EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas

What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to new heights. Whether you're struggling with your brand's messaging or looking to up your sales game, this episode is packed with actionable insights that will inspire you to think differently about your brand and its impact.

Connect with Julie:

The High-Ticket Income Accelerator Facebook Group:
https://www.facebook.com/groups/iacquantum 

Free 3-day sales training masterclass
https://www.bigwithoutapology.com/register

Instagram: https://www.instagram.com/selfmadesales
LinkedIn:
https://www.linkedin.com/in/juliecabezas/
https://www.linkedin.com/in/thechriskenney/

Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com  |  www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/