Spark and Ignite Your Marketing

In this episode of Wild Developments, we chat with Beverly, host of "Spark and Ignite Your Marketing," about her journey from podcasting pioneer to marketing expert. Beverly shares insights from her early days with "Global Business Perspectives" and the lessons learned about content ownership and cloud storage. We delve into her passion for marketing, the importance of authenticity, and her unique approach to helping businesses connect with their audience. Plus, Beverly discusses her love for nature and offers tips on reconnecting with the natural world through gardening.

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Intro & Outro: Bernie Baggs

Transcript

I do think there's something really extraordinary about the ocean. 
Like there's something very magical about it, but there's just so much we don't know still. 
Welcome to Wild Development Studio. 
Join us as we venture into the breathtaking realm of wildlife arts and untamed adventures. 
With captivating stories from the field and ideas to dive into the visual arts, 
we'll ignite your passion for conservation. 
Welcome to Wild Developments, where we bridge the gap between the confines of your office walls to the freedom of the great outdoors. 
I'm your guide, Lauren, and today we're diving into an unexpected but crucial aspect of wildlife conservation –marketing. 
In today's world, the power of storytelling and effective communication can make or break conservation efforts –or really, 
any business. 
How do we capture the hearts and minds of the public and what strategies are successful organization using to raise awareness and drive action? 
To find some answers, we chat with Beverly. 
Cornell. She is the founder of BC and Associates Marketing, digital marketing expert, 
reputation and growth specialist, author and podcaster at Spark and Ignite Your Marketing. 
She is a vibrant and enthusiastic individual who believes in the beauty of our diverse world. 
With a passion for building connections and fostering relationships, Beverly has always been drawn to communication and marketing. 
From singing jingles around the house as a child to founding her own marketing company in 2011,
Beverly's love for science and psychology of buying has only grown stronger. 
As an accidental entrepreneur, Beverly has worked in communication and advertising since. 
1995and enjoys finding unique opportunities for her clients. 
She is always eager to work with team members who share her enthusiasm and hunger for success with beverly you can trust that your business will thrive and flourish beverly is offering wild developments listeners an exclusive discount for a brand spark this is going to be over 80in savings for our listeners this revolutionary service will illuminate your path to your business goals by providing clarity identifying what's working pinpoint areas for improvement and ignite fresh ideas to propel your business forward. 
But hurry, this offer is only good for one week past this episode's air date of August 1st, 
2024.
Hi, Beverly. Thank you so much for being here today. 
Thank you so much for having me. 
I'm super excited to be here. 
Yes. And we just, we did a fun interview yesterday over on your podcast, 
which we'll link in the show notes here. 
Can you tell Wild Developments listeners all about your podcast and what inspired you to create it? 
So I host and produce a podcast called. 
Spark and Ignite Your Marketing. 
And yes, you were a guest yesterday. 
It was a super fun episode. 
And I started that actually from a couple different reasons. 
The first reason really is back in 2007,I had a podcast called Global Business Perspectives, 
and I produced and hosted about 50episodes. 
And during that time, I did a couple of things. 
One, I had over a million downloads. 
I mean, that's pretty impressive. 
And especially when it wasn't cool. 
And I was was required listening for Michigan State University econ students. 
Like I had just gotten a really good following and somehow hit. 
And through that, I was able to really expand my network. 
I was really considered an authority in the global business space, especially in the metro Detroit area. 
And it really helped build the business that I was working for at the time. 
Unfortunately, and very sadly, at that in 2007,there was no cloud. 
And when the episodes are saved they were saved on a drive that was uh owned by my ex -boyfriend and when we became exes you can imagine that that went with him so a big lesson learned right and very sad so sad um but it's all good like all those things happen for a reason and teach you things and for sure i learned some things from that process to own your stuff is a big one no matter what you you do and where you go. 
And the cloud is a really convenient spot as well. 
So I was actually a little bit disappointed, as you can imagine, a little bit devastated about losing all that content and all that work. 
And so there was a little bit of a bitter taste in my mouth about podcasting. 
