My Epic SEO Case Study Failure

Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s process, & how Ashleigh was able to get a completed case study!

With this episode you’ll be able to:

• Discover unique case study uses and why Ashleigh chose to work with Brittany.
• Learn the failed project moment & how Brittany learned from it for future clients.
• Uncover what Ashleigh wanted to showcase in this case study.

Links & Mentioned Resources:
DFY Case Study Copywriting
Ashleigh’s case study
SEO Case Study Strategy Session

Related Episodes:
Different Types of Case Studies
Dallas’ Case Study Interview

Connect w/ Ashleigh:
Instagram
Website

Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!

Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!

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Find B on: Instagram, YouTube, Threads, & LinkedIn.

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Hello Audio (15% off w/ code: BASICB)
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Book of the Mo. Club
HoneyBook (25% off)

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

Transcript

Brittany Herzberg: 0:06

Welcome back to The Basic B podcast! I am so excited you're here and I'm so excited that my birthday twin Ashleigh Chanel is here. This is a case study interview that I've been teeing up for a hot minute now. And we're gonna be talking about Ashleigh's done for you case study copywriting experience that I have teased as my "failure" story. And I do air quotes because I don't really feel like this is a failure. It in fact, turned out to be an incredible lesson and it's made my client experience so much more incredible. But before I bring her on, here's a quick intro for you. A world traveling lover of charcuterie boards, expert digital marketer and the CEO of make your mark and digital marketing agency. Ashleigh Chanel helps profit driven business owners transform their businesses into revenue generating and impact creating machines without the extra time and stress. She positions her clients as authorities in their industries with tailored organic and paid marketing and advertising strategies. Hello, Ashleigh!

Ashleigh Chanél: 2:01

Hello, Brittany! I so excited to see you.

Brittany Herzberg: 2:05

I know this is like so weird for us. We don't really know what to do with ourselves because we're always on Voxer. So we this is gonna be fun.

Ashleigh Chanél: 2:12

It is! I'm excited.

Brittany Herzberg: 2:13

Me too! Alright, before we get into the actual case study interview, of course, I'm going to ask you the same question. I asked everybody else because you have brilliant things to say. And this is just another opportunity for you to say those things. The question is, which do you feel like is the most important for sales? SEO storytelling or social proof?

Ashleigh Chanél: 2:35

Ooh, for sales? Ooh, yikes. What a question. My goodness. Okay. That is a question I cannot answer with one answer. This is going to be a typical marketing answer. I think it depends on the person that you're selling to. Because for me, personally, I need social proof. But I need more social proof of how it worked in your business than I do and other people's businesses because testimonials can be doctored, I feel like unless they're video testimonials. And I need to understand that the way that you work in your life and in your business can work. For me like the way that you do it is the way that I want to do it. So potentially, it could be storytelling as well. I think for sales, if you are looking for longevity, I think SEO is extremely important. So that you don't have to constantly be on. So I feel like SEO and ads are kind of at the same level in that sense that they allow you to make sales without having to do anything, except for the front end work. And you don't have to do a lot of the stuff on the back end. I do think that storytelling is important. But I think it's a story or the story, like the messaging of how and what you do is important. And so I don't think any one is more important necessarily than the other. I think it depends on how you want to set your business up, and who you're selling to.

Brittany Herzberg: 4:02

I love that. And you really do have to know who you're talking to and who you're selling to, and who that ideal client is for you. Because then like you're saying it informs the other steps. Love it, I knew you're gonna have brilliant things to say.

Ashleigh Chanél: 4:14

Because honestly, case studies are a form of storytelling. And it also showcases your credibility. So I guess your credibility is also a story and it helps with SEO. It's all very similar, and it helps with the testimonial. So to me, case studies do all of it. But I think that for me, I personally don't need you to tell me a whole bunch of stories. I don't need to read a whole bunch of long form copy in order for me to be able to make a decision about you because I believe I'm a good judge of character. And I don't need to sit with you for a long time to determine if you know what you're talking about or not. And if you also have the respect of other people at the level that I want to be at, then that also tells me a lot as well.

Brittany Herzberg: 5:00

Ooh, I love that. That's a really good point that you're bringing it to you. That's incredible. All right. So you teed us up beautifully to get into the case study interview. So let us start at the beginning... When did you know that you wanted to have a case study?

