The Travel Creator: Tips For Travel Influencers

30: How to Create Viral Video Reels with Natasha Pierre

• Laura Haley

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It's our 30th episode!! And today we are celebrating by having on video content creator queen Natasha Pierre from Shine With Natasha. I know as a travel creator you may have too many b-roll stacked in your photos to handle or maybe you are even scared to post your face on video and is it worth it? Today, we are answering all your video content creator questions from best hooks to worst mistakes you can make when creating your reels, let's get into it!

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Website
3 Day Video Confidence Challenge
Youtube
Instagram: @shinewithnatasha

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Natasha Pierre: [00:00:00] There are a million and ten great video coaches.

Natasha Pierre: There are a million and ten great travel creators, or whatever it is. But, what's gonna stand you apart, Is you actually being in your content, so I think the sooner that you can embrace it in your strategy, the sooner you're going to be able to see better results with how you're showing up. Hi, travel creators. Welcome to this very exciting episode. Of the podcast I have here, someone I have been fangirling over. Okay. I've been on her email list for a long time and she has incredible video advice for all of my creator friends.

I'm so excited for you to hear more from Natasha. 

Natasha Pierre: So I'm Natasha of Shine with Natasha.

Natasha Pierre: Um, so I do a few different things with my business. The first is really teaching creators and small businesses how to use original video content to grow their brands. I also am a creator myself, so I have a podcast, YouTube, [00:01:00] Instagram, and my own content presence with lots of video tips.

Natasha Pierre: And then I also have a Done For You agency, so with my agency, we do Done For You video content management events and shoots for creators and small businesses. 

Laura Haley: That's so freaking cool because it's so needed. Like I don't think people realize how vital the video content is and that's one one thing I wanted to talk about for sure is I feel like especially people who are creators Or even, they are aspiring creators, and they have just been told through the grapevine or just from consuming content that everything is about video, or like, it seems that way.

Laura Haley: From your perspective, why do you feel as though video is so impactful and maybe, and not just because, that's what Instagram wants us to do. 

Natasha Pierre: Yeah, absolutely. And I think to your point, I think video is definitely having a moment. It's been having a moment since stories [00:02:00] blew up and then there was IGTV and then YouTube was having a moment and then everyone was watching live and COVID and then of course short form video, right?

Natasha Pierre: So I think it can feel like we're in a video era, but I think it's really important to know that video has always been one of the top types of content and marketing. Assets that people can be creating and I always like to describe video as like a vital part of our content strategy because you get the vibes from video, you're able to see how someone talks, you're able to see movement, you're able to hear sounds, you're able to get all of those visual dynamic elements.

Natasha Pierre: All in one piece of content. And obviously people listen to podcasts. I love podcast audio. I love a good feed post or carousel. I love a good email or blog post. But you're only consuming one type of content with that. And with video, you're able to get a lot of different elements, which means you're able to build more connections, build more community, and really create content.

Natasha Pierre: That's just a lot more interesting and engaging for people to consume. 

 I think about any band, [00:03:00] any author, any sort of these little micro little cults that we follow. What if we didn't follow them or like these little micro Colts. Didn't have faces attached to them. Would we be as obsessed with them as we really are? And your face also is brand and recognition. But you can't grow. 

I think quickly, if you don't show. The internet in some capacity. Who you are. And for some, they choose the video route, which I obviously agree with Natasha and think is the way to go to show their faces.

And help people trust them. I mean, when you think about it, video just makes sense. It's like the easiest way to understand.

Somebody has a vibe, what they're like and really figure out if, you know, like, or even trust them.

Laura Haley: That's so true. I don't really think about that. That made me think of, [00:04:00] and something I run into a lot with people is, especially creators who haven't done a lot of video before, is that they don't want to, or they don't, it's just like a barrier, a mental barrier of having their face online, and there's like a whole list, laundry list of things I say to people about it, but what do you say to creators either that you work with or are trying to mentor or literally coach them into getting their face out there.

Laura Haley: What do you say to them to get through their head? 

