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High-Ticket Closing | Steven Reyes on How Sales Transformed His Life 📈
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What if every rejection in sales was just a stepping stone to your next big win? In this episode of The LFG Show, we sit down with Steven Reyes, a high-ticket sales powerhouse whose journey from Brooklyn to the Empire State Building is packed with resilience, triumph, and lessons you won’t want to miss. Steven breaks down his winning formula, showing how perseverance, constant learning, and treating sales as a numbers game can catapult you to six-figure success and beyond.
But it’s not just about the grind—it’s about leadership. Steven sheds light on how dynamic leadership can transform the world of call centers, taking them from mundane to magnetic. Learn how leading with energy and celebrating small wins can inspire your team, turn sales into a passion, and drive extraordinary results.
From high-ticket closing to the volatile world of crypto and NFTs, this episode covers it all. Steven shares how his journey through addiction recovery not only shaped his character but also supercharged his sales career, proving that adversity can fuel incredible success.
We also explore the realities of running a business abroad. Steven’s ventures in Colombia offer a candid look at navigating local laws, cultural challenges, and the grit required to thrive in a foreign market. His insights are a goldmine for anyone looking to expand their horizons and push past limits.
Ready to level up? Connect with Steven and discover how to turn challenges into opportunities, both in sales and life.
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Speaker 3:Cue. We're in Medellin, baby City of Eternal Spring. We're at the Novatel Hotel Medellin, in El Tesoro. God bless this place. They hooked us up. We've already got the bar behind us. I got my man, steven Reyes. He is a. This is very special episode for me because I've known him for a very, very long time. This guy's one of the best salespeople I've ever worked with, and I've worked with a ton of great salespeople. He's going to hit us with a lot of knowledge in terms of high ticket sales, how to fucking sell, how to run call centers. We're partnering up in a call center in Columbia called Connect and Close. That's going to be an interesting story we're going to talk about and, bro, it's great to have you here, man, I think you're going to drop a lot of knowledge for our audience here. Listen, running call centers is fucking hard. Selling is hard, man, but you've been able to make it happen, man. So how the fuck did you get into sales, man?
Speaker 4:Oh man. Well, thank you for the introduction, dave. I appreciate you. How did I get into sales? I needed a job.
Speaker 4:I remember when I was 18 years old I got a job at a mortgage company generating mortgage leads. Was this in Jersey or what I was in Englewood Cliffs, new Jersey. Okay, I was a small mortgage company on 9W and it was weird man, I kind of had a knack for lead gen. I got on the phones and it was a little uncomfortable at first, right A little nervous, but once I gained my confidence, came into my own, I started generating leads, I started producing. You know, over the course of some years it kind of it's just a progression, right I I got a corporate sales job, uh, in in Maywood actually selling promotional gifts, um, which which, again, I performed, I did.
Speaker 4:I did a good job Um, I, I performed above, above average Um. Working there I met a gentleman who who gave me an opportunity, uh to to work in high ticket sales and at first, you know, I was making 45 K a year at this corporate sales job. I had insurance and and I kind of felt, you know, in my mid twenties, that I was, I was good, I was like, okay, this is. This isn't. This isn't bad Um, but I, I took that risk, right, I, I started work.
Speaker 4:I got a job in midtown, new York, the empire state building, um, 62nd floor, for those that know and, uh, my first year there, man, I did six figures, I did a hundred K in, uh, in, in, in, in, um. What year was this? This was in 2011 or 2011. So again, so again, man, I come from a poor background. I was born in Brooklyn, new York. I lived in Bushwick, brooklyn, in the 80s, which was probably one of the most unsafe neighborhood in America. Next to Bed-Stuy. That's Biggie land. Yeah, oh yeah. And first American born in my family. My family's from Nicaragua and Dominican Republic, you know. So for me, to make a hundred grand in a year is a milestone, not just for me but for my family. Right, it's cool about that. You're probably the first one in your family to crack a hundred grand. Yeah, definitely yeah. And ever since that year, 2011,. Man, I never looked back bro, I never made less than that. Um, so that's kind of my journey into into high ticket sales.
