E12 - Public health messaging and communication: what we learned from the COVID-19 pandemic

Independent SAGE expert Dr Duncan Robertson shares his experience during the pandemic of providing independent advice to the government about how to best communicate about health and science to the public, what we learned, and how we can do better in a future pandemic.

Timestamps:
0.00-3.09 - Intro
3.10-4.27 - Involvement in the Independent SAGE Group
4.28-7.27 - Science communication during the COVID-19 pandemic
7.28-9.31 - Relationship between Independent and Government SAGE and data
9.32-11.32 - What would the pandemic have looked like if the government had a
strategy?
11.33-13.15 - Learnings within science communication
13.16-16.32 - Find the correct way to resolve issues and developing trust
16.33-22.17 - Political lens and the COVID inquiry
22.18-25.37 - Disinformation within policy
25.38-26.29 - Advent of artificial intelligence and its repercussions
26.30-32.20 - Independent SAGE and new explorations
32.21-33.49 - Placing blame
33.50-36.01 - Outro