However, the last 12,13years, I've owned my own marketing company. 
And in that process, I've spoken to a lot of clients and we talk a lot about how to build authority and ways in which you can put yourself out there through writing a book, 
through doing different article historical interviews, podcasting. 
And I was listening to myself talk to a financial customer of ours. 
And I was saying, Oh, you should do a podcast. 
They'll help build your authority. 
You'll be able to get guests on there. 
You'll have a whole different way of approaching people. 
And I was, it was like a light bulb moment of like, why are you not doing this Beverly? 
Like, do you listen to yourself? 
So often the cobblers kids have no shoes. 
Marketers don't often take our own advice. 
And so I, three weeks later, I launched the podcast. 
Cause I just, I said, this is ridiculous. 
Why am I not doing this? 
I've done it before. 
I know it's doable. 
Let's make it happen. 
So thankfully I have a great assistant to Michelle who helped me launch it in three weeks. 
Cause it was a big project. 
You know what it's like to launch a podcast. 
And I'm on like episode six now, seven, something like that, that we've launched. 
So. 
So still really new, but love, love my podcast. 
Like I'm so excited to have it back and to be able to meet people like you and just love love meeting interesting people and hearing their stories. 
It's extraordinary. 
So that's kind of the the road and the path that led me to podcasting. 
And you and I met through a Facebook group about podcasting. 
So it really has connected me to people in a very unique way. 
Yeah in the about 15years since you've done podcasting how has that landscape changed well one is there's the cloud there's a lot more gosh like it was like apple had just come out with a podcast platform in 2004or 5don't quote me on this i'm not a podcast guru here but um so like spotify wasn't even a thing then you know like youtube was just kind of coming up so there wasn't all these different channels to listen to podcasts. 
Uh, the, the idea of you kind of being a radio person was really unique in 2007.
And I remember telling a lot of people, I had to explain what a podcast was. 
Now that's all kind of done. 
People know what it is. 
People are used to it. 
People it's part of our society now, and there's so many podcasts. 
So I think just, it was extremely new and different at the time. 
And people really did. 
I think that's why it was so popular. 
People really did enjoy the format. 
And as you know, podcasting became much more mainstream. 
So I think us early podcasters kind of just tested the waters to see what worked, 
what didn't work and found there was certainly an audience and there was definitely topics we could talk about. 
And it's it has opened up so many opportunities for all of my clients anyway so it's it's exciting the other thing is technology just like there's so many platforms to record on now zoom was not a thing like that wasn't even video conferencing was not really a thing until like 2010ish and so um that wasn't video for sure and like there's so many recording platforms now there. 
There was not a lot of recording platforms then and all the, all the access to equipment and mics and all that stuff now through Amazon and all the places like that. 
It was just, you had to go to like an audio video place to get your equipment. 
So it wasn't as convenient. 
There were no lavaliers that were like, you know, 30bucks. 
It was all really expensive. 
And so I think just the, the accessibility, accessibility of this medium now is much more open, 
which I love. 
I think it should be, it should be more open to people. 
To share their opinions and their, their passions. 
So clearly I agree. 
Yes. Why is marketing important to you? 
You know, I read your, I read your outline when you sent it to me and I was like, 
oh my gosh, like this is, it's probably like me asking you, why is nature important to you? 
Right? 
Like the, the layers are very deep and, and, and wide. 
So I actually have degrees in communication. 
That's my degree in and communication is kind of a mashup mashup of um psychology anthropology sociology english uh like there's so much to it and it's all kind of based on human behavior we communicate all the time verbally non -verbally written visually there's so many i mean even through sign language there's a link there's other languages it's just extremely fascinating to me and when I was younger I was that kid who would sing the jingles like the double mint gum jingle and like you know right like I would I would I would love the commercials and we didn't have you know streaming tv and all that so we had to watch the commercials and I think I really made the best watching the commercials like I enjoyed them and it kind of became a joke with my family because there was a I don't even know if you know and I'm gonna totally date myself by saying this but there was a commercial. 
An infomercial called the Showtime Rotisserie. 
Do you know this product? 