Speaker 3:Yeah, Got it, man. So what? What do you think separates a good salesperson from a mediocre salesman? Cause me, or you can hire 10 people in sales. There's one that's got the fucking sauce. Yeah, you agree with that.
Speaker 4:Is that the right ratio? Yeah, definitely, definitely For me. Perseverance, man. In the beginning, no one's good right. Everyone struggles. It's kind of like it's true, you suck, bro. Your first hug sucks. I thought you sucked too, man, everybody does. I was nervous as hell that that, those that those growing pains. Right, and it's always for me you always have to be on a journey to improvement, always try to get better. So what is what is getting better? Mean that could be reading sales books. That could be shadowing more talented closers than you, you know. That could be, uh, I don't know, a spiritual journey. That could be meditation, that could be, uh, affirmations, whatever. Anything that you can do to become a better human being is really what you need, in my opinion, to be good at sales, right, but perseverance more than anything, bro, you know.
Speaker 3:So perseverance, because when it comes to sales, you do a lot of no's, right. No, no, no, no, no, no, right. So I guess that's where the perseverance comes in playing. I always thought about sales as a numbers game. Sure, gotta hear all these no's to get why every, every no gets you one step closer to a yes.
Speaker 4:Yeah, that's, that's what I was ingrained with yeah, no, it's definitely a numbers game and as you get better, you know, the uh, your conversion rate, your close ratio should improve. Uh. But for me, man, when you hear no, you should get excited like all right now. Now the gloves come off, right, let's, let's go, let's, let's start. So so for me, I get excited when I hear a no. I want you to tell me no, because for it's a competition, bro, at the end of the day it's it's me versus you and I'm not gonna lose right? So, um, yeah, no, shouldn't scare you. If anything, it should excite you.
Speaker 3:A really my first sales job ever. I was a bomb broker. I had to make 300 cold calls a day and one of the top producers, the guy, was a seven figure producer. I had to make 300 cold calls a day and one of the top producers, the guy, was a seven-figure producer. Right, yeah, he always said that the real sale doesn't begin until you hear three no's. Yeah, and that's so freaking true, man. I didn't realize how true that was until, like, I got into those battles, like the memory of the gloves came off after that. Third no, you know that. You know that's when you had a really deep set to me back then. It was either you buy or die. You're buying or they're freaking, hanging up the phone. You can't get them even something. They hang up. You call them right back. Man, this was like back in 20 on 2005. I don't even know when it was, but yeah, yeah, that always stuck with me?
Speaker 4:yeah, definitely do or die. Call back from a different phone number. If they hang up on you, you know you find ways to get them on the guys this was back.
Speaker 3:this was back in 2005. I'm not saying you do this now. There's TCP. There was no TCP back then. No, it was a whole different world back then.
Speaker 4:No, but yeah, it's a certain mentality. You got to have a certain mentality for it. You got to have balls. You got to have balls and you got to like money too, bro. Right, I mean, why are we doing this and let that drive you Be hungry? You know that's it and that's okay. There's nothing wrong with being driven by money.
Speaker 3:It's what runs our lives, it's what you know, it's what we're all here to make yeah, I want to go back to sales in a bit but also our audiences. A lot of them are media buyers, right? Or they work with call centers. Obviously, if you're selling leads, there's a call center working the lead. Yeah. So at Connect and Close, I know personally, I know the numbers. You guys have done tens, if not maybe hundreds of thousands of transfers and home improvement and seller, yeah, you've done high ticket sales. There's campaigns in legal space, right? So what do you think has led to the success of these campaigns? And again, coming from America, that's a whole other question. To Colombia, culture shock, right, I mean, there's a lot of different variables when it comes to that, but let's go talk about that a little bit. But what's led to the success? What's the differentiating factor?
Speaker 4:For me, it's pretty simple Call the data right. Call it fast. Call it aggressive right. Call it fast. Call it aggressive right. Call the data. Penetrate the data you know. So it's not a matter of calling the lead a couple times. I mean, listen, call it 50, 100. There's leads that we've called over 300 times, which some might think is excessive, right. But again, the idea is squeezing as much juice as you possibly can out of that data. Every lead is valuable, right? Every single lead has a value to it. So we want to make sure that we generate as much ROI as we possibly can, right. So I just say dial the data you know.
