🔥 Get ready to uncover the secrets of thriving in the cutthroat Debt and Insurance Lead Gen market as our conversation with Manuel Perez-Trujillo takes you behind the scenes of the pay-per-call industry's lucrative opportunities! 💰 Manny's remarkable insights, from his bustling call center in Colombia 🇨🇴 to the top-performing campaigns of Leads Icon, showcase the vital role of human connection in business. He, alongside his Partners Olivos and Chris Groves, demonstrates that the melting pot of analytical prowess, creative ingenuity, and business acumen can concoct a recipe for triumph. 🚀
Dive into the world of strategic partnerships where trust, quality, and aligning with KPIs aren't just buzzwords, but the foundation of dominating the lead generation domain. Through our chat, we shed light on the sacrifices made and the steadfast focus on our partners' success that paved the way for financial victories ahead. The stories shared are not just business lessons; they are a testament to the power of networking and the value of a selfless business approach. 💼
Embark on a personal journey that transcends the boundaries of business, as we honor the indomitable spirit and work ethic ingrained by our immigrant backgrounds. The conversation takes a heartfelt turn, exploring the influence of our families, the gratitude for their sacrifices, and the relentless pursuit of the American dream. Manny's story is one of resilience and ambition, resonating with entrepreneurs and dreamers alike, inspiring you to connect with him and join the ranks of those writing their own success narratives. 🌟
And hold onto your seats because we've got an extra spicy treat for you! 🔥 Special shout-out to our sponsor, Ringba, revolutionizing the pay-per-call industry. Check out their CEO Adam Young's new book, The Pay Per Call Revolution, for free 📚, and learn how to potentially make millions, even billions, in the pay-per-call arena. 💸 https://www.paypercallrevolution.com/free-book
0:11
Industry Entrepreneurs Discuss Debt Market
12:29
Business Success Through Creative Collaboration
21:05
Debt Consolidation Video Success
29:17
Building Trust and Quality in Partnerships
35:03
Hispanic Work Ethic and Marketing Opportunities
43:17
Immigrant Roots
51:14
Building Strong Partnerships With Manny
🔥 Get ready to uncover the secrets of thriving in the cutthroat Debt and Insurance Lead Gen market as our conversation with Manuel Perez-Trujillo takes you behind the scenes of the pay-per-call industry's lucrative opportunities! 💰 Manny's remarkable insights, from his bustling call center in Colombia 🇨🇴 to the top-performing campaigns of Leads Icon, showcase the vital role of human connection in business. He, alongside his Partners Olivos and Chris Groves, demonstrates that the melting pot of analytical prowess, creative ingenuity, and business acumen can concoct a recipe for triumph. 🚀
Dive into the world of strategic partnerships where trust, quality, and aligning with KPIs aren't just buzzwords, but the foundation of dominating the lead generation domain. Through our chat, we shed light on the sacrifices made and the steadfast focus on our partners' success that paved the way for financial victories ahead. The stories shared are not just business lessons; they are a testament to the power of networking and the value of a selfless business approach. 💼
Embark on a personal journey that transcends the boundaries of business, as we honor the indomitable spirit and work ethic ingrained by our immigrant backgrounds. The conversation takes a heartfelt turn, exploring the influence of our families, the gratitude for their sacrifices, and the relentless pursuit of the American dream. Manny's story is one of resilience and ambition, resonating with entrepreneurs and dreamers alike, inspiring you to connect with him and join the ranks of those writing their own success narratives. 🌟
And hold onto your seats because we've got an extra spicy treat for you! 🔥 Special shout-out to our sponsor, Ringba, revolutionizing the pay-per-call industry. Check out their CEO Adam Young's new book, The Pay Per Call Revolution, for free 📚, and learn how to potentially make millions, even billions, in the pay-per-call arena. 💸 https://www.paypercallrevolution.com/free-book
0:11
Industry Entrepreneurs Discuss Debt Market
12:29
Business Success Through Creative Collaboration
21:05
Debt Consolidation Video Success
29:17
Building Trust and Quality in Partnerships
35:03
Hispanic Work Ethic and Marketing Opportunities
43:17
Immigrant Roots
51:14
Building Strong Partnerships With Manny
LFG fam. We just shot a fucking banger. Right now, I can't wait till you hear this shit. It's like next level. No one's talking about this. Shout out to our sponsors, because without them, this shit wouldn't be possible. Shout out to Ringba. Shout out to Adam Young the paper call revolution. There's big, big money in paper call. Whether you're someone who's a novice looking to get into it, whether you're someone who's already doing it, putting up big numbers, let's fucking do this. Guys, get the fucking book on Amazon. We're going to drop a link here. Take your shit to the next level. Let's fucking go. We were in Medellin, now we're back in Miami. Actually, we're in Doral Dorazuela, also known because there's a huge population of Venezuelans here. Fucking love Venezuelans, let's go. Anyway, I'm here with one of my favorite people in the industry, my man Manny.
Speaker 2:Perez Trujillo. Thank you, man Good to see you man.
Speaker 1:Give you a fucking hug. Right here I check this out. In colombia I've been drinking aguardiente. Right, we're in miami. We're drinking classa soul here and check this out. I don't know if anyone knows this. I was in dubai. I learned this trick.
Speaker 2:Oh, you didn't know about that right, I have no idea you could do that no one knew about this shit.
Speaker 1:It's fucking crazy. So let's put this away, let's do a shot and let's get this fucking show on the road baby.
Speaker 2:All right, brother, here we go. Oh, here we go.
Speaker 1:Damn man, anyway. So check this out. Right Way to start. We've I feel like we've known each other like five or ten years, right, and I think it's been a year and a half, two years, I don't even know, but it's been. We've traveled a lot together. You came to the call center in Columbia. I appreciate you coming down there.
Speaker 2:That was freaking great.
Speaker 1:You should put a clip of the welcoming yeah that was the best, that was the best entry, the best welcoming we did. That was like the reason. It was our party Dude. I'll never forget that day.
Speaker 2:I've never been received like that or surprised like that. It's crazy. Did it make you feel good? You had like the fucking warm and fuzzy.
Speaker 1:Oh man.
Speaker 2:I feel so important.
Speaker 1:I, you do, man, you're putting up, you're doing great things, and let's talk about that when people come to visit my office or my calls. I want people to feel fucking, especially people I like. I want them to feel warm and fuzzy. I want them to remember that it brings a connection, man For sure 100%, man, 100%.
Speaker 2:I'm there with you, man. I felt that way. I felt that way. You walked up, dude, I was laughing so hard that I was crying man, I couldn't believe it.