Okay. It ultimately was like a, an oven. 
Like you could do like a rotisserie chicken or turkey in it and you would set it and forget it. 
Like that was the thing. 
And the whole infomercial setup was just, I watched that infomercial like a hundred times. 
Like I was obsessed with the a commercial. 
And my mom said, you have to do marketing. 
Like, there's just no question to me that this is what you're supposed to do. 
But I kind of got to that space on a very crooked path. 
But I have always, excuse me, I've always, always, always been fascinated by commercials and jingles and just also like that, 
that human, how we communicate, persuasion, debate, like all of that's been something that I have found fascinating when I was super young. 
So in a sense, I feel that even if you don't run a small business we're all we're marketing ourselves every day you know we put our best face forward on your social media and in the workplace do you have any suggestions for people for like a marketing 101oh um you know i think it's about kind of how we talked about yesterday even on on on the sparking night your marketing podcast you have to be yourself yourself and you have to talk about what you love for it really to work. 
I think if you are inauthentic and you're not really excited about something, 
it's becomes very apparent in your presentation. 
I even say that my eight -year -old markets, he's always like, well, 
if I get good grades, I can get a new game, right? 
Like mom, I'm going to do that. 
Like he's always kind of working it, right? 
So I think, you know, everybody should be marketing themselves. 
If you want to a promotion, if you want to raise, if you want that next job title or the next job career change, 
you need to be putting your face forward. 
Even if you're not in marketing or do marketing, you should be presenting yourself well and professionally. 
So yes, of course, everybody is marketing everybody. 
Even, you know, at the bar when I was long time ago, when I was before I married my husband and I was dating men and women or whoever were interested in who two are marketing each other for a relationship like it is so base and primal for us to like put ourselves like put ourselves out there in a really I think nice way to get attention from others whatever that attention looks like for people so yes marketing is everywhere and I cannot turn it off so I go to a restaurant I look at the at the menu and I'm already like looking at there's typos or there's something and I'm like. 
Oh yeah, this is a problem. 
So like that, that it's, it's kind of a curse, but also a blessing at the same thing, 
because it's just a part of who I am. 
I can't, I've just embraced it fully at this point. 
You sound like me with drone photos. 
I'm like, Oh, you can see the shadow of the drone or why did they hit that angle or whatever? 
Yeah. 
I totally understand that. 
So in your opinion, what is the worst marketing strategy a company company can do that will just like instantly ruin their reputation? 
Oh, I mean, there's two that I think are are prevalent that happen a lot. 
One is the spray and pray mentality. 
They don't know who their target is. 
They don't know what they're really selling, so they're just like. 
They're just saying a lot of stuff and doing it all places, but it doesn't really have a cohesive, 
meaningful message that resonates with their customer. 
So I think just kind of not having a good strategy and knowing who you are and your voice, 
there are people who need to like develop that, which makes sense. 
One of the things that we try to help our clients with from the very beginning is finding your heart and soul and that that should inform your messaging going forward, 
kind of reducing that time of trying to figuring yourself out in this business space. 
But um that's one that I think is and you can tell like they just there's no the colors are all different there's no branding there's no like style of imagery there's no there's not even like a cohesive voice in style there's um and they're all over the place like it's not consistent it's not you can just tell they're not being strategic about it and it's just it's exhausting to be in in that space. 
And it's also expensive. 
And I just, and it's, um, it doesn't work. 
So why do it? 
Right. And then the other part is spam, like people who spam that's like my, 
my, no, I can't stand it. 
So, uh, there's no relationship whatsoever. 
There's no connection. 
You don't know, you know, if I need that product or not, we have never had any kind of human interaction and you're trying to sell me something or being like too chummy with me too soon like we haven't established no like and trust yet so why are we there why are you acting like that um and then a lot of businesses they they do too much business on like social media and things like that and they're not being human or fun or um informing they're just like hey I have this I have this I have this and it's just I like sometimes have to leave channels where I feel like I have to wipe off the like sales puke because I'm like no no they've just like thrown up all over me and there's been nothing to connect or nothing to make me think that they're an authority or anything in that space so bamminess and spraying and praying are my two kind of don't do that very cringy gosh there are so many emails where one company will email me three four times a day and I'm like. 