Speaker 3:So, in terms of also dialing, the dialing data is one thing right, and what I see is a lot of call centers is an epidemic. You can give them the greatest lead in the world. They don't know how to work the damn lead right. So I think a lot of it comes down to how they dial it, how they whether that's an outbound call or that's an inbound call the right scripting, right.
Speaker 4:So what are the other elements? Probably a call cadence, you know, just any data rest for a sufficient amount of time. I mean, these are all things that have to be taken into consideration, right. But in order to get to that level, to know how to really manage that's data management, at that point you kind of you have to understand how data behaves right, and that comes with experience. Yeah.
Speaker 3:What has been an aha moment in this? Because what's interesting is that you were an inside sales or top producer in sales and we'll talk about that again in a second but you probably sold millions, tens of millions of dollars worth of products over the phone, right? So this is your first time running a call site. You started this about a year and a half ago, Like what was the aha moment where things started to click for you and they started to turn.
Speaker 4:Showing the agents how to do the job right. It's not just necessary, it's also getting on the phones, man, for the solar campaign, for example. You know, truth is I have never done a solar transfer right. And we opened the call center and we were running it for a couple of months and I had still never dialed a solar, I had never taken a solar call. So I jumped on the phone. You know, I jumped on the phone, I got excited, I got the room pumped up. I stood up, you know, and, um, you know, and my energy just kind of was infectious. Um, and I did pretty good man, I got, you know, my first transfer. I got my first transfer, like seven minutes, which was, uh, which is actually pretty, pretty, pretty cool, considering I'd never done it. But the point is is, yeah, show your team how to do the job right. You know, lead by example, I guess, is the best way to put that.
Speaker 3:And I say I'll say one thing too you can have a high performing call center If you don't have the, the leader of the call center. I know aspects of manager, the supervisor. They got to be able to sell. So you have a. If you're running a call center and your, your leader, can't sell or they're not gonna have the respect. It's like a general going out in the field. Yeah, you know, your general is leading you. That motherfucker doesn't know how to fucking shoot or fight. You're gonna have no confidence in them. You're gonna be shitting bricks right. So I really think that's that's one of the key, essential elements of it yeah, have you seen that throughout your?
Speaker 4:career too. You, yeah, just you know your leader needs to get their hands dirty a little bit. Yeah, you know, that's literally. It's okay to be in the trenches with your team. They respect you for that, right, and they appreciate you for that, and they'll work harder. That's what I've seen in my experience. They get excited, bro, and we all know call centers. They thrive off of energy, right, yeah, the more excited you can get your team, the better they're going to produce, the more they're going to produce, the more they're going to convert.
Speaker 3:Yeah, that's so true, man God, every high-performing call center, even every client that I've had, that's had bought a shitload of leads from me. Their call centers were fine-tuned. Yeah, that's what it came down to, and they all had high energy in there.
Speaker 4:Yeah, it's, it's uh, what do we say? Celebrate every transfer. If you get 300 transfers a day, 400, celebrate every single one. So we have a little bell, we have a little bell, we hit a bell. Every single time we get a transfer, we get excited. Yeah, we get, you know, pumped up man, get get the energy going and that that's what. Again, that's infectious, man. It makes people. Again, this could be a bit of a monotonous job. When we're, uh, when we're, when we're doing transfers all day long, and anything you can do to change the ambiance and create the energy, you say play music. You know we play music. Right, that's always. That always works too. But again, celebrate every single victory, man, you know, without fail, yeah, and it works.
Speaker 3:Yeah, it definitely works, man. So what are your? Some good experience here in call centers or like were you seeing crazy? I know you've been in high ticket sales. I want to talk more about that in a bit too. I don't know. It could be in the high ticket sales, it could be the mortgage stuff. It could be in current what you're doing with connected clothes. You've done some in crypto and NFTs as well. High ticket sales there. So what's the commonality, man?
