Shine On Success

Cultivating Success by Trusting Your Business Instincts

May 05, 2024 Dionne Malush Season 1 Episode 23
Cultivating Success by Trusting Your Business Instincts
Shine On Success
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Shine On Success
Cultivating Success by Trusting Your Business Instincts
May 05, 2024 Season 1 Episode 23
Dionne Malush

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Have you ever felt the magnetic pull of your intuition steering you towards unexplored paths of success? Taylor Proctor, the transformation guru, joins me, Dionne Malush, to unfold her journey from corporate marketer to a trailblazing business strategist, leveraging her 'I MOVE' methodology to catapult entrepreneurs to their zenith. Our dialogue is more than just a testament to Taylor's remarkable transition; it's a deep dive into the essence of rewriting the rule book to align with your core values and aspirations. We share inspiring stories and practical advice on how an entrepreneurial spirit, coupled with a dash of intuitive insight, can redefine what it means to be successful.

Struggling with a decision that sits uneasily in your gut can be a business owner's nightmare. We examine the layers behind the power of intuition in guiding your business path and how personalizing this innate sense can unlock doors to fulfillment beyond standard industry advice. I recount a tale of a client wrestling with the dilemma of launching a course that didn't resonate with her true vision, illuminating how critical it is to trust that inner voice. Our conversation is an invitation to discover your unique intuitive 'fingerprint' and learn how it can be the compass to navigate through the labyrinth of entrepreneurial decisions.

The rocky terrains of real estate and entrepreneurship are fraught with emotional and financial roller coasters. We expose those hardships and the resilience required to surmount them. I share my own experiences with leadership trauma and the journey to reclaiming confidence amidst crises of conviction. With compassion and candor, Taylor and I explore the importance of dismantling limiting beliefs and the profound growth that lies on the other side of adversity. Tune in for an episode that not only spotlights the incredible bounce-back stories but also equips you with strategies to emerge stronger from the trials of leadership and doubt.

Connect with Dionne Malush

Show Notes Transcript Chapter Markers

Send us a Text Message.

Have you ever felt the magnetic pull of your intuition steering you towards unexplored paths of success? Taylor Proctor, the transformation guru, joins me, Dionne Malush, to unfold her journey from corporate marketer to a trailblazing business strategist, leveraging her 'I MOVE' methodology to catapult entrepreneurs to their zenith. Our dialogue is more than just a testament to Taylor's remarkable transition; it's a deep dive into the essence of rewriting the rule book to align with your core values and aspirations. We share inspiring stories and practical advice on how an entrepreneurial spirit, coupled with a dash of intuitive insight, can redefine what it means to be successful.

Struggling with a decision that sits uneasily in your gut can be a business owner's nightmare. We examine the layers behind the power of intuition in guiding your business path and how personalizing this innate sense can unlock doors to fulfillment beyond standard industry advice. I recount a tale of a client wrestling with the dilemma of launching a course that didn't resonate with her true vision, illuminating how critical it is to trust that inner voice. Our conversation is an invitation to discover your unique intuitive 'fingerprint' and learn how it can be the compass to navigate through the labyrinth of entrepreneurial decisions.

The rocky terrains of real estate and entrepreneurship are fraught with emotional and financial roller coasters. We expose those hardships and the resilience required to surmount them. I share my own experiences with leadership trauma and the journey to reclaiming confidence amidst crises of conviction. With compassion and candor, Taylor and I explore the importance of dismantling limiting beliefs and the profound growth that lies on the other side of adversity. Tune in for an episode that not only spotlights the incredible bounce-back stories but also equips you with strategies to emerge stronger from the trials of leadership and doubt.

Connect with Dionne Malush

Speaker 1:

Have you ever felt trapped by conventional rules of business? How would breaking those rules change your path to success? So welcome back to Shine on Success, the podcast where we navigate through adversity to find success. I'm your host, Dionne Malish, and today we have a powerhouse of transformation, Taylor Proctor. On the show. Taylor isn't just playing the game, she's redefining it. With a knack for taking high achieving entrepreneurs to the next level, Taylor is the rocket fuel businesses need to scale new heights of success. Today, we'll dive deep into her journey and discover how she turned her struggles into triumphs. Welcome, Taylor. I'm so excited to have you on today. How are you?