Like, seriously, like I just deleted your other one. 
So unsubscribe. 
Yes. 
So if there is a small business out there listening today and they went to your website, 
how are you able to help them out? 
So we have an interesting method. 
We don't just like say we do social media marketing or we do this. 
We actually start with a brand spark. 
That is the thing that we think is the most important that informs the entire process of your marketing. 
That is getting to, that's a deep dive. 
We're kind of like marketing therapists we get to the crux of what has worked what hasn't worked and we develop based on your mission your vision your core values all of your heart and soul of what makes you you and why you do what you do and then we create messaging and a plan based on that so who is the customer that's going to benefit from this particular experience and then looking looking at that customer journey and where is best to market in those places. 
So everything we do isn't for everyone. 
Again, that spray and pray mentality is not what we're about. 
We want to be really strategic about it. 
And then we also typically, once we have the messaging and we call it the blueprint to move forward, 
we don't just take a while to do things. 
We actually set up a foundation marketing, whether it's your website, your branding, 
whatever, within two days. 
Days like you have access to us for two solid days so there's no like back and forth a hundred thousand times it's literally let's get this up and get this out as soon as possible because no one wants to wait they want to get up and running and get out there and whatever so we dedicate our whole team exists for two days for that client one to two days so we get we get down and dirty and all the goodness all the marketing goodness and make it happen and that is a super exciting couple of days. 
Like we are building a brand and making magic. 
And then we have our last service, which was the blaze part of it. 
So the first was the spark, then it ignites. 
So that's that real intensive two days. 
And then we go into blaze, which is how do you keep the brand alive and you have to keep stoking the fire, 
right? 
So that's your daily social media posting, your weekly emails, whatever has to happen on a continuous basis, 
you know, looking at your analytics, what's working, what's not working, adjusting, things like that. 
So that's our three kind of levels and once you've been with us for a while we have we make you a vip and it was vips if they have growth opportunities or they want to rebrand or things like that we spend time with them and make sure that that happens so we're not like we're not like tactic based we're more strategy implementation based and it's a little bit different of a of an approach than a lot of other agencies that we found anyway i wish i would have found you four years ago because i was telling on you yesterday it was like a handful of darts thrown in a wall seeing what what sticks so yeah it was definitely a spray and pray and eventually I found my way but yeah I'm sure you are not alone you save people so much time yes and money at the end of the day so yes there's a cost to this process but if you can get it right first and not have to like kind of like keep for two years or whatever. 
It's going to save you so much frustration, energy, time, all of that. 
So yeah, we, we, we, we cut right to the chase and sometimes it can be a pleasant, 
but at the end of the day, really it's like light bulb moments happen. 
And it is very exciting for the business owner. 
Cause you're like, Oh yeah, that's the reason why I want to do this. 
Yes. So we get to the core of it and we know how to do that. 
We've done it many, many times. 
So don't waste your time, you know and all that you know spend the 90minutes to 120minutes with us let's get to that that space a lot sooner and then get you up and running so that you can do what you love you know like that's what it gets down to right everybody starts a business because they love something I love marketing you love nature there's an art so you want to do what you want to do don't get bogged down in some of this other details that there are people who can hold your hand through the process us and make sure you do it well and execute it. 
And I see your book over your shoulder. 
I just bought that yesterday. 
I'm very excited to get it in the mail. 
That actually is all about finding your heart and soul. 
There's a lot of action steps in it. 
It only takes about an hour and a half to two hours to go through it. 
But I strongly suggest you're all about books and paper, like writing a journal, 
have a marketing journal right down in there. 
And then it's also a great place to like, if you're feeling frustrated or overwhelmed or like, 
why am I doing this to go back and visit it and be like, 
this is why I'm doing it. 
So it really gets to the center of your entrepreneurial journey and why you do what you do. 
So I hope you, I hope it's a good experience. 
Like I would love your feedback after you read it. 