Natasha Pierre: Yeah, I think it's first important to acknowledge that, it's definitely hard and uncomfortable because it's new. So, like, holding space for that and knowing that looking at your face back in your camera and editing content with your face in it, it's gonna bring up all of our biggest insecurities and the places that we're not confident because we're being visible in that way.

Natasha Pierre: But I think it's really important to know that you can't really build a community if people don't know you, if people don't actually feel like they're [00:05:00] connected with you. and there are a million and ten people doing what every single one of us are doing in our niche. There are a million and ten great video coaches.

Natasha Pierre: There are a million and ten great travel creators, or whatever it is. But, what's gonna stand you apart, Is you actually being in your content, so I think the sooner that you can embrace it in your strategy, the sooner you're going to be able to see better results with how you're showing up and the great thing about videos.

Natasha Pierre: There's lots of different ways that you can be visible. If talking doesn't feel natural for you. There's other ways that you can do it. Maybe you can lean into B roll or other creative ways so you can lean into your strengths, but I think being in your content is definitely a non negotiable. 

Laura Haley: I think so, too.

Laura Haley: What are your thoughts on this faceless marketing? 

Natasha Pierre: Oh, don't get me started. I actually recorded an entire podcast YouTube video on it that's been like going off on YouTube on people's videos that are promoting faceless content. So to say YouTube is being petty there is an understatement. So maybe we can share that in the [00:06:00] show notes if you want to hear my rant.

Natasha Pierre: But I honestly think it is. It's really preying on what I think a lot of people's insecurities are. Is there like, I don't want to be in my content. So this feels like a quick fix. This feels like the solution. But at the end of the day, the people that are promoting faceless content as like the best new way to go viral and grow are only growing because they're promoting it as the sexy hot new thing.

Natasha Pierre: That's why they're growing. It's like a Right? So it doesn't it's not gonna work for your brand because you're not promoting faceless content. and so yeah, I think that does your face need to be plastered in every single piece of content you create? No But do I think you should avoid your face?

Natasha Pierre: face actually being in your content. I definitely think that, no, that it's not actually make it easier. In fact, I think the aesthetic faceless videos are actually harder to create when you really put it that way. so yeah, I definitely think it's a gimmick. I think it's a trend. and I think it's not the best way to create a [00:07:00] brand long term.

Laura Haley: I totally agree with you and I will say it. I feel like the people who are promoting faceless marketing. As this amazing thing are the same people who are like, I just sold this digital product overnight and now I have 90, 000 and here's this reel of how you can do it to those people in my mind are, they're the same when they're the same.

Laura Haley: And it is crazy. And I think you're right because it is. It does feel like the easy way out and like there are a million ways to make your content easier But you just have to be a part of it. You have to be a part of What you're doing? this also makes me think of viral slash trending videos I will die on the hill that they are not going to you Secure your target audience at least in the long term Because My perspective is, and you, I would love to hear [00:08:00] yours, because this is more of your niche.

Laura Haley: My perspective is that if somebody has this video that goes viral and it pops off, The chances of it drawing in people who are actually a part of their target audience are so slim and it's like cool. Now you have so many more followers, but are they actually the ones that you want? Are they actually the ones that are going to do anything for you?

Laura Haley: And I think people get so caught up in the oh, but here's this like super easy trend I can do and like I'm not a villain to trendy content, but I think Anything has to be done in doses. So I'd love your opinion on what you think about viral slash like trendy video content 

Natasha Pierre: I think right now in this day and age, you do not need it to grow. And I think that's what a lot of people think is that this is the best way to get new eyeballs. It's the best way to grow. This is the best way to increase your reach. There are so many other ways that any platform that has trending audio.

Natasha Pierre: We'll get your content in front of new people. So that's the first thing. I think [00:09:00] trends, if you feel inspired, if it helps you feel creative, if it gives you a landing point, go for it. But if you rely on it for 100 percent of your content, you at the end of the day are not, you're not the expert at your content now.

