Niche Upon A Star
Ever wondered how some freelancers build incredible, niche businesses from scratch? How did they figure it all out? Well, I've asked them.
Do you fancy listening to expert guidance, real-life stories, and gritty tips from people who've seen it ALL?
With the help of some brilliant guests, let's go back in time with people who spent years carving out a niche business.
This is a place for you to find inspiration, guidance, tips, and advice from experienced freelancers. Let's Niche Upon A Star!
Niche Upon A Star
17. Ayo Abbas - Pick a niche and stick to it
Welcome back, this week we're talking to Ayo Abbas. Ayo is a built environment specialist, with a marketing agency that works with a very particular target audience.
She talks about how she set up her business, worked on making a name for herself within a niche, and how to thrive in a more 'traditional' sector.
This episode is for you if you're interested in:
- Being strategic about how you grow your business
- Choosing a vertical that inspires you, and sticking to it
- Deciding carefully who to work with, and saying no when you need to
Ayo's advice for everyone is simply, get going! She honed her skills in a variety of sectors, but once she set up her own business there was no stopping her.
Let's Niche Upon A Star!