Speaker 1:That was good, it was authentic. We got to go to that. Anyway, we've known each other for a while. So let's talk about how we met right, because I gave a speech in Barcelona at Affiliate World and you were there in the audience, right, and then we met right afterwards.
Speaker 2:So let's talk about that and how this all built up, because that's what I like about these little things that add up to big things later on, 100, 100 well, I think the first time that I saw you was in a video, actually from geek out, um, and when I saw your presentation I was like, oh man, I gotta meet this guy. Like man, this guy, he talks my language. I like everything you said. Just man connected with me so well that I'm like, man, I need, I need to talk, I need to meet David. And so when I saw you speaking in Barcelona, I'm like, okay, this is a chance to meet David. So I remember you got out of the presentation and the stage and I was like behind like waiting for you, like a fangirl.
Speaker 1:I've done that shit too with other people man.
Speaker 2:David, bro man, nice to meet you. So we started talking about. I remember we started talking about debt because for you in that presentation in Geek Out, you were talking about how big the opportunity for debt was and that resonated with me. I think that when you look at macroeconomics, we're in 2024, by the way, when you look at the macroeconomics, I mean debt is like all time high right now, q1 of 2024.
Speaker 1:So we're a trillion dollars now, right?
Speaker 2:Exactly 1.2 trillion or something crazy.
Speaker 1:It's crazy and that's credit card debt or consumer debt right. Exactly, credit card debt to be specific.
Speaker 2:Yeah, and automatically I'm like okay, yeah, he's totally right and, as a matter of fact, we were already testing that vertical. We hadn't cracked it yet, but we already tested that vertical. By the time I met you in Barcelona, we had already cracked it. I remember at that time we were doing about 7,000 calls a day in debt, which I didn't even know it was a big number. You know what I mean. We come from the Legion space and we just got into pay-per-call about a year and a half ago and when I told you about we're doing 7,000 calls, you were like really, Guys, think about it 7,000 calls and what's the market value of these calls?
Speaker 1:50?
Speaker 2:bucks, 70 bucks? Yeah, it ranges from 50 to 70, sometimes even 80.
Speaker 1:It's a lot of money. Yeah yeah, yeah, a lot of revenue.
Speaker 2:A lot of revenue, a lot of volume and man. So I knew I needed to connect with you because, I mean, I think your special power is man in terms of, like, entrepreneurial spirit and in terms of, like you know, being a good ceo and projecting that good energy and just lighting up the room. I think that there's nobody in the industry like you. David, I gotta, I gotta give you props for that.
Speaker 1:Thank you, it means a lot to me.
Speaker 2:Yeah, man yeah, definitely, and that that energy, kind of like you know, helps anybody else because it kind of you know, it kind of you know, rubs up and at the same time it's like we all have to be very you know, enthusiastic and very you know, good energy. Even you have obstacles in business, which always happen, you always have to look at the good side and be positive and kind of like you know, let's fucking go, let's make it happen fucking going, right, man, but you're like that too at the end of the day, right?
Speaker 1:I think that's how we connect. We have every time I've been out and I wish you were in Dubai with us, man. That was a whole other story, but, like everywhere we've gone, don't?
Speaker 2:remind me.
Speaker 1:I know it's a crazy story but, by the way, if you go to Dubai, what's the story? You gotta make sure your passport is when six months or something before expiring it can be by the time you enter Dubai, yeah.
Speaker 2:So anyways, mine was like five months and 20 days from expiring.
Speaker 1:I don't know if anyone watched the movie War Dogs right, but I had a fucking. You watch War Dogs, you gotta watch it. No, I haven't. So anyway, in that movie these fucking guys have to go to. I think they have to go to Iraq or somewhere. Do this, they do all that. They go to like the triangle. I wasn't going to do that for you. I called up my boys. I'm like bro, we got to get Manny to Jordan and we're going to have to do. I really fucking called a guy for you.
Speaker 2:I put you on a three-week text. I know, I know when I read the word camel in the group chat.
Speaker 1:I'm like you were going to smuggle me through freaking Iraq?
Speaker 2:No, no, no, we were going to smuggle.
Speaker 1:We can't say that word, but we're going to do something similar. You know it's kind of like fucking legal. You know we always say you know, this black hat, this white hat, like we're going to stay like kind of in the gray, but it would have worked man Bro.
Speaker 2:that's the least— I think it would have worked too. We have, we have.
Speaker 1:So this is fucking great. So I think something interesting about you in particular is that you see this whole, your unique power. You talk about my unique power. I'm all about fucking energy. I'm always, I don't, I'm going to go through a hundred through this fucking energy. It's not going to stop, right? Yeah, your energy. You got great energy too, thank you, man. But your special power is that you see this whole game from a different perspective. You're one of the unique people that. You're a people person, but you're super analytical and I think that comes from your architectural background and I think correct me if I'm wrong it helps you when it comes to building out these campaigns. I mean, I want to touch on that because I think that's a very unique thing you bring to this.
Speaker 2:Absolutely no. Yeah, I think that my architectural background gives me a different perspective in the space. I think, and I think that uniqueness is good for everybody. I think everybody has a very unique way of looking at things right depending on their background. Um, for myself, actually, my business partner too he's a mechanical engineer.
Speaker 2:So that, chris, no, no uh no, he's a mechanical engineer, yeah, um, and, and you know, he brings, brings that different way of looking at things, very analytical thing, you know, analytical way of looking at things, perspective, and in my case it's more of like, you know, a mix of creative and also analytical, because I feel like, if you think about architecture, it's a mix of both. Right, you have your math and you have your creativity and I think, in a way that has helped us with the creative side of the business, you know, coming up with like very different angles that nobody has thought of, or you know starting tendencies that nobody has even thought about. So I think that's really helped us out in that perspective. And also the analytical side, the math side. It also helps with running a business. Right, to run the business you have to look at, you know, am I making logical decisions? Am I making decisions that are backed up by my finances, backed up by, you know, what the macroeconomics of today are?
Speaker 2:So I think that we base our decisions in a very analytical way, but we are very open and creative to make sure that the analytical side doesn't really put us in a box, and creative to make sure that the analytical side doesn't really put us in a box to make sure that, creatively, we're always open and excited to innovate, to do things that nobody else dares to do, like throwing a car from 30 feet in the air in one of our um, you know auto insurance videos. Or robbing a bank uh, nobody has thought about doing that in the space. You know what I mean, and we almost went to jail by the way in that video. Yeah, we're gonna cut to that. Do not do this at home. But yeah, man, we're very innovative, we like to do cool stuff and we also like to. I think that I mean in our team. I think what makes our team special is that our creative side is very strong. I think that you know, when you look at our creative view, like, okay, man, these guys went out and beyond on the creative side. But I think that in the case of the analytical side, we also make very good decisions right, and that's where my business Modern, modern, no Levils kind of deals with the day-to-day of how to run campaigns, how to optimize campaigns and then giving that feedback.
