Kidlit Marketing Made Easy(er)
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author?
Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work.
Tune in once a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author.
Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
Kidlit Marketing Made Easy(er)
#2 How Do I Start with Book Marketing?
In this episode, we take a look at the foundation of your children's or young adult book marketing strategy which consists of three elements:
- defining your target audience
- choosing your social media platform
- setting your goal
In children's and young adult literature, who is your target audience? Is it children or the people buying books for them? Knowing where to find these people online will help you connect with them. What are your goals in connecting with these people? Is it to sell books? If so, how many is enough for you and why? If not, what is your goal in marketing?
Having both the answers to these questions and a clear marketing strategy means you market yourself and your work to the right people. If not, you'll be marketing to everyone and reaching no one. And who has time for that when you could be writing?
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