Natasha Pierre: You're looking at trends. You're always researching. You're always trying to do what's trending, and that can be really exhausting, and it actually makes it harder to create because you have to post the trend when it's trending, right? So you're constantly looking, you're constantly having to crank out content while it's trending so you can get the benefits of the trend, and then at the end of the day, are you ever even ideating and leading your own strategy, your own ideation?

Natasha Pierre: And so. I think, does it work? It can work, sure. Is it going to get you in front of the wrong people? It definitely could, to your point, but I also think it's not the easiest way and it's not the best way to grow an audience. So, I almost solely don't use trends for my content. Of course, if I'm posting something where I'm putting an audio on top, if I see [00:10:00] it's trending arrow, sure, and I like the song, sure, go for it, but I'm not, I'm doing it as a bonus.

Natasha Pierre: I'm not doing it as the starter for my content. 

Laura Haley: I could say a lot of things about trendy content. Okay. And sometimes I feel like it can be the high road when you just want to post, because you feel like you have to post rather than finding the time or creating the content system to create a piece of content that actually will do more for you. In the long run, rather than just attracting a whole bunch of people into your audience who are probably not there for the right reasons, just like the bachelor, it's just, it's literally the same. But if you want to know more about how I feel about trendy content, I actually have an entire episode dedicated to this that you can go and check out. 

Laura Haley: Okay. I'll list you a couple of other thoughts I have and we can see which one. Yeah. Sparks. Sparks you. Okay. What makes a good video?

Laura Haley: or like the anatomy of a good video. Yeah. Like when you as an expert [00:11:00] see a piece of content or watch consume content. what makes you stop and be like, Ooh, that was well done. That was a good piece of video. I love that. 

Natasha Pierre: Yeah, definitely. I think it first of all starts with the concept or the idea.

Natasha Pierre: because you can have the best edits, you can have the best footage, you can have all of those things in line, but if the idea and the concept itself isn't compelling to your ideal person you're trying to reach and highly relevant and interesting and engaging, then it's never going to do well no matter how many bells and whistles you put on it.

Natasha Pierre: The next thing is really your footage, and I don't mean that you have to have a fancy camera and lighting set up and a really advanced microphone to create great video content. But is the framing good? Is it well lit and not super dark where I can't even see you? Is the audio so echoey that it's like bouncing back and forth, right?

Natasha Pierre: And even when we think of B roll, is there movement? Is there too much movement? Like, is there really [00:12:00] great visuals? No matter what. The format you have is really important because a lot of people focus on the edits, but you can't edit great content if you don't have great footage. That actually leads to great edits.

Natasha Pierre: So that's something really important that I think a lot of people miss out on. and then really from there, it is like a really strong hook. in those first few seconds, whether I'm reading texts, whether I'm watching video clips, whether you're studying, saying something to me. Do I know why I should care about this video?

Natasha Pierre: Do I know what I'm going to get out of this video? Do I know why I should keep watching and why I should care? And that is the most important thing. It's actually funny. Before I hopped on this, I was, um, reviewing a bunch of reels. I'm like a juror for this reels award show, which is very fun and very niche and specific.

Natasha Pierre: The real ease, if anyone wants to look into it on Instagram. and I was voting on tons, like hundreds of videos. And literally some of them, I would just scroll past because in the first few seconds, they did not drop me in. I wasn't, it wasn't engaging. It wasn't interesting. I didn't know what it was about.

Natasha Pierre: So I wasn't going to [00:13:00] vote it as one of my top videos, like automatically off the bat. And it seems harsh, but that's what people are really up against when they see so much content on their feeds. And so I think really honing in on your idea, your footage, and your actual hook is really important.

Natasha Pierre: And at the end of the day, that's really just like the structure of your video. Like as you're building the building pieces and adding the different layers onto your video, it's everything purposeful, it's everything making sense to really get people the best experience with your content.

What makes a good video for travel content? Creators are something we will dive more into on this podcast, but I think it's always going to be an evolution. But it will always come back to being good at storytelling. That's the basis of just about everything you will do in marketing. So if you can nail storytelling and know exactly who you were trying to tell a story to. Then your videos will win. 

Laura Haley: Yes. yes.