Speaker 4:in terms of success. What? What makes these successful campaigns at the end of the day? Yeah, I would say confidence, man. Know, know your product. Speak intelligently about the things that you're selling. Um, you know it's. It's. It's not necessarily what you say it's, but it's how you say it. All right, um, be dialed into. You. Know common objections. Be good at objection handling. Get excited by objection handling. It's the same thing across every single industry. You're going to find people have the same reasons not to move forward, regardless of the vertical. So just get good at overcoming. No, I'm not interested, I need to think about it. I need to speak to my wife, or you know. Just get good at that. How do you get good at it, though? What's the steps? Practice, man. Practice makes perfect right. Practice makes perfect. Review your calls. Listen to your phone calls, you know. Just identify where the call went wrong based off of the audio. If you're not listening to your calls, you're not really working on getting better.
Speaker 3:Yeah, it reminds me of sparring or whether you're doing a martial art. I've done jkd g, kendo man and bro, you could do all the drills. The drills help you, but when you actually get hit in the fucking face, yeah, it's like when you watch yourself how you can get better. And I've done a lot of public speaking. I would watch, I would take myself in front of the mirror and I would listen to the audio as I'm driving and I'm like, oh, here I said um blah blah and I agree wholeheartedly. If you want to be, you want to be a master at your craft. You got to watch it, you got to visually see yourself and it sounds like that's what you've done and other successful people in sales have done.
Speaker 4:Yeah, yeah, definitely that's a good one too Visualize, visualize. You know. So again, if your goal for that day, even write things down. That's something that I share with the agents. You know, if you want 10, do 50K in revenue as a high ticket closer, or 500K in revenue in a week or in a month or in a year, write it down, right. That's another good play for creating results.
Speaker 3:There is a new endeavor called Roofs in the Box. It's just man from day one, it's taken off.
Speaker 2:When I first started getting in the roofing industry, what was happening was my fixed costs were always there, and so for me I was looking at how can we, kind of one, save on these costs? And then, two, how do I not lay people off during down times? But also maybe even the ability to pocket more money during the slow season or even the peak season. Since we've done this before, like with our lead gen companies where we have virtual staffing and from Argentina or Columbia, I'm like why don't we do the same thing in the construction business? Now, once we figured it out, we reduced their fixed costs by 70%, and so now during the downtime they have real, seasoned veteran type of players, but during the uptime they pocket. 70% of their operational costs are now going back in their pocket, and then, when it's time to scale, you have the back end prepared, already ready to go to help them lift off.
Speaker 2:Depending on what state you're in, you're averaging about 12.5% on what you pay out on taxes, insurance, fica, all the different insurances that you have to pay out, right? So, yeah, you don't have to pay out unemployment, you don't have to pay out FICA insurance, medicare, Social Security the things that business owners have to eat. Roofs to Box is not just limited to roofing or home improvement companies. You can use it for any services, right? You can use it for IT. We use them internally for data sales, for hygiene, for analytics. It doesn't even matter what the vertical is Like business in a box at the end of the day, pretty much yeah, you know what we were talking before.
Speaker 3:We're having breakfast here in Medellin. We're talking about old school methods versus like new school and that kind of stuff. You just reminded me, man, when I first got into sales, we had to make a minimum of 300 calls a day. I had like a sheet that I wrote and I printed it out, like I got on Microsoft Word. I had one, two, three, 10. I had like 30 rows of 10. And every time I made a call, one, two, three, four. And then I had another thing how many pitches I got off off.
Speaker 3:My goal was to get 10 pitches off. How many sales. I knew for every 10 sales I usually got at least 10 show presentations pitches. I got one sale and that was what I looked at. There'll be days I got zero sales, but the next day guess what? I popped two or three. Yeah, it's a fucking numbers game and if you visualize this stuff and you see it, it works. I have sales. People do that to this day. Write that shit down and I've forgotten about that, but you remind me of that right now, saying that that old school shit works.
Speaker 4:It absolutely does man it also. You know, just go. If you had a bad, bad experience on a pitch or a call, just make sure you hit the reset button right. That's another thing. Uh, don't allow a bad experience or a bad call to dictate the the future calls. Yeah, I agree.