So yeah, it's called marketing for entrepreneurs, the quick guide to sparking and igniting your marketing. 
So yes. Sounds like an excellent tool. 
Now I do want to dive into your background a little bit. 
And I, I mean, dive literally because you were were telling me yesterday that you were thinking about being a marine biologist and you decided against it. 
So tell us about that. 
So I do love nature. 
My happy place is water. 
So ocean, lake, I grew up in Michigan. 
So surrounded by water, I think you can't go more than like 50miles and not hit a lake or something. 
So, but in Michigan, we don't have sharks. 
And when I was looking at schools in Sarasota, Florida, when I was looking at my undergrad and yeah, 
I love dolphins and sea lions and manatees and I had this vision of me being a trainer at like SeaWorld or something obviously now we've learned a little bit about how that can be not not necessarily a positive thing for the for the universe and the world and nature but I I really just wanted to connect with the animals and and have that bond and relationship I've trained several dogs and I just really enjoy animals and so I guess I was going to become a trainer and I was going to go to Sarasota Florida. 
Florida and I had gone scuba diving and I had gone snorkeling in Cancun and done some different things and on one of those trips I realized there are sharks in the ocean and that that was not something that I was excited about being part of so the ocean is actually rather scary there are some really creepy ugly nasty creatures eels and like the jellyfish and all the things so i just decided that was probably more of a nightmare and and i i'm a jaws um a jaws baby you know when jaws came out like i was so scared of jaws that i was worried that it would come through the grate in the pool that's how scared i oh you were too okay well i that's how scared i was of jaws so i think that that like traumatized the whole generation of people and i just i couldn't get past it so um but i but still my happy place is the ocean i just tend to stay in like waist deep water versus going feet under the ground yeah i uh i'm in ohio and obviously there's not even very many lakes or anything and we have an aquarium and working there got me over my fear of sharks i mean jaws scared the pants off of me and I seriously thought it was going to get me in the pool but it also fascinated me and being around sharks so much and being in that environment I'm like yes I have to do that and eventually I was the person that was in the shark tank giving dive shows so I think maybe the more you're around it so I love to look at them like I'm fascinating on tiktok or on if if you're shark week on the nature channel. 
I am, I am extremely curious about them, but I don't want to ever have a face to face. 
Sharks need a new marketing person. 
Maybe you can be on there. 
That's true. That's true. 
You're right. They do need, they do need some marketing love because they really, 
I mean, we've talked about this yesterday. 
You're more apt to get hit by lightning than than being bit by a shark so I yeah I'm I just I have a very real respect for the immense power they have so I think that's where it comes from is like you know the food chain is real and I don't want to be part of it I don't want to be part of that food chain I'm good I'm good I'm good what has been your favorite dive to do so far uh well I've only done a couple because I'm not certified I mean I'm only like like 10or 20feet certified whatever that is like the base scuba certification uh but you know I I do I do I love it like it's beautiful under there I mean the the coral reefs and the the fish and we have a fish as a pet named blue and he's. 
He's a fighting fish and I go and I talk to him and he comes out of his little thing and he like sits there and like, 
it's like, he's talking to me. 
It's very cute. 
I do think there's something really extraordinary about the ocean. 
Like there's something very magical about it, but there's just so much we don't know still. 
That's what's kind of the unknown is what I think I fear most is like, 
why don't you know what all those things? 
My favorite animal is a narwhal. 
If I could meet an arwal I would be so excited but that's a little bit of a of a task because they require quite uh cold and expansive spaces right so um I even adopted an arwal from the like what is the organization national what is the organization like environment something like you can adopt you can adopt them and help support conservation efforts for them so we we adapted one and I. 
I really do. 
I think that the animals and, and we're all so connected. 
So like, we can't be without them. 
I'm glad that you said that your favorite animal was a narwhal first of all, 
unicorn of the sea. 
But I have asked several of my people on my podcast. 
I'm like, what's your favorite animal? 
Adults don't talk about this. 
Let's normalize it. 
And my husband makes fun of me, but we should be talking more about that. 
