Ep 10: The One Where We Talk About Traditional Marketing Featuring Azure

Welcome to another episode of Unbranded! Dive deep into the world of traditional marketing with us as we explore its ever evolving role in today's digital landscape.

[00:00:00:00 - 00:03:35:25] Introductions and Welcome
Join our hosts as they introduce themselves and set the stage for an insightful conversation about traditional marketing.

[00:03:35:25 - 00:11:53:06] Segment 1: Highlights

• [00:03:35:25 - 00:05:30:23] Sian discusses the synergy between traditional advertising and digital marketing, using Elite Pilates and The Club Women’s Network as examples.
  • Links: Elite Pilates, The Club Women’s Network
• [00:05:30:23 - 00:07:06:29] Judie shares her unique approach to promoting events.
• [00:07:06:29 - 00:11:53:06] Jen from Azure talks about client priorities and the success of mail drops in marketing.

[00:11:53:06 - 00:22:48:09] Segment 2: What Pisses You Off?

• [00:11:53:06] Jen Azure expresses frustration over misconceptions about mail drops.
• [00:12:22:28 - 00:16:39:26] A discussion on measuring the success of traditional marketing methods like mail drops, billboards, and digital signage.
• [00:16:39:26 - 00:22:01:29] Jen B highlights the educational gap between traditional and digital marketing.

[00:22:01:29 - 00:22:48:09] Advert: Azure Communications

• Check out Azure Communications for innovative marketing solutions.
  • Link: Azure Communications

[00:22:48:09 - 00:35:54:18] Segment 3: Teach Me Something New

• [00:22:48:09 - 00:29:26:16] Insights on the effectiveness of PR companies, the use of AI in marketing, and podcast marketing strategies.
  • Links: The Story Of, Magic Brush Tool, Catherine Casey - The Marketing Club, Predis, Everyone Hates Marketers, Passionfroot
• [00:29:26:16 - 00:35:54:18] Passionfroot's innovative approach to influencer marketing and pricing strategies.

[00:35:54:18 - 00:43:21:01] Segment 4: Goals

• [00:35:54:18 - 00:41:39:29] The hosts and guests share their personal and professional goals, from reducing screen time to embracing life more fully.
  • Link: Whoop
• [00:41:39:29 - 00:43:21:01] Upcoming Azure event announcement: Social Sessions on 8th Feb. Use promo code 'pod20' for discounts.
  • Link: Social Session with Azure Communications

[00:43:21:01 - 00:44:12:08] Outro
Wrapping up the episode with final thoughts and a goodbye from our hosts.