Speaker 3:Look, anyway, I was gonna say is that, yeah, I wholeheartedly agree with that. And you're also talking about the psychology of obviously you've been with a lot of successful salespeople. We'd, I know, you know organizations you were at and some of these guys fuck we're putting up stupid numbers they would make like five calls a day. Just make five phone calls a day and make 10 grand in a day for themselves, right? A student 20 grand a day over five, six calls, high ticket sales, which I really recommend. If someone's watching this and you're trying to get into sales, find someone selling a high ticket product that's a legit product and start working with them. Start selling, man, yeah, you know, if you have the ability to sell and that's the quickest way to really make a lot of money, right, so yeah, but based on your experience of seeing that obviously you're a really good high-ticket salesperson, what's the psychology of a successful high-ticket salesperson?
Speaker 4:You know psychology of a high-ticket salesperson. Again, it's and it might sound a little extreme, it's, I hate to say, kill or be killed, you know. Another way you can put it is you know, this is a chess match and somebody's going to win at the end of that conversation. So there's something that a lot of people say there's a sale closed on, there's a deal closed on every call it's either you or the person on the other end of the line. So you have to look at it like that, right? So this is do or die, and again that sounds extreme, but at the end of the day you have to look at it that way.
Speaker 4:You have to listen. If a client is still on the phone talking to you, no matter how many times they've said no, you still have a shot. So you either keep talking until they hang up or you close the sale. One or the other, right? So for me and I've said this to the agents too it's like listen, don't hang up first. Always keep pushing, even if you're asking silly questions that are unrelated to what you're selling. Just get them talking, get them talking. Leads will always reveal their hand. They will always show you how to close them. You just got to get them talking right, so again it's kind of like stop talking, ask more questions is kind of the idea.
Speaker 3:I'm getting excited. I love talking to gifted salespeople because I've said this before on the show sales is to me, the great equalizer in society, everyone's world. We sell in man. We just have the elections, the presidential elections. Trump sold the American public, right? Did Harris didn't have that charisma or whatever it took. There was something they didn't see in her. So she didn't win the popular I mean, she lost the popular vote. She lost the electoral vote. She was dead in the water, right? Whereas Trump could. Whether you like him or not, hey, he won over the majority of America, right. So at the end of the day, it comes down to conviction, right? Who's going to have more conviction on the phone? And, man, you reminded me of when I first got into this. I was taught there's certain ways to handle objections. You can handle it this way. You can even freaking ignore an objection. There's so many ways. But take control of the conversation, yeah.
Speaker 4:What it comes down to. Oh yeah, be the boss. I say that a lot. Take control right from the beginning. Hey, listen, I need you to grab a pen and a piece of paper. Oh wow, just take control of a conversation from beginning to end and you can dictate what direction that conversation goes in.
Speaker 3:Yeah, Are you still using the pen and paper?
Speaker 4:Wow, yeah, yeah, it's again. It's just. I always say you got to be a boss on the phone All right.
Speaker 3:So, guys, if you know, trying to get people to send, but they were buying bonds. They were buying $10,000 minimum worth of municipal bonds. It's a legitimate product, by the way, I had my Series 7 license, all that shit. So anyway, that being said, I remember the first in our pitch. Let's say I talked to Mr Jones. I got him as a lead. The next week I'd call him like yo, mr Jones. I didn't say yo, I said Mr Jones, it's Dave calling from XYZ. I need you. I got the bond. I got a great bond that we talked about last week.
Speaker 3:Do me a favor, grab a pen and paper. I'll wait for you all so I can give you the details. The first time I told someone to grab a. This guy's a millionaire. I'm 22 years old. I don't got any fucking money saved. I'm broke as hell. I'm living with my aunt, right, you know? I'm telling this guy to give up a fucking pen and paper. The first guy I told to do that. He's like okay. He grabbed a pen and paper. Man, yeah, and he closed. He sent $10,000 for these bonds and then he re-upped man the following week.