Speaker 2:

I am so good and thank you so much for having me. It's an honor and a delight.

Speaker 1:

Oh, back I am so good and thank you so much for having me. It's an honor and a delight Back at you. I'm really excited. I was reading a lot about you and I was so excited. I feel like you're exactly the person I need to be talking to today, and it's so crazy how the world works right. So let's talk about you a little bit, and my first question to you is your journey from feeling overwhelmed and stuck in corporate marketing to becoming a visionary business strategist is incredibly inspiring. Can you share a defining moment when you decided to throw out the rule book?

Speaker 2:

Yeah, so it's actually really funny. I spent 15 years in corporate and oftentimes it was very much entrepreneur positions, meaning that the company would say, hey, we have this idea. They'd throw me the keys and I would treat it like it was my own business and in that.

Speaker 1:

Yeah, it was so cool. Yeah, I love that. I wish my yeah. Sometimes I wish my employees would do the same thing and they actually do. It's kind of cool when you see them excited about things.

Speaker 2:

But go ahead All right and that level of ownership and like, yeah. So I, needless to say, I was a dream employee, I bet, and uh well, I was working and doing that. I, in a good example is, I went and worked for a company and they had this idea. They literally said we don't have anybody to run it.

Speaker 2:

We want you to take it over. And in a three year period we went from zero team members to 30. We went from one client to five, we went from one service to five and we went from one language to five and millions of dollars of revenue in a three year period of a with a department that didn't exist before that. And I even got to spend six weeks in Edinburgh, scotland, setting up our European team. So I was doing all of that in the corporate space but treating it like it was my own business.

Speaker 2:

And on the side I was a and I guess I still am but I was doing happiness mentoring. So I was a certified life coach and happiness mentor and what I started to find was that a lot of my clients we'd work together and they'd say, wow, I feel so much happier, like everything in my life is so much better. Now, if I could just get good at business, wow. And I'm like, oh, I have this whole secret life where I'm literally running businesses and departments while coaching and now my clients are asking for that business support, and so really a defining moment of that was getting asked and having those comments come up over and over and over again. I started to shift over my coaching business to be more business focused right and coaching in leadership and then in what I call now the I move method, which stands for intuition, marketing, operations, velocity and execution. Oh, that's good. So thought here is is we've all, as entrepreneurs, had someone say do this and you'll be successful. And you follow it to the letter. And then what happens?

Speaker 2:

You know you fall flat on your face. It doesn't work the way they say right, Exactly, and so what I like to do is I work with my clients in discovering and tapping into and listening to their intuition so that they can take aligned and congruent action. When you take aligned and congruent action, then your marketing can get that massive momentum behind it that's supported by your operational processes that allow you to scale, which then allows you to implement strategies to add more velocity without burnout, allowing you to execute with ease.

Speaker 1:

And so I saw, I could feel that I saw you doing, that I move there, you go.

Speaker 2:

There's our I move methodology, but really it really the defining moments were getting asked that repeatedly. But I also I had left that company and came on, was headhunted to another one and I was c-suite and in charge of my department. So it's very similar, right. But I just could not. I'm gonna say this I couldn't gain a cultural foothold, like I felt like I just did not belong. I felt like I couldn't. I couldn't communicate with anybody and I'm the type of person where I get along really well with a lot of people. Like it's hard not to get along with me, and I've never, I've never felt that way before. So I spent months nine months to be exact trying to figure out like hey, what do I need to do to like make this work with me? It's really felt like square peg, round hole, right.

Speaker 2:

And I had a coworker who had just gotten hired, but we worked somewhere else together, so she knew me and she was like can I just ask you something? I'm like sure what's up? And she goes. I don't know if you can talk about this because of your position in the company, but I am experiencing. And she listed off like nine, 10 different things were exactly what I had been experiencing and I was like, okay, it's not me, it's a cultural issue, but I'm so grateful for that because it really highlighted to me.

