a couple of great guests.
SMK Helmets is the largest manufacturer of quality motorcycle helmets in the world with capacity to produce more than 14 million helmets a year. SMK Helmets are available in a wide variety of models with exceptional graphics options. You're sure to find an SMK helmet that fits your needs and expresses your style. SMK helmets are DOT and ECE 22.06 certified for the North American Market. I'll be safe and comfortable this season rockin' an SMK helmet every time I ride!
Catch up with me at an event for more information about SMK Helmets or visit https://smkhelmets.com to see the complete line of helmets. You can also follow SMK Helmets on Instagram, https://www.instagram.com/smkhelmets/ or https://www.instagram.com/smkhelmetsusa/ for the North American account.
Follow Speed & Kolor on Instagram, https://www.instagram.com/speedandkolor/ or within the Instagram app, @speedandkolor to get all the latest news and information.
Speed & Kolor is also on YouTube, https://www.youtube.com/channel/UCQgtch0bqBTGgDRcaFK-4oQ for video versions of each podcast episode.
Harrison and Bruce sit down with Patrick Lambie of Inside Motorcycles and Luke Shaw of Web Caddy to discuss the current situation of marketing and advertising in the motorcycle industry.
Motorcycle shows featuring new models from all the manufacturers have lost the support of many manufacturers after learning from the experience of the pandemic that the expense of participation in these shows did not provide a significant return. In some cases there was no difference in sales when the shows were forced to close. The rider community appears to be more focused on events and shows featuring local businesses and organizations. Bike nights have grown in popularity and it is expected they will be even more popular in 2024.
Digital media has seen tremendous growth while traditional print or hard copy media has experienced loss in revenue and loss of publications. Social media marketing is hardly new though it seems we are apt the frontier of social media advertising. While the insights and statistics for digital media activity are abundant and comprehensive the application and effects of digital advertising are not always well understood or easily analyzed.
We ask Luke and Patrick some tough questions trying to find a clear path forward. Their answers and perspectives are enlightening and encouraging.
Please join us for this humorous, informative and candid conversation with a couple of great guests.
SMK Helmets is the largest manufacturer of quality motorcycle helmets in the world with capacity to produce more than 14 million helmets a year. SMK Helmets are available in a wide variety of models with exceptional graphics options. You're sure to find an SMK helmet that fits your needs and expresses your style. SMK helmets are DOT and ECE 22.06 certified for the North American Market. I'll be safe and comfortable this season rockin' an SMK helmet every time I ride!
Catch up with me at an event for more information about SMK Helmets or visit https://smkhelmets.com to see the complete line of helmets. You can also follow SMK Helmets on Instagram, https://www.instagram.com/smkhelmets/ or https://www.instagram.com/smkhelmetsusa/ for the North American account.
Follow Speed & Kolor on Instagram, https://www.instagram.com/speedandkolor/ or within the Instagram app, @speedandkolor to get all the latest news and information.
Speed & Kolor is also on YouTube, https://www.youtube.com/channel/UCQgtch0bqBTGgDRcaFK-4oQ for video versions of each podcast episode.