Laura Haley: I mean, hooks, of course, are. People's attention spans, as we know, are not made [00:14:00] for you to have shitty hooks. Just that it does not. where do you turn people to get inspiration? because we have to have, like you said, a good idea to start. So if somebody comes to you and they're like, I don't know what to do.

Laura Haley: I feel like I would tell them to look inward at like, what content you like to consume is probably content you like to create, but what would you tell someone when they are trying to hunt for good video ideas? 

Natasha Pierre: Yeah, I definitely think looking for inspiration is a great place to start. I think another one is like getting really clear on just like your overall strategy.

Natasha Pierre: So for all of my clients, I always recommend having content pillars, especially they're just like common themes and topics you're going to be touching on in your content. I find around five is like the sweet spot. and from there, once you have your content pillar set off like what you're an expert at and some personal touch points and like all of those pillars.

Natasha Pierre: Set on these very specific topics, you can actually use those to generate ideas, which is a really [00:15:00] great way to sit down with your content pillars and just go through and brainstorm a bunch of ideas because you know, those pillars really related to your niche, your industry. And those are, they're made with your ideal follower in mind and really what they're going to be interested in.

Natasha Pierre: So I think focusing on your strategies is also really helpful. and also just like experimenting. I think the more we leave. So I think the more you have a space for play and creativity and fun in your content, the more you're going to get inspired and get new ideas. I love to look to my own audience, even if you have a small one of like what's resonating in the analytics, what questions are people having, what are people replying most to on your stories, because chances are you already have some of that data that you just need to lean into and create more content on.

Natasha Pierre: like even yesterday I posted a video about how to create a video dump and I. So people commenting like, Oh, I get really overwhelmed with blogs. Uh, this is a great alternative. I'm like, okay, well I will do a video on how to make blogs easier. Right. So I like using my audience to kind of inspire that new idea.

Natasha Pierre: And I think a lot of us can [00:16:00] do that. And that's always the best way to create for your ideal follower. 

Laura Haley: Yeah, I think the thing I keep repeating, to everybody is that the most powerful thing I've ever done is just ask people what they want, or what are they struggling with, or what where in your expertise can you help somebody else, or like what is easy for you that is hard for somebody else to, and you can answer that through your expertise.

Laura Haley: which has been wildly helpful for me. But, when you're looking at video analytics, what do you look at that you're like? This makes me know this was a good piece of content. And I know it is platform specific. You could pick one, if you wanted. 

Laura Haley: but what makes for good video analytics? 

Natasha Pierre: Yeah, definitely. I mean, I think it's important to start by using yourself as a benchmark, right? Like, how many followers do you have? Like, what are your average numbers?

Natasha Pierre: Because I think if you compare yourself to someone that has a hundred million followers, like you're always going to be unhappy [00:17:00] with the results. So making sure you understand your own benchmark. but Things that I like to look at are comments and replies on things like stories and videos. and more importantly, I like to look at what people are asking, like what's resonating, like where are those conversations leading, I think are really, really valuable.

Natasha Pierre: another one is of course like profile visits. Follow website clicks, especially if you're selling things like digital products for your creator business. and really just like saves and shares are also a metric that I really value. If someone finds it really valuable and they're sharing it with a friend or they're saving it for later, that's a really great indicator to the algorithm that they should push that content out to more people.

Natasha Pierre: So. So those are definitely some metrics that I like to look at. Of course, like views and how many new followers I'm getting, it's always great, but at the end of the day, it always depends on the kind of the goal that we're sending strategy on. 

  As this is coming to your ears and the episode is out on CTS. some of the best that I've seen in travel [00:18:00] creator spaces. And you can go ahead and go over there and steal some of those and tweak them too.

your niche. Let me know how that goes. I think the analytics that really should matter to you will align with your goals. For example, if your goal is to grow your community, your analytics, you probably want to pay attention to our comments and shares. but if you're more just like, I just want to get the face value vanity. Build up the trust. And then likes and reach are probably most important to you. I personally look for reach. 

And I look for saves, especially in educational content, because that tells me, people are feeling something from this and they want to save it enough to come back to later. They're just like bookmarking it to come back to you later.  

