Finding Your Uniqueness with Rory Vaden | Ep. 20

What if your unique challenges could become your greatest strengths? Join Tyler as he sits down with Rory Vaden, a renowned expert in personal branding and public speaking. In this conversation, Rory underscores the importance of identifying and leveraging your unique experiences to serve others. We explore how overcoming personal challenges can position you to help others facing similar obstacles, transforming service into a powerful tool for personal and professional growth.

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Transcript

Tyler Deveraux: 0:08

All right, aloha and welcome to the own the outcome podcast. My name is Tyler Deveraux and today, man, I'm honored to have one of my favorite people, Mr Rory Vaden. Rory, welcome to the podcast.

Rory Vaden: 0:21

Aloha brother. I don't think I've ever started a podcast with Aloha, but it seems feels right.

Tyler Deveraux: 0:27

It feels right. Those of you who don't know Rory man, Rory is. He's a beast in the personal branding space. He's just a beast in the speaking space. He's a great person as well. You'll see that it just emanates through him, and any of you that came to peak partnership oh, rory, a massive thank you, because rory was the one who was responsible for connecting me with all those speakers, all of them. There is no way that we would have got a jamie currently, david goggins, a jim quick without, once again, mr rory vaden. So thank much, man. I'm excited to dive into just personal branding, and that's. Let's just dive right into it. I would love to you know we can get into some of your story and how you actually let me just start with that how did you get into the personal branding space? How did that become your thing?

Rory Vaden: 1:18

Yeah, well, somewhat unexpectedly, because you know, I always had the dream to be a speaker and so when I was, when I was a sixth grader, I was at Platt Middle School PMS is that's a true story. I went to PMS for middle school and and there was this guy who walked into the gym like and he was telling he did like a speech right, and he was super funny, um, but an inspiring, but also sort of heartbreaking, because he told how he made all these bad choices and him and his brother got into dealing drugs and his brother got murdered and he went to prison. And basically the thing was like, don't do what I did, like make good choices Right and don't screw up your life. Um, but it was funny and that was the first time I had a thought that I was like man, this would be a pretty awesome job and I wonder what would happen if you tried to make good choices your whole life. And so I kind of decided, almost in that moment, as an experiment, to be like I wonder what would happen. And then, when I was in high school, I saw we I was on student council, like I was on Senate, and so we had the budget to hire the speakers. And we hired a speaker and we paid him a thousand dollars to come talk for an hour. And that blew my mind, like the idea that someone would get a thousand dollars to hold a microphone and like tell some jokes and some stories. And I was like this is the career for me, Like I was made for this, and pretty much decided right there that I was going to do it.

Rory Vaden: 2:54

Then I got involved in direct sales and pretty much the reason I I I did well there was because the top producer got to speak every year and I was like that's what I want to do. I'll, I'll, I'll work all year long just so I can get a chance to like speak on the stage for 60 minutes at the annual event. And then I had, um, the. I also had um, a mentor, tell me, you should join Toastmasters. And so Toastmasters had this contest called the world championship of public speaking. And so Toastmasters had this contest called the World Championship of Public Speaking. And I thought to myself, man, maybe if I won the World Championship of Public Speaking, maybe people would hire me to champion. And I made it to the top 10 in the world. And then I lost. And so the next year, tyler, I got more coaching, I studied harder, I read more books. I actually spoke 304 times for free, made it, and that was the year that I made it back to the world championship. And in that year I lost again, but I lost better. Um, I technically was the world champion of public speaking, first runner up, and that was the start. I mean, that was the start of my, of my speaking career.

Rory Vaden: 4:18

And, um, then we started a public seminar business not that dissimilar from what you have you do at multifamily mindset, right, like we would. We would do free workshops for people, we would add value, and then we would sell them a ticket to, like our big event. And we built that into a multimillion dollar business. And it was sales training, though. We were doing sales training and then we figured out how to sell sales coaching at the events to help people succeed post the event. And that took off. And we built an eight-figure sales coaching company. We had a multi-seven-figure speakers bureau. We had a multi-seven-figure sales consulting and then we had these live public events and then we sold that company in 2018.

