Ep 11: The One Where We Talk About Influencer Marketing

In this episode our hosts dive deep into the complexities and strategies of influencer marketing. This episode is packed with personal insights, professional experiences, and valuable advice for navigating the influencer marketing landscape.

Ep 11 Show Notes:

00:00:00 - 00:01:51 Introductions and Welcome: A warm introduction sets the stage for an engaging exploration of influencer marketing, outlining what listeners can expect from the episode.

00:01:51 - 00:18:17 Segment 1: Highlight of the Week - Where Does Influencer Marketing Work Well?

• 00:01:51 - 00:06:07: Jay discusses the impact of micro-influencers on businesses, using a donut shop as a case study, and shares his views on content creation.
  • Jay's Instagram: https://www.instagram.com/iamjaywoodard/
  • AD32 Agency: https://www.instagram.com/ad32agency/
• 00:06:07 - 00:07:59: Judie talks about her approach as a micro-micro influencer and the importance of genuine endorsements.
  • Camo: https://reincubate.com/camo/
  • Passionfroot: https://www.passionfroot.me/
  • The Vidacademy: https://www.instagram.com/thevidacademy
• 00:07:59 - 00:10:55: Jen shares her learning curve and growth in influencer marketing, touching on engagement and strategy.

• 00:10:55 - 00:18:17: Sian offers insights from both business and personal perspectives, discussing the role of influencer marketing in her ventures.
  • Tesco: https://www.tesco.ie/
  • Lululemon: https://www.eu.lululemon.com/en-lu/home

00:18:17 - 00:38:27 Segment 2: What Pisses You Off?

• The discussion turns to frustrations within the influencer marketing industry, from misconceptions to the realities of content creation and collaboration

00:38:27 - 00:49:12 Segment 3: Teach Me Something New

• 00:38:27 - 00:41:06: Jay's tips on iPhone screen time management.
• 00:41:06 - 00:43:14: Judie introduces Hootsuite Amplify for enhancing brand promotion.
  • Hootsuite Amplify: https://www.hootsuite.com/products/amplify
• 00:43:14 - 00:46:47: Jen discusses utilizing Data Fetcher and Airtable for Instagram analytics.
  • Data Fetcher: https://datafetcher.com/
  • Airtable: https://www.airtable.com/
• 00:46:47 - 00:49:12: Sian talks about the strategy of de-influencing and leveraging staff for social media.
  • Elite Pilates: https://elitepilates.ie/

00:49:12 - 00:52:09 Segment 4: Goal for the Week Ahead - Tips & Advice on Influencers and Using Influencers

00:52:09 - 00:52:39 Outro: The episode wraps up with final thoughts and details about the upcoming Social Sessions event by Azure, offering a discount code for listeners.

• Social Sessions Event Registration: https://www.eventbrite.ie/e/social-session-learn-connect-network-grow-tickets-793158607747?aff=oddtdtcreator (Discount code: Pod20)