Laura Haley: Tips you have for creators batching videos.

Laura Haley: I know You There are so many ways you can go about it, and I'm sure it also depends on the strategy that you're taking of, well, one, like, my target [00:19:00] audience, they have, camera rolls brimming with amazing b roll of all of these places they have visited, and their pain point is trying to, one, keep it organized.

Laura Haley: It's just overwhelming, the quantity, you know. Yeah. And being able to sit down and look at their computer and be like, okay, where do I even start? How should I even batch all this b roll content? any tips you would have for people who have an overwhelming amount of b roll and they want to create content from it?

Natasha Pierre: Yeah, absolutely. I think the first thing is to organize your footage. The easiest way is with folders on your camera roll. So for every location or every day on a trip or whatever it is, like even concepts for a video, like go ham with the folders because that's going to allow you to like and that's one of the ways that we can help you see your content a lot more easily.

Natasha Pierre: The other thing is to implement something like a content day. I often think we leave [00:20:00] content to those in between moments and we don't prioritize it like all the other parts of our day. But it's important to have a reoccurring time that you're seeing. sitting with your content and you're doing very specific tasks.

Natasha Pierre: I usually recommend one to three tasks and the task is not let's batch reels. It outlines three real ideas. It's to edit those three real ideas. It's scheduled for a month of content. It's organized all of my B roll. It's very specific. So you know exactly what to focus on. And really from there, I would Also recommend you plan out very clear concepts and ideas, ideally before you're maybe going on a trip or doing something like that, but you also can do it afterwards or maybe there's a routine.

Natasha Pierre: It's every time I'm returning from a trip or travels that I was on, I'm going to set some time to go through my camera roll to brainstorm five ideas and to put it in a content calendar. So I have some accountability. So I think just staying on top of those tasks, staying organized. And giving an idea and a [00:21:00] concept to the b roll that you have will help you have a starting point because of course it's really easy to get overwhelmed with all the ideas but at the end of the day you kind of just got to like pick one and start posting it knowing you can always go back to that footage because it's organized.

Laura Haley: Totally, absolutely. One thing I've, on my, like, dream list of my life is to create a sort of software where that organizes creator footage. Because it is a hot mess. I work with people who use Google Drive, I work with people who have added me to their Apple Notes thing, Dropbox, you name it, it's used and a hot mess.

Laura Haley: And I have yet to find a solution. I was like, I can't find a solution. So I'm just going to figure out how to create one. But there's just no fantastic way to organize the physical files. Is there something that you do? I guess of course the external hard drive [00:22:00] route is obviously going to have to be essential considering the quantity of content, especially people in my target audience have just because.

Laura Haley: They're just constantly getting more of it, but is there something that you use or recommend people use to organize their files? 

Natasha Pierre: Yeah, it's a loaded question and I wish I had one perfect tool, but I always tell people it's the tool that you'll actually use. Airtable, Asana, Trello, Google Sheets, ClickUp, Notion, there are a million and ten tools and all of them can work if you actually like using it.

Natasha Pierre: So that's always my recommendation. I literally have clients that use all the above. Um, and it's at the end of the day, picking what works for them and really building it out where it has all the fields and features and views that are going to help you actually use it. Cause I think a mistake people run into is they see this one creator that finds a lot of success using notion and how they have their notion set up, but then [00:23:00] they go into it and their brain just doesn't work that way.

Natasha Pierre: So I think sometimes you have to start by like, What tools do I maybe already use? Like, when I go into it, it's a vibe. and What is my actual workflow? What do I need to store? What do I need to plan? What do I need to organize? What are the steps of my workflow? And then I use that to build a content calendar.

Laura Haley: I think people get caught up in the shiny news, they get targeted by ads, speaking from experience of like, I'm going to go download this fun new thing and then you use it and it's trash because it's like,this is not working for me. So you go back to what you were doing before and then you start the whole cycle again or like, is this really working?