Rory Vaden: 5:07

And the day we sold that company, I got a phone call from my old friend, someone who had become an old friend. His name is Lewis Howes and I had helped Lewis just as a buddy with his first book launch, because I hit the New York Times bestseller list the first time when I was 29 years old, because I hit the New York Times bestseller list the first time when I was 29 years old, and then I had kind of helped Lewis just as a friend with his first book. And then we lost touch and he said man, you know, my business has grown a little bit, but I really feel like I could use your brain on helping me take my brand to the next level. Is there any chance you'd be available? And it was like oh well, it just so happens. You know, I'm wide open. And so Lewis came to our house here and we spent two days together mapping everything out, and then he was the one who said this is your new business, this is actually the thing that you were born to do. I've never experienced anyone who can speak to this part of my business in such a deep way as you have. I'm going to have you on my podcast and we're going to tell the whole world this is your new business, I love it. And so it's really Lewis Like.

Rory Vaden: 6:20

Brand Builders Group would not have existed if it weren't for Lewis Howes. And since then we've gone on to work with Ed Milet and Amy Porterfield and Jasmine Starr and Eric Thomas, the hip hop preacher, and Jim Kwik we're working with John Maxwell right now and Dr Henry Cloud and Trent Shelton. We've worked with several of the top personal brands in the world. We've worked with several of the top personal brands in the world, but those are actually not most of our clients. Those are my private clients, but most of our company at Brand Builders Group serves people who are professional service providers. They're experts, they're doctors, they're lawyers, they're counselors, they're chiropractors, they're CPAs. You are a client right. So that's how we met is going. How do you use your personal brand to make a difference in the world? Teach people what you know and then also leverage that into reaching more people and driving more leads for your business?

Tyler Deveraux: 7:23

See it's so. I owe Lewis a huge thank you.

Rory Vaden: 7:27

Yes, you do.

Tyler Deveraux: 7:28

I do and many people do, because you are man. It is incredible to me to just all the help that you've once again, I'm a client all the help that you've. This personal branding thing was so foreign to me. I never thought about it, never built it, never thought, never. I had no system.

Tyler Deveraux: 7:44

And I remember hearing you on Ed, my let's podcast. So shout out to Ed my lead as well, yeah, and then I was just like, oh my gosh, like okay, this I need, I need them. And I remember calling and talking to your team and just being so blown away, man, at the, the value. And I've continued to still be so blown away at the value that y'all provide time and time and time again, and the clarity that you know. I've learned so much about myself, rory, and and I'm so grateful for that, and I think that that's probably I'm sure maybe a lot of people tell you that is as they figure out this. This is why I think everyone should have a personal brand. You're going to have a different answer to this, but for me, one takeaway alone is you'll get to know more about yourself.

Tyler Deveraux: 8:24

And that is what a beautiful thing you know clarity in your life.

Rory Vaden: 8:28

Yeah, so why do you? Well, and it makes sense, right? So the because the best piece of personal branding advice I've ever received. This is not a Rory Vaden quote. I wish that it was, but I'd not the one who said this. It was a gentleman named Larry Winget, who was somebody that I learned from early on, and Larry said the goal is to simply find your uniqueness and exploit it in the service of others. Find your uniqueness and exploit it in the service of others. But Larry never had. He was never in the business of helping people do that. He just said that's what you should do.

Rory Vaden: 9:03

And so when we started Brand Builders Group, that philosophy had been so impactful on me. It was like we created a process to first help people find their uniqueness, which is a very introspective process. It is getting know about yourself. It's asking questions like what breaks your heart and what makes you mad, and what have you earned the right to talk about, and what would you dedicate your life, what problem would you dedicate your life to eradicating from the world? And you know that these kinds of deep questions and a huge part of how we create distinction for people is we don't do competitive analysis, we don't do market analysis. We don't do anything related to what are, what are other people doing and how can you differentiate from them. We solely just believe and go all in on to go.