Ashleigh Chanél: 5:17

Probably like 80 years ago. I knew what case studies where I came from corporate. I came from a place where, over the years, I've helped make brands over $100 million, right? And this is just in one quarter. So I know how important it is to create a case study that relates to the type of people you're looking for. And I also knew that a lot of case studies sucked, because they were so incomplete in my opinion, they were like they would fit on one slide. And I'm like, what kind of case study is this? And because I'm also very extra, and I want to make sure that people feel taken care of when they come into my atmosphere. And I knew that I wanted to speak to people at every level, meaning every level of the disc profiles. And in order to do that, that would take time, energy and effort that I didn't want to put in myself. So I knew that I wanted a case study, I knew I wanted to done well. But I just knew that I did not want to be the one to actually write it.

Brittany Herzberg: 6:22

I use your line earlier, because one thing I remember you saying specifically, it was like, I want to understand what's going on, but I don't want to do the doing. Yeah. And I thought that was so brilliant. So perfectly said Because yeah, you didn't want to do it. But I want to know what's going on at the same time.

Ashleigh Chanél: 6:39

Yeah. I do want to be involved in the sense that I want my input taken into consideration, and obviously want to look over it and everything like that. But when I hire someone, you say that you can do something, I take that at face value. And I believe that you say that you can do what you can do. And other times I've hired people, and they said they could do something, but they really couldn't, or they couldn't do it in the way that needed to be done. And so that's been really difficult. But with you, I was able to let you take your expertise and use it and not have to worry about what I was going to get on the back end. And that was such a relief. Because I am very particular. And I like things done well I like them done right. And especially for case study, I want to make sure that I was represented the way that I wanted to be represented. And you also were able to work with me, as far as you didn't have to necessarily speak to the person because I also had video interview as well. And I believe that because I'm also a marketer, and I know what questions need to be kind of answered. For my person. I believe I was able to give you a lot of what you needed for the case study.

Brittany Herzberg: 7:51

Yeah, you definitely knew the questions to ask. I mean, you're familiar with your people. And I remember when we were talking initially about bringing me on and collaborating on this case study that you had talked to at least one other case study copywriter, and there was I remember something that you didn't quite jive with with her process.

Ashleigh Chanél: 8:09

Yeah. And I won't say it's because of a control thing. I know that sounds like me being a control freak. But her process was that she had to speak with the client. One of my issues is that and I might be projecting but a lot of my clients are extremely busy. And they are million and multimillion dollar CEOs who have 7-, 8- and 9-figure net worths. And they are doing a lot. And if I already spoke to them, if I already interviewed them, or if I can give you everything that they need, because this is my case study. I feel like that should have been enough, especially if it's already in video. Like there should be enough there. Right? And I don't think a case study should be 4 to 8 pages of scrolling—like on Google Docs, that's a different story. But like when you're scrolling with design that needs to make sense for the reader and not keep them there for 20 minutes to read. You know what I mean? Like it's different if they're watching something, maybe but so her process that she had to speak to my client was bothersome to me. And I wanted to protect my client's time. That's really why I wasn't on board with that. And that's fine, because that's her process. We just aren't the right fit. And that's okay.

Brittany Herzberg: 9:34

Exactly. And I liked that you brought that up when we were talking this out, because you were asking me like, do you have to talk to my client? No, I don't have to. In fact, if you have the interview, like that's great! And then if I have a couple of follow up questions more than likely, I've been able to go back to my client in this instance you and get more information as opposed to Hey, Ashleigh, can you go ask Angela this question or hey, could I have Angelo's contact info I can go ask her and like her. You were definitely able to help me with the information, the bits that I needed. But you would also ask really great questions in the interview. So like you said, though, everybody's got their process. And one of the great things about case studies is we get to showcase our process, and walk the reader through before they even come into our world. It's better than a sales call. Not that a sales call isn't necessary, but you're getting all that information before you even get on a call with someone. So you're not even wasting your time with that at that point, either.

Ashleigh Chanél: 10:30

Exactly. And that's another thing I really wanted my my process to be showcased. But even particular on that one client, it's because it took her 4 months to get back to me about giving me testimonials and us having a conversation. So that is also why I was like, this particular client, I don't think you speaking to her—not you, Brittany, but the other person—would make sense. You know what I mean? So, again, like I said, I get it. But for sure, I wanted to make sure that my process was showcased, and help make people feel comfortable about what I did and how I did it.

Brittany Herzberg: 11:08

I'm so glad that you said that. Okay, so you said really nice things about working with me and the actual experience of it. And I know that we're friends, I know that we've known each other. But what was it about working with me to create this case study? Was it something that you knew before we were even having conversations that you wanted me to collaborate on this project? Or, you know, where did that come in? And what was it about me and my system?