Laura Haley: So it's just a matter of figuring out what I need this thing to do for me? What am I trying to do? And what can do it for me, even if it's a Google sheet, I could never, but 

Natasha Pierre: yeah, it's 

Laura Haley: possible. It's possible.  I think one of the biggest mistakes creators make is not organizing their files or their content. Or [00:24:00] really anything like that. I am a lover of Asana. I'm a lover of Google photos, and I've worked with clients who use anything under the sun. But if there is something you're already using, that is working for you just use it. Just stick to it and use it and it will make your life so much easier in the long run. 

But I would also say don't go back and organize all of your photos and videos now. Just start now. And organize them from now into the future. Like I'm not saying don't spend. a month of your life going back to organize three years of traveling videos. That's insane. That's a good thing to do. 

If you are on an airplane, for sure. You can make that a priority. But just start now and pick something that works for you. One of my very first episodes of this entire show is how to create a content organization system that you'll actually freaking use. So you can head over there to get my best tips. 

Laura Haley: What are some that you see maybe your clients in the beginning when they start working with you and you're like, you're just really making this simple mistake in [00:25:00] your videos. And if you change this thing, you would be far better off. That's probably a hard question to 

Natasha Pierre: answer, but 

Laura Haley: I challenge you. 

Natasha Pierre: It's a really good one.

Natasha Pierre: I definitely would say hooks are probably the biggest one, which I know we already touched on. and I think the other one really would be not knowing your audience, which I know has been a common theme. So hopefully that's helpful and reassuring, you probably already have all the puzzle pieces.

Natasha Pierre: I will say the other one that's very creator specific. I think a lot of people overthink like, Oh, well, I went on this trip five months ago, so I can't post this content or I already posted about it. So I don't want to be annoying or,or, Oh, I want to like, create this new shiny idea. Like I need to find new ideas.

Natasha Pierre: I need to find new ideas. But honestly, the best creators are being repetitive with their content. They're creating recurring series. They're talking about the same thing. They're using the same format that worked for Over and over again, and they're just updating and tweaking it versus always trying to reinvent the [00:26:00] wheel.

Laura Haley: Yes, a quote I keep coming back to is everything that has already needed to be said has been said, but you just have to say it again because nobody was listening. And I did, a podcast episode like many moons ago on Why my hot take is that there's no original ideas and how the premise is really your best ideas are ideas that you have already had and you just need to go back and look at them again or just re ideate on them.

Laura Haley: and really in the sense of this, it gets meta, but I don't, I'm not like, weird, I don't know, wooey like that, but in terms of content, I believe that's true, of like, okay, this piece of content worked for you, whatever you want to define worked as, fine, but, There's something in it that you can come back to and share with your audience again.

Laura Haley: Because essentially we're just like [00:27:00] screaming into the void of the internet, and we hope that three people see it, and remember it, and you're so right. I work with so many people who are like that, I can't share about that because I already did. And it's like, well, that's a fantastic problem to have because you already feel confident in what you've said before.

Laura Haley: So let's say it again, because it's working for your target audience. And that is such a powerful thing. I think when people realize that, and then it also takes some of the pressure off of the constant content creation, because it can get so overwhelming and it can't get so exhausting, especially If somebody's trying to hunt down all these trends to come up with new ideas to fit them, it's like, you already have everything you need to create the content. You just need to do it again. 

Laura Haley: Blows my mind. okay, I'm experimenting and asking several different people some of their, like, ics of social media that you see people do and you're like,

Laura Haley: What would you say are [00:28:00] some of your biggest, Icks or like things that you see on social media that you're like, this is not we can't be doing this. 

Natasha Pierre: Yeah. I think the biggest one is probably people like, going back to hooks, people like having a hook that they would never say to a person of like, Oh my gosh, stop your scroll.

Natasha Pierre: And it's I've never said that to a human in real life. So I think like picking hooks that just sound like you're talking to someone. I think that's definitely something that is always kind of a turnoff when I see it in content. 

Laura Haley: I think that's so true. And Especially lately, I've been reminded of, or at least trying to remind in my content, that social media is community based, and it's so easy to get away from that.

