Using AI at Work
"Using AI at Work" shares real life stories of how business professionals are using generative AI in their daily operations. Join us to explore innovative AI use cases, overcome adoption challenges, and gain insights that drive business success.
Using AI at Work
13: Using AI for Marketing and Video Production with Mars the Marketer
Chris Daigle sits down with Mars the Marketer who has driven nearly $20 million in revenue through hyper-realistic AI-generated videos and avatars. Mars pulls back the curtain on his revolutionary strategies, from mastering dynamic emotional ranges during avatar training to blending supplementary footage for an ultra-natural look - techniques that have allowed him to quadruple production efficiency while slashing costs by 75%. But he doesn't stop there, unveiling a groundbreaking AI prospecting tool to generate personalized video messages at scale. Not to be missed!
Key Insights from this Episode:
✅ Mars has been able to generate nearly $20 million in revenue for clients by using AI-generated videos.
✅ He can produce high-quality AI videos with just 4-5 people in a fraction of the time and cost compared to traditional video production with full crews.
✅ To make AI avatars more natural, Mars has them answer questions that elicit a wider range of emotions during the training process.
✅ He blends in supplemental video footage like hand gestures and pauses to make the AI videos even more human-like.
✅ Mars demonstrates a new AI tool that can generate personalized video messages for prospects by inserting their name, company info and tailored messaging.
✅ He urges listeners to start experimenting with AI tools like heygen.ai's free accounts to get ahead of the curve.
Chapters:
00:00 Introducing Mars the Marketer
03:27 From Advertising to AI
05:21 Cracking the AI Video Code
15:10 The Four AI Anomalies
25:23 Mastering the Dynamic Range
34:40 The Studio Killer
40:28 AI Prospecting Revolution
47:03 The Dinosaur's Demise
49:45 Closing: Finding Mars
Be sure to download this week's Smartcut/s:
🔸 Easy Personalization with Hyperise AI — https://smartcuts.io/13
🔸 Mastering AI-Powered Avatar Videos — https://smartcuts.io/synthesia-avatar-videos
And check out the related prompts at: https://PromptVault.studio
Sponsored by Chief AI Officer. Empowering businesses with AI education and training. Visit chiefaiofficer.com for a free AI readiness assessment & AI strategy guide to help you get started using AI at work.
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