One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!

With this episode you’ll be able to:

• Learn what was different about how Brittany was creating case studies.
• Discover what epic fail during Ashleigh’s case study Brittany was able to learn from.
• Uncover how Ashleigh has used her case study in her marketing funnel.

Get the full show notes here: https://brittanyherzberg.com/blog/case-study-copywriting-ashleigh-chanel

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