Speaker 2:Back to the creative side. Right now in our company, chris Groves is our business partner. He runs the creative side. Right now in our company, chris Groves is our business partner. He runs the creative side. I kind of help with him, I kind of talk along with him, but I'm not longer doing that. I'm kind of working on business development for the company, but on the creative side we take that feedback from the analytical side. It's almost like your left brain and your right brain talking to each other, and when that happens I think that's very powerful, very, very powerful.
Speaker 1:Yeah, I think you guys have a very good chemistry. I've seen Chris with you guys at shows Manny great. You guys just have a good connect. It's good to know. I had a company where one of them was four partners all great guys but sometimes it's tough when you have so many chefs in a kitchen. Right, it's just. But you guys somehow make it work and I think it's because you guys see things from a different perspective. And, speaking of Chris, what I found amazing. I want to shout somebody out. I think this person deserves to be shouted out. But Peter Day, by the way, great Peter and Tyler Day great podcast podcasts. Anyone's wants to learn more about growing in the industry. Listen to their podcast. It's phenomenal. Peter Day he was one of the first people that got to crack solar on TikTok. I try working with people on TikTok. No one can fucking make that work. We got to five figures a day with him. We were at a show in Chicago. You remember this? We were at a show in.
Speaker 1:Chicago, peter Day, which I fucking really respect and admire. Yo, this is Chris. Like I was one of your students, like it was like a crazy. It was like him meeting one of his idols. He was so fucking excited to see him and I didn't. I knew Chris through you guys but I didn't realize how Peter Day was putting on massive fucking numbers to be saying that about Chris. I'm like it made me look at Chris from a whole different. And Chris is funny because he's not super outgoing, he's a nice guy. But it was cool to see that because I'm like man this guy's a real fucking deal.
Speaker 1:I think I want to touch upon that because partnerships are not. Sometimes it's hard to make everyone happy but you guys are able to do it. So I think you got Chris, you got Manny, you got you. It all comes together Absolutely.
Speaker 2:I think the biggest thing I mean having a partner is not easy. Absolutely I think the biggest thing I mean having a partner is not easy. It's like we always talk about it. It's like marriage without sex pretty much.
Speaker 1:It's fucking great it's pretty much the same thing.
Speaker 2:So I think communication is key. I think, uh, respect is like has is a backbone of dealing with a good uh you know partnership. I think mutual respect and understanding, where we both, where the three of us actually bring strengths to the table and and you know, being aware of our weaknesses are it's totally cool, we're human and helping each other to make it like a very strong blend of of strengths.
Speaker 1:Right.
Speaker 2:Um and the cover up all our weaknesses. So I think communication is key, uh, for us. I mean, I totally have so much respect for my business partners. Uh, manuel olivos, you know, shout out to him. We started leeds icon. Uh, you know, five years ago, the two of us right now we have 40 employees in the leeds icon site, but it was the two of us grinding it out until like 6 am every day. So nothing that we have achieved would have happened without. Without that, you know. And so chris, so Chris actually has been an OG in the industry, like you said, he taught Peter Day. I mean, crazy, crazy. You know trajectory on his career as well, and so you know things happened. I mean, we ended up collaborating on a project together and we had a crazy chemistry at the beginning, and so it was. Was it a Legion project?
Speaker 1:What kind of project. It was like a paper chemistry at the beginning, and so it was Was that a Legion project? What?
Speaker 2:kind of project. It was like a paper call project. Okay, it was a paper call project and we collaborated and things went really well for us. We ended up finding out that we have a lot of things that make us think alike, the creative side, kind of like we it's weird, man we finish each other's sentences Like I've never seen this before with anybody else, like we'll be thinking about something out of nowhere. We say something at the same time. It's like we have very similar ideas.
Speaker 1:Good chemistry.
Speaker 2:Good chemistry and so from the beginning it was like okay, I think that the most powerful structure for our company is we divide and conquer. So Modern Olivos focuses more on the analytical side of the company also operational side of the company side of the company also operational side of the company the numbers. And Chris works more on the creative side. He's a creative genius so he is very good with like dealing with the team and kind of coaching the team and getting that creative side of the business. And I work on new partnerships, I work on the business development side, bringing new opportunities to the company. So the three of us the cool thing about the three of us is that each of us could pretty much run the whole show because we all have done it at some point. We all have our own businesses at some point, but we understand that together we make a way more powerful impact in the industry and so it's understanding that, respecting that and moving forward and rowing the boat the same direction.
Speaker 1:And I see that you guys are singing from the same sheet of music and that's hard sometimes in a partnership and I see that you guys are doing it, which is amazing. And I want to talk about the creative side, because I think that's really the unique strength in what you're doing, and you couldn't do these numbers if you guys weren't aligned and everyone's in the right lane. You're in your lane, chris is in his lane, manny's in his lane, but you all get together and that's when that lane that you guys are going super fast, like a fucking Ferrari V12, right, 200 plus miles an hour, no hiccups. So that's a few hiccups sometimes. Yeah, there was always hiccups, right. That makes it fun, though, and you got to adjust the hiccups, but We'll talk about that in a bit.
Speaker 1:But what really sold me on you because, listen, everything's a fucking sale at the end of the day. When I spoke to you, people come up to me after I speak on stage. It happened to me in Dubai, everywhere I go, and people are trying to pitch me some shit, right. But I saw you. You were in Miami. I knew I was going to be moving to Miami, like this is great, no-transcript. When I met you the first time. And not only that, that transparency.
Speaker 1:You got the boss to show me that shit yeah and not only that, you show me the fucking actual ad. You show me an ad of a car on top of a fucking building being dropped, like it catches your attention, man. It was kind of like almost like a Mr Beast kind of thing.
Speaker 2:Yeah, yeah.
Speaker 1:Feel without like it draws you in because, at the end of the day, when you're online, we're competing for people's attention. Yeah, you're right, that's what it comes down to. You're stopping the fucking person from scrolling so they can see your shit. Click on your ad and boom. So we're going to. I want to show that on the show.
Speaker 2:Are we cool with showing that clip 100%? That ad was amazing.
Speaker 1:So I want to talk about the evolution. How did that come to fruition? What was the thought process and how you guys in terms of revenue?