Rory Vaden: 10:01

Man, if I can just help figure out who Lewis was meant to be like, who God created him to be, and if we can just ask some questions and take you through a process to get really clear on we believe it is God's divine design of your humanity, in other words, if we can help you become more of you and clearer about who you are and clearer about who you're meant to serve, then that is how you break through the noise, that is how you separate from the crowd, because it becomes the uncopyable difference. Right, like lots of people can start a company just like yours. They can offer a service, just like yours, they can use social media, they can use the tools of the day, but nobody else can be you, nobody else can share your stories, nobody else has quite the same philosophy that you do, and so the more that we zero in on that, the more you automatically differentiate yourself from everyone. Not from the goal of trying to differentiate yourself, but from the goal of trying to find your divine uniqueness. Differentiation happens as a byproduct.

Tyler Deveraux: 11:22

That's so good. Like, just rewind anybody. I'll just rewind and listen to that, because that is that's what you guys helped me do. Man and I sat in there with Ben and Larissa. Shout out to Ben and Larissa they're amazing. I love them.

Rory Vaden: 11:35

Yeah, love them, love your whole team.

Tyler Deveraux: 11:38

They're amazing and just having them walk me through this journey was it is, it is. It's an introspective process and it's a. It's a powerful process, and so I'm going to, I'm going to ask you, because so many people see you, rory, you have, you have it all, man. You have a beautiful family, you work. You know your wife, aj. She is an amazing person. I met her when I was in Nashville with y'all. She's your CEO. You have made all the right choices in your life, right, it's like. But you've seen struggle in your life, yes or no? Oh, major, yeah. And do you believe? Because you say you know, you take that, you know your uniqueness and you exploit it in the service of others. If I were to ask you, rory Baden, what is your uniqueness? What's yours?

Rory Vaden: 12:23

Yeah Well, my uniqueness is service. Right, it's tied to, that's the word. So the problem that we solve is obscurity. Most personal brands cannot answer that question what problem do you solve? In one word? And until you can answer that question clearly, like you're going to struggle to break free from the noise, because people, if you can't clearly articulate, articulate what problem you solve, no one else ever will be able to, and so it becomes very hard to refer you and recommend you and even know, remember what the heck it is that you do. So obscurity is the problem that we solve for people. Right, we help them become wealthy and well-known.

Rory Vaden: 13:04

Now, uniqueness in brand builders group speak is also a one word, and it's the one word antidote to the problem. It's the one word answer to the question, it's the one word solution. And for us that's service. And and what we figured out was that if there's a shortcut to finding people's uniqueness, if there's a fast way because really Brand Builders Group is nothing other than 14 different two-day experiences that's what our curriculum is. Right, it's a curriculum. It's that we're a strategy firm and we first help you find your uniqueness and then we teach you all the mechanisms and the mechanics and the maneuvers to to exploit it in the service of others book launches, speaking funnels, podcasting, you know, training your sales team, like all of those you know doing events, coaching programs, et cetera. Um, but if there's a shortcut, we figured out that, for all of us, you are most powerfully positioned to serve the person you once were to serve the person you once were.

Tyler Deveraux: 14:24

Say that again. Say that one again.

Rory Vaden: 14:26

You are most powerfully positioned to serve the person you once were. That the pattern that we found after. We didn't know this when we started with the company, but as we started working with like hundreds and a couple thousand now customers, we figured out oh, this is the pattern and it and it. It not only makes sense from a practical business perspective, from like a personal brand strategy. It's super pragmatic, right you go. Oh, of course, I'm most well-equipped to teach people how to do the things that I have learned how to do. That's a logical business strategy.

Rory Vaden: 15:08

But from a spiritual perspective, it's truly profound, because what we realize is that the problems that you encounter are actually nothing more than preparation for shaping you into the person that you needed to become, so that one day you could reach back and help somebody else. You know there's this thing on the internet which is a great phrase. I really do love this, right? You hear people say this. It's not happening to me, it's happening for me, right? You hear people say that, and I think that's really good. But I really think the next level of that is it's not happening to me, it's not happening for me, it's happening for you. My pain, my problems, my challenges, my obstacles are happening to me because God is using them to shape me and to mold my character as the potter's hand into the person that he needs me to become in order to do the work of reaching back one day in the future, reaching back to people who are going through what I have been through. And so, when we look at finding somebody's uniqueness, much of it is just around answering the question okay, what challenge have you conquered, what obstacle have you overcome? What setback have you survived? What tragedy have you triumphed over? Because whatever that thing is is the thing that you are most powerfully positioned to reach back and help somebody else and you go.