Speaker 2:

I was like you know, I've always set my own cultural tone, even if it was in another company right, if that was part of the culture, though, allowing me to run this like it was my own business, and it really highlighted for me the need as an individual to be like you know what? I think I am ready to go out on my own. I have the client base because we've been doing this in tandem. But also it just really highlighted to me like I spent nine months essentially in a panic trying to figure out how I can make this work, and like the marketing side, the piece I was hired for was working. It was the cultural component, and I was like I would much rather set the tone myself. I would much rather work with my clients and work with a team that is a perfectly aligned and a great fit. And so, after about a year and a half total with that company, I went you know what, I am ready to leap out on my own, and we haven't looked back since.

Speaker 1:

So you literally burned the boats.

Speaker 2:

Yes, yes. And I would say, I would say, you know, honestly, I'm employable, so if I really needed to.

Speaker 2:

I could go get another job. But I mean I was it was a VP of marketing job for a company out of Vegas Are the owner was, the was the CEO and everybody else was VPs and so I was on the executive team, essentially C-suite, and it just it really showed me, you know, what do I really want to do with my life? How do I want to spend my days? Do I want to spend them sick and anxious or do I want to spend them connecting and helping with people and taking those next levels? And so it really was an eye opening piece. And, yeah, I burnt the bridge in terms of I would never go back there. I wouldn't want to anyways. And I've burnt the bridges because I share these stories and I am an entrepreneur. But in the same vein, I mean, if absolutely push came to shove which we haven't had to do for years I know I could get hired somewhere again if I needed to.

Speaker 1:

Hopefully you don't have to, because it sounds like you're doing great at this, and one thing I was reading about you is how much you talk about leveraging intuition and fun in business. So how have these elements played a role in your approach to coaching and your mastermind groups?

Speaker 2:

Yeah. So I think intuition is huge Like we mentioned with the I move method, is the first component and I find that, especially coming from corporate, it's very often overlooked, right, and it's one of those pieces that really does help us continue through the rest of the move, of I move method, because it helps us take that aligned and congruent action. That and the first, is on a personal note, I used to work with a coach and she would say, oh, I know it's a line, cause I just got full body tingles and I'd be like, okay, and then you know a little while later, oh, that's totally lying, I just totally can feel it. And I'm like, okay, well, I'm not getting any of that. So, and then it'd be like, oh, I just followed my intuition and it just came and fell into place and I'd be like I'm doing everything right. I, I am smart, I am talented, I know what I'm doing.

Speaker 2:

Why is it working for these people that have like the super secret power, and why don't I have that power? And so I really kind of got down on myself and I have a tendency to just be like, if it's, if it's something like that, I get angry, cause I'm like I think I can learn how to do anything. So why? Why is this a super, super secret power that everybody else has? And I'm like I literally I'm not getting tingles, I'm not feeling any different, you know all those things. So that shifted and changed when I found out there's actually over 60, that is, a six and a zero different ways that you can receive intuitive hits 60, 60. And most people talk about like five to seven. Right, they'll tell you about, they'll tell you. Oh yeah, you know, I heard a voice or I saw something or I felt it, and so they, they lean into what they call the Claire's. Well, there's actually 60 different ways. And so when I discovered that and I discovered that I have different intuitive hits depending on the situation that I'm in, when I'm aware of that, now I could utilize intuition in my business, and that's when everything started to fall into place and just rapidly take off, because I was able to use my intuition, first off, realizing that I have one Everybody has intuition but also realizing that it's unique to me, like a fingerprint. So when I knew how I received my intuition, for me, everything came together in a much better way. So, to answer your question about clients, I utilize my intuition, but I also make sure that they use theirs.