Speaker 2:Yeah, that's been one of our top, top, top sellers, for sure At the time. By the way, chris wasn't in the picture at this time. It was Nolivo's and myself. It was just two of us at this time, so this video was dude. It was like you know, I want to do something big. I want to do something nobody has ever dared to do before, and I'll go the extra mile if I have to.
Speaker 2:we got lucky because manuel's dad at the time owned a young yard, and so hector, hector oh, wow he owned a young yard and he I mean, think about it, bro, think about the liability involved in somebody throwing a car, like, think about the licenses and all the liability involved in making something like that happen. So it was a little bit of like, okay, we got lucky that we're allowed to do that by him. But yeah, we ended up buying a car and we're like you know what we need to do something.
Speaker 1:How much did that car cost?
Speaker 2:It was like $4,000. Okay, and we're like we need to do something big. I mean, we know that the first three seconds of a video is where the magic happens. Like it doesn't matter how good elaborate your video is, If you lose somebody in the first three seconds, it doesn't matter, they're not going to see the rest of the video. So you can have a great call to action, you're going to have a good body in your video, but if you don't grab the attention, that's what it's all about. We're competing for attention, we're competing for real estate in a digital world, and, and so I remember, I'm like I want to start the video with, like man's cross topper, something that nobody would like, something that people watch. They're gonna have to. I need to see more.
Speaker 2:So we thought about by the way, we actually named it a strategy we call it the cliffhanger. So the video starts with a call, the car being dropped and before it hits the ground, we switch to like another climatic uh, you know climax in the video. So them fighting a bit. Why do you throw the car? So, um, but nobody has seen what happened to the car and the mind. The human man automatically is very curious to find out what happened, you know. So they end up watching the whole entire video. So that video had. The engagement in that video was, you know, like we've never had a video with that type of sort of engagement, and it was because people were really curious to find out.
Speaker 1:I was too.
Speaker 2:So, yeah, exactly so, that video man. I mean in terms of numbers, that video was for auto insurance. It was generating 17, 18,000, even 20,000 leads per day. I think it peaked out at 20,000 leads per day on auto insurance, which is pretty incredible for two people running the show, and he was generating about $100,000 of profit per day.
Speaker 1:Wow, that's insane yeah.
Speaker 2:Yeah, it was like 225,000 revenue per day and 100,000 of profit per day and the best part is that it was generating amazing quality. Amazing quality because we were not promising something that was, you know, we were not showing like, you know, like a scam or anything like that. It was like very engaging because of what's happening in the video, but we're actually showing the actual product, like hey, we're helping people save on their car insurance.
Speaker 1:I'm glad you talked about the quality, because I'm realizing this. I people make money. Everyone wants to make more money, right? Make money, travel the world, all that shit. So I talk about that a lot, but sometimes I get nervous.
Speaker 1:One of my self-conscious things, like, maybe I'm talking about this shit too much, but you can't make money without creating value. Right? I wouldn't be where I am without creating immense value. You wouldn't be where you are without creating value. So I'm glad you mentioned about quality, because we could talk about putting up 17,000 leads a day, $200,000 in revenue, $400,000, a million dollars in revenue. But if your leads aren't converting for your client, none of that fucking matters, because then you're losing money right, you can 100%. So we've got to hit the KPIs in place. So I think that because you guys have the scroll stoppers, you're able to create unique ads that get the people's attention. They click on it and obviously someone's going to click on it. There's a demand, I think. Auto insurance I know auto insurance has its ups and downs, peaks and valleys, but you guys crushed it for a while on that and I think that's a testament. And now you guys went from auto insurance. You guys are crushing debt.
Speaker 2:Debt Medicare.
Speaker 1:Medicare right and you used that to get you to the next thing, and I want to talk about the bank now. The bank video the bank video is another one that I think did the same effect as the car. It gets you to like what the fuck is going on. You guys almost got arrested because of this.
Speaker 2:We almost got arrested. Was that here in Doral that you did that? That was directed by Chris and I. We got together and we did the video. Actually, I didn't come out in the video. You won't know who I am because I have a mask on.
Speaker 2:You got a mask on, yeah, but but at some point in the video we're doing like social experiments where we're giving out money and the actors that we paid for were like, no, I don't feel comfortable doing that. What if they reject me? They're going to be scared. I'm like you know what I'll do it. I ended up handing out money with, like, the freaking mask. But yeah, man, that video was risky. I remember waking up that morning. I mean, obviously we planned for this video for about two weeks and chris and chris came from arizona. He was staying at my house. I remember waking up that morning and we're like chris man, are you sure about this? Like, bro, you got nervous. Yeah, bro, imagine, bro, like imagine a video about robbing a bank. Like we went around a van with like people on a mask, like money Heist style mask and the red hoodie and everything.
Speaker 1:What year was this? Was this when Money Heist was hot, bro? This was last year 2023.
Speaker 2:And so, bro, going around banks and like coming out, like, instead of like robbing the money, we're giving back money, because that's the whole point of debt consolidation.
Speaker 2:You know, in a way, you're kind of like not robbing money, but you're taking money away from the banks and you're negotiating that to give back to the customer. So that was the whole concept of the video, that was the genesis of the video is like okay, how do we make that concept of giving money back to people? Because, you know, and we're like the rubbing hoods of money, right, if you will. Right, like you know, banks are taking money from people with the crazy interest rates. So we're trying to negotiate with the banks to give you back the money. So, instead of like, give me the money, give me the money, we'll be like take the money, take the money. So it was kind of like the juxtaposition of that idea, right, and it ended up like people love the concept, but obviously for us, as you know, directors, we can't make a video like that, telling actors that that was going to happen. So the way that we actually got a good, authentic reaction is that we hired two sets of actors. We hired three actors that would be dressed up and be inside the van scaring people, and then we would hire actors that would be by the ATM and those actors didn't know anything about the video. Only the people with the masks knew about the video. People with the masks knew about the video, so it created more like realism. They had no idea. Wow, they freaked out, man, they freaked out. So we just told them I mean, it was these two girls. And we told them look, go by the atm, just pretend that you're taking money out. We're doing this ad for credit card, uh, debt. Just pretend you're taking money, we're gonna get the b-roll of that. And they had no idea that behind that we had a whole crew on a van ready, like we even had drones following the van, bro, and the van comes in like, like, like, super, like crazy speed, brakes, super fast. The guys come out and they tell with like bro, telling them give me the, take the money, take the money, take the money. They freaked out, which is what we wanted, right, we wanted authentic reaction. As a matter of fact, when we threw the car, we did the same thing. Um, I didn't tell the girl that we were dropping the car. So they, we got a really authentic reaction man. So that ended up making the whole entire video.