Ashleigh Chanél: 11:34

It was easy, and you are very calming, I don't know if it's, you know, our earth sign. But you taking it all over for me? It's because you cared. You cared about how I was going to be perceived you cared about the work that you were doing. You asked the questions that needed to be asked, and you were clear about everything, you gave me timelines. And while we were working together, the process wasn't annoying, it was very easy! There wasn't a lot of back and forth. And I don't know just like you and your smile, and all of it just made me feel at ease about it, I guess. And something that's I realized, actually, within the past week—is that me being protected is very important. And I felt that with you, it just as far as you were going to do your best and make sure that I I was perceived and viewed the way that I should be.

Brittany Herzberg: 13:28

I like they said that I've never had any clients say that they felt like I protected them. But that makes me just like beam on the inside, because that means a lot! And I really tried to do that with whether it's my client, or you know, in your case, Angela, who's your client, I felt like I do feel a sense of protection. So that's really cool that you notice that and they you share that. Now, I love all of the gold stars you gave me for the process and not being annoying, and all of that stuff. And you just feeling like I would take care of you, in this case study and take care of your client and the story. And—we had a major hiccup with the case study, will you tell the good people what had happened?

Ashleigh Chanél: 14:09

We did and I felt bad because so basically you wrote a case study for my course. And I was looking for the case study to be written about my program.

Brittany Herzberg: 14:22

I still can't stop laughing about it.

Ashleigh Chanél: 14:25

Because they were the same thing. Basically.

Brittany Herzberg: 14:29

Similar, yes.

Ashleigh Chanél: 14:30

Yeah, they were similar. Like the names were similar. And my client, she'd worked with me in my course. But then we also went on to do the things in my program so that you wrote the full case study for the course. And I felt I was like, Oh, my goodness, crap, because it was great! But it was for the course and not the program. So that's what our hiccup was.

Brittany Herzberg: 14:56

It's so funny because I remember exactly where Daniel and I were living at the time. I remember right where I was when he Voxered me. And I do remember, like so we had gone through the whole process of I watched the interview that Ashleigh did with her client, I made all the notes, I pulled the quotes, I created a story arc, I did the SEO strategy, and then wrote the draft, had it copy edited, and sent it off to Ashleigh. And even at that point, I think we went back and forth maybe once or twice trying to edit that original version. And then at some point, you were like, I'm so sorry, you're Voxing me and you're like, I'm sorry, I was really trying to make this work. And I just felt like I can make it work. And you told me what the problem was. And I was like, Oh my gosh, I wrote it for the wrong dang product. Like this is not gonna work! So you felt bad sending me the message and calling it out. I felt bad because I was like, I should have checked that. But at the same time we were both able to laugh about it because it was like, well, let's just like move forward. We know what the problem is, let's fix it. I was able to salvage like, I would say, 85% of the original case study. And then we were able to go back and forth with the edits. And! I want to point out... One, I was really grateful that you said anything, because I would have felt so bad if you just like, never said anything. And we edited this case study, and you had it designed and all the stuff for the wrong product.

Ashleigh Chanél: 16:12

Yeah.

Brittany Herzberg: 16:13

So thank you for saying that. And it allowed me to like I said—it helped me elevate the client experience because now, no case study, no done for you case study passes, go until I've had my client check the story arc! I want them to read through, like where we are starting with the experience is going to feature and then what the results are going to feature. I'm really grateful that I had that experience and that we were able to correct it. And now I have this extra stop for my clients. But what was that like for you on your end? Like, at that point?

Ashleigh Chanél: 16:45

I think for me, it was honestly more about me than you. Because number one, I've always said this closed mouths don't get fed. So if I wanted it done well and done right, I had to tell you, right? I was working on within my own business, not taking on things because I could have written my own case study. And I told myself, well, it's okay, you can just go in here and like, fix these things. But it's like, no, number one, you're paying her to do this. So just have her do it. It's okay. And number two, just because you can doesn't mean you should. So that was really what I was working on for myself.

Brittany Herzberg: 17:26

Yeah, that's great. I love that. So it seems like it was great for both of us—even though in the moment it was like, Oh, no! Yeah, and ended up working out really well on both ends. Other than that piece, what do you remember from the experience part of it, the actual process of walking through having that case study created?

