The Best Way to Learn SEO in 2024 w/ Matt Diamante

The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Diamante of HeyTony to join me on the podcast. I regularly find myself DMing Matt SEO questions of my own. So… I asked him if he’d be up for answering some popular Q’s, he said yes, & here we are! Join us—a couple of SEO experts who love making SEO approachable, simple, & worthwhile.

With this episode you’ll be able to:

• Learn how to set up Google Search Console.
• Discover the best SEO tools for business owners.
• Learn the best time to work with an SEO agency.

Have any SEO aha moments? Share them with us! Find Matt & me on Instagram—links below.

Mentioned Resources:
Free SEO Course!
Google Search Console Step 1
Google Search Console Step 2

Connect w/ Matt:
Website
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

———
Find B on: Instagram, YouTube, Threads, & LinkedIn.

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Hello Audio (15% off w/ code: BASICB)
Styled Stock Society
Brain.fm (1 mo. free!)
Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

Transcript

Brittany Herzberg: 0:06

Welcome to the basic be podcast, a show for the wannabe SEO savvy service providers among this for the coaches and consultants who dream of becoming known for their storytelling skills. Not to mention the solopreneurs who straight up need to master all things social proof to increase sales. After a little reluctantly, fully committing to this online rather business, I quickly realized I needed to get people to come to me, I needed to tell them I was here and how I could support them. I dove headfirst into social proof, which led me to SEO, which led me to storytelling. And now it gives me great joy to share what I've learned with other business owners so they skip the hard stuff and ease straight into sales. This podcast gives you expert insights, actionable takeaways, and casual combos with some of the online world's best and brightest experts and strategists. I think that's enough of an intro. So here we go. Welcome back to The Basic B podcast. And thanks for joining, whether you're watching us on YouTube or tuning in from your favorite podcast player, I'm really stoked to have you here. And you're in for a treat, because I've got my friend Matt de monta with me. And we're gonna be chatting all things SEO. Literally, I'm asking him questions about SEO, because he's been in the game a bit longer. He knows things. I love it. So quick intro for you is that Matt is the founder of the Hey, Tony agency, a dog dad times two. And he spends his days helping entrepreneurs navigate digital marketing. Welcome to the podcast, Matt.

Matt Diamante: 1:35

Thank you. Thank you, I think I need to update my bio, because now we also have two cats. So I'm a dog dad times two, we have two dogs and two cats. And yeah, we're running a little bit of a zoo over here. Never a dull moment.

Brittany Herzberg: 1:49

That's the best way to do it. Yeah, that's awesome. So one question that I love asking guests is, which do you believe is most important for sales? Seo, storytelling, or social proof? And why?

Matt Diamante: 2:04

Oh, my God. That's such a loaded question. It's, it's kind of everything at the same time. I never really got into the storytelling side of things. till recently, when I started doing my own socials, and you know, telling my own stories, and going on podcasts, and all that kind of stuff, which that really does help with sales, especially in 2024. Now, in 2023, it was it was, you know, very prevalent, everybody was talking about, you needed to be doing storytelling, this storytelling that appear on socials, talk about your day, show your life a little bit more kind of behind the scenes, but then also in your content, you know, tell a little bit more of a story instead of just trying to sell somebody which, like, honestly, believe works, wonders. And it since you asked that question, I'm like, Oh, I haven't really ever been doing storytelling. But I've been writing emails for clients for like, close to 10 years. And like, a lot of it was storytelling. And I just didn't realize, you know, we're talking about a client, who, for example, grew up like, you know, without resources, and all this kind of stuff. And who is now you know, a known person, and they're, you know, selling a lot of products and all that kind of stuff. So like, I was the one writing all those emails, I was the one asking the client, like, Hey, can you tell me a little bit more about this, tell me about your childhood. Tell me about, you know, what's going on in your life, and then translating that into that as a sounds like a sales email to kind of tug on those heartstrings a little bit and get people to buy? Yeah, so storytelling is definitely important. When it comes to SEO, it's kind of hard to say because people are going to your website, if they are finding your website for a reason. They're looking for a specific piece of information. And the storytelling part of like, recipe sites, for example, is so annoying. I hate it so much like yeah, why do I need to know about your kids soccer game? And like, Oh, this is the inspiration behind this, you know, turkey chili, like, it doesn't make any sense to me, it just gives me the recipe. So I think storytelling, yes, you definitely need to when you're talking about SEO, and you're writing blog posts on your website, you do need to be adding in your own flair and your own stories that nobody else is really talking about. But at the end of the day, like don't be as people make sure that you're actually including the content that they're looking for. And it's clear, it's not just like in the middle of a paragraph you have like a very clear like subheading, like. Here's the question that you're asking. And here's the answer in the paragraph below kind of thing. Yeah. So yeah, I think storytelling like it lives more in our lives than we actually take it as. Oh,

