Ep 9: The One Where We Catch Personalities

In Episode 9 of "Unbranded", we delve into the intricate world of personal and brand archetypes, examining their influence in both personal development and corporate settings. Join our hosts as they navigate through various segments, discussing everything from Myers-Briggs personality types to the practicalities of brand archetypes in well-known companies.

Time Stamps & Segment Details:

• 00:00:00 - 00:02:15: Introductions and Welcome
• 00:02:15 - 00:05:53: Segment 1 - Personal Archetypes
  • Discussion on Myers-Briggs personality types with personal insights from the hosts.
• 00:05:53 - 00:17:41: Segment 2 - Personalities in Teams and Corporate Environments
  • Insights into the use of personality tests in professional settings and their impacts.
• 00:17:41 - 00:27:44: Segment 3 - Brand Archetypes
  • Exploration of Carl Jung's 12 brand archetypes and their application in brands like Nike and Apple.
  • Includes an advert for Azure Communications from 00:19:10 to 00:19:42.
• 00:27:44 - 00:38:09: Segment 4 - Branding Guidelines, Government Tenders, and Logos
  • A detailed discussion on brand guidelines, AI applications in business, and experiences with government tendering.

Special Mentions:

• Myers-Briggs Personality Types (ENFP-A, ESFJ, INFJ) with links to 16personalities.com
• Insights Color Test and its implications in professional settings, available at insights.com
• The book "Thinking Fast and Slow" - Amazon Link
• Carl Jung's 12 Brand Archetypes - LinkedIn Article
• Azure Communications - azurecomm.ie
• Velocity Growth - velocitygrowth.com
• Chat GPT - chat.openai.com
• Upcoming Social Session Event with Azure Communications - Eventbrite

Closing:

• 00:38:09 - 00:38:20: Outro with a teaser for the next episode featuring a special guest from Azure Communications.

Listen to this episode for an engaging and insightful discussion on how archetypes play a crucial role in our personal lives and corporate branding strategies.