Rory Vaden: 17:04

It's not just a brand strategy. It's not just a brand strategy. It's not just a business strategy. It is God's design. And, uh, you know if, if you're a I'm a hardcore Bible thumping Jesus freak and and you don't have to be to like be one of our clients or or follow this stuff but I happen to be and I really feel confident saying this is God's design and the reason I feel confident. I don't really feel confident ever speaking on behalf of God unless it's a verbatim quote from Jesus, and Jesus says love God and love others.

Rory Vaden: 17:39

Like this is how we love others, we serve them, and so service is what we believe, is not only the antidote to obscurity, but it's also the antidote to loneliness, it's the antidote to burnout, it's the antidote to distraction, it's the antidote to ego, and Jesus was super clear about that, and he radically changed the whole world and the paradigm of the world. Whether or not you believe he was the the Messiah or not, he was the person who brought this narrative of service to the world. Like before Jesus, it's like there's not a strong historical figure that has like serve the poor, serve the needy, take care of the widow. Like treat those people with dignity, spend time with the people who are the outcasts. Like Jesus radically changed the world, even separate of whether or not he's a deity. And so you go, whether or not you believe he's the Messiah. There's a tremendous amount of power just in that principle alone.

Rory Vaden: 18:47

And you know we do work with my private clients especially happen to be people who are like pretty freaking successful. I mean Ed, my let like he don't need my help, like homies homies got multiple jets, you know, like hundreds of millions of dollars, hundreds of millions of followers. Like Ed, my life was long successful before we had anything to do with it. I mean, we had, like most of our clients. We have just a small thing to you know, small bit to do with them.

Rory Vaden: 19:15

But the thing about if you're chasing money, you never really have enough. And if you're achieving, in general and we're huge fans of success we're huge fans of like, yeah, you know, there's nothing wrong with money, there's nothing wrong with, you know, acquiring things and having nice things, and the more money you have, the more money you can give. We're fans of all that. But, like, if money is the end goal, the, the answer to how much is enough is always like a little bit more than what I have. Yeah, yeah, um, and. And part of that's because you know, like, when you're when you're achieving, there are wins and losses, but when you're serving, there are only wins and service is the one source of motivation that never goes out. And and and and I will say with money there's like two different schools. One is you know, I grew up.

Rory Vaden: 20:11

I was raised by a single mom. My mom got pregnant when she was 17. She had my brother. Three years later she was divorced from his dad. Then she had had two abortions. Then she had me when she was 22 years old and so we didn't grow up with much. Then she my biological father, left when I was six months after I was born, so she was, they were divorced. So she's a 22 year old single mom, two kids, no college degree, and, like we didn't have much, we lived in a trailer and and so you know, for a while I was like, oh, I was really driven by money.

Rory Vaden: 20:55

But for a lot of people it doesn't take that much money to really be satisfied. Like once you're kind of like debt free and you can order anything off the menu and you can buy whatever clothes you want without like freaking out about it, or buy gas from whatever gas station is most convenient, versus like driving across town to say five cents on a gallon. Like you start to kind of feel wealthy. And so either with money I find like money you either reach that goal pretty quickly and be like, oh, it's no longer that motivating to me, or, if money is the thing that's motivating me, it's like there's never enough. But with service you can have it and feel deeply satisfied and also still be compelled to like do more.

Rory Vaden: 21:37

Um, and that's what I think, and that's what I think personal branding is all about. So that's my, what I think is our uniqueness, it's what it's the message believe, it's what we talk about and it's when we say we serve mission-driven messengers, the people who work with us. We like making money, we want to make money. Aj's spiritual gift is actually making money. She took a spiritual gift assessment, which is an awesome trait to have in a spouse, by the way. Yeah, 110. Sugar mama, that's all I'm saying. Like sugar mama, um, and. But a mission driven messenger is somebody who says, yeah, I like money's fine, money's good. We know we need money to operate the business, to build the team and do the things, but at the end of the day, money is subservient to the mission, revenue is subservient to reputation and income is subservient to impact. And those are the people that we work with, just people just like you, brother.