Brittany Herzberg: 4:50

yeah, I couldn't agree more. And it's even gotten to the point where my boyfriend and I will be watching a movie or a TV show or something or we'll even be like going somewhere. It happened a lot with the holidays or something would have Then, and I've kind of like jot it down, because I wanted to tell people about it. And then I found myself weaving it into not only everyday conversations, but also like, you know, DMS with people or blogs or emails or whatever. So I agree with you. And you kind of said the answer that I was hoping for, which is that they all SEO, storytelling, social proof, they all weave together. And they're really important for especially for sales, but any kind of conversion. Yeah,

Matt Diamante: 5:24

so last year in 2023, in December, so I live in Canada, but we're really close to the US border. And my wife and I, and one of her friends, you know, decided on like a Wednesday, hey, we're gonna go to Buffalo. And we're gonna do some shopping, and we're gonna get some groceries that we can't get here. And you know, all that kind of stuff. And while we were there, there was an explosion at the border, somebody rammed their car into one of the border Agent Booth things. And there was like an explosion and all this kind of stuff. And like, we were, my wife took too long in Target, like, she walked down every single aisle, and looked at every single thing. And like, that's like her Disney plant, and like she loves it. So I was like, I walked around the store four or five times myself. And anyways, we ended up running way behind schedule. And we were just going to come back to Canada and eat lunch here. But we're like, Okay, well, you know, it took so long, we're just going to grab something quick, then we're going to head back. And before we could even grab something quick friends started texting me being like, Oh, my God, this is crazy, because they saw my Instagram stories that were in Buffalo. And they were like the borders closed down. All this stuff is a potential terrorist attack, which it turned out not to be a terrorist attack. It was just somebody I don't know if they had a heart attack while they're driving or their trunk or if there's a medical issue. But it wasn't a terrorist attack. So anyways, they close the border down for several hours. And we're trying to figure out what was going on. And long story short, the next day when I got back, because we ended up staying the night, I sent an email to my email list just being like, hey, here's the situation. Here's what happened yesterday, I was stuck in the US, I didn't have my laptop, I couldn't do any work. It was like a forced day off all this kind of stuff. But the thing that I did have working for me was my SEO, I got five or six inquiries yesterday, while I was away, because people were coming to my site organically. So that's like in terms of storytelling, that's something that like, it could be something that isn't necessarily related to what you're talking about in your sales process. But like that is 100%. You know, my life at this point where I'm getting people coming to my website, watching my videos, whatever it is, and I don't have to do anything every single day, if that makes sense. Yeah.

