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Ep 26: The One Where We Talk About UGC (User Generated Content)

May 20, 2024 Unbranded Season 1 Episode 26
Ep 26: The One Where We Talk About UGC (User Generated Content)
Unbranded
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Unbranded
Ep 26: The One Where We Talk About UGC (User Generated Content)
May 20, 2024 Season 1 Episode 26
Unbranded


Show Notes

00:00:00 - 00:02:27 | Introduction

  • Welcome back! Sian Horn is hosting this week's episode.
  • Topic introduction: User Generated Content (UGC).
  • Brief overview of UGC and its importance in modern marketing.

00:02:27 - 00:11:54 | Segment 1: What Pisses You Off?

  • Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC.
  • Judie: Previous unsuccessful attempt with UGC and its potential.
  • Jay: Importance of authenticity in UGC fitting brand persona.
  • Sian: UGC as an established marketing strategy. Discussing famous UGC examples:
    • Stanley Cup in the burnt car
    • Fleetwood Mac Ocean Spray skateboard video

00:11:54 - 00:17:37 | Segment 2: UGC Agencies/Platforms - Would You Use Them?

  • Judie: Value in tried and tested UGC platforms.
  • Jay: Depends on the product/business needs.
  • Discussion on paid vs. unpaid UGC. Jen’s experiences with content creation and compensation.
  • Sian: Conversation with Dev Skehan on faceless vs. face UGC.

00:17:37 - 00:45:19 | Segment 3: Teach Me Something New

  • Jen: Avoid double-sided marketplaces for scaling beyond six figures.
  • Judie: Question on montage vs. voice-over content performance.
  • Jay: Importance of sound quality and taking professional feedback.
  • Sian: Ensuring clear agreements in writing and giving creators creative freedom.
  • Discussion on de-influencing and managing negative engagement.

00:45:19 - 00:49:02 | Segment 4: Podcast Sponsorship and Guests

00:49:02 - 00:49:38 | Outro

Enjoyed the episode? Don't forget to rate and review the podcast on your favorite platform! Connect with us on social media for updates and behind-the-scenes content.

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Show Notes


Show Notes

00:00:00 - 00:02:27 | Introduction

  • Welcome back! Sian Horn is hosting this week's episode.
  • Topic introduction: User Generated Content (UGC).
  • Brief overview of UGC and its importance in modern marketing.

00:02:27 - 00:11:54 | Segment 1: What Pisses You Off?

  • Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC.
  • Judie: Previous unsuccessful attempt with UGC and its potential.
  • Jay: Importance of authenticity in UGC fitting brand persona.
  • Sian: UGC as an established marketing strategy. Discussing famous UGC examples:
    • Stanley Cup in the burnt car
    • Fleetwood Mac Ocean Spray skateboard video

00:11:54 - 00:17:37 | Segment 2: UGC Agencies/Platforms - Would You Use Them?

  • Judie: Value in tried and tested UGC platforms.
  • Jay: Depends on the product/business needs.
  • Discussion on paid vs. unpaid UGC. Jen’s experiences with content creation and compensation.
  • Sian: Conversation with Dev Skehan on faceless vs. face UGC.

00:17:37 - 00:45:19 | Segment 3: Teach Me Something New

  • Jen: Avoid double-sided marketplaces for scaling beyond six figures.
  • Judie: Question on montage vs. voice-over content performance.
  • Jay: Importance of sound quality and taking professional feedback.
  • Sian: Ensuring clear agreements in writing and giving creators creative freedom.
  • Discussion on de-influencing and managing negative engagement.

00:45:19 - 00:49:02 | Segment 4: Podcast Sponsorship and Guests

00:49:02 - 00:49:38 | Outro

Enjoyed the episode? Don't forget to rate and review the podcast on your favorite platform! Connect with us on social media for updates and behind-the-scenes content.