Laura Haley: especially if you are somebody who has something to sell, or wants to sell something, or is trying to learn how to do any of those things. It's so easy to remove yourself from the community aspect of it. [00:29:00] When. It's counterintuitive, because you're trying to build an audience in a community, but yet you're like, not engaging with them, or speaking to them like you would anybody, or a friend.

Laura Haley: And I think that is lost a lot, especially, sometimes in the creator space, and it's, I feel like, Some creators do it really well. It's like a hard spectrum in my mind. Some people do it really well and other people are just completely ignoring the people that exist to them.

Laura Haley: And sometimes I feel like there's no awesome in between. People are either doing it or they're not. 

And perhaps I'll create an episode, dedicated to that, about what I see content creators doing that I'm like, let's not do this. Besides that, I think the biggest thing. Creators can just be human. Let us not forget. Social media was created to be social and to create a community. 

And it's the least we can do. To sit down and nurture that community. We're always focused on building more and more [00:30:00] yet. We forget that the people who are in our community right now are the ones who are going to help us grow to that future level. So we have to take care of the people in our little neighborhood. 

Laura Haley: Do you feel like it? It depends on the niche, but I know I've seen a lot of advice of using visual hooks as well as on screen text, which I guess is visual, but also, if you're doing a voiceover or something like that, do you think to have a really strong video it needs both of those things?

Laura Haley: Or is one better than the other? 

Natasha Pierre: Yeah. There's three different types of hooks, which I have a whole deep dive episode on that might be helpful, like continuation. But, um, I think with all three hooks that I'm going to like the cover, I think If you have all three, great. If you have two, great.

Natasha Pierre: If you just have one, great. It definitely is going to depend on your content and you want to make sure [00:31:00] you're making each hook that you're including as dynamic as it can be. So,of course we have what you're saying. So you're talking to camera, you have a voiceover, What are you actually saying in those first few seconds that's going to draw people in and be a hook?

Natasha Pierre: That's one type of hook. The next one is really like the visuals of it, right? Maybe there's movement or maybe there's like an effect or maybe there's something that draws you in and makes things really visually interesting. and then kind of that last one is text, which can really be supportive for something like a talking video or a voiceover or a vlog to give that extra context.

Natasha Pierre: But also sometimes if you're just using B roll and adding text, your text is the hook. That is the entire video. So yeah, I think focus on the hooks or hooks that make the most sense for your type of content and really optimize it and use them together when it makes sense. 

This is a moment in this episode where you need to hit that little 15, second [00:32:00] rewind button. Okay. It's there. It's there for a reason now is the time to use it. All of these different three types of hooks from Natasha, the video queen is going to help you. And not hurt you. And there are a million different ways we can use these three different kinds of hooks. 

So I encourage you to take about 15 minutes, maybe 10, maybe five, if you're fast. Two. Go back, listen to these hooks and figure out a way you can use them in your content.

Laura Haley: That's awesome advice.

Laura Haley: I try and tell people to go study some hooks of creators you admire and see what they're doing And how you can apply it to your own niche and I also tell people, study creators you admire, and when you're scrolling yourself, see like what gets you, like what stops you from your scrolling, or like what, I just did similar research on calls to action, and my advice was similar, of when you're clicking on the targeted ad to buy the product you don't need, what was the call to action, and how can you emulate that in your [00:33:00] own content.

Laura Haley: So it really, when we think about it like that, it kind of boils down that you just need to study what other people are doing, or the success of your niche is almost hiding in plain sight. You just need to figure out how to apply all of these pieces to what will work for you and your audience, which is a fun challenge some days.

Laura Haley: Some days it is not. 

Thanks everyone for tuning into this incredibly valuable video-based episode of the podcast. I'm so excited to create even more content from this and see how you use it as well. Let me know on Instagram and travel content, writing what you thought of this one. If you want even more from Natasha, she is just an incredible artist at what she does here. I would head on over to shinewithnatasha.com/challenge. We'll leave that link below for you, but basically it's an entire little mini challenge. Hope you learn the [00:34:00] simple strategies that will cut your video. 

Content creation time in half. Happy creating. I'll see you next week.