Brittany Herzberg: 7:43

Because I mean, that's the brilliance of having all these things working for you, especially SEO is that it drives the traffic to your site. And then hopefully, you have the storytelling in there. You have the stats, you have the social proof. It's there, it's working for you. You've already put in the effort. Yeah, that's why I love organic marketing so much. And I know you agree with me, yeah, that is wild. I heard about the story. You know, the guy running into the gate and everything. But that's wild to actually know that I knew someone who was there that day. That is just wild. Alright, so for all of these questions, they have things to ask you when you have knowledge to share. I'll preface this by saying like I find myself DMing that a lot like very often. So I asked him if I could just bring him on the show and ask him these questions on. And I want to point out that people like to think that SEOs have it all figured out. And that we know all of the things were just like naturally gifted. As soon as you learn SEO, it's like, you know, all of this stuff. But part of what I really love about this field is that literally no one has all of it figured out, mostly because Google won't tell us everything but whatever. And we're all constantly learning you have to So are you ready for me to start volunteering questions that you? Absolutely. Alright, first one, because this has come up so often recently with my clients is, I find that setting up Google Search Console. And Google Analytics is stumping a lot of business owners and myself included when certain things happen, like my clients are hosting their websites on web node or some really random website host that I've never heard of. So what is your advice when people run into this situation?

Matt Diamante: 10:15

So setting up Google Search Console first, let's take a step back and figure out why we want to do that. Let's answer that question. Why do you want to set up Google Search Console? Why should you set it up? Basically, Google Search Console, you connect your website with Google, and you can submit what they call a sitemap. So your Sitemap is basically a list of all the pages on your website. And once you connect that with Google, Google will start you know, they'll crawl your site, which just means that they're going to visit your website and look at all your pages on your website. And once they start doing that, it usually takes two or three days. If you're setting up a brand new account, then they'll start giving you search data for your website. So what that search data is, is basically how many impressions are you getting to your website. And an impression is just anytime your website is shown on the Google search results, that counts as one impression. So it'll show you how many impressions you're coming up for what keywords you're coming up for, how many clicks you're getting, what the click through rate is all that kind of stuff. It'll show you how many backlinks you have, which is just a link from another website back to your website, it'll show you your internal links, which is links from one page on your website to another page on your website. And it basically just shows you if you have any issues on your website that are preventing you from indexing. And Google will also say like, Hey, we're not looking at these pages. And you're like, Well, why aren't you looking at these pages? And they might give you a reason, like, oh, the content is, you know, too, similar to another page on your website. So that tells you as a business owner, okay, maybe I need to, you know, either delete this page, and 301, redirect it, which we'll talk about what 301 redirects are later, but or it's like, okay, I need to make more unique content for that page, or I don't have enough content on that page. So Google Search Console is a really great resource to show you how you're doing in the search results, what you're ranking for, where there's opportunity, and just Yeah, allows you to track everything. If you're not measuring it, then you're not growing, right, yeah.

Brittany Herzberg: 12:22

And you're not able to use that data to then inform whatever your next steps are. Yeah.

Matt Diamante: 12:26

So I just explained what Google Search Console was. So how to set it up, basically, when you first log into Google Search Console. And this will be the same account that you have your Google Analytics with, or your Google business profile, whatever Google account here using, that's going to be the same one that you should use to set up Google Search Console, you'll get a prompt saying, there's two boxes that come up, basically, you want to choose the one on the left, and you want to add a piece of code to your website. This sounds complicated. It's really not I promise you, I broke this down over, I think, two tutorials, like two longer YouTube videos showing you the step by step process, which I'll send to you, Brittany, and you can put those in the show notes or do whatever, or email it out to people. But yeah, basically, he, like could talk you through the steps right now. But it doesn't really make that much sense. You're gonna grab a piece of code, and you're gonna add it to wherever you registered your domain. So if you're using Wix, or Squarespace, they have places where you could do this there. If you're using WordPress, you're going to have to log into your website host to do that. Yeah,

Brittany Herzberg: 13:32

I'm really glad that you have the tutorials. You were chatting a little bit before we hit record. And I was like, sweet, mention it, please. Because all of your tutorials have been really helpful. And sometimes I've even sent clients like if I haven't had something recorded, I'm like, Oh, Matt, has this go look at this. So it's been very helpful. Thank you. I love that. Yeah. I mean, why make it complicated? And why the like, you know, the kid in the sandbox, as a business owner, it's like mind, mind, mind. No, like, You're smart. You've got tutorials, I'm gonna point people your direction. Thank you for that. And I will definitely make sure the links are everywhere. Love it. Alright, CloudFlare, that has come up in our conversations. And I'll just kind of let you take it away with why someone might want to use it, how you use it in your business. It is paid, I think, right?