Speaker 2:And then, obviously we got we had at some point they got in the video. They were, like you know, super scared, so we we had to end up telling them hey guys, this is part of the video, this is part of the video, it's all good, it's all good. And they're like oh my God, you can't be doing this to me. We felt a little bad man. Honestly, that was a little risky, to be honest with you. But they ended up laughing it off and you know, very risky man. We got kicked out of three banks, like at some point security came. We found a loophole, bro, because the thing is like if you record the video from the sidewalk, which is a public space, technically you shouldn't get in trouble, like if they tell you to leave.
Speaker 2:But you're not on their properties Exactly If they tell you to leave, we just leave, and that's what we ended up doing. But we did that in three different banks and so it was risky because every time it was like either the cops or the securities from the bank. But anyways, that video ended up doing really well for us.
Speaker 1:This is a great story because in business, we're all competing In our world. We're competing for people to click on that eyeballs and stop scrolling, and all this shit right. We're competing for their attention. But what you guys did was you were able to come up with something very kind of like ingenuity. It's kind of unique. You came up with something unique and it's kind of like that Mr Beast concept. This guy's making ridiculous amounts of money because he's getting people to stop scrolling. But you applied that to the digital marketing space Paid advertisement yeah, paid advertisement and it gets people's attention.
Speaker 1:The truth of the matter is we're over a trillion dollars in debt in America. I think 40% of people, or 50%, have X amount of credit card debt. So there's a good just a one in two chance that whoever fucking stopped to look at that has credit card debt and they like that. You appeal to their emotions, their logic, like let me click on this ad, boom it Logic. Like let me click on this ad, boom, it converts really well for your client and you could charge a premium for that lead. At the end of the day, you're not competing with a network that's charging 50 bucks. You could charge a premium for that lead, because it's going to convert better 100%.
Speaker 2:I think what ends up happening is that a lot like I feel like right now it's like a race to the bottom when it comes to the quality of content.
Speaker 2:You know, talking about benefits, showing off things that are not true. For us, we're like OK, we need people's attention, obviously, because if we don't bring the attention of the people, then we can't I mean, our ads are not going to be profitable. So for us, it's not just the creative side, it's also like OK, how do the numbers make sense? And so a lot of the times we have to make the decision of like OK, how can we attract enough audience and bring down those CPMs and have engagement, but also cater to the buyer right? The buyer needs quality. The only way that we can get to high volume is if we have quality. If our traffic is shit, we're not going anywhere, right. So that's very important for us is keeping the right blend of, like, you know, attention grabbing, but also quality. So what we do for example, in that video, we actually disqualify people that don't have more than $10,000 in debt, because our buyers prefer $15,000 in debt. So you know, we kind of sandwich that into the video. We're like okay, you know what? Oh man, I'm sorry you don't have over $10,000 in debt, I'm sorry you don't qualify, but you know, here's a hundred dollars. We still want to help you out. You know what I mean. So that in a way, kind of caters to the buyer that's the only way that we've been ever.
Speaker 2:Anytime that we got to high volume is about focusing on quality first, and I think that's something that everybody else I mean. I'm not trying to shame anybody, but like I think the industry is like right now it raised to the bottom, how do I get more attention for the cheaper? Uh, with cheaper clicks? But the other day is like how scalable is that? It's not really a long-term play. And for us, now that we're actually thinking like we're actually opening, we just open our debt floor, so we actually, I think in the long run of like you know, how can we run the whole operation from a to z? Now, now we care more about quality because we see the numbers in the back end. At the end of the day, we have to. We have to have quality first and the attention grabbing just comes naturally for us because it's part of our process. But quality has to come first if you want to have a long-term business.
Speaker 1:Because your clients are paying. They're your customer. The customer is always right. You got to hit the numbers to keep the budgets going and you guys have been masters.
Speaker 1:I know from my time of being with you and you focus a lot. You talk about your clients hitting KPIs. You're proud of the you told me your KPIs were dead, which are unbelievable, and you're doing that consistently. It's not like it's like you guys are doing consistent, I think, because you focus on that quality. So that's great to hear and I want everyone to listen to that because you're right. You get in this business because you obviously want to make money and there's all these stories and our business is kind of fucked up and it's great, but it's fucked up because you see us traveling, doing this and doing that, going, having, you know, eating expensive dinners, doing this, doing that. But that comes after years and years and years of providing quality. Once you provide quality, yeah, you can do this shit, you can wine and dine and whatever, but if you don't provide quality, you're never going to get to that point. So I'm glad you talked about that and that's something I've been wanting to talk about with the audience.
Speaker 2:I feel I've been talking about numbers and this and that but without the quality you're never going to out speech that you did. I thought about that for a second Because you talked about the importance of building a relationship, long-term relationship, with your clients, with your buyers. You know how you took them to this new world.
Speaker 1:Yeah.
Speaker 2:I mean, you freaking took me to Colombia and you, like you guys, was that your first time there in Perreta?
Speaker 2:or Colombia it was no, we have a team involved with that. But like in Perreira or in Colombia no, we have a team involved with that. But like in Perreira, that was our first time and man like that building that relationship. You can only build a relationship on trust and on being reliable to your partners and also on quality, right? I mean, the only reason why we dominated I feel like we kind of dominated that space last year was because the fact that we focus on quality first. When you look at the payouts of the industry right now, we get paid way more than anybody else gets paid. But the reason why is that we took us six months of losing money to build that trust, to build that relationship with our buyers, and get to the point where you know what we're bringing in way better quality than anybody else.
Speaker 2:At the end of the day, it's a numbers game. The average debt amount is over $25,000. Our metrics, our KPIs, are deserving of more payout. And what that does is that once you understand that conversation with your partners, it becomes easier to dominate the space, because now you're not competing against everybody else. That's doing the race to the bottom thing. Now you're racing to the top. Now you have way more oxygen to build up that quality even more.
Speaker 2:So that's what I think, that's what that's basically our strategy. Every single time we meet with a partner, every time we meet, it doesn't matter what vertical it is, we always cater to them. It's like okay, how can we get to your KPIs? Because I know that behind that is scale, behind that is scale, and behind that is building a long-term relationship. And I think that's what we've always done with you, that's what we've done with everybody that we've worked with, that we've worked with is like okay, guys, how do we make a real business out of this? You know what I mean. So, yeah, I think you always preach about that and I totally agree with you.