Speaker 2:

So the second thing that I like to do is when I'm working with someone and we're brainstorming ideas or we're working on a strategy, we've built some copy like, whatever it is, standard operating procedures, it doesn't matter. I will say, okay, so now, on a scale of one to 10, how does that feel? And my favorite is when I have a client go, oh, it feels good. I'm like, okay, on a scale of one to 10, how good. And they're like, oh, it's a nine. Okay, that means it's not a 10. Feels good, but what about? It needs to change.

Speaker 2:

And then they can tap into intuition and go, oh, I realized I don't like this sentence. If we rewrote this sentence in the email, I think it'd be a 10. Cool, we rewrite it and it's a 10. And that changes the game. Because when we listen to these other people and we're like, ok, I should do this, because they said that that's what's going to make me successful, right, the energy behind it is a desperation. It's a out of out of your energy, out of your space, out of your intuition. You're just doing what somebody else told you to do to get a result, and when you can say okay on a scale of one to 10, how's this feel If it's anything below a seven, chuck that shit out. Sorry, I don't know if I can.

Speaker 1:

I mean, I don't, I've never sworn, no, I'm just joking.

Speaker 2:

But throw that crap out because it's not a line, okay, it's not aligned. If it's a set, if it's below a seven, if it's anywhere of seven, eight, nine, that's when you ask, okay, what needs to happen here to make this a 10? And when it is a 10, that is when you can move forward in your business, right? Not because you think that you should, not because somebody told you to, but because you feel this is aligned. I can take these steps and I can share this as many times as I need to without the like oh well, it's just not working right.

Speaker 2:

For whatever it is and I have a story about that I was working with a client and I offer a service called Quantum Power Days, and it's a single day where we get a whole bunch of things done. And I was speaking with this client and in her list of things to get done was to create a course. But every time she talked about the course, her body would go more concave, her voice would get a little less assertive and it just really had an energy behind it of like do we really need to create a course here? So when it came time to creating the course, I said, hey, I'm just going to ask why do you want to create this course? Because to me it doesn't matter. We've built full courses, landing pages, drip systems, video outlines, resources, modules, the works in these days before for a course.

Speaker 2:

So like doing that work is this isn't me saying you don't want to work. This is me genuinely asking why do you want to do a course? She's like well, you know, I really want the reoccurring revenue and I feel like I should have one. And I feel like I should have one. I'm like okay, totally fine, let me ask you this it takes the same amount of energy to build and market a course as it would be anything else in your business. We've somehow all bought into this lie that build it and they will come. It's not true, right? You don't just build a course and magically it makes you reoccurring revenue. That is why most people build courses and they end up in the back corner as a bonus Nobody ever pays attention to.

Speaker 1:

I'm a hundred percent in agreement with you. I've heard that so many times. You know, build it and they will come, just be a month ahead of them. You know, and if you know, and I've heard the same message, I'm excited to hear what happened. And if you know, and I've heard the same message, I'm excited to hear what happened.

Speaker 2:

So I was like here's my question for you. It takes the same amount of energy to make it and to, most importantly, market it. So if you hypothetically had to talk about this course every day for 90 days in a row, would you be so excited on day 89 and 90, as you were on day one? And she was like no, no, and I'm like, okay, let's. I'm not saying let's dump the course, but maybe let's put on the back burner, put a pin on it. If you could do anything in your business cause we're entrepreneurs and we can what would you want to do? And she says, oh my gosh, I love working with people in small, like intimate settings. If I could do anything, I would host a retreat. Small, like intimate settings. If I could do anything, I would host a retreat. Okay, awesome, let's do it.

Speaker 2:

So we map out her retreat, we map out the agenda, we map out where it would go, we map out our operating costs versus how much we would charge, how many people we could fit, the days, the time, all the stuff, and then we wrap up our day. So it was like everything is ready for her to go promote. So she hosts her first event and she sells it out. Well, what we had built into it was based on her numbers and the amount of people. If she sold out for three days of the retreat, she would make $20,000 in profit In three days, in three days. So she has the first retreat, she sells it out. She hosts her second retreat. $20,000 in profit In three days, in three days. So she has the first retreat, she sells it out, she hosts her second retreat, she sells that out to 12 people. So now we've got even more profit.

