34: What’s Your Story? Attracting Your Dream Business from Your Unique Story

Today, we have on the rebellious storyteller, Jaycie Cormac from the Cartwheels and Banana Peels podcast. Jaycie is a vivacious storytelling coach, helping entrepreneurs attract their dream clients through compelling narratives and helping them show up as their authentic selves. In this episode, we cover the power of storytelling in building strong business connections and how to gain confidencein areas of growth and breaking out of our comfort zones.

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Chapters

• 1:51 Jaycie's Story: How She Become the Rebel Storyteller
• 8:39 Why Storytelling Is So Important In Your Business
• 11:55 Getting Out of Your Comfort Zone
• 18:54 You Don't Have to Reinvent the Wheel
• 20:34 Jaycie's Best Skill
• 28:19 Best Advice To Her Younger Self

Transcript

Jaycie Cormac: Society, that's the stories that we tell ourselves and the stories that society and the culture that we're in tell us, this is what you're supposed to do. And it's like, not necessarily, we don't have to go reinvent the wheel, but we don't have to put the same kind of wheel on our vehicle as everybody else either 

Welcome to behind their success. This podcast is for people who are feeling stuck on their entrepreneur journey or in their careers. It's for people who want to scale and grow their businesses, learn about the power of mindset, or they just know there's more out there and they want to start making changes.

I'm Peyton Squires, the host of the podcast. I was never cut out to be an employee, and when I was an employee, I was bored out of my mind. So I made a plan. I studied and passed the CPA exam in eight months while working, all with the end goal in mind of quitting my job and starting my own business. I did that in 2014, and it has been an amazing wild ride since.

So now let's hear from other entrepreneurs, and what mindsets, and probably more important, what [00:01:00] actions they have taken that have created and led to their success. 

Paden Squires : Hello, everybody. Welcome back to Behind Their Success podcast. I am Paden Squires, the host. And today we have Jaycie Carmac. She is a rebel storyteller and the host of the podcast Cartwheels and Banana Peels. There, she interviews women entrepreneurs, helping them tell their entertaining stories that attract their dream clients.

Paden Squires : She has an extensive background in coaching and in the entrepreneur space. Jaycee, good morning. Good morning. 

Jaycie Cormac: And I just have to say that just last week we brought out a special episode of cartwheels, banana peels. Cause the guys kept going, Hey JC, I want to be on, even though it's pretty femininely branded.

Jaycie Cormac: But, so that episode came out with just a group of guys anyway. 

Paden Squires : Yeah, that's awesome. So JC, tell us a little bit about yourself, what you're doing currently, 

Jaycie Cormac: Currently, I am a storytelling coach. I am absolutely a rebel. So that all comes into play right there. but I really focus on helping [00:02:00] entrepreneurs and men and women that really, truly have this fire in their belly and they want to make it.

Jaycie Cormac: Huge, massive changes. And so to do that, we need to be more visible, have momentum to get either our businesses or just that movement started. And that is what I do is help them tell stories that make them stand out and be unforgettable. 

Paden Squires : So storytelling, right? What do you think is so powerful about storytelling or what got you?

Paden Squires : So, you know, you say you're a storytelling rebel, what? Gosh, you look so excited about storytelling. 

Jaycie Cormac: Well, I've been on stage my entire life. Literally. I'm 53. And I started dancing when I was 3. So, I've been on stage forever. But I was an introvert. Scared to death. I overcame that. But, that is really ultimately storytelling in a different sense, right?

Jaycie Cormac: It's through movement. When you're performing on stage, when you're in theater, obviously there's, I didn't act, but that's storytelling as well. Yeah. And [00:03:00] then over the years, I've always ended up in some sort of leadership role, no matter what I was involved in. It's just, I kind of naturally end up there.

Jaycie Cormac: So I'm always in front of people, always speaking. And from the time I was 13, I actually started helping teach dance back then. And then I had my own studio when I was just 13. 19. That's when I started. 10 years ago, I actually then began to work with authors all over the world. I founded an international book award contest.

Jaycie Cormac: And so I ended up working with authors, and of course that's, they've got stories, fiction, non fiction, but then how do they share it? So I really started doing that. And eventually, Things, just one thing leads to another and here I am working with people on their stories from everything from their elevator pitch, which is really just a story, an itty bitty story, all the way up to their signature talks and weaving their stories in.