Speaker 1:You have to and I feel like I haven't preached about that enough on this show. It's been again. We just started the shows and, like you know, whatever, yeah, yeah, yeah, interview we did was with Michael Walker in Medellin and he talked about these guys put up stupid numbers, multiple, six figures a day on paper call and I'm like how do you manage that from a cashflow perspective?
Speaker 2:Shout out to Michael Walker.
Speaker 1:Shout out Michael Walker, philly, in the house, anyway. So the point is he talked about I was like that's got to be one of the challenges, but he said he knew the value of his leads. He knew the value that he was producing and what it comes down to. He's not just you're not, we're not just a lead vendor, we're a partner in their business. They're relying on us. So everyone else is getting paid net 30. He's setting up deals where he's getting paid next day or every two days, and that's what fixes the cashflow problem, because without his leads, without your leads, without our leads, they can't hit. They're under the same pressure we're under. They got to hit numbers. We got to hit numbers with quality right. So once you do that and you know your value and I think this happened to me in the beginning I would just submit to payment terms. Oh, net 30, all right, fuck it. Next 30. That sucks, but you would just take it. But once you know your value and that's the message, you got to stand up for what?
Speaker 2:you know what the fuck is it? Let's build this up, let's scale right. I think that one you know. One principle that we have at Leads Icon is that we especially for the leadership team, our partners is we always put at the end of the day, it's a business. At the end of the day, we all have to make money, but we always put the interest be four hours, and I think that it's very hard to do that. It's easier to say it than to do it.
Speaker 2:But I think when you change that perspective of selflessness, I think business just happens naturally, right. And so for us it's like okay, how can we cater to the KPIs of the buyer in this case? And it doesn't matter what side of the room you're in, right? For example, for us now we're starting to buy that calls because we have our own floor. But how do you cater to your partner's interest before yours? And I think if everybody did that, we would live in an ideal world.
Speaker 2:But sometimes you have to set the example like, hey, man, I actually care about your business, you know, like scaling, I actually care about doing this together. We're not thinking about us, we're not thinking about Leeds Icon, we're thinking about our partnership, how can we grow together? How can we both make money? At the end of the day, that's all that matters. And so we can get creative with the numbers. At the end of the day, I mean, money is money. Obviously, we both have to make money, we both have to be invested, but if you put your interest first, it's not going to be a long-term play.
Speaker 1:You can't win that way, and every day you rise, you rise, we rise together. That's what I like about it and that's the successful in this industry, or maybe any industry no burning bridges no burning any bridges.
Speaker 2:You know what I mean, like helping each other out, like bro. I feel like you are a great testament of that, because you always bring that good energy, you always try to help people out, you always try to connect people.
Speaker 1:Absolutely.
Speaker 2:Bro, it's like sometimes it's like I mean, that's a very selfless thing, right To connect other people Like you did with uh with uh. This guy was his name alex chavez. Oh yeah, are you?
Speaker 1:like oh guys, you guys, he's my neighbor, by the way. Yeah, you guys need to talk. Yeah, in new york. Yeah, in new york in new york.
Speaker 2:So, man, that's, that's what it's all about. So I've learned a lot of those things from youtube by the way good one.
Speaker 1:We learn from each other. That's what it comes down to. I want to ask you, uh, something that I I want to talk about, because I think this is very, very cool, right, you? You grew up in cuba. Is that where you were?
Speaker 1:born exactly, yeah, so I don't know if this goes back to childhood or like recently. Did you ever imagine your life would be like that? I mean, maybe you went to architecture school, right, so maybe you'd be an architect. I mean, let's, I want to talk about that. Wait, talk about this evolution and this whole thing from growing up in cuba to being like a master at paper call man it's it's humbling bro.
Speaker 2:It's, it's really really humbling bro. Like dude, I would go to school on a horse, like you know what I mean. Like I had I. The first time I saw a computer when was when I come to the states at 11, like I had no idea, like I shouldn't be here right now that I I think about this every day that I wake up. I'm blessed.
Speaker 2:I'm blessed to wake up in freedom, you know, in the land of freedom. I'm blessed to be an American. Now, I'm proud of my roots, you know. But sometimes I'm like, oh my God, how did I get this lucky? And I know it's not just luck. I mean, my family and I, we both worked our asses off to, to, to come, to come to the States in the first place, and then, you know, I worked my ass through school and college and, and you know, I've looked for those opportunities.
Speaker 2:But, man, it's very humbling to know where I come from. I'll be honest with you. Um, sometimes I'm like, oh man, like I'm blessed. You know, you have to be blessed and you have to be. You know, stay humble and understand where you come from and always have that perspective of like, yeah, I want more, I want more, I want more. But also, you know, look back and say, oh my God, like it's life is crazy. You know it kind of opens up your mind to like, man, anything is achievable once you put your mind to it. I know it sounds, you know everybody, it might sound cheesy to say it that way, but it's true, bro. Like, I think that when you have purpose and when you have a goal in mind, everything else is achievable, man. And so very humbling bro, very humbling man, very, very humbling bro, that's beautiful and my mom's Venezuelan right.
Speaker 1:So I got Hispanic heritage as well and I love it. When you see Hispanics come into America and work hard, bust their ass. My mom came work here $6 an hour she was making, making minimum wage, working 16 hours. That's where I get my work ethic. I saw my mom do it. I saw my aunt All of them do that stuff right, came from Venezuela, so that means a lot to me. So to see, I think the Hispanic population is the future of America. It's going to keep growing, work hard, create more businesses and those things. So what I want to say is I know you have people working for you in Latin America. Yeah, I do as well, and maybe we'll say it in Spanish Can you give a message to Latinos who are working very hard, who don't know much about the internet, don't know mucho de affiliate?
Speaker 2:marketing. ¿cuál es un mesaje, un consejo para ellos? En español? SÃ, en español, ok, en español, ok, bueno, primero que todo, que todo es posible Cuando uno tiene un propósito y uno se enfoca en ese propósito.
Speaker 2:Creo que todo es posible, no importa de dónde seas, de dónde vienes, cuáles son tus circunstancias en este momento. Pienso que eso no determina tu potencial. Y el momento que te das cuenta de eso y eliminas todas las excusas que son muy fáciles tener excusas porque, o sea miras a tu alrededor y, por ejemplo, si estás en un lugar como no sé Venezuela, que la cosa está bien dura, o en Cuba, tú dices coño, te resignas, o sea ¿sabes qué? Esto es lo. You know, this is what I got and there's not much I can do. But I think that's a very easy way to get out of it, a very comfortable way, right? I think that, no matter where you are, there's always a way to get ahead and to improve, and those improvements don't have to be from one day to the next becoming a millionaire, pero creo que, como un buen edificio se construye con una buena fundación y poco a poco vas construyendo capas, y esas capas y esos capÃtulos y esos nuevos pisos se convierten más interesante en tu vida.