Ashleigh Chanél: 17:48

Ease. It was easy. It was exactly what I wanted. When I say I like... I'm not playing any games, when I hire someone, I need them to take it over. I need them to think critically. Because I've realized also just within hiring people before, I didn't know that that could be my expectation—to hire somebody who thinks critically. So I needed somebody to think critically—and you did you didn't ask me a ton of questions, you asked me the questions that you needed to ask, you went and you did, and I was able to read through it. And it was the ease of any edits or anything that we needed to make. Or even just with Voxers being able to talk to you without having to get on Zoom, I did appreciate that—though I love seeing you and talking to you. Sometimes I might be doing something at an awkward time, right? Or when I have the energy to do something and it might not be the same time for you. So being able to say these things in Voxer and because of my human design, I know that I have a defined throat, so I use my voice very well. And me being able to either send you loom videos, and kind of walk through my brain with me while I'm reading through so that we could get the feel right, and then also me being able to say, Now I know I may be being a little bit extra, so please take some of what I'm saying with a grain of salt. Because overall, this is what I want. This is what I want them to feel. This is what I want them to think. And I want to make sure that I don't get in the way of that happening. So please take what I'm saying. Think about it. If it doesn't apply, leave it alone, you know, don't take what I'm saying. But that was what was really nice for me.

Brittany Herzberg: 19:41

I love hearing that and getting to watch the loom videos—I love loom videos and Voxers and things like that, because I love me some double speed! I am always over here on like 2x or 3x. And I can blow through it faster because one thing for me with my human design is efficiency. I really get frustrated if I can't be efficient when I am ready to be efficient. So I love being able to do that. I love working with clients. I would say most of my clients really enjoy having that Voxer Loom conversation back and forth. So I love hearing that you love that and it just made my life so much easier.

Ashleigh Chanél: 20:16

Same

Brittany Herzberg: 20:16

How did you feel after you got the case study and then our lovely friend Emily Reagan designed it like how did you feel at that point?

Ashleigh Chanél: 20:23

I felt good! I felt like Ashleigh you're on your way. Because as a marketer story of our lives Okay. Story of our freakin lives as a marketer, I do not market myself the way that I should as far as organically because I run ads, okay? And I'm just not interested in organic marketing, organic social. Should I say. With the social media? I don't know. promote myself because it just takes a lot of energy. Because I've done a lot, I have done so much! Like, even when I was working with Interact as their quiz, and ads and funnel coach and marketing coach just in general, there are so many things within that I still need to take and post them. But because of the amount of time and effort it takes, I can't go back and listen to the hundreds of hours of video. So having someone else do that for me, and then being able to read it, and just kind of relish in what I did for my client. And it wasn't just like, uh, oh, thank you. It was great working with you. You're nice. You care. It was no, I got this girl a significant return on investment. She spent $1,300 and made 32,000. So yeah, that's a big deal—within two months! So it's a big deal. And it's something that sometimes it feels like everybody's throwing numbers out. But I know how much I care about my clients. I know how much work I put into it. I know how, how in the trenches, I am with my clients, and I wanted that to be showcased. And I'm glad it was. And I get this all the time, like even I talked to her now I've seen her in Mexico twice since then. And she still says that she's gone on to try other people's courses to see what else she could get out of other people's courses and programs and $20,000 later, and my program was significantly less than that. And she still says that it was the best one that she took, and that I was the best coach that she had. And then other clients have said the same thing. She was like they've tried other things. I'm the only one that my advice has gotten her paid. So it's a big deal to hear. Because sometimes we are in here by ourselves, regardless of how many business besties that we have. A lot of us are still like this, like though we're talking, we're still by ourselves. So it's always nice to have a mirror of what you've actually been able to do for people, because it reminds you of who you are, and what you can do, and who you are in the sense that I am a child of God and I believe that everything that I'm supposed to be doing is for His glory. And I can't do that if I'm feeling bad about myself. And thinking I'm not doing enough or that I'm not making enough impact. And I think case studies and your testimonials, but mostly case studies so that you can see how when people walk through your process, how you've actually been able to get them repeatable results, because my process is pretty linear. I know not everyone's is but my process is. So just knowing that Ashleigh this does work! You're not crazy. And it's not like it's not a fluke, it works.

Brittany Herzberg: 23:56

Yeah, definitely. And that benefit that thing, that result is something that I've gone on to hear lots and lots of times. But I think really, you were the first one to really drive that home to me where it really meant a lot to you about your skills and your business and your accomplishments—and that was so cool to see! And it made me feel really good to be able to give you that! So that was really amazing. How have you been able to go on and use the case study?