Matt Diamante: 14:16

I'm pretty sure they have a free version of it. That's very limited. And yeah, I think it's like 20 bucks a month or something is their lowest here paid. And honestly, like, I don't have a ton of experience with Cloudflare on a daily basis. Basically, what we use Cloudflare for is to reduce the load on our server. So if we're getting a lot of traffic to a website, for example, Cloudflare basically takes a picture of that page, and they'll serve that picture, instead of us loading our website on our server over and over and over again. Cloudflare is also really good for security. You know, somebody's trying to hack you like they'll prevent anything like that. So it's really good there. Most of the time, you do not need CloudFlare, you do not need all this kind of stuff. If you're especially if you're a local business, like I just want to be clear, you can add in all of this stuff to any website, but you don't need to feel overwhelmed, like, Okay, I need to know about this Cloudflare thing. The only time that Cloudflare has really, really come in handy for me is when I was running a publication back in, I think it was 2014 or 2015. And we went from not having Cloudflare and just having like regular hosting, and like not getting much traffic to the website, to all of a sudden we're getting 4 million people to the website in a matter of a couple days. And that crashed the website that crashed the server. I think we had a couple articles that were like, higher up on the first page of Reddit. Actually think we hit number one on Reddit on the just all page or whatever. Yes So like, that drives a ton of traffic when you see a website on Reddit as number one or like anything that's on the first page, like, that's getting a ton, a ton a ton of traffic. So if you are planning on getting, you know, 10s, or hundreds of 1000s of people to your website on a daily basis, and all at once, then yes, Cloudflare is for you. But if you're a local business, and like, even if you're getting, you know, 20 3040 50,000 people to your website in the month, like, you're probably not going to need Cloudflare will it make your website faster? Yes. Do you need it? No,

Brittany Herzberg: 16:26

thanks for saying that. Yeah, I ran across it. And I remember mentioning it to you. And I was like, oh, that's kind of cool. But I'm nowhere near that. So I'm like, I'm good for now. So yeah, that definitely will help anyone listening or watching to make that decision for themselves. So we did touch on this earlier. And now we're gonna go deeper with it. 301 redirects. So I have a Squarespace account. And I'm sure I was doing, you know, something a more complicated way than I needed to, because that's typically how I do things, especially if I'm unfamiliar or trying something for the first time. So could you talk us through maybe like a simple way to create 301 redirects? And maybe if it doesn't apply the same on every single hosting platform, like WordPress, and Squarespace and Wix, maybe some tips for the different platforms that you've run across?

Matt Diamante: 17:14

Yeah, so basically, a 301 redirect, it's a permanent redirect. Right? So what you're saying is like, this page that used to exist no longer exists. And the resource is now over here, or a similar resource is now on this other new link. The reason why you would do a redirect is if you have content that is irrelevant, you know, maybe you wrote it 10 years ago, and you're like, Okay, this isn't accurate anymore, or I have a better piece of content, or I don't want to talk about this subject anymore, it doesn't make sense, you can then redirect that to that new resource that hold link to the new link, basically. So setting up 301 redirects in Squarespace and Wix, I believe you can just they have like a redirect area where you can redirect one link to another link. And as far as I can remember, those are set up as 301 redirects. You don't want to do 302 redirects or anything else like that. Because that's a temporary change in URL. I honestly, I don't know why anybody would do a temporary change, it doesn't make any sense. If you're going to change a page, change it. If you're not, then don't. So in WordPress, if you're doing 301 redirects, you have to get like a redirection plugin, there's a ton of them out there. You can also do this, I believe with the Yoast premium. That's a plug in that you can buy. They have the free version, but I believe the premium version will let you do redirects as well. And they'll actually also do redirects automatically for you. If you change the URL on a page. Oh, cool. That can be a good and bad thing. The most important thing to remember is, you don't want to redirect from link a to link B and then from link B redirect that to link C or D or F. A, you don't want to have a chain of redirects, because Google will see that and be like, Hey, where's this taking us? Right? Where is this taking the user? That's a bad user experience. And 301 redirects are perfectly fine for SEO. If you just delete a page from your website, Google's like what happened? What happened to this link? What happened to this resource is just gone. It doesn't exist anymore. And that's not a good thing. Because that tells Google like, okay, this person doesn't care about that content. They don't care about the user. And at the end of the day, Google's whole goal is to help the user find the information they're looking for as quickly as possible.