Jaycie Cormac: But also, the stories that we tell ourselves, and so we get into the personal development and personal growth [00:04:00] with that, because those stories can really hold us back sometimes. 

Paden Squires : Oh yeah, for sure. and even figuring out doing the work or doing the lift to even figure out what the stories are you're telling yourself or even where they came from.

Paden Squires : yeah, that's some interesting work, right? Yes. 

Jaycie Cormac: Oh my gosh. Very much 

Paden Squires : and the cool thing is I'd say my journey in the last year or so, or last couple of years, definitely storytelling and branding and the importance of all those things. I can appreciate those things a whole lot more than I used to, as a guy that's like, You know, I'm a CPA and money guy and analytical and all those things and in numbers, right?

Paden Squires : Makes sense to me. I didn't appreciate all the stories or I guess how people communicate, right? I mean, people communicate through stories all throughout human history, like even before written word, right? Everything was told through stories and humans are developed to remember stories. And that's why branding and storytelling and why that stuff is so important, even though, maybe even consciously, 

Jaycie Cormac: because our [00:05:00] brain remembers things it processes in story.

Jaycie Cormac: So if we want to get off of the feel part, that emotional part of the storytelling, we get into the neuroscience of it and our brains. everything in the story and that's how they remember. So especially when we can give people a, you know, really paint the picture when we're sharing a story. That's why I like to, I don't care how deep of work you do when you can find an entertaining way.

Jaycie Cormac: Sometimes it's just the facial expressions or the way that you share it, the inflections and tones of your voice. But when you keep them interested and captivated, that is when you're They're going to feel good listening to you. They're going to get excited. The brain fires, it sends these feel good hormones, right?

Jaycie Cormac: And chemicals into our body. So then we remember those people. We want to get on board with them. Sometimes after you've seen somebody and listened to somebody enough, the next thing, you're like, I don't even know. I just want to work with that person. I'm not even sure what it is they [00:06:00] do, but I know I want to partner with them or collaborate or work with them.

Jaycie Cormac: I need to hire them, whatever. So the stories are huge. 

Paden Squires : man, that's so true. and yeah, so 

Paden Squires : give us a little more color to your background. Kind of, you know, you said you started dance at three. Just tell us Give us a little more color back there. 

Jaycie Cormac: as I mentioned, now I have this big vivacious personality that doesn't really know a stranger most of the time, but I was in first grade and I was dancing then, but I wasn't really performing as much yet, but I was one of the little kiddos that had been selected to for a classroom play.

Jaycie Cormac: So just in the classroom, not on a big stage, but we, I'm a Gen X er. So Gen Xers are going to probably recognize the three billy goat scruff. And so we did this little play and I had a paper bag mask over my head. I was one of the goats, right? And all I had to say was, let me pass. I couldn't, I completely froze, terrified, deer in the headlights, [00:07:00] tears started running down my cheeks.

Jaycie Cormac: Nothing. Teachers are trying to talk me through it. I never could say those three words and all my classmates are just staring at me. So I was mortified. But a year later is when I really started being on stage consistently. I didn't have to speak on stage yet, right? Because I was dancing. It was different. But eventually I was speaking on stage, was a cheerleader in high school.

Jaycie Cormac: The rest is history. I've taught and trained and coached since I was a teenager. And It just led from one thing to another. I ended up starting my dance studio technically in the side yard of my parents home, my childhood home. I was 18 as a baby. So the next, by the next year, I had actually opened my physical dance studio and was very successful with it.

Jaycie Cormac: And of course sold it a number of years later, but I began to really see how putting those stories and getting on stage, For not just myself, but [00:08:00] all the students over the years, not just the dance studio, but what it did to build the confidence in those people. And you can get in your zone in that space and you can become a stronger leader.

Jaycie Cormac: I've had students from that even way back when that said, Hey, I made it through bootcamp in the military because of what I learned from you and dance. I'm like, what? This came from not just a couple of ladies, but one of the guys. And I was blown away because I wouldn't have expected that. So it just really helps us be stronger in so many more ways.

Jaycie Cormac: And when we're becoming an entrepreneur, when we have to be on stage, we have to learn how to pivot when things go wrong, we have to be, so we have this whole different skill set and quick, fast problem solving. And we develop that. And if we're good at being in front of people with practice, we become good at it because we're watching our audience.

Jaycie Cormac: and paying attention to whether or not we're keeping them interested and when we're not, we need to shift gears. 

Paden Squires : yeah, you made a [00:09:00] couple of good points there. It's definitely, you got to keep the audience engaged and as a guy,I, for a living, I meet with people, right?

Paden Squires : And we're talking about money and finance and all that stuff. And I've, I used to be terrible at it. I started my business 10 plus years ago and I wasn't terrible, but like I wasn't even half as good as I am now. but the reason I got so good was not because I'm naturally talented in something.

Paden Squires : It's because I've done it literally thousands of times. And you get really good at speaking to people. If you just do it a thousand times. 

Jaycie Cormac: Yes, When I trained in jiu jitsu, 

Jaycie Cormac: I remember one of my main instructors though, he taught us, and I can't, I'll probably butcher the quote cause I can't do it exactly, but it was Bruce Lee that said that I fear the man, not who has practiced 10, 000 kicks, but the man who has practiced one kick 10, 000 times. So yes, when we do it over and over one, now we've grown our comfort zone. And so that becomes our new comfort zone. Hopefully we still challenge ourselves and grow more, but. [00:10:00] Then you can learn and perfect it and always get feedback, right? We never should just be stuck in, Oh, look at me. I've got it down pat.

Jaycie Cormac: No, we grow. We learn from others. We get feedback. We continue to improve, but it's not because a lot of people, 75 percent of people. Have a fear of public speaking. 

Paden Squires : It's that I can't believe it's that low. I thought it'd be 90, 90. 

Jaycie Cormac: maybe it is higher in some way, but, and of course not everybody is paralyzed with fear.

Jaycie Cormac: Like I was as a little girl, but some people are right. So it just takes practice and we do it over and over. It becomes more comfortable.

Jaycie Cormac: So when we find our comfort zone or we build it at some point, Yeah, it just becomes easier. You can be more natural and then build those other skill sets. So if you're in sales or if you're in coaching or whatever you happen to be in, we just have leadership of some sort, you can build your skill set. the easier, the more comfortable you become.

Paden Squires : Yeah. [00:11:00] Yeah. And I think, getting out of your comfort zone, growing that I think it's really key. once you've done that one time in one space of your life, like one area of your life, like for one really tangible one for me was in the gym.

Paden Squires : The gym is such a great training ground for that because it's so tangible and you realize that if I just show up and commit to this over and over again, You get really good at it.

Paden Squires : And then people are like, Oh my God, right? but the thing is, it teaches you once you've done that once and you had that experience, maybe in the gym, you're like, Like I can change. Everything is just a skill that I can learn, right? Everything's a skill 

Jaycie Cormac: Yeah, absolutely. That's why, as I mentioned, jujitsu. Now, mind you, It was me having a gymnastic and dance background. Martial arts wasn't as much of a leap as it might be for some people, no pun intended, but anyway, but I had gone through a really ugly divorce a number of years ago and I was in a new city, didn't have anybody, but my then 10 year old son at home.

Jaycie Cormac: [00:12:00] And so I didn't know anybody yet. I'd only been there a couple of months when this all came down. And so I decided, Hey, I've wanted to do martial arts for a long time. I'm going to go by train. That's what I did. I started off with kickboxing and it was fitness kickboxing, so there were a lot of ladies, but then I was like, afterwards, what are you guys doing?

Jaycie Cormac: And I started asking the guys that were coming in, and I'm like, I want to do that. And so a couple months later, I did, and I started training in jiu jitsu, and anybody that knows anything about Brazilian jiu jitsu, it's really hard. It's a chess game forever. And it's not like karate or some of the other things that within two or three years, you can potentially earn a black belt that takes 10 to 15 years to earn one.

Jaycie Cormac: So I only trained for a couple of years. Because life, but, so I'm still a white belt for anyone that asks out in the world. I was just shy of testing for my blue belt, but life happens. 

Paden Squires : At some point you have to make priorities. Yeah, 

Jaycie Cormac: life because it took a lot of training, but that took me so far out of my comfort zone and having come out of an [00:13:00] ugly relationship where I didn't trust guys.

Jaycie Cormac: I put myself in a position Where I was learning from guys and I built amazing lifelong friendships. And so it's just this amazing experience that, and there were women that trained too, but, just an amazing experience because it is, it taught me so much. It became really therapy even. And that's for me, a spiritual practice of just going in and getting in the zone.

Jaycie Cormac: And it did, it gave me the confidence and the trust in myself again. And so then that does, it feeds in. To everything else that we do. 

Paden Squires : And now you got evidence, right? Like you, you go and do something like that. Now you have evidence that you can point to that Hey, I went and did something hard and I did it and I got better at it.

Paden Squires : And yes, life happens and obviously we gotta prioritize that. I want to be good at golf, but I'm not willing to put the time in. And so I don't get mad at myself because I'm not good at golf, right? you prioritize different things. But, the important thing to take away from this is that confidence, [00:14:00] right?

Paden Squires : The confidence that you get from knowing that you can't just push through things because you have the evidence you've

Jaycie Cormac: when we bump up against something new, that's difficult, whether it's business wise or personally. You can go back and go, okay, remember the things that, my instructors or some of the guys I trained with those things like JC, you're a beast.

Jaycie Cormac: You have a heart of a black belt, all these things that they talked to me through some things. and just knowing that I did accomplish those things and I wasn't afraid, frustrated at times, but I wasn't scared to go do it. I just did it. And so what if you fail sometimes? All right, pick yourself up.

Jaycie Cormac: It's not the end of the world. Because I've had great, amazing success in business over the years, but I've also had major financial catastrophe and lost a business. the partner that I divorced from years ago, prior to that, we had completely lost. It was right after the recession of Oh eight.

Jaycie Cormac: So by 2010, we knew we had a bowling center and a bar. We could no longer keep that afloat. It just wasn't going to [00:15:00] happen. I had taken a job and was supporting the family on a personal level so that we could make it. But we couldn't, the business had to go eventually and the houses and the cars, all that stuff went.

Jaycie Cormac: So I've had the big stuff, right? it happens. And then sometimes the rug just gets yanked out from underneath of you and you just have to put your big girl pants on her guys, whatever. Or I, as a single mom, figure this out.

Jaycie Cormac: And, Go forward, right? That's just what we need to do. 

Paden Squires : Some ways, in a lot of ways, those experiences are obviously great for you, right? They grew you, you're stronger. and in many ways,you said you had the house and the success and whatever, right? At least for some time period there, but then, let's take it away.

Paden Squires : And then you realize you didn't need any of that stuff, right? it's cool and it's nice to have, and everybody likes nice things, but 

Jaycie Cormac: Stress actually adds stress. 

Paden Squires : Yeah, there's a lot. My wife and I have a lot of conversations about that, especially currently.

Paden Squires : And we got young kids and a lot going on and, we've [00:16:00] had some success. but like kind of the longing for just some more simple things, right? we do all these things, we run around and we chase success and maybe money and different things, but like, what for?

Paden Squires : Like you really, like you need to understand why, what's the purpose behind 

Jaycie Cormac: it? So I've done the nomadic lifestyle a couple of times by choice and I only got settled back down here on the border of Arizona. Because I'm now 17 years old, I'm almost an empty nester. But I settled down because the younger one was like, I'm sick of traveling. I don't want to do it. But I said, all right, let's get a little house, smaller house than I've ever had, smaller than an apartment I've had.

Jaycie Cormac: So it's not a tiny house, but it might as well be. And that's what we agreed to do because I'm like, I don't need the big stuff right now. I'm growing the storytelling piece and cartwheels and banana peels. I don't need to have the big house. I would rather travel and go do other things and go do some of the fun [00:17:00] things that I do.

Jaycie Cormac: that in the past have even been the hustle that supported me, but it's go do some, Let's just be straight up when we're talking to entrepreneurs, especially in an online space or wherever people have a tendency to think that we have to put our best foot forward. Oh, look at my success. Like I'm great.