Speaker 2:

But we also said, okay, from this retreat, what happens next? And we mapped that piece out in her power day. And so, from the retreat, what happened next is she invites them to join her group mentoring program. And so, from the retreat, what happened next is she invites them to join her like group mentoring program. Well, her second retreat. That sold out, so she's already profitable.

Speaker 2:

She sold 11 of the 12 attendees into her group program. So when I look at that it's like, no, I don't see into the future. I couldn't see where a course would go. But people are selling courses for ninety seven dollars. You have to sell so many of those to get twenty thousand dollars in profit, let alone such a longer tale of how do we get you into the group program so that we can work with you on a deeper level and offer more transformation. We consolidated all that, put the energy behind something that actually resonated with her, was congruent to her, and now she hosts retreats all the time, sells them out, is working with them in the group program. And now she hosts retreats all the time, sells them out, is working with them in the group program, and things are amazing.

Speaker 1:

And so it's amazing watching you. They can't see you, but I can, and seeing your excitement about her excitement is amazing, and it just makes sense. If the passion's not there, if at 90 days you're not as excited as you were every day one, then why are you doing it? Because someone else told you you should? Yeah, because you really want to, and that's your heart is not in it. And I feel that as an entrepreneur and you know, I'm a creative person at a graphic design business before I had this real estate company and I can feel days where, like I just don't love a lot about it. But if I'm being creative, I can feel an incredible energy and it's it's. I mean, I'm watching you, I'm hearing you, it's speaking to me, so thank you for that. So, so she's doing pretty good yeah.

Speaker 2:

And I think it all comes down to. You would originally ask like okay, how does intuition play this part and how do you help your clients through it? And the first and foremost tip of that is understand how you receive intuition and may be different than what you've traditionally seen and then also ask yourself okay, on a scale of one to ten, how does this feel, and not how's that feeling like, oh, I'm tired today. How's this feel and not how's that feeling like, oh, I'm tired today, but how does this feel like oh, could I talk about this for 90 days straight? If it's not a 10, we can go back and adjust. If it's below a seven, throw it out and find a strategy that does feel aligned and ready to go.

Speaker 1:

Yeah, as you can imagine, real estate is a business. I say it a lot that it could take a good person and make them bad. It's difficult, you know. You see it on TV, hgtv. They share all this. You know, amazing, oh, realtors are doing all this. There's some days they're the day before closing and they don't get paid because the deal falls apart. It's just you don't see many industries where that happens, you know.

Speaker 1:

So it's easy, like when I'm saying that I don't love parts about it, it's that that I don't love, and watching agents struggle because of it. For me, my passion is definitely helping them be their best version and when they give me that opportunity, it's my favorite thing. But sometimes I become the IT person and I become the Google and like I have a thing on my desk that says I am not Google, like I am pretty smart but I'm not Google, you know. And now I can talk about GBT, because that's even better. So let's talk about this. I read this and I thought this was important. Dealing with the fear of losing what one has built is a common struggle for many. What strategies help you overcome this fear and embrace risk? Because, as an entrepreneur, we have that worry Like what if we lost everything right? So go ahead and talk to me about that.

Speaker 2:

So I'm a storyteller, so I love to share a story from a client. Okay, so I had a client come to me that we started working together and I don't have a ton of people that come to me in this way, so I'm not like saying, hey, I'm your, I'm the person who can do this for you. But in the rare instance this happened and it makes for a great story for this. So I had a client come to me and she said I have 30 days until I have to get a job and close my business. I need to make X amount of money. And I don't talk about I'm not one of those people like I'll make you $30,000 in three. No, like, I'm not that type of coach, I don't believe that kind of marketing. So I'm not going to tell you how much money she needed, but I need to make X amount of money in 30 days, otherwise I have to quit my business and get the job.