Speaker 2:Entonces pienso que, mirarlo desde ese punto de vista, tener siempre una mentalidad que diga sà a las oportunidades, que aproveche las oportunidades, que nunca deje una oportunidad irse y nada o sea, no importa que en qué industria puede ser affiliate marketing. La industria en que estamos ahora es una industria muy interesante por todo lo que está sucediendo y por los macroeconómicos y porque estamos en una era digital. Pero pienso que en cualquier tipo de industria, puedes ser exitoso si tienes la mentalidad correct digital, but I think that in any type of industry, you can be successful if you have the right mentality to do it. So nothing. I invite everyone to fight for their dreams. Never stop fighting and that nothing. The one who loses is the one who stops fighting.
Speaker 1:Wow, you know, you know second world how to? I said respuesta in espanol, but that was really powerful. What you said and we'll probably have to put some subtitles to that right, but that was fucking. That was amazing because at the end of the day, it's what you're exposed to becomes a reality 100% and and I've seen there's a lot of phenomenal media buyers in Latin America oh, yeah, and they know how to target the growing Hispanic population, not even the Hispanic English.
Speaker 1:It's just very creative and hardworking right, and that's why I like, when I go to Columbia, I see these hardworking people. You saw it in our call center People working hard, they appreciate the opportunity right, and that's what I saw with my mom when she came. My mom just appreciated work. She was like, listen, this is what's putting food on the table. I got to fucking make this shit happen. So, and I think you get that and I love that and I love that we gave that message to the growing Hispanic population because it's going to keep growing and it's just a great marketing opportunity. I know you guys do a lot in the Hispanic market as well and we're providing value too. It's not like you know, I do Spanish marketing, I do it for solar, we do it in other places great market.
Speaker 2:I mean, I can tell you, especially that space, which is what I can talk about the most, it's we treat it as two completely, you know, independent verticals, like Spanish debt and English debt, because it's a completely different consumer. We're talking about people that have a different perspective of things. I mean Americans are, you know, they know the rights, they know there's different ways to you know to avoid the problem. But I think Hispanics, they have a lot of respect for being in a land of freedom that's one and being in a place that's also not theirs, they're kind of like an outsider, so they want to respect the rules more. So, for some reason, the data doesn't lie. I mean, the consumer in the Spanish community ends up being way more loyal to all these programs, you know, whatever it is, call it Medicare, call it debt way more loyal and it's way easier to market to them. And also, maybe I shouldn't say this, but there's way less competition, it's true, and people don't know market to them.
Speaker 1:And also, maybe I shouldn't say this, but there's way less competition. Sure, there's more, and people don't know how to target the things that you grew up with. You could speak the language. You get it more than somebody has and you understand the struggle. We know the ins and outs.
Speaker 1:You know the ins and outs, right, and my dad my dad passed away a month ago but he would always say how my mom. I appreciate that, but he would always say it was funny because my mom, when she came to America, there'd be like an English grocery store a block away. She wouldn't go there. They always spoke English there. She would go walk half a mile to go to the Hispanic grocery store. I'd go with her and we'd carry these fucking bags right.
Speaker 1:But like, that's how it is is what it comes down to and there's an insane amount of loyalty. But you have to speak to the consumer in the right language, because I've seen so many, especially on solar, like I want Spanish leads and guess what happens. They get the call, the transfer, the call the lead and someone in English is speaking to them. They fuck it up. Or they get someone Hispanic set up the appointment but then someone American comes to the house. They just they fuck up the whole lead. It's got to be consistent, cohesive and Hispanics are very they're more willing to convert. But the thing is there's also less trustworthy factors, like they're not going to trust you at face value. They're going to ask a lot of questions. So it might take longer to close that sale, but you have to be proper to the advertiser and you have to be prepared for that shit. But if you do that right on the back end, fuck, it's going to pay dividends for you.
Speaker 2:A hundred percent it's going to be a loyal customer You're going to, I mean, I think, going back to to, I mean loyalty, right, I think retention is such a big thing in this space Huge, you know, especially with so many people competing for the same customer right.
Speaker 2:So how do you, how do you get that? Retention is by building that trust. Again, going back to trust, going back to transparency, going back to building that relationship with the customer. You got to do that in that scale too, right? How do we build a trust with the customer? How do we become a lifetime partner? How can I put their interest before our monetary interest? I think that when you focus on the customer or the client or the partner it always I mean, or the partner, it always I mean life pays you back somehow. Man, I have a question for you, actually, because I know you always talk about your mom being an immigrant. How about your dad, man? Was he an immigrant too?
Speaker 1:Yeah, no, my dad, that's the Polish side. So I'm Stotelak because of my dad's side. Crazy mix man. It is a crazy Venezuelan-Polish mix. It's funny.
Speaker 1:So I grew up with my mom, my mom's, who I grew up with, right. They got separated when I was super young. I never really saw them together. But yeah, I mean, the guy was in the Marines, fucking phenomenal shape, right. Always had me young, exercising, doing push-ups when I was younger. So I got a lot from my mom. My mom's also very active, she's 70 years old, got a fucking crazy bro. I get a lot of the energy vitality from them. But but, yeah, man, is that I got the polar side from him. Man, I go, I ran track, I was pretty fast, he was very fast, good athlete, that kind of thing. So, yeah, I mean I learned my dad was very what do you call it? Um, he'd have an idea, he'd have to see it through. I got that from him. That's awesome. You get an idea, you see it through. Persistence, persistence. I definitely got that from him for for sure. So, yeah, I appreciate you asking that, because our parents make us who they are.
Speaker 2:I'm curious yeah, I'm curious man. I'm curious Because I mean, I know that you always talk about your mom being an immigrant and stuff, but you also talk about how much fun you had with your dad and I know he's if he actually migrated from Poland or he was born here, so his parents.
Speaker 1:It's funny because when he passed away I found out all this shit about him, like stuff I didn't even know, and you're kind of like, oh, what I would say to the audience.
Speaker 2:Sorry to get personal. No, no, it's fine.