It's fun. I think you learn a little little bit about somebody why is that your favorite animal it's the unicorn of the sea so you can't see it but actually uh I have like a whole um a whole collection of unicorns over there um so yes I I think that to be unique and to be different and to be that's in marketing what you always want like there's the concept of being the purple cow in the field of black and white cows like how do you be the purple cow one of the reasons why I chose the color purple in my logo was I liked the idea of a purple cow like I just want to be um and I think that also I think people are magical too and I think that if you really dig into a person's entrepreneurial journey there's a lot of magic in that and also when you help build a business you're building like the American dream and there's a lot of magic in that journey too so I really love the concept of the unicorn unicorn and you know we're little girls we obviously love unicorns too but I like the fact that it's all coming back and everybody is excited about unicorns and even the color scheme like mermaids unicorns that's all but I kind of was inspired for part of my logo because they're like magical mystical creatures that in marketing you want to be kind of the thing that's not like like everybody else. 
So I, that's a very appropriate symbol for kind of my philosophy on marketing too. 
Yeah. So between the color scheme, the unicorn and wanting to be a dolphin trainer, 
were you a huge Lisa Frank fan as a kid? 
Who's Lisa Frank? 
I don't know those names. 
You don't know Lisa Frank? 
No, no. Oh my goodness. 
We're going to have to look this up right now. 
I will show you. 
Uh, she was a really popular artist in the like eighties and the nineties. 
And, uh, I think you're going to like her style. 
Can you see that? 
Oh yeah. Yeah, for sure. 
Totally. Yep. Yeah. 
Yeah. I know what you're talking about. 
I think I had sticker books with her stickers on it. 
Yes. Okay. Yeah. 
Okay. Just, I figured I just didn't know her name was. 
Lisa Frank. Yeah. 
I think she's making a comeback too. 
I love how everything's making a comeback. 
Back is that in the marketing world do you see trends like that too oh gosh you know what i learned in marketing when i went to school there's the basics of psychology and buying and things like that but all the tools and everything have changed lisa technology the internet everything has and it's almost on a daily basis algorithms change there's a new tool like threads comes out or you know tiktok might be banned or like there's always kind of something happening that's. 
It's, it's extremely fast, lots of technology, lots of education that has to go in to make sure we understand the tool to its fullest benefits and features. 
So it's not even in the same realm. 
Like I used to, I used to hand catalog art when I worked for Chrysler, 
I would take the images of the trucks and put them in like a folder and put them in like a library room. 
Everything's digital now, like so much. 
I mean, even things like Canva, you don't have to know Adobe Acrobat anymore. 
Like it's all so accessible now in such a really fun way that it's just, 
it's, it's so different. 
It's not even, it's night and day and almost daily. 
It changes. 
So it sounds hard to keep up with. 
It is hard. 
And that's one of the reasons why education and learning and keeping is really important for people in my field. 
I think especially I read a ton, like I'm always reading and I'm, 
I'm attending webinars and I'm looking at what people are doing and analyzing like patterns and things like that. 
And always look into analytics, like the power of analytics is really helpful to help us know what's working and what's not working. 
So. 
You were telling me a little bit when I first met you that you traveled abroad and you saw Machu Picchu and natural hot water Springs and the beaches in Rio. 
Rio, out of all those places in the Mediterranean, out of all those places, 
what has been your favorite? 
They're all so different and unique that you can't it's they all are special in their own way. 
Obviously, I mean, the reason why certain places, I think, resonate more is the relationships you have with the people that you spend the time with there. 
I think that's really important. 
I have like, quote unquote, family in Spain and Brazil because I live there as an exchange student. 
So for those places, like a piece of my soul is in Spain and a piece of my soul is in Brazil. 
I joke all the time that those are my people. 
And my husband looks at me and goes, honey, no, I'm not those people. 
For the listeners who can't see, I am Scottish. 
I have reddish blonde hair and freckles. 
So I'm not even close to like what I should look like as a Latina. 
But I feel really strongly connected to that culture. 
I speak Spanish. 