Brittany Herzberg: 19:37

Yeah, for sure. I'm glad you pointed out in that to do like the link A to B to C to D to E. I have not seen anybody do that. But I'm sure someone out there has. So thanks for clarifying.

Matt Diamante: 19:47

Oh, I see it all the time. Yeah, like, we'll get on to like a new client site. And I'm like, like, why is this happening? And they're like, will, you know, I had this I'm like, No, we need to fix this.

Brittany Herzberg: 20:00

We are clearing this up. Okay, blogging. So I think I've caught on to pardon your genius. What I was seeing was that, like, you've got a lot of reels on Instagram, which I they're just so like, How can I even say like, it's like snackable SEO content, which is just perfect. And one thing I noticed that you say a lot of and yes, you can use that life is that you publish eight vlogs in the first month of working with clients. But you clarified that before we were on air, I'm still gonna say it like that. So this is something that I'm actually considering doing for myself in q1, just to get you know, more traffic to my sites are really you're talking about earlier, maybe you don't want to be a content expert on x. Like I want to move away from massage therapy. And that's what I'm ranking the most for still. I just haven't put in the time and effort into my own content on my site. So that's something that I need to do. So anyway, would you share why that is so darn effective.

Matt Diamante: 20:53

So, basically, I've been doing this for years. And the first month of a client working with us, yes, we do write a blog posts. And we do that every single month that we are working with that client, it's usually six to 12 months, and they do get results. It's not necessarily only writing new blog posts, though, some months, we'll say, Cool, we're gonna update, you know, these eight pages on your website, instead of writing eight new blog posts, or we're like, we'll update these six pages and write two new blog posts. So writing all this content, it does a couple of things. One, we can look for low hanging fruit keywords that are easier to rank for. And when I say low hanging fruit, it's just keywords that people aren't trying to necessarily rank for as much as more competitive keywords. So these are like the tier B, C, D, E, F kind of keywords, which might seem like a not good strategy. But if we can grab 20 keywords that people aren't really going after, they're variations for one main keyword, if we can start ranking for all of those will often get more traffic to the website, then if we're going for the main keyword, there's a huge opportunity that nobody's really going after, because everybody wants that money keyword, like the biggest keyword like I want to rank for blank term in my city or industry. And that's just like, why are we going to spend all our time and money trying to go after one thing, when we can go after, you know, 100 or 1000, keywords, or variations of keywords. With all that being said, we do go through and we don't always write new blog posts, we like I was saying update pages. And by updating pages, like we are reading a lot of new content, and you're doing some technical SEO. And when I say technical SEO, I mean, like making sure that heading tags are appropriate, making sure that we're using keyword in there and make sure we're doing internal and external linking. And that's basically it. So by publishing so much content, one of the things that we're doing is we're kind of forcing Google to be like, okay, these guys are talking about this topic or this series of topics, maybe we should give them a shot, right. And it's not a hard keyword to rank for, nobody else is really going for it. So if we can rank for those things, then we start getting more traffic from Google to our client sites, or to our own websites. And with more traffic coming to your website comes more authority, right? So if you're getting a lot of traffic to your website, if we're getting traffic for all these different keywords, the authority of our site is going to go up so long as people are actually consuming that content and staying there, you know, they're not bouncing right off the page. These are all signals that show Google like, Okay, people like this content, it's good, we should rank this content higher. And if you're writing a larger volume of new content for your website, like a blog posts a month, or if you can do 16 a month, you know what, every other day, that would be huge as well. Basically, what we're doing is we're creating like topic maps, that tell Google that this is what this website is about. We're answering like, every question we possibly can about one topic. So for example, we have a client who sells cold tubs, you know, those like ice bath things. And we wrote a bunch of articles, a bunch of content, answering questions about ice baths, can you get in one when you're pregnant? Like that's one example of it. And a lot of people were looking that up, but nobody's really going for that. Right? A lot of people are wondering, so if you can provide answers to these questions, you're gonna get a lot of traffic to the website, which is going to bump everything up kind of as a whole. And with writing so much content, you're giving yourself an opportunity to get backlinks organically, right? So if somebody is writing a blog somewhere else, like a mommy blogger in this situation, and it's like, okay, well, can you do this stuff while you're pregnant? You know, or here's 10 things that you can do while you're pregnant. And then one of them's, you know, go in cold tubs, and then they link back to your website or your clients website. You're creating all these different opportunities for people to be able to reference your content on their websites and get backlinks organically.