Tyler Deveraux: 22:37

Dude, I feel so grateful to be sitting right here on the other end of the mic and just like learning and listening. So grateful, and I've felt like that multiple times. I've never told you this. I don't even know if I've ever told anybody this. Um, well, I probably have my wife for sure. But I want you to understand the impact that you make, which is so much deeper. You've helped me a ton of my personal branding, but you're like, you go even to the four. You know the first part of that. But that it's not punishment. These challenges, it's literally preparation and it's a spiritual thing and I will tell you that that has been massive for me.

Tyler Deveraux: 23:12

I remember sitting in the office, uh, out there in nashville and walking through this and you guys talking through those, those things and then not knowing what was about to come down the pipeline, like which is challenges. I've, I've been, I've had, I'm going through some huge challenges right now, and we always do. Challenges don't just go away, but they've. I've found so much meaning in the challenge that the purpose of the, the thing that you have helped me with, is not just like. I have grit, I have resilience, I will push through any challenge I like that's who I am, but it's not that. That's not how it's been. What it's been is okay.

Tyler Deveraux: 23:48

This I found so much joy in the challenge Cause I know that as I pushed through the you call it, she hands wall, you know like, well, that's part of it, it's one of it. But if you push through this new challenge, that's, that's new unlock that I can now serve somebody else down. So, like, as I'm going through a challenge, it's like man, okay, I get through this, I'm going to be able to help so many people with this. It makes me document it, it makes me think through it. It makes me like, really think through how I'm getting through it and what it's made me find purpose and joy in any challenges come my way, which is then she has walls different. I misspoke when I said that that's moving through from obscurity to um notoriety yeah.

Tyler Deveraux: 24:22

Notoriety.

Rory Vaden: 24:22

Thank you I love that what you're saying, though.

Tyler Deveraux: 24:31

Yeah, it was. It's been beautiful for me and my family man. It really sincerely has, and I do believe it's a spiritual thing. It's, once again, it's preparation for that next unlock, that next level, and that's what that's. What's so powerful is what you do, is you help people unlock those things, and so I want to.

Tyler Deveraux: 24:42

I want to ask you a question, because I know there's people on here A lot of my listeners they're trying to build personal brands. They're in the same position that I was in, where it's like, how do I do this thing? And my uniqueness is going to be connecting them with you. That's because you're going to teach it better than I could ever teach it, ever, ever, ever. And you simplify the process. You just simplify it, which is amazing. But I know there's also people on here that man they're. They don't. They're not trying to build a real estate empire. Maybe they're. You know, I don't know, they're just maybe they're like a service-based industry. Like you said, they have a job, they have something small. They're not trying to get a million followers. But one thing that I love that you taught me is it's not just about getting a bunch of followers, it's you talk about reputation and how your personal brand is your reputation right.

Rory Vaden: 25:33

Totally Well and let's you know. So we talked a little bit about the softer, like emotional, spiritual side. Um, at the end of the day, though, I'm really like I'm a nerd with a microphone. I say that like I'm a, I'm a nerd and, and we have a whole team of nerds, um, a herd of nerds, as we like to say, like at BBG, like we have a herd of nerds that we are, you know, training and and, and we're very, very data-driven. So let's talk about some data for a minute, right? So let's swing to the opposite end here. So we conducted a national research study called trends and personal branding national research study. It was a PhD led, you know, empirically validated, academically sound, um, uh, sample weighted to the U S population, um, so it's only in the U S, but we asked all these questions about personal branding. By the way, if you go to my Instagram profile and you just type, just DM me the word study, I'll send it to you. I mean, we spent over $100,000 compiling this and we give it away for free. So if you can look me up on Instagram and just DM me study, I'll send it to you.

Rory Vaden: 26:43

But the 74% of Americans say they are more likely to trust someone who has an established personal brand 74% of Americans. That's crazy. And when we ask, like what professions you know, does this, does this matter the most? In it was like doctor, lawyer, financial advisor, like accountant and the banker, business consultant, insurance agent, real estate agent. These were the top things and it was like, well, that's surprising. We thought personal brands were for like YouTubers and speakers and coaches and podcasters and TikTokers, and it's like no, the average American cares about this.