Speaker 3:I was shocked now to grab a pen and paper. Close, man, that shit works. Now, tell people what to do. Yeah, it's about and it comes down to taking control of the conversation. If they're going to grab the pen and paper, that means you're, they're interested. Yeah, it's a buying signal. At the end, it's the best buying signal because they took time. They didn't tell you, go fuck yourself. They're like, oh, I can't talk, no, no, I'm not gonna grab a pen and paper. And my then my, our numbers. Like if I told someone to grab a pen and paper, they probably grabbed it 33% of the time. But guess what? That 33%? That grabbed the pen and paper half the time. They actually signed the deal, yeah, right.
Speaker 3:So this gets me excited because this comes back to the roots of how, where I'm at and any successful person. Going back to where it's talking about president Trump and Kamala Harris, Donald Trump started as a salesperson. You can see he's the greatest salesperson of all time. You can say that man, you can make a great argument for that. He might be the greatest presidential salesperson of all time. At the end of the day, so was President Obama when he ran. He was a community organizer, became president of America, right. So sales is like dude. I can talk about this shit for days man, I love it.
Speaker 4:Yeah, sales drives the world, man.
Speaker 3:Definitely so, okay, one last thing. We're talking about psychology of salespeople. We're going to talk about something that is deep for you, right? Yeah, I believe that the best salespeople in the world and some of the best entrepreneurs have a crazy addictive personalities. Some of them are fucking degenerates, right? The best usually are. Yeah, what's your opinion on that man?
Speaker 4:I mean, okay, uh, yeah. So, speaking from my experience, I, you know, I suffered from addiction, man, I, uh, I started the uh, the party lifestyle journey at at 16, um, and you know, starting from truth is man, when I, when I started making those the bigger dollars, I started living a little more aggressively, just with with the party lifestyle. This was in new york, and in new york, yeah, we're in empire state building, you're working all over the financial district, um, and new york city, man, can, can, can, kick your ass. It's all you need enough for sleeps. It can kick your ass if you're not, if you're not careful. Yeah, and yeah, my, my addiction got bad, uh, the thing is, though, I was kicking ass, bro, I was closing like crazy.
Speaker 4:I did great during that journey. So what were you doing? Let's talk about it. What kind of drugs? What was it? Let's get into it.
Speaker 4:No, I mean so, listen, I was a heavy alcoholic, right, I drank, I was a daily drinker. I had an appetite for cocaine no-transcript about three and a half years ago. And the beauty of my story, dude, is that today I don't have cirrhosis. I actually beat something that is unbeatable, according to my doctors. So the fact that I'm even here today is a miracle. And again, I don't regret how crazy my life was. I loved the shit I did, man. It was fun, bro, I had a good time, but at the same time it was time for me to move on to the next phase and next chapter of my life.
Speaker 4:And truth is it's like this goes back to I wouldn't be able to do any of the stuff that I've done, dave, if it weren't for stopping. You know, I remember back in those days, man, like I felt like the only thing I could do was just that same job, even though I was making a fuck ton of money, but I felt that's the only thing I could do. I didn't, I didn't have the confidence or the belief in myself to open a call center, all right, or to lead people to be a leader of men and women. I never thought I could do that back in those days, you know. But again, stepping away from, stepping away from the life, it allowed me to actually channel that energy in a different way and into different things. So yeah, man, that's so. Yeah, back to your original.
Speaker 4:So the psychology of a salesman, bro it's like a lot of us are degenerates, man. It's crazy. Same thing applies to a call center You're going to find. Some of your best agents are the ones that you know they have allergies every single Monday. You know what I mean. Come in with the sniffles and stuff like that. It's like okay, but they kick ass. Well, they'll do in three days what some agents will do in two weeks, but yeah, no, the idea is to try to weed out the true degenerates.
Speaker 3:I mean, you know, yeah, and listen, I've been doing this shit for fucking I don't even know 20 something years, 23 years, and I've seen that I've seen, truthfully, some of the best we know. Someone, man, fucking man, man, tremendously gift to sales for us all right and my god, man, uh. But addiction issues, right and uh, they're good now and hopefully stay good. But, man, some of the best people we've ever seen, they're, they it's, it's that, it's that kind of these, these peaks, these highs, these sugar highs is what you call them, right, and and that becomes part of it. But that, that that's what drives them, man, is what it comes down to.
