Beyond Branding 101: How to Leverage Your Stories to Grow Your Company with Elizabeth Lewis

We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 

0:54 – Answering an audience question

1:45 – Introducing the guest

3:54 – The difference between a business brand and a personal brand

5:15 – Should a new business focus on the business or personal brand? 

7:05 – Myths around branding

8:34 – Getting comfortable sharing your stories online

10:20 – The building blocks of your personal brand

14:33 – How sharing an embarrassing story can lead to opportunity

16:54 – Figuring out what content works for you

20:20 – Next step

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Connect with our guest

Website: https://www.brandstylebloom.com/

Instagram: https://www.instagram.com/brand_style_bloom/?hl=en 

LinkedIn: https://www.linkedin.com/in/elizabethdlewis/  

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This podcast is presented by Verizon Small Business Digital Ready. 

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

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Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice