Emily In Paris: I don't think this is how marketing works

Can photos of croissants grow your Instagram account from 250 followers to 123k in a year?

Claire is joined by messaging consultant and brand copywriter, Giada Nizzoli, to talk about the bad business in the Netflix series, Emily In Paris.

• Can you really grow from 250 to 123,000 Instagram followers in a year?
• Why is Emily unable to fail?
• Is marketing really this fun and sexy?

Find out more about Giada at https://craftycopy.co.uk

This podcast is presented by Claire Owen-Jones of Loud and Clear Accounting www.loudandclearaccounting.co.uk
It is edited by Emily Crosby Media.
Theme Tune by AxolotMusica
Artwork by Alternative Aesthetics