Kidlit Marketing Made Easy(er)
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author?
Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work.
Tune in once a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author.
Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
Kidlit Marketing Made Easy(er)
#1 What is Marketing Anyway?
Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell.
The good news is that marketing has nothing to do with selling. While it may be a means to an end, marketing is simply connecting with people who like the same things you do.
In this episode, we take a look at:
- what marketing is and what it's not
- what selling is
- the difference between marketing and selling
- how to shift your mindset about marketing from negative to positive
Bonus: an example of a well-known author who markets through mindful and authentic connection with her readers.
For show notes and transcripts, visit my website
You can also connect with me on Instagram