Brittany Herzberg: 25:10

Yeah, I love that. And it's so smart to go after not the same key term that everybody else in them brother and brother and cousin wants to go after, but to instead answer the questions that people are asking. And they're not getting answers to. There have been a lot of things where, you know, I'm working through different projects with clients. And they will ask a question, and I will go to Google, because either I want to confirm something or I just don't know, and I want to see what the answer is. And there's nothing. It's like crickets and radio silence out there. And so I'm like, okay, cool. I'm gonna test this, and then I will be able to write a blog about it to help somebody answer that question. Okay, I think we have time for one more question. So that is going to be what is your favorite SEO tool, whether it's paid or We're free. Honestly,

Matt Diamante: 25:53

probably sem rush at this point. The thing that I hate about sem rush I'll start there is it's so expensive and like, we can afford it like we're an agency, we have a bunch of clients. And you know, I'm probably spending like, a lot of money on it, because I have a bunch of team members using SEMrush. But it's so expensive. And for people who want to do their own SEO, they don't have 100 or $200 a month to play around with a software or with a website and do research like, they need like a lower tier, you know, entry point. And I do push a lot of people to Uber Suggest, which is a Neil Patel owned, service or website, whatever you want to call it. It allows you to do keyword research, almost the same as SEMrush. I just like SEMrush, the interface better it can do a little bit more than Uber suggests can, but like they're very similar. I would say SEMrush is probably my favorite SEO tool at this point. Awesome.

Brittany Herzberg: 26:53

That's good to hear. Yeah, because I really enjoy using Uber suggests, but I see all these other tools. And of course, I'm like, that's his shiny object. I'm gonna go play with that one, I want to go over here and play with that one. So to know that Uber suggests is pretty good, like, I'll stick there for a little bit longer.

Matt Diamante: 27:08

Yeah, Uber suggests will serve you well, even like the numbers aren't necessarily like the keyword research data, like the numbers aren't necessarily the same as SEMrush. But I'm like who's right? Who's wrong, like they're all grabbing their data from Google, maybe one's just not as updated as the other I don't know. But going back to what you just said, there's a lot of shiny tools out there shiny objects, saying, Oh, this is going to help you rank on Google. There's these AI things. There's, you know, all these like auto writing things that you can do. And honestly, like, what we use on my team is we use SEMrush to do the keyword research. And then we use Chachi Beatty, to write the first draft of the article, we still go in and edit and have to do all the SEO stuff. But like the thing that used to take the longest period of time, which was like the actual writing and research now takes the least amount of time. So if anybody listening is a small business owner, and you're like, oh, I don't have time to do all this writing, like Chad GPT will do it for you. And I also did a webinar recently where I share my screen. Somebody on the webinar gave me their website, and I went through I'd never heard about their business before, never been to their website, did keyword research came up with an article outline, got Chachi Beatty to write an article, I think all in like 45 minutes or 40 minutes or something like that. So it's like, it's really quick. And like that was me explaining the process and going through and answering questions during that as well. So you should be able to write like a pretty decent piece of content in like 2030 minutes, and then spend another 2030 minutes editing and fact checking and all that kind of stuff. But yeah, like that's really all the tools that you need, you need SEMrush or Uber Suggest free chat GPT if you want or you could pay the 20 bucks a month. And then we use another tool called Looker studio to do our reporting. That's a free tool by Google that you can use. You don't necessarily need to use that if you have Google Search Console and you are a business owner, you can just go on Google Search Console and see all that same data, look or Studio, you can just grab more data and do more comparisons kind of really quickly. Yeah, sorry, I went off the rails there with that last question. No,