Speaker 3:So, if you could do it in a constructive manner, which I applaud you for because, bro, I'm going to tell everyone a personal story you worked with me selling leads a few years back. I think you weren't sober for much. What? Six months, seven months at a time. Yeah, we went to fucking Las Vegas for, like LeedsCon or something, though, and I was nervous bringing you there. I was nervous, yeah, a little bit it's tough man, I mean especially in our industry.
Speaker 3:You go to all these events. You're at the chandelier bar, People are giving you drinks, it's just nonstop. Right yeah? So I was like I felt bad. I'm like I hope I'm not leading you into something that's going to cause you to fall victim to temptation again, right, yeah? So at the end of the day, you did great. I was very proud of you. Man Like you didn't nothing happened.
Speaker 4:You were fine. Yeah, no, I'm grateful for the invite, you know. And no, I was nervous too, man, I was nervous too, but what that actually did for me, for me to go to Las Vegas and come back sober, right, because I was sure. But there's always that little bit of doubt in the back of your head and when I came back I was like yo, if I can do this, I could do fucking any era, you know, and that actually helped me. It helped with my process and my sobriety, helped with my confidence, because I was still learning how to navigate the world at that point, you know.
Speaker 3:But yeah, Bro, you're making me laugh because we went to fucking vegas. Right then you moved to miami, yeah, which is another geez if you're of a dick, the personality of miami's, the tough spot.
Speaker 4:I lived four minutes away, walking from club space. Yeah, so if you know club space, that it was literally four minutes from the house so you were you.
Speaker 3:You went to miami, right, and that's what you were doing. You got walking to crypto space, yeah, doing high ticket sales there, right, and and and. And. Then you go to Columbia, pareda, columbia, yeah, which is like. I don't know if anyone here has been live probably some of our audience has been to Columbia. Columbia is like the fucking drink. I like the party man. It's nonstop. So you got to. If you're the funny story man, whatever weren't drinking.
Speaker 4:You were, you're able to go out, have full time out. I like club, I like house music, I like techno. You know I started going to clubs when I was 16 years old. It's kind of it's in my blood. I like the music, I like to dance and, um, it's not just the drugs and the alcohol that made me dance at that time. I enjoyed the music. Yeah, no.
Speaker 4:So when I first made it came to Columbia, I part for the drugs and the alcohol, but the thing is man.
Speaker 4:It's kind of like the reason that I'm able to go to Las Vegas and come back intact, the reason I'm able to move to Miami, the reason I'm able to live in Columbia, which is like cocaine capital of the world, is the truth is you get what you attract, right? Yeah, that's true, it's kind of wild man. Like back in back during my, my, my party days, all of my friends drank and did drugs, like that was just the norm. And what's interesting now is all of the people that I, that are close to me are, aren't are sober, and it's not because they're part of my sober network. It's just like the universe puts these people in my life, like my girlfriend right now. You know she doesn't drink, not because she had a problem, but because she just doesn't like to drink or do drugs. So it's kind of interesting how you know the universe delivers you exactly with the things that you need or the people that you need in your life.
Speaker 3:Yeah, I think that's very powerful where you get, it's true, it's almost as if you have a vibration, or, yeah, you're a magnet. You really are a magnet. You don't forget that. So if you're not where you want to be in life, what are you attracting, that's causing, or what's your subconscious telling you that's that's causing that right, so crazy? I think that's what it was.
Speaker 3:You went there on a purpose, to vegas. You were in miami on a purpose. You're in colombia on a purpose. So that's it. Nothing's going to stand in your way right of achieving your ultimate goal. That's it, man 100. And I applaud you for that, man, honestly, because I know, I know how it is, man, I mean at all these places, right, and it is you. You're surrounded with people there a lot, a lot of guys are in our industry, very driven and and but you get, you get caught up in it. Man is what happens. I, I, my hat's off to you for not letting that out I meant, and what would be your suggestion to somebody that's, you know, maybe, maybe they're struggling, man, or maybe they're not sure they're an addict or something. They're struggling, or what would you say to them, man, to kind of not go down that rabbit hole, because I'm sure if you kept going down that route you'd be dead. You wouldn't survive. You're like one step away from fucking dying man?