Jaycie Cormac: I got it. But we don't share when someone's in a newer space in their business or a transition or something, or just having a weird time where sometimes you need to do a little something else. Plus side note, if you talk to millionaires or above. They don't just put all their eggs in one basket. Anyway, they do numerous things.

Jaycie Cormac: But years ago after I dissolved the company directly working with authors because of that divorce was my income. I'm going to do it now. So I actually started doing Instacart and anybody in the U S most people know what it is. It's a grocery delivery service. It sounds so, and a lot of people that do it don't have a lot.

Jaycie Cormac: And this is true, but [00:18:00] there's quite a few of us that have the big fancy smashy degrees that we Did even do and I still do it. I did it this week I like doing it because it's truly going and helping other people and for me I don't have to go to the gym when you're slinging cases of beer and big 40 packs of water and With carts through the store or whatever We can go do other things that bring us joy and support us as we're even in the midst of our success elsewhere, because it's not about being so driven that we only focus on, that tunnel vision, that one thing.

Jaycie Cormac: It's a different perspective because there would be others that say, you got to focus on that one thing and that's all you do. And da. I don't agree with that because that doesn't fulfill my life. So there, see there's the rebel coming out. I'm like, nah, we do it our own way. 

Paden Squires : And that's the truth, right?

Paden Squires : We're all so vastly different. I don't like to tell anybody what they should or need to do. I hate that word, but people would probably be happier if they just sat down, think about what [00:19:00] they want and start putting that in a prioritized order. and biggest thing, stop caring what anybody thinks about.

Jaycie Cormac: Yeah, It's true because society, that's the stories that we tell ourselves and the stories that society and the culture that we're in tell us, this is what you're supposed to do. And it's like, not necessarily, we don't have to go reinvent the wheel, but we don't have to put the same kind of wheel on our vehicle as everybody else either. 

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Paden Squires : JC, what would you say is your best skill that leads to your success? 

 My best skill and innate ability are two different things. The first thing that pops into my head is because I am ADHD, I have learned how to use it to my advantage or to my client's advantage, because my brain will fire so freaking fast that the creative ideas that come to me when I'm just listening to a client that I'm working with, they can't see the forest for the trees.

Jaycie Cormac: It's hard for any of us to do that and for ourselves. So I can find their stories so quickly that [00:21:00] they, if we're working on deep work, it's a little different direction. But if we're working on what stories are we going to integrate into their talks or their interview podcasts or whatever, just, it just rolls, just, it just comes out.

Jaycie Cormac: And the ahas that open up is just amazing. So. It's a skill because I've practiced it for years and years. But it's also just an ability because of finding the ways to use my unique being, right? Because of the ADHD, which most people, so many people want to complain about. And I jumped from this story to that story.

Jaycie Cormac: I can't focus. I procrastinate. Yeah, sure. Those things are there. But when we learn how to use them, That's a huge skillset, listening to other people. As much of a talker as I am, you have to be able to listen to the person that you're talking to or working with as well. That took skill and practice just because I have such a big [00:22:00] personality and I like to perform, but I also know that when I help people, it's not just for me.

Jaycie Cormac: It's not just about being on stage and training or talking or inspiring. It's about working with people. and finding out what it is they need and then me saying, okay, let me open this door. What does this look like for you over here? 

Paden Squires : yeah, that's interesting.

Paden Squires : You talked about, with your ADHD, you have some innate ability there, right? and that's true, right? We all have some innate abilities that we're all designed a little differently. some people are more and that's like literally genetically. in us, right? but, to find those things, rig to find those areas that you are skilled at, right?

Paden Squires : Me, I talking people, but it's you're innately good at a on, let's do it over and over again, find you get like almost like An outsized return compared to other,if you have the skillset of talking to people and then also do it a million [00:23:00] times, like you're going to get this massive return,and as opposed to the person that may not have that innate skill set, they can still get better and they should, and still should develop that, but they're not going to get the outsized returns.

Paden Squires : Maybe they're a person with your innate ability 

Jaycie Cormac: we need to be able to find those things about ourselves that feel easy. They're easy for us. And if it's something that we're passionate about, if it's something that we can truly love and enjoy doing, then we need to put more energy into that.