Rory Vaden: 27:39

And then, all of a sudden, the light bulb went off and we said, oh, the higher the requirement for trust, the more important having a personal brand becomes. Doctor was number one. If I'm going to trust you with my health, like if I'm going to trust you to cut me open, I want to know who you are. I want to know what your credentials are. I want to know how much experience you have. I want to know your client success stories. I want to know that you have a website that looks like it has been updated in the last 50 years, because I don't want you to be operating on me with principles that haven't been updated with the most recent scientific advancements. And if you're managing my money, it's the same thing, and if you're a lawyer, it's the same thing. And you go oh, it's because of trust. Right, Building a personal brand.

Rory Vaden: 28:28

First of all, as we've talked about, it's not about you, it's about the people you serve. It's also not about vanity, it's about trust, and so I'll give you another common data point, right? So we, we ask people, ask people how much does having a personal brand determine whether or not you'll do business with people? And this is fascinating stuff, because what we found is that people are more likely to work for a company, buy from a company, recommend a company, stay with the company, even pay higher dollars for the same services they could get cheaper somewhere else if the executives of that company have an established personal brand. And 30% of Americans said they're more likely to date someone because they have an established personal brand. And 30% of Americans said they're more likely to date someone because they have an established personal brand. Why? Because I can trust that you are who you say you are. There's congruence. And, by the way, personal branding the way we defined it is simply the digitization of reputation.

Rory Vaden: 29:44

Personal branding is not new concept, it's. It's an old concept, the concept of reputation, the all. What the only part that's new is, it's the digitization of reputation. And if you think of personal branding as social media and youtube and tiktoks and colors and fonts and logos, you'll do it all wrong. If you think of personal branding simply as reputation and then digitizing what can I be known for? What do I value? Do I offer in the world? What is my expertise? How can I be trusted? Who have I served? What credibility do I have and how can I be a value to others? That one idea will will make it so much better and the and the data is massively conclusive on this.

Tyler Deveraux: 30:33

I'll tell you one thing that stuck out to me when I when I heard you say this and I have it is, it just sunk home with me. By the way, the reputation thing you're this, you're a personally is a perfect example of this. I didn't know who you were. You know it's crazy. I've been saying take the stairs, which is the name of one of Rory's books, by the way, is take the stairs. So I know a number of you have read that and I I didn't even know that. I didn't even know that it was from a book. I just heard literally that phrase, take the stairs. And I, I, anytime I'm in an airport, I take the stairs and I hashtag it and I put it in there all the time and then I realized it wasn't until I was in your office that I realized, oh my gosh, that's Rory's book. I swear to my life I didn't even know.

Tyler Deveraux: 31:13

But then I hear about you on Ed's podcast. Ed has spoken at our events before. I'm part of RTA, I know Ed, I've listened to his stuff. He validates you immediately. But then I, but then I get on your social and I see the things you post about and I just do a quick scan and I see that you're a man of God, you have a beautiful family that you obviously care about and that you're definitely an expert in the space. That fast I could determine that.

Tyler Deveraux: 31:37

And if you're going to help me build my personal brand, well, that is important. That level of trust has to be huge, cause I want I don't want somebody that's going to help me build it. That is going to be something that I'm not proud of, you know. So your personal brand immediately build the credibility to all in your people that I called in. Listen, I just I was just like give me the card they're. They're telling me you know the different we're going through there. Give me my my free brand call. But I'm like I want to know how do I? What's the top thing? I want to do that Like cause because of how much trust you had built just from who you are and what you've done and what, what I can see that fast. And then, obviously, the validation of other people.

Rory Vaden: 32:18

It's a beautiful thing, you know, it's a beautiful thing.

Rory Vaden: 32:20

Well, thank you, buddy, I mean I appreciate that and you go, it's interesting to even hear you cite some of those things. Sometimes people are afraid to share those things right, like I was afraid for so long to share my faith because I was like I don't want to. You know, I was like raised Catholic but then when I was in college, I really struggled to believe in like the idea of God, of like, because I'm such a logical person. I'm like what evidence is there of any of this Like? How could you possibly believe in like eternal life and some guy resurrecting from the dead and like all this stuff?