Speaker 4:Yeah, I mean the idea. You know, they say that most people don't stop till they hit rock bottom. So either they hurt themselves or they hurt someone else. What I would say, with the advice that I would give somebody, is try to seek out people who are living the way you want to live, people that may have experienced what you have experienced, and just talk to them about it. Yeah, truth is, man is you can't walk away until you're ready to walk away. Man is you can't walk away until you're ready to walk away.
Speaker 4:And, unfortunately, most people would have to be pushed to some really extreme lengths in order to, to to make that step in the other direction. Like, again, I'm an example. Right, I was diagnosed with cirrhosis before I walked away. Yeah, you know, I have I still have a liver transplant doctor that I can visit if I, in the event that my liver fails, yeah, which is pretty extreme man. So I had to. I say I had to almost die twice so that I could start living. Yeah, so it'd be nice if it didn't have to get to that level or that point for most people, but for most people it does. Yeah, unfortunately.
Speaker 3:Yeah, Well, that was a matter of life or death for you, man. It was. For some people it doesn't have to get that way Right, and I chose life yeah. All right, cool man. Well, listen, hats off to you for that man. It's great seeing that. Now going back to the call center, what verticals are?
Speaker 4:working right now, right now. So this is exciting, man. We've been working in the solar transfer space, home improvement transfers and we had a campaign that just fell in our lap about a month ago. Our client was at that time, I think they were looking at 30, 40k a week in losses with the leads that they were generating. We popped those leads in Dave and it popped, man. We dialed the data aggressively. We did 100K in volume within the first week and we literally turned our client's campaign around one 80, man it was. It was pretty exciting. So right now, we're we're doing some work in the in the legal space. Um, we're talking, we're, we're. You know, do we want? Do we want to get into? You don't want to get into? Like, yeah, we're, we're doing some work in the legal space and we're looking to scale that. At this point we're excited about it.
Speaker 3:Yeah, huge space, a great space to be in. One other thing I want to talk about too before we wrap up is columbia. Right, people want to come here. They see, they see great weather and all this stuff. Cheap, cheaper cost of living. Right, a dollar strong. But, bro, it is not fucking easy to have a call center here. Right, you really you learn. You learn that shit the hard way. Right, fist away a lot of money for doing that.
Speaker 4:So how you know, before you go into a new territory, new country, you gotta know what the fuck is up yeah, no, no, we uh, we had some really expensive lessons learned, you know, and I mean that's, that's part of the process, it's part of doing anything new in life. It's it's like entering into something. It's like getting into sales for the first time. You're gonna make to make mistakes, but yeah, no, there's a lot of laws. There's a lot of laws that and again, being American, there's a lot of laws that they don't have in Colombia and there's a lot of things that, again, not knowing is not an excuse for fucking up. Not knowing is never an excuse. So it's kind of like those mistakes can be very, very costly.
Speaker 4:So, if this is something that you'd like to do, do your research right, like we say in the crypto space, do your own research, educate yourself as best you can. The truth is, you're not going to really learn what's going on here legally and you know labor laws and employee rights and all that. You're not going to really really learn it until you're you're there, you're, you know like you're in the trenches. Um, but yeah, no, it was. It was challenging, man, it was very challenging. And, uh, always make sure you get a factura electronico, bro. No, if you don't get a factura electronico, your taxes will be through the goddamn roof. It's, it's, it's. It was another very costly mistake, yeah, but you know what?
Speaker 3:You're still here, man. You're still standing on where you were, yeah, close to death. And third, when you're 36, right, when the roses call center up and down, but it's still here Expansion coming out to Medellin right now. More, all these different verticals. It is exciting. Yeah, we're moving in the right direction, man. Yeah, hats off to you, bro, for someone to go from a sales, a high-ticket salesperson, a sales closer, a extraordinaire, to running a high-performing call center that's doing as well as it is in another country. Man, it says a lot, man.
Speaker 4:And I know that you know website, it's connectingclothesio. Um. You could take a look at my, my instagram, which is stephenreyescc, or you can send me an email. You know, steven, at connectingclothesio, beautiful all right guys.
Speaker 3:you heard it high ticket sales ball center sh Ganza, let's fucking go.