Ashleigh Chanél: 24:25

I have been able to use the case study, I've been able to run ads to it, I have been able to when people want more information, I can just send them there. So they can read what the process is like and what results are possible. Because the other thing is, this is the other reason why I said testimonials can be doctored and I guess so can case studies. But the reason why I didn't like other people's is because they weren't complete. And what I mean by that is a lot of case studies do not tell you what the person had before that allowed them to get the results. Right? So there are multiple case studies that still need to be written for me. But one of the things I will always say is what this person had in place. So with Angela, we actually worked from beginning to end with her but I had another client that I helped make $450,000. But one thing that I do say when I tell that story, is that she had a fully functioning funnel. She had a lead magnet that people wanted. She had a second lead magnet that got people in and that got people results while they were in the lead magnet. She had an application that she actually denied people to to work with her. I think she had out of 120 applications. She only accepted 20. So to me, that made a lot of sense. I know she could have down-sold people with other things, but it's like we had steps. She knew what her steps were she knew what to say Add these people. And that's why we were able to get her additional leads, we were able to get her 1000s of leads, like 3000 leads within 3 weeks. So, I mean, I was able to do my job well, because she did the work before she even got to me to make sure that everything was done well, and made sense and made her money. So that way, I just had to come in and amplify it. I think the other thing about case studies is that, when done, right, and if you have integrity coming in, you're going to tell people, what people had in place beforehand, that allowed them to get the result that you were able to help them get.

Brittany Herzberg: 26:33

I love that you run ads to the case study! You're the one client that I've had, who's done that, and I thought it was so cool. Of course it like was so very Ashleigh, when you mentioned that I was like, I cannot wait to see you do this! Okay, before we get into the final thing I want to ask you about is there anything else you want to add as we like wrap up the case study part of things?

Ashleigh Chanél: 26:51

I think a good case study is like you—efficiency is extremely important to me. I also don't like to waste my time talking to people, if I don't have to, in the sense that I want all the questions to be answered before you get on the phone with me. I don't want to answer questions that can be put somewhere else. I'm totally okay with reassuring and things like that. But I want to make sure that, before you get on the phone with me you have the whole picture. I think that a case study is such an investment in your process. It's an investment in your sanity. And this is specifically for people who are like me, who are drivers Hi drivers high I's, high Influencer on the DiSC scale. And also for those of you who are looking to build your credibility, who know that opportunities are what help you move forward. Because in the reason I say that is because I'm a 4/6 manifesting generator, which means I'm an opportunist. Meaning a lot of my opportunities come from people that I know. And so if you're looking to build your brand, if you're looking to have something that showcases who you are, how you are, how you work, and what kind of results you can get for people—I truly believe that a case study, or multiple case studies, is what's going to help you get to the goals that you're looking to get to. And then you know, run ads to them! Because there's lots of people out there who need to see.

Brittany Herzberg: 28:23

There are! There are tons of people, I cannot thank you enough for doing the whole case study with me because it was so fun. I really loved getting to work with you! And you're so funny, because you're always like, well, so I'm really particular. I'm really this and like, you know, don't read into this too much—it was such a blast working with you! I'm glad I remember telling you that because I'm like no, but like, we're good. Everything is great. So it was really fun.

Ashleigh Chanél: 28:47

Because I know I'm so extra. But you know what I've also learned like over the past year, I've learned that it's not that I'm extra, it's that I have a standard. And that my 50% is more than a lot of people's 100%. And when you're around people whose 100% doesn't even match your 50%—you're always going to be told you're extra, you're always going to feel like you're extra or that you're doing too much. And that is something that I have to kind of like let go and peel layers off of as I move forward in life. But I'm glad I know that now. Because I didn't know that when we did the case study, right? Like I would always like you know, claim and be excited about the fact that I'm extra. But no, I have a standard and you're just not doing enough. And that's what I stand on now. So I enjoyed working with you because I didn't have to tone it down. And though I always tell one of our friends to stop apologizing, though, I wasn't apologizing in those videos, I kind of was saying you know what, I'm being extra. And it's like, it's an unnecessary, especially when you find people who understand you. So like you obviously because we're birthday twins. We kind of get each other a lot. But! Just generally speaking the way that you kind of held me and cared for me as we went through this process and didn't make me feel like I was doing too much, and that my Loom videos weren't too much... You allowed me a way to process through your process. So yeah, loved it!