Speaker 2:

I said okay let's get to it. So we start working together and the whole time I'm asking okay, scale one to 10, how does this feel if we did an offer like this? And so on and so on. So we established an offer that she didn't have before, that had to do with some seasonality, enough to get her what she needed, number wise and beyond, so then we could start to build a sustainability model coming out of this, out of the seasonality. So I'm like we just got to get you money fast now and get you working with clients now. So we create an offer. It's a 10 out of 10 for her. She's willing to go and talk about it, she's willing to sell it? Great.

Speaker 2:

So we meet again the next week and she's like you know, I just I'm worried about being too salesy. I'm worried that, you know, people are going to think that all I care about is this and etc. Etc. And I said okay, and it was a little bit of tough love moment, but I said, okay, we'll just wait 30 days and those beliefs will be gone. Those beliefs will be gone. Those beliefs are here because you have a business. So we can either stick and stay with those beliefs and we're not going to hit the goals and you can keep them and then they'll just go away away because you have a job instead of a business, or we can work through them. Get on the other side and keep going. And she said this and I loved it she goes. You know what? You're right. I don't have time to coddle my beliefs. Oh, that's so good.

Speaker 1:

Yeah, it was excellent. Oh, my goodness, get the hell out of here.

Speaker 2:

So when it comes to and so flash forward the end of her 30 days, we totally knocked her numbers out of the park. Her business is saved, now we've built in a sustainability model and she's hitting great numbers every single month, beyond her goals. So, like yay, win Okay. But my point of the story is, is not the yay win part, but when you're sitting there saying you know, oh, I've got to take these risks, or I'm not sure what to do with my business and all of these pieces, and you start to fall into that like, well, I don't want to be too salesy or I don't want to be seen this certain way, yada, yada, yada.

Speaker 2:

My question for you would be you being listeners. It would be do you have time to cuddle those beliefs? Do you want to cuddle those beliefs? Because I mean, if you do great, you can keep on having the same problems and the same hiccups and run into the same walls until you eventually want to quit your business. Or you can take a look at and go okay, what is this belief and how is it holding me back? And if I didn't have a business, would this belief still exist? Then the question becomes do I want to have a business, yes. Well then, I don't have time for this belief. I'm not saying just shove it aside, work through it, understand it, come out on the other side and keep going.

Speaker 1:

So that's what this podcast is about taking adversity and turning it into success. So now you're telling me about your clients. Now tell me about yourself. What adversity have you had that you turned into success?

Speaker 2:

Yeah, so I think probably my biggest moment of adversity when it comes to my career was I had mentioned that I had built this, this big team, this big department international, all of those pieces, and I built it from the ground up and towards the end of the three-year mark I we had had a test that we ran and it did not go well and it ended up resulting in that the client had said, if things don't turn around, we're going to have to pull out, like it could be the end of a at this point. It was a department and so we had several clients and all those things. But this client was our biggest client, had a 16 person team within our department, so a big, big loss and they're a huge brand. So it was like, oh crap. So we had to put the whole team back into, like, all right, we got to get rid of these bad habits that have been created and get back into the basics, understand the quality, get back into it so we can save the client, save our jobs and keep going.

Speaker 2:

And in that I had two team members which, full honesty, I'm like I don't know how they came to this conclusion because it just doesn't make any sense, but they decided that, putting everybody back at square one and not financially, not title wise, but just learning wise let's get our basics back down, get rid of these bad habits we've built and build back up good habits in our work.

Speaker 2:

They decided that somehow that meant that I was trying to fire everybody on the team. And again, I'm like I built this team from the ground up. I hired every single one of you like I wouldn't do that to you guys a, but you don't have to trust that I wouldn't do that to me. Why would I ruin and tank my career like that? So they decided that it was just these two people out of 30. But they decided that I was out to get the team, at which point they decided to tell everybody on the team all these things about me. They they also took to social media, oh no, and tried to get me canceled. And keep in mind I was running my coaching business at the same time as this right.

Speaker 1:

So anything that went out there could affect your coaching business as well.

Speaker 2:

And they literally said, oh, she shouldn't be a coach because she's such a terrible manager, and da da, da, da da da.

Speaker 1:

And I have to say it was devastating, I'm so sure I totally get it.