Jaycie Cormac: We need to bring that forward because just because it's really easy for us does not mean it's easy for other people.

Jaycie Cormac: Everybody needs to figure out what it is that works for you and grow that skillset.

Paden Squires : Yeah, no, yeah, absolutely. And it's a matter of getting as self aware as possible, right? Like really diving into yourself, understanding what you're good at, what you're not. Most people. I've done very little work in that area. [00:24:00] and then double down on your skills, right? double down on your areas, right?

Paden Squires : ours might be speaking to people. It's okay, we'll double down on that and get better and better at it. You know, somebody else's might be, I don't have some other skill, right? And it's, it's just spending the time to develop that and understanding what's going to give me outsized returns because I'm naturally good at this.

Paden Squires : obviously I got to develop it, but what's going to give me outsized returns 

Jaycie Cormac: when I think to that, listening to what people Say about you that what do people come to you for that was where I finally Had switched gears and brought one cartwheels and banana peels forward and I talk about it And I'll tell anybody that I run a podcast called that Because men and women will chuckle at it even at my mechanic for my Jeep the other day Something was said about me having a business He asked me what I do and yes, when I mentioned cartwheels and banana peels because he wouldn't be my ideal client but when I mentioned that he was like [00:25:00] What is that and it gets?

Paden Squires : He'll remember yes, that's an important thing. He'll remember it right, you know If you just said I have my podcast, I interview successful women or whatever it is like He's forgotten. 

Jaycie Cormac: Like 

Paden Squires : very quickly after, right? Yeah. 

Jaycie Cormac: And so the other thing that I found out was people kept telling me, JC, you're funny.

Jaycie Cormac: And I'm like, I'm not funny. I actually didn't think I was really funny. Then I started to realize I'm like, no way. I make everybody giggle, laugh, chuckle, almost everybody I encounter. I can end up getting a laugh out of them because I let my big, vivacious, crazy, silly, goofy, personality show.

Jaycie Cormac: And mind you, there are those that don't realize my successes. They don't really, some of my friends, newer friends have finally come to learn what I do, but they're not in my space of the online world. And so I don't tell them when they find out I have a big [00:26:00] fancy degree. They're like, I had no idea, but it doesn't matter because to me, that's not the important part.

Jaycie Cormac: My important part is being friends and having fun and those things. And so even when connecting with ideal clients or working with people, it's still about those personal connections and building that kind of rapport and that kind of a bond, if you will, because then when someone, the know, like, and trust factor, when you have that in place, It shifts everything.

Jaycie Cormac: Then you can step into like, Hey, now we need to have a serious conversation. Let's dive into your stories. We're still going to have fun. That's just how I always teach, but we're going to do some deep work too. 

Paden Squires : the only way you can do that or people know, like, trust you is for you to be authentic, for you to be vulnerable. Because being vulnerable and authentic is the way to build trust, right? it's like you hand something to somebody and you're being vulnerable. Here's something about me that you could probably hurt me with.

Paden Squires : And that's being vulnerable. But, by [00:27:00] doing that, you're taking a risk. But that is the, that is literally what builds trust between two people 

Jaycie Cormac: is being 

Paden Squires : vulnerable to each other. And if you can get that and understand that you can communicate and work with people, build rapport, build trust,in a quick manner.

Jaycie Cormac: Yes, very much so. and so when I bring the laughter piece forward and I teach people to share a story that is entertaining or find a way to make it even more entertaining, Because when people can chuckle or laugh, again, I go back to it's neuroscience, it's chemistry, but brain chemistry, it releases the feel good hormones, oxytocin, dopamine, endorphins, then you want more of that.

Jaycie Cormac: So you want to be around that person. You will trust them more because that laughter has built a bond from the get go. And it breaks down barriers just very quickly. And that's in personal relationships too. I do compare it to that. Think about it. Of course I am single, [00:28:00] but think about it when you're meeting someone new.

Jaycie Cormac: If you feel good around them, you laugh, you have fun with them. You want to spend more time with them. So it works in business. It's the same thing. We want to collaborate with or hire someone or our own clients. We want to have fun when we're working with them. Actually, we want to enjoy it. May not be ha ha funny all the time, but we need to enjoy what we're doing to really want to stick with it 

Paden Squires : it's all human Storytelling and relations. Yeah, JC what is one piece of advice? You would give, 

Paden Squires : 18 year old JC standing in front of you right now, what would you tell him?