Rory Vaden: 33:07

Well, I went on this 20 year journey, basically in my personal life, of studying the what academic you know evidence is there? What archeological evidence, the logic, the rationale you know about Jesus of Nazareth, and I became an extremely convicted through that process. I became extremely convicted. I actually came to the conclusion that it takes far more faith and creativity and imagination to believe that God isn't real than to believe that he does.

Rory Vaden: 33:42

When you look at the evidence but it was very private to me until like two years ago I woke up in the middle of the night and I had this terrifying thought, and the thought was what happens if Jasper and Liam these are my boys? What happens if my two boys? What happened if I died? Like if something happened to me before Jasper and Liam got old enough for me to sit down and explain to them? Here's all of the academic evidence that caused me to believe in this stuff and that scared me, and so I was like I need to record it. I need to record this so that, if I'm not here that one day, my kids will have like, basically, you know these years of research compiled, so at least they know why daddy believed what I believed.

Tyler Deveraux: 34:45

How could any?

Rory Vaden: 34:45

rational, logical person believe this. So I was like I'm going to just do a one-time special episode on my podcast, like our normal personal brand podcast. Well, so I sit down to create this outline Tyler, the outline was 95 pages. Outline Like this is not writing. This is the limited point of points that I and I was like, oh my gosh, I have no idea all of these detailed analytical points that I had accumulated from various sources over time. So I recorded it and, um, it ended up being 15 different episodes and so I was like, well, that's too much content for our personal branding podcast. So I dumped it all on a.

Rory Vaden: 35:30

The reason I want to say that is I was afraid I was going what if people think Rory's offensive to people, or he's closed minded, or or you know he's judging or like whatever? And? But I was like it doesn't matter. I was like I'm going to put this out there for my boys, like it was really for Jasper and Liam of like here's what you guys need to know, if you like, in the most point, blank, matter of fact way. And what happened is it's been the opposite. People have flocked to it, some people who are believers and but even other people who are atheists and other, but they're going like.

Rory Vaden: 36:28

But I at least appreciate, I know where you stand and I appreciate the courage to put it out there and the fact that you have the evidence to support it. And, um, now, who knows how many people that we've lost as customers because of it? So maybe we do, but when you, you don't have to be embarrassed about who you are. You don't have to be shy or reserved about it. When you share who you really are, people get a chance to see who you really are. And the people who love who you really are, they will be more strongly attracted to you because they go oh, this person's like me. It's only when we're placating and pretending and trying to satisfy everybody else and not take a stand or like offend people that we become neutral and we become invisible because, people don't quite know where we stand, so it's powerful to share this stuff.

Rory Vaden: 37:27

Now, my whole feed is not about Jesus. The way I do it is on Sundays, right, I do one post on Sundays about eternal life and part of that is like otherwise, I was not on social media on Sundays and that was like a thing. And then I was like, okay, I'll just post this on Sundays, but, whatever it is, you don't have to be afraid to let people see you. The more that they see you the more they're going to be attracted to you, the right people will be.

Tyler Deveraux: 37:55

The right people. That's it like a magnet and that is like you're not somebody I mean everybody realizes he's not somebody who just talks about it. He literally is think about what you just talked about. You were nervous to share it.

Tyler Deveraux: 38:08

Well, even before then, you're a logical person and you have a beautiful mind. Like you have a beautiful mind, how you, how your mind, can break things down, is because you study a lot, I know, but you can break it down in simple terms, logically, and because of that's who you are and that's how you needed it, and because you put in the work to get it, now you can share it and help people who also need that logical outlook. He's not just telling you to do a certain thing. He literally has done those certain things on multiple layers and levels within his life, which is amazing. And then you said you were scared to share it, and I want to be respectful of time, so I'm going to wrap this one up with you. But you said you were nervous to share, and this has been a huge for me too is why I want to drill home on this, cause you have a quote and I don't want to say cause I'll mess it up.

Rory Vaden: 38:49

So with service, and fear when the there is yeah, there is no fear when the mission to serve becomes clear.