Speaker 2:

And it was like these were. These were team members that I hired, that I trained, that I trusted, that I met with every week, that I, you know, I was so transparent about where we were as a team, what was happening, what we were doing to fix it, all of these things to have them go to social media and in the team itself and try to get me canceled, and I'm like I just don't know where this is coming from and it just felt like a switch had flipped and I didn't know what to do. And you know, it's bad when the other leaders, who I also hired right, when the other leaders are crying like on a call with me and they're crying for me because of how devastating this was.

Speaker 1:

Taylor, that sucks so bad. But I feel you because I can tell you a bunch of stories about that same feeling you had. But go ahead please. No and it's just so heart wrenching right. Oh, it's horrible. Trust. You work so hard to build that and it just crumbles but go ahead.

Speaker 2:

Yeah, so we, uh they ended up. Part of the thing with going to social media, though, is now the client can see what's, of course, happening, and it causes all that problem, so we had to let them go. So we let them go, and team gets back on track. Things are great, and it was crazy because other team members were like oh, they were saying a whole bunch of stuff that we were believing in. It's not true.

Speaker 1:

Like that's not how it is at all.

Speaker 2:

Like we're so happy we're on the team and like it's working again and all these things. But so it ended up working out well. But it was so devastating to me that it really caused a heavy leadership trauma and so afraid of like being seen, so afraid of stepping into my power and speaking. And I am very naturally and it took me a long time after this trauma to say this naturally I'm a leader and it just it doesn't matter where I'm at, something's happening and people need some direction. Literally everyone looks at me. I could not even say anything and they'll be like what do we do? Ok, we'll figure it out, but I'm naturally a leader. And so I was shutting down my natural talents, I was shutting down my ability to be seen, I was shutting down my true core essence of how I act in the world, how I interact with the world, my true core essence of how I act in the world, how I interact with the world. And so that was such a devastating moment for me and luckily I had attended a conference twice it was two separate times, but it had a similar community each time and I attended a conference and they did a activity where they had a frame and across the frame were all of these strings, and in the middle of the strings was a great big circle about chest high. So it's not, you can like climb through it, crawl through it chest high. And the goal was is to get everybody from one side of the frame to the other by putting people through the hole, and if you touch the frame or the strings, you were out, okay. So I'm like, okay, cool, whatever. I'm not, I'm in leadership trauma, so I'm not going to do anything Like I'll just be a follower. And there we go. Well, I couldn't hear what was going on when they were giving the instructions, so like I stood up on a chair so I could hear and I could see. And then they said go. And I tell you it was like an out of body experience.

Speaker 2:

The next thing, you know, I'm like okay, so who's done this before? And people raise their hand. I'm like awesome, those of you who've done it before, keep your hand raised. Those of you who haven't, I want you to get into groups and talk about what you think is the best way for us to go about this. I'm going to give us two minutes because it's on a time limit. I'm going to give us two minutes to figure that out. Come back and let's talk about our ideas, agree where we need to go, and then we'll start doing it and everyone's like, okay, so let's start doing that. We get together and then, like I'm putting people in line and people are saying like, where do you need me? I'm like you're going to go through next and I'm going to put you on the other side and you're going to support people coming through and just yada, yada. So we get through. It's great. And I I'm like absolutely distraught Because I felt like I had I don't know what just happened.

Speaker 1:

I didn't want to be a leader.

Speaker 2:

People hate me.

Speaker 2:

when I'm a leader, you know, I start telling myself all right because of all that trauma, right, exactly, and it was crazy too because it was a group of both male and female. Exactly, and it was crazy too because it was a group of both male and female, and I'm not saying this makes a big difference, but in a way it does. I had men coming up to me saying, okay, where do you need us? And I'm like go here, go here, you're here, you help me here. And they went yes, ma'am, like saluted, yes, ma'am, no problem, went in their spots and did it. And so it's like this incredible experience and it ends, and I am a shaking mess because I'm like everybody in this group is going to hate me, like I don't know what I'm doing. All of that and, for the record, we had over 60 people, 30 minutes to get everybody through and we only lost 11. Wow. So I mean amazing, amazing. I'm a complete chaotic mess in my own mind after this.