Speaker 1:But this is great, though, because I think that business, if your shit's not right at home, you're not going to be super successful at business. Something will fuck where, like making a lot of money and things aren't going good, especially like 10 years ago crazy shit right. And you sabotage yourself, especially as men. Men have a tendency to do dumb ass shit, right. So, anyway, that being said, what the fuck was I talking about? We're talking about my dad, right? So the point is that, oh, so then when my dad, I go all in tangents man. So the point is that when he passed away, I found all this stuff. I saw the ship that his parents came on from Poland to America. I saw the ticket to New York. I'm like, damn, that's crazy, this shit is crazy. It bugged me out. This is nuts. They had the balls and there's a book called the Hypomaniac Edge. I recommend everyone read this book. It talks about what makes America successful is that America is a nation of risk takers.
Speaker 2:The risk takers are the immigrants For your family to come here from Cuba.
Speaker 1:most people didn't leave Cuba. There's like this perception oh, 90% of people left Cuba to come here. That's not. It's only a small percentage of people that left Italy, that left wherever Poland, it was like less than 1%, a tenth of 1%, right? So those, so those fucking people to leave their country, where it's safe, they understand the language, to go on a fucking boat where you don't know what's going to happen on that boat, land in another country, not have any fucking money.
Speaker 2:Start from zero. Start from zero.
Speaker 1:So America is a nation of immigrants Hustlers. Risk takers is what it is. Yeah, yeah, yeah. So those are. Grandmother and my grandfather, polish side, were risk takers, just like on my Venezuelan side. My aunt Gladys was the first one. No, she's the second one that came to America from Venezuela. So that's probably what makes it we don't talk about this enough. I'm glad you brought that up. Your family's risk takers right, absolutely my family's risk takers, immigrant risk takers with hard work ethic. That gives it a leg up right.
Speaker 2:I think it's like Tony Robbins that said that right. Like, like you know, tough times create strong people right.
Speaker 2:And then strong people create easy times and the easy times create weak people. I think that we come from like from like you know the background having like a tough background or coming from you know you, or coming from you know bro, immigration and starting from zero and the struggle of seeing my case seeing my mom, kind of like you know, be a university professor to come to the States to kind of like knock on doors to get a cleaning job and doing anything to help us.
Speaker 2:You know, get ahead. It's tough, bro, it's crazy man, and that that stuff is like. It humbles you and it makes you kind of. It makes you kind of, you know, grateful for, for, for you know, being in a place of freedom, being in a place of opportunity and not letting that opportunity go. You know what I mean, because our parents sacrificed a lot for us to be here and so it's going to be tough to teach that to our kids, I know, because our kids kind of have an easier time than us. But it's that perspective, I think, makes us who we are, makes us hustle more.
Speaker 1:Absolutely.
Speaker 2:And every time I think about how my parents just you know left everything behind for us, I'm like fuck, I got to make this count. You have an obligation, I have to make this count bro, I can't let them down. You know what I mean.
Speaker 1:Bro, you almost made me cry. I saw you get emotional. I started to get emotional because it's the same thing and, like you said, your mom educated they're great. And then she went, took a little step back for the greater good, huge step back, and that talks about that's humbling, right, and she teaches you that. But you honored that. You took the baton and like boom, look where you're at now. Right, and that's the best way we could honor our parents. And my mom came with me to Columbia, like after I you came in November, she came with me in December to the waterfalls. Next time you come, we got to check these. There's so much beautiful parts in the central part. They got like the coffee growing region beautiful water.
Speaker 1:I took it with me. We had such a fucking blast and that was like one way for me to repair. And you know, my dad always wanted to go to San Francisco and I took him there one time. You know like how long ago this was a bust. Our asses For what?
Speaker 2:For our family bro, for our families right.
Speaker 1:So create those memories. I'm glad you brought that up, because that's something I don't think people talk about enough, and when you feel, when you have those experiences with them, you look at those pictures like wow, it makes you feel good, it makes you keep it's motivation. You want to keep fucking going you, I'm going to start crying, but it's good though. It's good to talk about that. Yeah, man, it's like your. Why, right?
Speaker 2:It's like the root of like why do we wake up every day wanting to like, you know, like do the best thing we can to get ahead and to do it for our families? At the end of the day, we do it for our families, bro. Like let's be honest Create, and obviously you got to love the process right. There's nobody in their right mind would build a business if they didn't somehow love the process of building a business.
Speaker 2:Because, business is not sunshines and rainbows all the time. You know you go through, like bro, obstacles, and it's your ability to overcome those obstacles that gets you ahead. Yeah Right. And so yeah, man, I think it's good to talk about our background. I think it's good to talk about how that inspired us to do great things. And you know, going back to our industry, bro, I'm glad that we are an industry with so much opportunity and there's a lot of obstacles in that industry too. Let's not, you know, let's not avoid that side of the conversation. But I think, if you look at everything the way that you look at things and I think I somehow have a little bit of that too- right, absolutely.
Speaker 2:In a very kind of like forward thinking way, in a way of like you know, whatever obstacles come our way, we'll adapt, we'll survive. And if you have that kind of like way of looking at things, I think that doesn't matter what changes come in. It could be political changes, could be macroeconomic changes you always find a way out 100%.
Speaker 1:Guys, this is fucking great. I think we're going to have tons of shorts from this. We might break a record in the shorts. You hit a lot of key gems, man, and I appreciate doing that, and it wasn't just about our business. We talked about personal stuff. It's all connected. Those are the little things that get you to where you are. You look at any great person that's accomplished great things, whether they're billionaires or philanthropists or people that are just you know, people that are like you know and like you talk about. What's the talking lady? She was very Mother Teresa, right. I think they're providing impact and there's a story behind what created that. You talking about that story.
Speaker 2:No, thank you for coming, man, Thank you for coming and I appreciate it.
Speaker 1:This was I thought we were going to do like a quick five 10 minute thing. This turned into like a whole full thing. Man, great value. I know people got a lot of value out of this. So how can people find out more about you, manny?
Speaker 2:I mean, they can find me on Instagram T-R-U-J P-E-T-R-U-J Manuel, p-e-t-r-u-j. Instagram, you can. I'm happy to connect with anybody that has any questions about what we're doing or ways that they want to partner with us or grow with us. Man, we're always open to talking to people, you know what I mean.
Speaker 1:And you have a great social media too. You post like motivational stuff on there all the time. You show people the behind the scenes of what goes on. So I recommend following Manny. I think you're only going to continue to grow, you and your company. You got a great team and I'm fucking excited to see where you guys go. I think you guys are like the tip of the iceberg. It's going to be one of those great success stories.
Speaker 2:So because you guys are also part of our journey.
Speaker 1:Partnerships. That's what it's about Good partnerships.
Speaker 2:Thank you for coming, brother. Let's fucking go.