So there's just something very to me um the food the people the experience I had that was extraordinary and it changed my life and my perspective on the world and I think all those places like you look at Stonehenge you look at Machu Picchu it just shows you like history is amazing first of all and it just shows you how insignificant we are as humans I think in the grand scheme of things like sitting in front of the Roman Coliseum I felt very humbled about how like how many thousands of people had walked before me there so extremely humbling in our very short life as Americans like and how much we've contributed but I think in the natural world there's just so much beauty you know that to be seen in this country in other countries I think. 
Banff is probably one of my most favorite places too because there's the there's the mountains there's snow, 
there's the lakes that are like blue, like so blue and the air just seems cleaner there. 
And, but I mean, Machu Picchu was very similar too. 
So it's, it's really hard to tell you one place that I have been, 
but I have been in awe of the world that we live in and so many different experiences and trips because nature is amazing. 
What nature can create, what water can create, what time can create. 
Um, it's, there's no painting that will ever do it justice, right. 
Or, or for talk or for photograph, like the expanse of it and the colors and the textures are, 
um, amazing. 
So I always get so frustrated because I love sunsets and the pictures just never do it justice. 
Never. You just gotta be, get out there and see it for yourself. 
Yourself what is your favorite memory outside um favorite memory this is hard too Lauren you shouldn't ask such hard questions um I maybe probably the Banff as well like I got to go in a gondola like there's a gondola ride up to the top of the mountain and when I was going up to the top of the mountain there was a mama bear and two baby bears and they were like frolicking under under the gondola. 
And it was just, I felt like I was just watching. 
I was extremely close, but I was able to like be a part of it. 
And it was again, just so humbling. 
Like I was, I got tears in my eyes on the gondola ride. 
Cause I just felt so blessed. 
I was able to like witness that moment with that mama bear and baby bears. 
It was just precious. 
So I think that might've been a really, uh, one of the most significant ones, 
but I have said so many, so. 
So it's hard to pick one. 
Yeah, it's funny because I didn't start liking bears until recently. 
And a lot of people that I've been interviewing are saying bears. 
And I think there's a lot of humanness that we can recognize and see in bears. 
They've got a really good marketing team. 
They always add the teddy bear. 
Yeah, the teddy bear has revolutionized the bear. 
You're right. 
You're right. 
Exactly. 
That's funny. 
So we are almost out of time. 
Where can people find you? 
You? So the business is called BC Associates Marketing. 
So bcassociatesmarketing .com. 
If you search Beverly Cornell, you'll find me. 
I'm on LinkedIn. 
I'm everywhere. I have a podcast. 
I have a book. 
So I'm pretty well on the first page of Google, but BC and Associates Marketing, 
that's probably the easiest way. 
And we're on all the channels. 
We have to be. 
So we're on on all the channels you'll find us. 
Yeah. Very good. 
And before we do go, what is one tip that you have for someone that would like to reconnect with nature? 
So I love gardening. 
It's one of my top three hobbies. 
I like ballroom dancing, cooking, and gardening. 
And I think gardening actually feeds some of the cooking because of the herbs and all the things you can grow. 
So I just think gardening is really beautiful and you can, it's extremely satisfying. 
You plant plant something, you water it, you watch it grow. 
You literally create like this life and this being. 
So I have plants in my home. 
I have plants outside. 
Up until recently, I was not able to keep a plant inside alive, 
but the last 10years I have like mastered it. 
I'm very excited. 
I have several plants that have lived and are doing well. 
They're flourishing, but the plants outside have a little help from rain and things like that. 
So it's a little bit more forgiving, but I like plants all year round. 
So I have like right now my little spring plants are coming up. 
I have plants in the summer. 
I have plants in the fall. 
I really like learning about that and the idea of what like what's native to the region that we live in. 
We're an army family, so we move a lot. 
So I like learning about that. 
And I think that there's just something about getting your hands in the dirt or walking on the ground and the grass that is extremely powerful. 
So I think you should do do that as much as you can. 
Great. Thank you so much. 
And until next time, get outside and see what develops. 
Thanks for joining Wild Development Studio. 
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