Speaker 2:

So flash forward three months later and I go to a similar conference and it's a similar community, and they have that again. The same thing, same thing. And I'm like you bet your butt, I am not participating, you bet your butt, I am not participating. And I'm like sitting there with my arms. I'm sitting there, arms folded, hand over my mouth, like do not say anything, do not engage, like you just get to be a person who they push through the strings Like do not, do not lead, do not lead.

Speaker 2:

And it was the one of the most impactful moments of my life because they said go. And I'm like sitting there waiting, I'm not taking over. And I start hearing people say Taylor, where's Taylor? Because they knew I was there, because community Right. And they're like Taylor, where's Taylor? We need Taylor, get Taylor, where's Taylor, taylor?

Speaker 2:

And then this man came over and very gently grabbed me by the arm and said what are you doing? We need you. Guided me into the middle of the group while everyone is yelling for me and people are pushing me gently into the center of the circle saying tell us what to do. And so I did. I stepped into the leadership piece and we got through and it was incredible and this amazing thing. But I went from huge leadership and responsibility and growth and all those pieces to major trauma around it, to feeling like nobody likes me. Nobody. I'm bossy, nobody cares if I'm a leader, nobody wants me to lead them, they're gonna hate me, yada, yada, yada. Now keep in mind, this is how you know it was trauma, because it's not logical. Two people out of 30, yeah right, but it caused all these issues for me, right, but why does it like?

Speaker 1:

why do those two people matter they?

Speaker 2:

didn't, but in my head it was just such a traumatic thing and they took it public, public onto social media and all these things. And so getting to participate twice in this community and to have them say, lead us, I can be seen again, I can step up, I can step into my knowledge and my expertise as a business owner, as a business coach, and that kept me stuck for so long to then shift into it where now I get to be a guest on shows like yours, and now I have I have my own podcast and I have my own groups and my coaching programs and doing all of these things. I spoke internationally as a keynote for international women's Day last year. Just so many amazing things have come from my ability to step into who I truly am and being a leader. But that was a very long story to ultimately say.

Speaker 1:

That was my most devastating moment and has turned into my greatest strength as a business owner and it was, and unfortunately you had to go through it to be where you are today. Right, how we, how we learn, we go through this so that we can teach others when they're going through it how to do better in those situations. So there's, I think we could probably sit on here for like days and talk, and then we'd probably kick my podcast off of Apple the longest podcast ever. You have so much to say and it's just such a thrill to talk to you, so can you share with us how people can get ahold of you, cause I think that's really important.

Speaker 2:

Absolutely so. Uh, I had mentioned the I move method, and one of the things that we like to do is help entrepreneurs get good at business. So I often say I'm a business coach. I help entrepreneurs and business owners get good at business so they can get back into the heart of why they got into business in the first place, and the way we do that is through implementing the I move method right, and so, in that there's going to be a common theme here, but you can find out more about me by listening to my podcast, if you want, which is called get good at business. You can join my facebook group get free resources. We interview other business owners there two times a week. It's incredible to help you get good at business and, big surprise here, the name of the facebook group is get good at business, and then you can also find me on my website learn more about my services, take advantage of some of my free offers and things like that by going to get good at businesscom.

Speaker 1:

Very consistent. I love it. A systems processes help you scale right. Just being consistent, learning that it's amazing. So thank you for sharing your wisdom and insights today to our listeners of Taylor stories inspired you. Don't forget to connect with us on social media to join the conversation and get more empowering content. And don't forget to like, subscribe and share. Shine On Success with anyone you know going through adversity. If we can help just one person, the podcast is a success. Until next time, keep shining. Bye, taylor, bye, Thank you, thank you.

Breaking Business Rules for Success
Unlocking Intuition for Business Success
Overcoming Adversity in Business
Overcoming Leadership Trauma and Doubt

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