Brittany Herzberg: 30:23

Oh, I like that line. I allows you to process through my process. That's going somewhere. Anytime I get feedback from clients, it just helps me do a better job and rewinding all the way back to my childhood. I liked getting A's. I like being that student and knowing how to ace the project. And the thing that allowed me to do that was to—Now... I forget what they call it now that I'm not in school. But when they give you the assignment and they give you all the little you know it needs to be this many words it needs to have this in this And then all that kind of stuff, you need to cite so many resources. I love knowing that that helps me get some, like, you know, the bowling Lane bumper things. So I know how to ace it! But I don't want to go and leave this without checking in with you about like, what's next, I think you have maybe like an audio thing happening in your world.

Ashleigh Chanél: 31:12

I do. Finally! I have a podcast coming out. It is called The 7-Figure Starting Point Podcast! And it is a labor of care, I would say. A labor of care, a labor of love, and a labor of I'm sick of listening to people give and get bad advice, so let me do something about it! So that's what it's for. It is for those who have seven figure dreams, they have seven figure dreams and beyond potentially. And this podcast is for those who are at six figures right now. Because the advice and the information that you're getting, makes the most sense for people at six figures, because you built your businesses already you understand what's going on. But you're trying to get over the low six figure plateau. So like the 150 to $250,000 range, you're trying to get over that plateau. And you don't really know what it is, you know that there are gaps. You have literally done everything you have done all the things you've hired, the coaches, you've hired, the mentors, you've done, your bookkeeping, you've been in all these positions in your business, and you've tried all of the different types of funnels, you've tried all of the different types of business models, you know, one on one, group memberships, you know, courses, other digital product, you have tried literally everything. And there are some things that are working for you that you are kind of more going into that lane, and you are in that lane potentially now. You want more you want better, you want bigger for yourself, for your kids, for your legacies, for all of the things right, and you want more money so that you can live the life that you want to live. And I say, so you can live your best and boujiest life. And so what I did was I created a podcast where most of the guests are seven figure revenue generating businesses, CEOs, a lot of them have seven figure net worths and they invest outside of their businesses. And then there are others who are in the, I would say four to $500,000 range or more, I asked really good questions. Because I want to know, right, I want to make sure that you're getting real advice. And I'm not just asking questions, just to ask questions. I'm asking questions, because I know this is what people are dealing with. And I want you to have access to the right people. I truly believe that access is what's going to help you get to the level that you want to get to. So I want to introduce you to some of the best people that I've ever met, who are doing some of the most amazing things. And we talk about life stuff. We talk about business stuff, obviously. But I've truly realized that in order for you to grow in your business, it's probably 10% strategy. And more like 90% of all of the human aspects that you need to get together before you can reach the goals that you're looking to reach.

Brittany Herzberg: 34:19

Ooh that's juicy! I cannot wait. I cannot wait for this podcast. And I know that this podcast that you're listening to or watching is going to be live shortly before Ashleigh's podcast, so make sure to get that link in the show notes ASAP. Yes. And where else can people connect with you?

Ashleigh Chanél: 34:37

Oh my goodness, you can hang out with me on Instagram. I'm fun on Instagram. I love to find meeting people on Instagram. I don't post on Instagram a lot. But I love to have conversations and meet people because again, can be a lot by yourself. Even if you have the most supportive partners. And you get in your brain a lot. I just I enjoy meeting people. But yeah, you can find me on Instagram at Ashleigh Chanel. I am L-E-I-G-H Ashleigh and please, when you see me please spell my name properly! I know autocorrect wants to get you, but oh my goodness gracious. Please. Please help me. Okay. Yes and Amen. Yeah. And then MakeYourMarkConsulting.com or ScaleDotMakeYourMarkConsulting.com

Brittany Herzberg: 35:25

Oh, that's a new one. I love it. I'll make sure all the links are below. Thank you. Thank you. Thank you for joining me for allowing me to collaborate with you and just for being such an amazing human.

Ashleigh Chanél: 35:38

Well, thank you.

Brittany Herzberg: 35:39

You're welcome.

Ashleigh Chanél: 35:40

You're an amazing human.

Brittany Herzberg: 35:41

Thank you. It's our birthday — magical people are born on that day,

Ashleigh Chanél: 35:45

Man, we're great!

Brittany Herzberg: 35:48

So amazing. And with that, go home go have an amazing day!