Tyler Deveraux: 39:00

There is no fear when the mission to serve becomes clear. There is no fear when the mission to serve becomes clear. So, any, I get very nervous to post on social media. I get very nervous of how something's going to be perceived. It's all like this up here so I wouldn't post once again. I know that it's probably simple to you because it's what you teach and what you do and what you've broken down for so many people, but for me, just that little simplicity was like okay, listen, what's my intention is to serve. So if I'm posting something and it's not for vanity, it's not for anything, but to serve there. Where's the fear there? That's not of God, that's of the other side. So go put it out there, you know I love it.

Rory Vaden: 39:36

I love you for that. So, yeah, hey, I want to be respectful of your time because I know you have another one coming up. So, listen, how do people somebody's right now they want to get started building their personal brand this calling and you want to talk to us? Go to freebrandcallcom slash MFM. Freebrandcallcom slash MFM. You can request a call with our team. We do the first call with everybody for free and we'll just want to hear your story and, like you know a little bit about your vision and what I would, what I would say Tyler is tying in on what you just said is, if you're listening to this whole interview and somewhere deep down, you feel a calling on your heart.

Rory Vaden: 40:37

Like man, I have a message to share with the world. Like I feel like there's something that I'm supposed to do or say or share. I feel like there is something in me that is almost like trying to get out. What we believe is that the calling on your heart to share your story is actually the result of a signal that is being sent out by somebody else and that is sent by someone who needs you much more than you need them. That what you are experiencing in a very scientific way, is a signal that is traveling, that somebody is out there searching and seeking and begging and pleading and quite possibly literally on their hands and knees, praying for answers to questions that you know like the back of your hand because you've already walked down that path.

Rory Vaden: 41:45

And when you realize that you go, it would be so self-centered to not answer that call, like if that phone rang and somebody was saying I am desperately trying to solve this problem, that you spent your life figuring that you've spent the last five years or 10 years and you're going like sorry, I don't want to talk to you, or going man, I have the cure for cancer but I don't tell anyone that I have it. Think about how massive of a disservice that would be. That is how it is. The only reason we don't show up is because of fear we go oh, am I smart enough? I don't know if I can figure out the technology. My friends are going to think I'm stupid. My family's going to make fun of me. What if I don't make any money? I'm not as good as somebody else that's already out there doing it.

Rory Vaden: 42:34

And you only feel fear when you're thinking about yourself. But there is no fear when the mission to serve becomes clear. If you just stay 100%, fully focused on service, if you throw yourself 100% in the direction to go. I don't care what people think, I don't care what the technology changes, I don't care about what the job requires, I don't care about how much work it takes me. I am going to show up to serve people in the best way that I can, whether it's one or a thousand or a million, I'm going to answer that call. I'm going to respond to that.

Rory Vaden: 43:12

The fear goes away and that is where the magic. That's where the magic lies. That's where the uniqueness lies as a business strategy. That's how you separate yourself from the noise, because you're not playing a game, you're not chasing vanity, you're not chasing money, you're not chasing fame, you're not chasing approval. You're chasing making a freaking difference in the lives of others. And if you chase that, I promise people will feel it. And if they feel it, I promise it will make a huge difference in your business sooner or later. So there is no fear when the mission to serve is clear.

Tyler Deveraux: 43:52

Rory. Thank you so much, man. That is no better way to end that. And listen to any of you out there who doubt that you have something to share. You have something to share, I promise you, and Rory and his team will pull it out of you out there who doubt that you have something to share. You have something to share. I promise you, and Rory and his team will pull it out of you. Utilize that opportunity, man. It's an amazing opportunity. Rory, thank you so much. I want to make sure that you get you know, get you out of here on time, like I said. But, bro, thank you for the time, thank you for who you are.

Rory Vaden: 44:28

Thank you for Well. Thank you, brother. I hope we get to meet some of you free brand callcom, slash, mfm, Um, and thank you for what you do, tyler. I mean, you're such, you're the epitome of a mission driven messenger. So keep serving people, keep keep helping them and, um, thanks for the privilege of having me. Buddy Will do man.

Tyler Deveraux: 44:39

Thank you so much, and everybody else out there live always aloha peace.