Mastering the Storm ft Aleta Lyons

Strap in for a rollercoaster of revelations as we sit down with an industry maven whose tales of resilience will arm you with the strategies to weather any storm. Their treasure trove of advice is not just for the rookies but also for the battle-scarred veterans of the trade, guiding you through the rough seas of last year's economic downturn. We unravel the art of diversification and the significance of value provision in not just staying afloat but thriving. In a landscape where certainty turned to quicksand, our guest lays out the roadmap for expanding your skillset, multiplying your income sources, and building enduring partnerships that stand tall against the tide.

This episode is not just a discussion; it's an immersive journey through the eyes of someone who's walked the path and faced the dragons of industry setbacks firsthand. They take us behind the scenes of their 2020 foray into Facebook ads, sharing the raw experience of grappling with client challenges and the power of empathy in fortifying business relationships. Every tale is a lesson, every challenge a stepping stone to greater heights. Join us to glean insights on problem-solving, the joy of continuous learning, and the unwavering spirit of growth, all served with a side of candid recollection from our savvy guide.

Transcript

Speaker 1: 0:00

So we talked about, you know, someone new getting into industry. What will be your advice? Let's talk about, because this happens a lot, especially last year. Last year was a really crazy year for people, some people, I feel, like our industry. The last three years everybody was crushing things like this, right? Yeah, last year was the first year where it started to go the other way for a lot of people, right, including myself. You know, our revenue went backwards for the first time like forever man and thank God we made some adjustments to stuff. But what would you? What's your advice? So I've been doing this for a while, but maybe that their plateau is going a little backward. Like, what would you say is the shift they need to do?

Speaker 2: 0:29

You've got to provide for value more. Yeah, and I say for me, I just want to be an AM. I'm like you know that's, that's good, you pay money for that. But what if that goes away? Yeah, what do I have? What do you got to increase your streams of income?

Speaker 1: 0:40

Yeah.

Speaker 2: 0:40

What? How do you do that? I don't know. I really just say take a step back right down the five things that are that you're good at and buy things that you want to work on for yourself. You know, taking those five things that you aren't good at and really, really using that and the weapon to build more businesses and build relationships can keep you going, even at times You're just starting off in the space again. Meet everyone, figure out what everyone does, study the language, talk to everyone it doesn't matter who they are, because you will learn something, yeah, and you never know when the door is going to be open for you.

Speaker 1: 1:18

Yeah.

Speaker 2: 1:19

And when times get tough, people get desperate and you have good partners, you say, you know, I also know someone for this. They're going to trust you to do that for them or figure that out for them, and that can be, you know, your other door open when times are tough with the current path that you're on. Yeah, so I would just say that's pretty tough. To say one specific thing You're just starting out take classes. Oh, one thing I did, too, and I did was in 2020, I started dropping on Facebook. That was where I learned Facebook ads. Nice, I really wanted to understand fully the problems that my clients were facing firsthand.

Speaker 2: 1:58

So you know like, oh, I'd run a campaign and run this issue. Now I did it.

Speaker 1: 2:02

I did it.

Speaker 2: 2:03

while you're freaked out by this, knowing that and really empathizing with people and partners helped a lot in figuring out the problems together and also learning new things.