Brittany Herzberg: 29:24

that was perfect. You didn't go too far off the rails. Like I said, like you've just got like a whole wealth of knowledge. So I'm really glad that you've agreed to come on and share all the answers with us. Absolutely. I'll make sure to grab all of the links so people can connect with you and grab the tutorials and things like that. But what's the easiest place for people to connect with you? Probably Instagram. And plus, like I said, you've got all the awesome reels over there. Yeah, I mean, just go spend an hour with Matt. Oh, my God,

Matt Diamante: 29:51

I sorry, side story. I got a call yesterday from a guy. And he was like, Hey, man, I want to buy one of your courses. But like, I'm not ready yet. Can you just point me in the direction of like, which course I need and all this stuff? I'm like, Well, did you take my free course he's like, you have a free course. So I sent him a link to that. And then I was like, once take the free course that pay course will show you the step by step process. And he's like, Oh, thank God, man. He's like, I've been watching all your reels. And I was like, What do you mean? He's like, I started like, I scrolled all the way down. And there's like, 650 or something. He scrolled all the way down to the first one that I posted, and he's been watching all of them. And I'm like, oh, no, don't go to the back and work your way up. Start from the top and work your way down. Because like, when I started doing reals, like not even a year ago, they're bad. If you go, go school, they're not as good as what I'm doing now. Not that what I'm doing now is good. They don't resonate as much with people right? Unlike the information is not necessarily as good, or as succinct. So, yeah, Instagram is probably the best thing, start at the top, work your way backwards. The videos aren't in any kind of order. So watch where you want. And if

Brittany Herzberg: 31:05

you want the really good stuff, make sure to get the art and I'll grab the link from you for the free course. But yeah, just before we go, you touched on something, SEO and social media and all that stuff. It's all about kind of like testing your hypothesis, trying something out and then finding your groove. So it's not bad or you know, for anyone listening or watching. That's totally normal. That is all part of the process is like putting stuff out there writing blogs, putting content out there, seeing what happened, and then figuring out what your special sauce is like, yeah, that's kind of the journey, right?

Matt Diamante: 31:38

100%. And like, that's why I've left all those early videos up. I say early videos, but it's like, it's not even a year ago. And like, I look back, I'm like, wow, like, what was I doing? By like, I left them up, not only for myself to go back and see and be like, okay, you've come a long way. But if anybody else is like, Okay, well, where did this person start? Like, how did he get to where he is now? What's the evolution? And like? It could be for inspiration. It could be for motivation. But yeah, you're absolutely right at the beginning, just start blogging, start making videos, start posting on social, and you'll eventually find something that works. And once you do do more of that. Exactly.

Brittany Herzberg: 32:20

I'm so glad you joined us. Make sure you follow subscribe, share and tag us if you found anything interesting, helpful, insightful, so we can keep this SEO party train going. And thanks, Matt, seriously, for coming on and joining us.

Matt Diamante: 32:34

No problem. Thanks for having me.

Brittany Herzberg: 32:37

That was really something wasn't it? What that really sink in and guide you toward being the answer to even more Google questions. Thanks so much for joining me this episode. You are the reason this show exists and that it keeps growing. You know, thanks to all those follows and reviews. If you know someone who could benefit from what we've shared, send it to them. We don't do shy around here. If you thought of clarifying or follow up questions while listening. You know what to do. Say hi on Instagram. Check the show notes for all the things that were mentioned and I'll talk to you soon friend