Jaycie Cormac: Honestly, I think I probably would have stayed in the same industry I was in. Now that's not for everybody, but I see how there's such an impact for people. To be on stage. So I still get to put people on stage, but had I stayed in that industry, instead of switching gears at some [00:29:00] point, I could have just grown it, expanded it in a different way.

Jaycie Cormac: again, I'm a Gen Xer. So the internet was just a thing and coming out for the public in the nineties. So I already been in business a few years, but as it grew, then I could have done something different and just, just had a different level of success and not be 53. And starting a brand feel.

Jaycie Cormac: It's not brand new, but it feels brand new business. So looking, I guess the advice would be like, hang on, how can you pivot without jumping ship that way? You still utilize the skills that you have already built a foundation with and sometimes you need to jump ship. But can you, is there a way to pivot without jumping ship?

Paden Squires : Yeah, that's, that's good. and it's right. Like the only way to build something really big, Is to just, the people that are really successful, built huge businesses are the ones they've been doing it for 20, 25 plus years in one [00:30:00] industry, doing one thing and they got really, really good at it, people always think it's like, Oh, there's these secrets of the rich and successful or whatever. It's like, no, no, their secret is they just do all the basics and they're better than everybody at the basics.

Jaycie Cormac: want to point out, it doesn't even mean.

Jaycie Cormac: They're the best at whatever it is their actual business is, but they're really good at business. That's important to take to heart, too. 

Paden Squires : Yeah, that's good stuff, J. C. So, J. C., what's the best way people can connect with you? You know, they like your story, like what they hear from you. What's the best way they can get in touch with you or follow you or in any way connect with you?

Jaycie Cormac: Well, if you go to www.cartwheelsandbananapeels.com, That's probably the easiest way to find me. that's of course on YouTube, you can search it, but everything's under storytelling rebel. my name's JC Cormack, so it's not, there's no other JC Cormack. Apparently I'm the only one in the world.

Jaycie Cormac: it's not hard to find me. You can type it in if you spell it right. And you'll find me on Facebook and so forth. And so, yeah, you know, LinkedIn, Facebook, all those types of things, of course. [00:31:00] but caramels and banana peels. You can, hop in there and watch some of the episodes even, or be a guest and things like that.

Jaycie Cormac: So,obviously if you want to work with me, just reach out to me. I am doing one-on one coaching, which I really hadn't done for a while. But something has called me this year to doing that because it's so,just so personalized to really work with the stories. And so right now I am doing one-on-one coaching, before I go back to just doing groups again.

Jaycie Cormac: That's 

Paden Squires : That's awesome, Jay Z. any parting advice or words for the guests? 

Jaycie Cormac: Just remember that your stories that you have in daily life, the stuff that you can't wait to go home and tell your wife or your partner, whoever, or especially us women, we can't tell, wait, tell some of our best friends.

Jaycie Cormac: Those stories are very often the ones that you should pull, I call them back pocket stories, that you pull out of your back pocket and share with a colleague or a potential client because it will break the ice. It shows your personality when it's something that you have had a [00:32:00] chuckle or a shocking moment when your people will feel the same way or similarly to you.

Jaycie Cormac: If they're not your people, cool. You just repelled them. You don't want them as a client anyway. 

Paden Squires : That's awesome. Yeah. And, and, yeah, they'll 100 percent agree, right? Being your authentic self, telling your stories, being open as possible. And then, yeah, it'll be amazing. Like you'll like all your clients, 

Jaycie Cormac: right?

Paden Squires : You'll attract it, right? You'll attract the clients that want to work with you, 

Jaycie Cormac: Yeah. Cause that will create more success because your clients are going to be more successful. 

Paden Squires : Yeah. And you'll be, you will be wildly because you'll be happier.

Jaycie Cormac: Yeah. Yeah. 

Paden Squires : JC, thank you for coming on the show. Listeners, we will catch you next time. Thank 

Jaycie Cormac: you.

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